PRESCOTT CREEKS PRESERVATION ASSOCIATION

What PRESCOTT CREEKS PRESERVATION ASSOCIATION does

Prescott Creeks Preservation Association is a 501(c)(3) nonprofit conservation organization incorporated in Arizona in 1990, operating from a small office adjacent to its flagship Watson Woods Riparian Preserve in Prescott. The organization performs watershed stewardship through hands-on riparian habitat restoration (creek channel realignment, native cottonwood/willow planting, wetland creation), green infrastructure stormwater filtration projects (rain gardens and bioswales), invasive species removal, and a long-running Important Bird Area bird survey program that has documented 156 species across 91 surveys since 2013. It also runs the annual Granite Creek Cleanup, an In-Lieu Fee Mitigation Program that lets developers fund approved restoration as compensatory mitigation, and education pipelines including coordination of the Arizona Master Naturalist program.

The organization's revenue is sourced from individual donations and memberships, government grants (Arizona Department of Environmental Quality, Arizona Water Protection Fund Commission, Arizona Department of Forestry and Fire Management, Yavapai County Flood Control District), and event sponsorships from local businesses. It does not charge for its programs and operates with a 1–10 person staff, a 575 sq ft office, and an asset base anchored by a 25-year renewable lease on 126 acres of preserve land extended in 2020 through 2045. Its customer/beneficiary base spans Prescott-area residents who volunteer and donate, local businesses providing sponsorships, and government partners funding restoration and water quality improvement projects. The 2017 destruction of its 2,300 sq ft office by fire and the loss of nearly three decades of physical archives represent the most significant operational disruption in its history.

Name

PRESCOTT CREEKS PRESERVATION ASSOCIATION

Legal name

Prescott Creeks Preservation Association

Website

https://prescottcreeks.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Prescott Creeks Preservation Association is a 501(c)(3) nonprofit founded in 1990 that performs riparian habitat restoration, green infrastructure stormwater projects, and water quality monitoring on a 126-acre preserve in Prescott, Arizona, funded by donations, government grants, and event sponsorships.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

akta.pro secondary industries

Watershed Protection & Water Quality Services (AFAMAMAB), Wetland, Riparian & Buffer Services (within forest landscapes) (AFAMAMAI), Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH)

Keywords

• Watershed restoration
• Riparian habitat conservation
• Green infrastructure stormwater
• Volunteer environmental programs
• Watershed education outreach

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Memberships: Individual donations and annual memberships from supporters who contribute to watershed protection and restoration efforts
2. Government Grants: Funding from Arizona Department of Environmental Quality (ADEQ), Arizona Water Protection Fund Commission, Arizona Department of Forestry and Fire Management, and Yavapai County Flood Control District for specific restoration and water quality improvement projects
3. Event Sponsorships: Corporate sponsorships from local businesses (Mandalay Homes, Findlay Subaru, Fann Contracting, etc.) for the annual Granite Creek Cleanup and other community events

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Prescott Creeks Preservation Association is a 501(c)(3) nonprofit that delivers watershed stewardship through riparian habitat restoration at the 126-acre Watson Woods Riparian Preserve, annual volunteer cleanup events, green infrastructure stormwater projects, and educational programs. The organization operates under a 25-year renewable lease with the City of Prescott (extended to 2045) and runs compensatory mitigation, bird surveys, and naturalist training programs in partnership with Audubon Society, Prescott College, and Arizona Game and Fish.

Product overview

Prescott Creeks Preservation Association operates as a 501(c)(3) non-profit organization offering environmental conservation programs rather than a commercial product portfolio. Core offerings include Watson Woods Riparian Preserve management, the annual Granite Creek Cleanup event, Watershed Improvement initiatives with green infrastructure projects, and the In-Lieu Fee Mitigation Program. Supporting programs include Important Bird Area Surveys, AZ Master Naturalist coordination, and the Prescott Creekside E-News newsletter. The organization does not offer technology products or SaaS platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Watson Woods Riparian Preserve
• Granite Creek Cleanup
• Watershed Improvement
• In-Lieu Fee Mitigation Program
• Important Bird Area (IBA) Surveys
• Green Infrastructure Projects
• AZ Master Naturalist Coordination

Quantifiable outcome

• 13% reduction in E. coli levels in Miller Creek following 2019 public restroom installation
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major, minor and moderate.

• Prescott Audubon SocietycoreStrategic or Co-development Partner · 24 August 2025Long-standing partnership for Important Bird Area (IBA) surveys in Watson Woods Riparian Preserve. Volunteers from both organizations conduct semi-annual bird population surveys documenting over 156 species.
• Friends of the Verde RivercoreStrategic or Co-development Partner · 20 January 2025Annual partnership for Martin Luther King Jr. Day of Service volunteer events at Watson Woods Riparian Preserve. Jointly coordinates invasive species removal activities including tamarisk control.
• City of PrescottcoreStrategic or Co-development Partner25-year renewable lease (extended to 2045) for Watson Woods Riparian Preserve management. Partnership on downtown Granite Creek Corridor Master Plan development and implementation. Collaborative restoration projects.
• Arizona Department of Environmental Quality (ADEQ)coreStrategic or Co-development PartnerMajor grant funder for water quality improvement projects including $455,895 green infrastructure grant. Collaborated on Miller Creek E. coli reduction project and stormwater management initiatives.
• Arizona Water Protection Fund CommissionmajorStrategic or Co-development PartnerFunding source for Watson Woods Riparian Preserve restoration project implemented starting in 2009.
• Vetraplex (Hire A Vet Program)minorImplementation/ SI/ Consulting PartnerProvided veteran crews for green infrastructure installation projects at Prescott Adult Center, contributing approximately 300 volunteer hours from about 100 volunteers.
• Prescott CollegemoderateStrategic or Co-development PartnerAcademic partnership for restoration work, student volunteers, and collaborative projects including native tree planting at the preserve.
• American Conservation Experience (ACE)minorImplementation/ SI/ Consulting PartnerConservation crew hired through grant funding to assist with saltcedar removal in Watson Woods, cutting down over 350 trees.
• Arizona Game and Fish DepartmentmoderateStrategic or Co-development PartnerPartnership on Wood Duck and raptor nest box programs, monitoring wildlife populations in the preserve.
• Yavapai County Adult ProbationminorImplementation/ SI/ Consulting PartnerCommunity restitution program providing probation crews for saltcedar removal, contributing 250 hours of labor removing approximately 10,000 pounds of invasive vegetation.
• Southwest Monarch StudyminorStrategic or Co-development PartnerCollaboration on planting and transplanting milkweed in Watson Woods to support monarch butterfly habitat.
• Central Arizona Phenology TrailminorStrategic or Co-development PartnerPartnership for monitoring seasonal changes in flora and fauna, contributing to national phenology observation network.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• The Nature Conservancy (Arizona): Global conservation nonprofit with active Arizona programs in watershed protection, riparian restoration, and conservation finance (including mitigation banking). Operates overlapping capabilities at substantially larger scale and broader geography than Prescott Creeks.
• National Audubon Society: National conservation organization that runs the Important Bird Area (IBA) program under which Prescott Creeks conducts its bird surveys. Operates at much greater scale and offers overlapping bird-monitoring and habitat-protection capabilities as part of a broader portfolio.

Direct peers

• Northern Arizona Audubon Society: Regional Audubon chapter serving northern Arizona including the Prescott area. Overlaps with Prescott Creeks on bird surveys, habitat monitoring, and volunteer-driven conservation programming in the same geographic region.
• Arizona Land and Water Trust: Conservation land trust in Arizona working on riparian habitat, watershed protection, and conservation easements. Comparable in nonprofit structure, Arizona geographic focus, and reliance on grants, donations, and volunteer labor for stewardship.
• Arizona Center for Nature Conservation: Arizona-based nonprofit operating the Phoenix Zoo with conservation, habitat-restoration, and environmental-education programs. Comparable as a state-level conservation nonprofit leveraging volunteers, grants, and donations for habitat and species work.
• Friends of the Verde River: Arizona-based nonprofit focused on watershed protection, riparian restoration, and stewardship of the Verde River. Directly comparable to Prescott Creeks in mission, volunteer-driven model, and partnership with Prescott Creeks on MLK Day of Service invasive-species events.
• Desert Rivers Audubon: Arizona Audubon chapter focused on bird conservation and habitat protection along desert river systems. Comparable as a volunteer-driven nonprofit running bird surveys, restoration events, and education programs in Arizona.

Regional players

• Keep Prescott Beautiful: Local Prescott-area nonprofit focused on litter abatement, beautification, and community cleanup — and a listed partner of Prescott Creeks. Closely aligned in geography and event-based volunteer programming, though with a narrower restoration scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCU2NRZ1jGQKFry7T8qbb-Dg
• Facebookfacebook.com/PrescottCreeks
• Instagraminstagram.com/prescott_creeks
• LinkedInlinkedin.com/company/prescott-creeks

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRESCOTT CREEKS PRESERVATION ASSOCIATION