Immomedia Immobilien Gmbh

What Immomedia Immobilien Gmbh does

Immomedia Immobilien GmbH is a Munich-based, privately held (GmbH) B2B services firm specializing in the marketing and sale of new construction residential projects on behalf of property developers (Bautr\u00e4ger) across the Munich metropolitan region and broader Bavaria. Founded in 1998 and operating for over 25 years, the firm is registered in Munich under HRB 111 356 and is founder-led by Wolfgang Kirschner, with Stefan Dietz as co-Managing Director and Petra K\u00f6tterl in sales. The company is a boutique operation with 1-10 employees per firmographic data, with no disclosed funding, parent company, or M&A history.

The firm's service offering is structured as an integrated three-pillar "All-In-One" concept: Produktentwicklung (product development consulting including site analysis, market analysis, target group definition, apartment mix planning, and pricing); Marketing (target-group-oriented campaigns spanning project websites, Google Ads, SEO, social media, print advertising, billboards, sales pavilions, and on-site events); and Vertrieb (sales execution by trained consultants with buyer qualification, financing brokerage, reservation processing, notarization coordination, and weekly developer reporting). Distribution to end-buyers occurs through on-site sales pavilions, showrooms at project locations, and trade fair presentations; distribution to developer clients occurs exclusively through direct B2B engagement with no reseller or partner channel.

The revenue model is commission-based on successful unit sales (transaction fee model), consistent with German real estate brokerage practice serving the Bautr\u00e4ger segment. The reference portfolio documents 20+ completed projects ranging from 5 to 174 units per development, with named clients including Instone Real Estate Group AG, BPD Immobilienentwicklung GmbH, Corpus Sireo Real Estate GmbH, W\u00fcstenrot Haus- und St\u00e4dtebau GmbH, and others. There is no proprietary technology platform; the firm relies on standard third-party web infrastructure (Google Analytics, Google Maps, Google Web Fonts) and a strategic marketing partnership with Munich-based idee & concept Werbeagentur GmbH for campaign execution.

Name

Immomedia Immobilien Gmbh

Legal name

IMMOMEDIA Immobilien GmbH

Website

https://immomedia.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Munich-based B2B firm providing full-service real estate sales and marketing for new construction residential projects on behalf of property developers (Bautr\u00e4ger) across the Munich metropolitan region.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

Keywords

• New construction sales
• Developer project marketing
• Real estate brokerage services
• Property sales consultancy
• Bautr\u00e4gervertrieb

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Services for Developers: IMMOMEDIA provides comprehensive sales and marketing services for property developers building new residential projects. The company earns fees/commissions for full-service sales representation, from product development advice through to contract closing, including buyer qualification, financing support, and notarization coordination. The revenue model is commission-based on successful property sales, typical for real estate sales brokerages serving the developer (Bauträger) segment in Germany.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

IMMOMEDIA Immobilien GmbH provides full-service real estate sales and marketing for new construction residential projects in the Munich metropolitan region on behalf of property developers (Bautr\u00e4ger). Its offering bundles three service pillars into one All-In-One concept: Produktentwicklung (site analysis, market analysis, target group definition, pricing), Marketing (online and offline campaigns, sales pavilions, visualizations), and Vertrieb (trained sales force, buyer qualification, financing brokerage, notarization coordination) with weekly developer reporting. Revenue is generated through commissions on successfully sold units and project-based fees.

Product overview

IMMOMEDIA Immobilien GmbH operates as a specialized real estate sales and marketing platform for new construction projects in Munich, offering a three-step All-In-One service concept: Produktentwicklung (product development), Marketing, and Vertrieb (sales). The core IMMOMEDIA Full-Service-Konzept integrates these three service pillars, with each component supporting the others — product development analyzes markets and defines pricing, marketing creates target-group-oriented campaigns and manages sales pavilions, and the sales team executes closings with full back-office support including weekly developer reporting. The company has over 25 years of experience serving real estate developers (Bauträger) throughout the Munich metropolitan region.

Differentiator

Problem solved

Functional benefit

Products and services

• IMMOMEDIA Full-Service-Konzept (All-In-One Sales & Marketing for Developers) Comprehensive real estate sales and marketing service for new construction projects in Munich, covering the entire project lifecycle from product development through marketing to final sales on behalf of property developers (Bautr\u00e4ger).
• Produktentwicklung (Product / Project Development Consulting) Consulting and analysis services during the acquisition, project planning, and entire sales process of developer projects, including location analysis, property valuation, target group definition, apartment mix planning, floor plan design, pricing strategy, and milestone definition.
• Marketing for Developer Projects (Developer-Project Marketing) Target-group-oriented marketing concept development for new construction properties, including online marketing (project websites, Google Ads, SEO, social media, online banners), offline marketing (print campaigns, billboard and poster advertising, advertorials, flyers), photorealistic visualizations, sales brochures, and on-site sales pavilion operations.
• Vertrieb / Real Estate Sales for New Construction (Neubauvertrieb f\u00fcr Bautr\u00e4ger) Complete sales execution by experienced sales teams for new construction properties (apartments, single-family homes, townhouses), including buyer consultation, financing brokerage, buyer verification, notarization coordination, and weekly developer reporting on reservation and sales progress.

Quantifiable outcome

• 25+ years of experience in new construction sales

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• IVD – Immobilienverband Deutschland, Region Süd e.V.minorOthersProfessional association membership in IVD (Immobilienverband Deutschland – German Real Estate Association). The company is listed as a member of this industry association for real estate advisors, brokers, managers, and appraisers. This membership indicates professional certification and adherence to industry standards.
• idee & concept Werbeagentur GmbHcoreGTM or Marketing PartnerCreative and implementation partner for marketing campaigns. The company idee & concept Werbeagentur GmbH based in Munich is credited with concept and implementation of IMMOMEDIA's website and appears to be the specialized advertising agency that IMMOMEDIA coordinates with for project-specific marketing campaigns. This is a strategic marketing partnership for campaign development and execution.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Grossmann & Berger: Established Hamburg-headquartered German real estate brokerage with a residential and new construction division. Comparable to Immomedia as a traditional full-service broker serving developers and end buyers in major German markets.
• Dahler & Company: German real estate franchise focused on premium and luxury residential brokerage, including new construction projects. Comparable to Immomedia in its client-facing brokerage model and developer services orientation.
• Engel & Völkers: Global German-headquartered real estate brand with a dedicated E&V Project Marketing division that provides full-service new construction sales and marketing for developers. Closest scaled comparable to Immomedia's developer-focused brokerage model, including in Munich.
• McMakler: German digital-first real estate broker with a network of local agents and a growing new construction business. Comparable to Immomedia in serving residential property transactions across major German metros, including Munich.
• PlanetHome: Germany-based real estate services firm providing brokerage, financing, and new construction marketing services to developers and buyers. Overlaps directly with Immomedia's integrated product development, marketing, and sales offering.
• FALC Immobilien: German real estate franchise network offering brokerage and new construction sales services to developers. Comparable to Immomedia in its B2B developer sales and end-buyer brokerage model across German metros.

Broad incumbents

• Immoscout24: Germany's largest real estate marketplace and broader platform with advertising and services for brokers and developers. Comparable to Immomedia as an enabling channel for new construction marketing, though operating as a portal rather than a direct brokerage.
• Accentro Real Estate AG: Berlin-based listed real estate company active in residential development, brokerage, and advisory. Comparable to Immomedia in the developer-facing residential real estate services space, though broader in scope including own-portfolio activities.

Emerging players

• Homeday: German PropTech-backed residential broker offering digital and agent-assisted brokerage. Comparable to Immomedia in the residential brokerage layer but differentiated by a digital-first, tech-enabled positioning versus Immomedia's traditional showroom-led approach.

Regional players

• Bernhard Merkt Immobilien: Munich-area traditional real estate brokerage serving residential sellers, buyers, and developers. Comparable to Immomedia as a regional Munich-based brokerage competing for new construction mandates in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/immomedia-immobilien-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immomedia Immobilien Gmbh