Juggerknot Theatre Company

What Juggerknot Theatre Company does

Juggerknot Theatre Company is a Miami-based independent theatrical producer specializing in site-specific immersive theatre. The company transforms real locations — hotels (The Tower Hotel Little Havana, Motel Blu, The Broadmoor Hotel), bars and music venues (Ball and Chain Miami, CHARCOAL Bar + Grill), buses, and Miami neighborhoods — into performance environments where audiences move through narratives as participants rather than spectators. Its core creative technology is a community-responsive immersive storytelling methodology that derives each production from the local history, architecture, and lived experience of a specific Miami place. The production library includes the multi-iteration Miami Motel Stories series (Little Havana, MiMo, Wynwood, North Beach), Conjuring The King, The Blues Opera, Long Distance Affair (including a virtual pandemic-era version), and Amparo.

The company operates three distinct revenue and audience programs. First, consumer ticket sales from immersive productions. Second, the Miami Immersive Intensive — a four-day annual professional development program in Downtown Miami (June 4–7, 2026) convening 12 teaching artists from 10 partner companies including Punchdrunk, Third Rail Projects, and Odyssey Works; the program now culminates in the Miami Immersive Summit (June 7, 2026) with payment plans starting at $255.96/month. Third, Miami Bus Stop Stories, a live immersive educational program delivered to middle and high school students that explores Miami's historical events through interactive storytelling. Supporting revenue includes brand sponsorships (Chivas Regal, Real Havana Club, Perrier), the Knight New Works Miami Award (Knight Foundation, 2020), and direct donations through the Zeffy platform.

The company is founder-led: Tanya Bravo is Founder & Executive Artistic Director, with Natasha Bravo as Community Impact Director and Tai Thompson as Resident Director. A four-person board and two-person advisory board provide governance. Recognition includes the 2024 Silver Palm Award (Conjuring The King), 2024 Miami New Times Best Theatre Company, 2019 Ruth Forman Award, 2020 Knight New Works Miami Award, and 2018 Best Brand Experience & Activation at Art Basel & Art Miami. Operations are entirely Miami-based with no disclosed expansion plans beyond the city; no institutional funding, acquisition activity, or financial disclosures (revenue, headcount, founding date) are present in available materials.

Name

Juggerknot Theatre Company

Legal name

Juggerknot Theatre Company

Website

https://juggerknottheatrecompany.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Juggerknot Theatre Company is a Miami-based independent producer of site-specific immersive theatre, transforming real neighborhood venues into interactive performance spaces for general audiences, K-12 students through educational programs, and immersive artists via an annual professional development intensive.

Ownership category

akta.pro rank

Product category

Immersive Theatre

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community & Amateur Theatre (MPAGABAD)

akta.pro secondary industries

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Immersive theatre productions
• Site-specific performance
• Professional theatre training
• Educational theatre programs
• Live theatre experiences

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales & Performance Revenue: Revenue from live immersive theatre performances at site-specific locations. Productions include Miami Motel Stories series, Long Distance Affair, Conjuring The King, The Blues Opera, and Amparo. Ticket prices vary by production.
2. Professional Development & Training: The Miami Immersive Intensive generates revenue through workshop fees. Payment plans available from $255.96/month. The program includes hands-on workshops, keynotes, panels, and culminates in the Miami Immersive Summit.
3. Educational Programs: Miami Bus Stop Stories provides live immersive educational programming for middle and high school students, exploring historical events that shaped Miami's neighborhoods.
4. Brand Partnerships & Sponsorships: Corporate sponsorships with brands like Chivas Regal, The Real Havana Club, and Perrier to present specific productions and events.
5. Donations & Support: The company accepts donations through Zeffy platform, indicating a philanthropic revenue stream supporting artistic operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Juggerknot Theatre Company produces site-specific immersive theatre experiences in real Miami locations, transforming hotels, buses, and neighborhoods into living stages where audiences become active participants in narratives shaped by local culture, history, and lived experience. The company also runs educational and professional development programming, including the Miami Immersive Intensive, the Miami Immersive Summit, the Workshop Series, and Miami Bus Stop Stories for students.

Product overview

Juggerknot Theatre Company offers a portfolio of site-specific immersive theatre productions and educational programs centered in Miami. The core offering consists of original immersive theatre productions including Miami Motel Stories (spanning multiple neighborhood iterations), Conjuring The King, The Blues Opera, and Long Distance Affair. Supporting these productions are educational programs: the Miami Immersive Intensive (a four-day intensive training program with 12 teaching artists from 10 companies), the Miami Immersive Summit (an industry conference), Miami Bus Stop Stories (an educational program for middle/high school students), and the Workshop Series. The company positions itself as a leader in immersive theatre creation and education, transforming real places into living stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Miami Motel Stories Series of site-specific immersive theatre experiences that transform real places in Miami neighborhoods into living stages, telling stories shaped by local history and community. Includes productions in Little Havana, MiMo, Wynwood, and North Beach.
• Conjuring The King Immersive theatre production that received the 2024 Silver Palm Award for Outstanding Original Immersive Experience.
• Amparo Immersive theatre production presented at Ball and Chain Miami in 2017 and at Bill's Townhouse in New York City in 2018.
• The Blues Opera

Quantifiable outcome

• 12 teaching artists from 10 companies involved in Miami Immersive Intensive 2026

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered major, flagship and core.

• PerriermajorGTM or Marketing Partner · 6 February 2020Presented Miami Motel Stories: North Beach at The Broadmoor Hotel (February 6 – March 13, 2020). Brand sponsorship for the production.
• Chivas RegalmajorGTM or Marketing Partner · 26 October 2017Presented Miami Motel Stories: Little Havana Stories at The Tower Hotel Little Havana (October 26 – November 19). Brand sponsorship providing funding and marketing support for the production.
• The Real Havana ClubmajorGTM or Marketing Partner · 28 February 2017Presented 'Amparo' immersive theatre experience at Ball and Chain Miami (February 28, 2017) and Bill's Townhouse NYC (April 2-4, 2018). Spirits brand partnership.
• PunchdrunkflagshipStrategic or Co-development PartnerLeading immersive theatre company participating as teaching artist company in Miami Immersive Intensive 2026. Punchdrunk is internationally recognized for pioneering immersive theatre experiences.
• Third Rail ProjectscoreStrategic or Co-development PartnerRenowned immersive theatre company serving as teaching artist in Miami Immersive Intensive 2026. Known for large-scale immersive productions.
• Odyssey WorkscoreStrategic or Co-development PartnerImmersive experience company participating as teaching artist in Miami Immersive Intensive 2026.
• Culture House ImmersivecoreStrategic or Co-development PartnerImmersive arts organization participating in Miami Immersive Intensive 2026.
• Albany Park Theater ProjectcoreStrategic or Co-development PartnerCommunity-based theatre company participating in Miami Immersive Intensive 2026.
• Immersive Experience InstitutecoreStrategic or Co-development PartnerProfessional organization participating in Miami Immersive Intensive 2026.
• South Florida PBS ImmersivecoreStrategic or Co-development PartnerPublic broadcasting affiliate participating in Miami Immersive Intensive 2026.
• Live Arts MiamicoreStrategic or Co-development PartnerLocal Miami arts organization participating in Miami Immersive Intensive 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Odyssey Works: Experiential performance company creating bespoke immersive experiences for individual audiences. Listed as a teaching-artist partner in the Miami Immersive Intensive 2026, placing it in direct peer territory with Juggerknot for site-specific, participant-driven performance work.
• Third Rail Projects: New York-based immersive theatre company known for Then She Fell. Listed as a teaching-artist partner in the Miami Immersive Intensive 2026, making it a direct peer in site-specific immersive production and audience-participatory storytelling.
• Sleep No More (Punchdrunk production): The flagship immersive theatrical experience by Punchdrunk, often cited as the genre benchmark. Functionally the closest comparable to Juggerknot's Miami Motel Stories format in terms of site-specific, audience-as-participant storytelling.
• Punchdrunk: Pioneering UK-based immersive theatre company behind Sleep No More. Juggerknot partners with Punchdrunk as a teaching-artist company for the Miami Immersive Intensive, indicating direct methodological alignment and peer status in immersive theatrical production.
• Albany Park Theater Project: Chicago-based community-responsive theater company rooted in local neighborhood stories. Participating teaching-artist company in the Miami Immersive Intensive 2026 and a direct methodological peer in community-anchored, documentary-driven theater.

Broad incumbents

• Fever: Global experiential entertainment marketplace and producer scaling immersive experiences (e.g., Van Gogh exhibits, candlelight concerts). A competitor for ticketed immersive audiences and brand-sponsor partnerships, though broader in scope and platform-driven.
• Meow Wolf: Large-scale, well-capitalized immersive art experience operator (House of Eternal Return, etc.). Competes for experiential entertainment audiences and brand sponsorship dollars that Juggerknot also targets, but at materially greater scale and with permanent installations rather than rotating theatrical productions.
• teamLab: International interdisciplinary art collective producing large-scale immersive digital art installations. Competes with Juggerknot for the same experiential-entertainment consumer and brand-activation budgets, though operating in digital/visual art rather than live theatrical performance.
• Woolly Mammoth Theatre Company: Washington, DC-based innovative theater company producing adventurous new works. Comparable to Juggerknot as an experimental-theater producer with strong institutional funding and a regional anchor audience, though operating in traditional theatrical venues.

Emerging players

• Manual Cinema: Chicago-based innovative storytelling company blending live performance with film and projection. Comparable to Juggerknot as a small-scale experimental-theater ensemble pushing form and technique, with a touring model rather than a fixed home venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/juggerknot_theatre_company?igsh=aG12ZnExMTk4eW5x
• Xx.com/juggerknotco

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juggerknot Theatre Company