Heenan & Cook, Pllc

What Heenan & Cook, Pllc does

Heenan & Cook, PLLC is a Montana-based personal injury law firm founded in 2005, operating as a professional limited liability company with its headquarters at 2224 Montana Avenue in Billings and additional offices in Bozeman, Kalispell, and Missoula. The firm is 100% specialized in personal injury and consumer-related litigation, with practice areas spanning car, motorcycle, and truck accidents; auto defects; uninsured/underinsured motorist claims; wrongful death; medical malpractice; nursing home abuse; insurance bad faith; product liability; brain and spinal cord injuries; sexual abuse; and consumer protection matters including mass-tort work such as CPAP recall and Truvada litigation. It is led by named partners John Heenan and Joseph P. Cook, supported by four additional attorneys (John Ryan, Merry Marr, Philip McGrady, Jared Frickle). The firm's underlying technology is a standard law firm stack consisting of case management software, a content-rich website (lawmontana.com) with location-specific SEO landing pages across ten Montana cities, and digital intake systems including SMS-enabled contact forms; no proprietary platforms or AI capabilities are disclosed.

The firm operates exclusively on a contingency fee basis, meaning clients pay no upfront costs and the firm only collects attorney fees if it secures a recovery through settlement or verdict. Its go-to-market is sales-led and direct-to-consumer, combining free initial consultations, in-person and phone intake with trained specialists, educational content marketing, local Montana SEO, paid client testimonials, and earned media through an "As Seen In" presence (AP, NBC Montana, and others). Reported outcomes include over $250 million in cumulative client settlements, a 4.9/5 Google rating across 209 reviews, and notable individual results such as a $45 million consumer protection settlement, a $27.7 million assault victim recovery, a $28 million traumatic brain injury verdict, and a $9 million sexual abuse settlement. The firm markets itself as a trial-ready alternative to settlement-oriented competitors and targets personal injury victims and insurance dispute claimants across the state of Montana.

Name

Heenan & Cook, Pllc

Legal name

HEENAN & COOK

Website

https://lawmontana.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Heenan & Cook, PLLC is a Montana personal injury law firm founded in 2005 that provides contingency-fee legal representation for accident, negligence, and consumer protection victims across the state from offices in Billings, Bozeman, Kalispell, and Missoula.

Ownership category

akta.pro rank

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Personal Injury Legal Services - Contingency Fees: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no upfront costs and owe no attorney fees unless the firm wins their case. The contingency fee is a percentage of the total settlement or verdict recovered. This model aligns firm incentives with client outcomes and provides risk-free access to legal representation for injury victims.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heenan & Cook, PLLC is a Montana personal injury law firm that provides legal representation to individuals injured through negligence or wrongful acts, including victims of car, motorcycle, and truck accidents, auto defects, uninsured/underinsured motorists, wrongful death, medical malpractice, nursing home abuse, insurance bad faith, sexual abuse, product liability, brain and spinal cord injuries, and consumer protection claims. The firm operates exclusively on a contingency fee basis, meaning clients pay no upfront costs and owe no attorney fees unless the firm recovers compensation through settlement or verdict.

Product overview

Heenan & Cook, PLLC is a Montana personal injury law firm offering comprehensive legal services for accident victims and those harmed by negligence or wrongdoing. The firm provides a unified portfolio of legal practice areas including motor vehicle accidents (car, motorcycle, truck), medical malpractice, nursing home abuse, wrongful death, sexual abuse litigation, product liability, brain and spinal cord injuries, insurance bad faith claims, and various consumer protection matters. The firm operates on a contingency fee basis, meaning clients pay no fees unless the firm wins their case. The firm has obtained over $250 million in settlements and maintains offices in Billings, Bozeman, Kalispell, and Missoula, Montana.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive personal injury legal representation including investigation, negotiation, and litigation services for victims of accidents and negligence across Montana.
• Car Accident Representation Legal representation for car accident victims, handling claims against negligent drivers and insurance companies to secure fair compensation.
• Motorcycle Accident Legal Services Specialized legal representation for motorcycle accident victims injured due to other drivers' negligence.
• Truck Accident Representation Legal services for victims of trucking accidents, including cases involving commercial vehicles and complex liability issues.
• Auto Defect Legal Services Legal representation for victims of defective vehicles, including product liability claims against manufacturers.
• Uninsured/Underinsured Motorist Claims Legal services for accident victims when the at-fault driver lacks adequate insurance coverage.
• Wrongful Death Representation Legal representation for families of deceased victims whose death was caused by another party's negligence or wrongful actions.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence, including misdiagnoses, surgical errors, and medication mistakes.
• Nursing Home Abuse Representation Legal services for victims of nursing home abuse, neglect, and inadequate care of elderly residents.
• Insurance Bad Faith Claims Legal representation against insurance companies that engage in unfair claims practices and deny legitimate policyholder claims.
• Sexual Abuse Legal Services Legal representation for sexual abuse victims, including civil litigation against perpetrators and institutional defendants.
• Product Liability Representation Legal services for victims injured by defective products, including household items, vehicles, and consumer goods.
• Brain Injury Legal Services Legal representation for victims of traumatic brain injuries sustained in accidents, including concussions and severe TBIs.
• Spinal Cord Injury Representation Legal services for victims of spinal cord injuries, pursuing compensation for extensive medical care and lifetime needs.
• Consumer Protection Act Claims Legal claims under Montana's Consumer Protection Act providing remedies for unfair or deceptive business practices.
• CPAP Machine Recall Injury Claims Legal representation for individuals injured by recalled Philips CPAP and ventilator devices.
• Truvada Lawsuit Representation Legal services for victims injured by Truvada and similar TDF drugs, claiming kidney disease and bone damage.

Quantifiable outcome

• Over $250 Million in Settlements recovered for clients
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Morgan & Morgan: Largest plaintiff personal injury firm in the United States with a national footprint and similar contingency-fee model serving accident victims. Directly comparable in practice area, business model, and contingency-fee revenue mechanics, though operating at dramatically larger scale than Heenan & Cook.
• The Law Offices of Larry H. Parker: California-based plaintiff personal injury firm with a multi-office presence and contingency-fee representation across auto accidents, premises liability, and other injury matters. Directly comparable in contingency model and practice area breadth.
• Wilshire Law Firm: California plaintiff personal injury firm offering contingency-fee representation across auto accidents, product liability, and catastrophic injury cases. Comparable in contingency model, broad PI practice, and aggressive settlement-versus-trial positioning.
• Edgar Snyder & Associates: Pennsylvania-based plaintiff personal injury firm with a multi-office regional presence and contingency-fee representation of accident and injury victims. Comparable multi-office regional structure, contingency model, and broad PI case mix.
• Jim Adler & Associates: Texas-based plaintiff personal injury firm known for heavy marketing presence and contingency-fee representation of injury victims, including mass-tort cases. Comparable contingency model and emphasis on advertising-driven case acquisition.
• Bachus & Schanker: Regional plaintiff personal injury firm based in Colorado serving accident and injury victims across multiple practice areas on contingency. Comparable in size, single-region focus, and broad PI case mix (auto, motorcycle, wrongful death).
• Allen & Allen: Virginia-based plaintiff personal injury firm with multiple offices and decades of trial experience serving clients across the state on a contingency-fee basis. Highly comparable multi-office regional structure and emphasis on courtroom trial capability.
• Cellino Law: Northeast-based plaintiff personal injury firm (formerly Cellino & Barnes) representing injury victims on contingency across auto, premises liability, and wrongful death matters. Directly comparable contingency model and marketing-led PI acquisition approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heenan-and-cook-injury-law-montana

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heenan & Cook, Pllc