Il Granito
- Company typePrivate
- Founded1994
- HeadquartersGenk, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Il Granito firmographics
Firmographics- Name
- Il Granito
- Legal name
- IL GRANITO BV
- Website
- https://ilgranito.be
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Il Granito industry classification
Industry- Product category
- Luxury Natural Stone Bathroom Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE)
Keywords
Where Il Granito is headquartered
LocationHeadquarters
- HQ city
- Genk
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Il Granito business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Bathroom Furniture Sales: Custom-made natural stone bathroom furniture sold through a quote-based process. Products include vanities, washbasins, bathtubs, tiles, mirrors, and cabinets. Payment terms: 50% at order confirmation and 50% before delivery. All prices are exclusive of VAT and transport costs.
- Bespoke Architectural Projects: Custom-designed natural stone architectural elements for private residences and commercial spaces, tailored to individual client specifications and vision.
- Sample Boxes: Physical samples of materials (natural stone tiles, fluted tiles, or custom selections) sold to customers for material evaluation. Box 1 and 2 cost €250 per box, Box 3 costs €100 (all VAT excluded).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Vanities and Washbasins |
| Unit Pricing | Multi-year contract | Fluted Tiles |
| Unit Pricing | Pay-as-you-go | Sample Boxes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Il Granito product offering
Product offeringCore offering
Il Granito designs and produces custom natural stone bathroom furniture (vanities, washbasins, bathtubs, mirrors, cabinets, and fluted tiles) and delivers bespoke architectural stone installations for luxury residences and high-end commercial spaces. All production is carried out in an in-house atelier in Genk, Belgium, where raw stone blocks and slabs are processed to ensure end-to-end quality control. Sales are quote-based through the company website, with global delivery via road, air, and sea freight.
Product overview
Il Granito is a Belgian natural stone specialist (based in Genk, since 1994) offering a modular bathroom furniture collection alongside bespoke architectural stonework services. The product portfolio centers on eleven named products in the Bathroom Collection: Alexis (vanity), Ophélia (washbasin), Cecilia (pedestal washbasin), Rocco Stone and Rocco Wood (washbasins), Caesar (stand-alone sink), Oscar (console vanity), Sophia (wall cabinet), Victoria (mirror), Hera (bathtub), and Fluted Tiles. These are combined with ten natural stone materials (marbles and travertines) and four millwork finishes (wood veneers and laminate) through a web-based quote generator. Adjacent to the collection, the bespoke work division creates custom architectural elements for high-end residential and commercial projects worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Alexis Bathroom Vanity Natural stone bathroom vanity delivered with a fixing set including two plugs and bolts for wall mounting to prevent tipping accidents; for residential and commercial bathroom projects.
- Ophélia Washbasin Natural stone washbasin with elegant curves inspired by femininity in Greek mythology; designed for luxury residential and commercial bathrooms.
- Cecilia Pedestal Washbasin Natural stone pedestal washbasin with a pedestal design for a classic bathroom aesthetic; intended for luxury residential and commercial interiors.
- Rocco Stone Washbasin Natural stone washbasin with monolithic shape and texture, available in open sink, 1-level, or 2-level configurations and in small (600x300x900mm) or medium (800x400x900mm) sizes; suited for smaller guest toilets and main bathrooms.
- Rocco Wood Washbasin Wood washbasin offering natural wood aesthetics combined with natural stone sink options; designed for luxury residential bathrooms.
- Caesar Stand-Alone Bathroom Sink Natural stone stand-alone bathroom sink inspired by old Roman drinking fountains; the sink and drain plug are carved from one large block of natural stone, available with straight, rounded, or round edges and sink open, 1-level, or 2-level configurations.
- Oscar Console Vanity Console vanity combining a natural stone washbasin with a sleek metal frame in brushed brass, black, or stainless steel, including a slatted lower shelf for towel and accessory storage; dimensions 1100x450x900mm.
- Sophia Wall Cabinet Wall cabinet with clean rectangular form and adjustable shelving behind elegant front panels, crafted in natural stone and high-quality woodwork; one size 400x1600x250mm.
- Victoria Mirror Mirror with sleek rectangular design and refined finish evoking the serene beauty of classical architecture; one size 500x60x800mm.
- Hera Bathtub Modern freestanding natural stone bathtub inspired by the Greek goddess of marriage and fertility; curves embody femininity with intersecting forms; one size 1800x800x600mm.
- Fluted Natural Stone Tiles Natural stone bathroom tiles with ribbed positive or negative reliefs in raw-finish marble or travertine, reminiscent of travertine pillars; available in positive or negative relief variants with a minimum order quantity of 10 m².
- Sample Boxes (Collection Materials) Physical sample boxes for material evaluation: Box 1 (10 natural stone samples + 4 wood samples) and Box 2 (16 fluted tiles) at €250 per box; Box 3 (4 customer-selected samples) at €100; all prices exclude VAT and shipping; amount is credited toward a Collection purchase made within the same year.
- Bespoke Natural Stone Architectural Work Custom natural stone architectural elements and bespoke furniture tailored to client specifications for private residences (e.g., Casa RR in Genk, 28 MLC in Paris, Château VDLF in Brussels, Jackson Hole, Tribecca Loft NYC, MAS Penthouse Antwerp) and commercial spaces (e.g., AMIRI boutiques in Beverly Hills, Las Vegas, and NYC; GEM Office in Antwerp).
Companies that use Il Granito
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Il Granito technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Il Granito partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Il Granito competitors and assessment
Company assessmentBroad incumbents
- THG Paris: French luxury bathroom fittings and fixtures producer serving five-star hospitality and residences. Comparable as a broader luxury bathroom incumbent in similar specification channels.
- Vola: Danish luxury bathroom fixtures and tapware brand with global distribution. Comparable as a broader luxury bathroom incumbent though focused on taps/fittings rather than stone furniture.
- Boffi: Established Italian luxury bathroom and kitchen brand with global showrooms. Comparable as a broader luxury bathroom incumbent with overlapping stone and material finishes, though with much wider product portfolio.
Direct peers
- Salvatori: Italian luxury natural stone specialist offering textured stone tiles, wall coverings, and bathroom products. Directly comparable to Il Granito for natural stone craftsmanship and design-led product lines.
- Stone Forest: US-based natural stone craftsman producing stone sinks, basins, and architectural elements. Comparable to Il Granito for natural stone specialization and luxury residential specification.
- Lapicida: UK natural stone specialist with design-led stone furniture, tiles, and architectural elements. Closely comparable to Il Granito's combination of natural stone product line and bespoke architectural capability.
- Devon&Devon: Italian luxury bathroom brand combining stone, marble, and refined craftsmanship. Comparable to Il Granito in serving luxury residential and boutique hospitality with classic natural stone aesthetics.
- antoniolupi: Italian maker of high-end bathroom furniture, washbasins, and bathtubs with strong bespoke capabilities. Comparable to Il Granito in luxury residential specification and design-forward material use.
- Maison Valentina: Portuguese luxury bathroom furniture maker using natural stone and high-end materials. Comparable to Il Granito in luxury segment positioning and bespoke craftsmanship for high-end residential projects.
Regional players
- Wetstyle: Canadian luxury bathroom furniture maker with a North American dealer network. Comparable in luxury bathroom positioning and material craftsmanship, with strong regional presence in North America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Il Granito social profiles
Digital presenceIl Granito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Il Granito leadership team
Management profileNumber of profiles
Il Granito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Il Granito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Il Granito
What does Il Granito do?
Il Granito designs and produces custom natural stone bathroom furniture (vanities, washbasins, bathtubs, mirrors, cabinets, and fluted tiles) and delivers bespoke architectural stone installations for luxury residences and high-end commercial spaces. All production is carried out in an in-house atelier in Genk, Belgium, where raw stone blocks and slabs are processed to ensure end-to-end quality control. Sales are quote-based through the company website, with global delivery via road, air, and sea freight.
Is Il Granito a public or private company?
Il Granito is a private company. It is classified as unknown and is currently operating.
When was Il Granito founded?
Il Granito was founded in 1994. It employs 11 to 50 people.
Where is Il Granito based?
Il Granito is headquartered in Genk, Belgium, in the Europe region.
How does Il Granito make money?
Three revenue lines are on record. Custom Bathroom Furniture Sales are the primary driver. The others are bespoke Architectural Projects and sample Boxes.
Who are Il Granito's main competitors?
Broad incumbents on record are THG Paris, Vola and Boffi. Direct peers are Salvatori, Stone Forest, Lapicida, Devon&Devon, antoniolupi and Maison Valentina. Wetstyle is listed as a regional player.
Does Il Granito have an API?
No public API is recorded for Il Granito.
What industry is Il Granito in?
Il Granito's product category is Luxury Natural Stone Bathroom Furniture. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms. Its NAICS code is 33712 and its SIC code is 3281.