Franchise 100

What Franchise 100 does

Franchise 100 is a Mumbai-based hospitality consulting and advisory firm founded in 2017 by Akash Shetty, specializing in connecting property owners with leading national and international hotel brands through franchising and management contracts. The firm serves Indian property owners, real estate developers, independent hotels, resorts, and franchise investors pursuing hospitality projects typically valued at ₹20 Cr or more. Its service portfolio comprises six core advisory offerings — Feasibility Analysis, Operator Search, ROI & Financial Analysis, Mergers & Acquisitions, Hotel Development and Operations, and Comprehensive Contractual Advisory — complemented by three strategic alliance offerings: Travedise (time-sharing model), Branded Residences, and the Sale & Leaseback Model. The firm maintains relationships with brands including Marriott, IHG, Taj, Radisson, Novotel, ITC, LemonTree, Sarovar, Mercure, The Fern, Clarks, and Cygnett Resorts (Wyndham), and reports engagement with 40-50 brands annually.

The company operates a professional services model with quote-based, project-based pricing and no publicly disclosed fees. Revenue is generated through advisory fees for consulting engagements and fees for facilitating brand partnerships, franchise deals, and management contracts. Distribution is direct, combining field-based enterprise advisory with inside sales via phone and WhatsApp. There is no proprietary technology platform; the offering is delivered by a team of approximately 15 people, led by Managing Partner Akash Shetty and Sr. Partner Dileep Gupta, both of whom claim track records of over 100 successful projects across multiple Indian cities. The company has no external funding, is privately held, and did not disclose revenue.

Name

Franchise 100

Legal name

Franchise 100

Website

https://franchise100.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Franchise 100 is a Mumbai-based hospitality advisory firm that connects Indian property owners with leading national and international hotel brands through franchising and management contracts, targeting hospitality projects valued at ₹20 Cr+.

Ownership category

akta.pro rank

Product category

Hospitality Franchise and Management Contract Advisory

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

akta.pro secondary industry

Franchised/Chain Motels (THAGAFAM)

Keywords

• Hotel franchise consulting
• Hospitality advisory services
• Brand partnership advisory
• Hotel management contracts
• Property franchising solutions

Headquarters

HQ city

Juhu

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advisory and Consulting Services: Revenue generated through professional advisory fees for services including feasibility analysis, operator search, ROI and financial analysis, mergers and acquisitions advisory, hotel development and operations guidance, and comprehensive contractual advisory. Services are project-based and quoted according to project scope and value.
2. Brand Partnership Facilitation: Fees for connecting property owners with hotel brands through franchise deals, management contracts, and brand affiliations. The company facilitates end-to-end brand tie-up and structuring for hospitality projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Franchise 100 is a hospitality consulting firm that connects property owners and developers with leading national and international hotel brands through franchise deals, management contracts, and brand affiliations. The firm delivers end-to-end advisory across feasibility analysis, operator search, ROI and financial analysis, M&A, hotel development and operations, and contractual advisory, targeting hospitality projects valued at ₹20 Cr+ in India. Complementary strategic alliance offerings include Travedise time-sharing, Branded Residences, and Sale & Leaseback structuring.

Product overview

Franchise 100 is a hospitality consulting firm offering a unified advisory platform for property owners seeking brand partnerships with leading hotel chains. The core offering consists of six advisory services: Feasibility Analysis, Operator Search, ROI & Financial Analysis, Mergers & Acquisitions, Hotel Development and Operations, and Comprehensive Contractual Advisory. These services are complemented by three strategic alliance offerings—Travedise (time-sharing model), Branded Residences, and the Sale & Leaseback Model—that enable different monetization and partnership structures. The company connects property owners with hotel brands including LemonTree, Mercure, Marriott, IHG, Sarovar, ITC, Novotel, Radisson, Taj, The Fern, and Clarks.

Differentiator

Problem solved

Functional benefit

Products and services

• Feasibility Analysis Assessment of project viability and market potential through third-party agency reports that evaluate market demand, financial viability, competitor landscape, and operational feasibility for hospitality projects.
• Operator Search Identification and securing of the right hotel operators for properties, evaluating brands that align with the owner's vision, market potential, and financial goals.
• ROI & Financial Analysis In-depth evaluation of potential returns on investment through analysis of revenue projections, cost structures, market conditions, and financial risks for hospitality investments.
• Mergers & Acquisitions End-to-end M&A advisory services from identifying potential acquisition targets or buyers to negotiating terms and finalizing hospitality deals.
• Hotel Development and Operations Comprehensive guidance through every stage of hotel development and operations including site selection, brand positioning, project management, and operational optimization.
• Comprehensive Contractual Advisory Expert guidance on drafting, reviewing, and negotiating hospitality contracts ensuring alignment with business goals and industry standards.
• Travedise Time-sharing model that allows property owners to maximize returns through structured time-sharing agreements, optimizing occupancy and generating consistent revenue with zero operational hassle.
• Branded Residences Luxury real estate investment model combining premium property with hotel services, connecting property owners with hotel chains to create high-value branded residential assets.
• Sale & Leaseback Model Model enabling developers to unlock capital tied in hospitality assets while maintaining operational continuity by selling property to investors and leasing it back under branded agreements.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• TravedisecoreStrategic or Co-development PartnerStrategic alliance for time-sharing model solutions. Travedise enables property owners to maximize returns through structured time-sharing arrangements, generating consistent revenue while enhancing asset value. The partnership offers zero operational hassle for owners as Travedise manages bookings, maintenance, and guest experience.
• LemonTree HotelscoreStrategic or Co-development PartnerPartner brand for hotel franchise and management contracts. Franchise 100 connects property owners with LemonTree Hotels for brand affiliations.
• Marriott Hotels & ResortscoreStrategic or Co-development PartnerPartner brand for international hotel franchise opportunities. Franchise 100 facilitates brand partnerships with Marriott for premium hotel projects in India.
• IHG (InterContinental Hotels Group)coreStrategic or Co-development PartnerPartner brand for international hotel franchise and management contracts. IHG brands include Crowne Plaza, Holiday Inn, and others facilitated through Franchise 100.
• Radisson Hotel GroupcoreStrategic or Co-development PartnerPartner brand for hotel franchise and management agreements including Radisson, Park Inn & Suites by Radisson, and other Radisson brands.
• ITC Hotels (Storii)coreStrategic or Co-development PartnerPartner brand for Indian luxury hotel franchises including Storii brand. Franchise 100 connects property owners with ITC Hotels for branded residences and hotel projects.
• Taj Hotels (IHCL)coreStrategic or Co-development PartnerPartner brand for premium Indian hotel franchise opportunities. Taj Hotels, part of Indian Hotels Company Limited, represents luxury hospitality brand partnerships.
• NovotelcoreStrategic or Co-development PartnerPartner brand (Accor Group) for mid-scale to upscale hotel franchise and management contracts in India.
• Mercure HotelscoreStrategic or Co-development PartnerPartner brand (Accor Group) for midscale hotel franchise opportunities facilitated through Franchise 100.
• Sarovar HotelscoreStrategic or Co-development PartnerPartner brand for Indian hotel franchise and management contracts. Sarovar operates multiple hotel brands across India.
• The Fern HotelscoreStrategic or Co-development PartnerPartner brand for eco-friendly hotel franchise opportunities in India. The Fern is an environmentally conscious hotel brand.
• The Clarks HotelscoreStrategic or Co-development PartnerPartner brand for heritage hotel franchise and management contracts in India. The Clarks is an established hospitality brand.
• Cygnett Resorts (Wyndham)coreStrategic or Co-development PartnerPartner brand for resort franchise and management contracts. Cygnett Resorts operates under Wyndham Hotels & Resorts portfolio.
• ITC HotelscoreStrategic or Co-development PartnerPartner brand for luxury hotel franchise and branded residence opportunities. ITC Hotels represents premium Indian hospitality brand.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• CBRE Hotels & Hospitality: CBRE is a global real estate services firm with a dedicated Hotels & Hospitality practice offering investment sales, operator search, and brand affiliation advisory. It overlaps with Franchise 100's hospitality advisory but serves a broader, higher-end client base.
• Knight Frank India: Knight Frank India includes a hospitality advisory practice that supports hotel transactions, operator selection, and feasibility studies. It is a broader real estate incumbent with comparable offerings to Franchise 100's hospitality advisory suite.
• Colliers International India: Colliers has a hospitality advisory and valuation practice in India that supports brand tie-ups and operator search for hotel developers. As a broader real estate services firm, it competes with Franchise 100 on enterprise hospitality mandates.
• JLL Hotels & Hospitality: JLL operates a global Hotels & Hospitality group providing investment advisory, operator search, and brand tie-up services. It competes with Franchise 100 at the larger end of the Indian hospitality advisory market.
• Cushman & Wakefield Hospitality: Cushman & Wakefield's hospitality practice offers hotel investment advisory, operator search, and brand affiliation services globally. It is a broader incumbent that overlaps with Franchise 100's brand tie-up facilitation work.

Others

• STR (CoStar): STR provides hospitality benchmarking, market data, and feasibility analytics used by hotel developers and brand-affiliation advisors. It is an ecosystem data provider rather than a direct competitor but supports similar feasibility workflows as Franchise 100.

Direct peers

• Hotelivate: Hotelivate is an India-focused hospitality consulting firm offering hotel feasibility, operator search, brand selection, and management contract advisory. It is the closest direct peer to Franchise 100 in the Indian hospitality advisory market.
• HVS Global Hospitality Services: HVS is a global hospitality consulting and valuation firm that advises hotel owners, developers, and lenders on feasibility, operator selection, and brand affiliation. Like Franchise 100, it serves property owners seeking hotel brand partnerships and management contracts across multiple geographies.
• Horwath HTL: Horwath HTL is one of the largest global hospitality consulting networks covering feasibility studies, operator search, and brand affiliation advisory. It directly competes with Franchise 100 in the hotel brand tie-up and management contract advisory space.
• WATG: WATG is a hospitality design, planning, and advisory firm that helps property owners with hotel development, brand positioning, and operator selection. It overlaps with Franchise 100 on the operator search and hotel development advisory side of the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/franchise-100

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise 100