Midwest Athletic Fields Llc

What Midwest Athletic Fields Llc does

Midwest Athletic Fields LLC is a Watertown, Wisconsin-based specialty contractor founded in 2008 that constructs, renovates, and maintains athletic playing surfaces — primarily baseball and softball fields, but also football, soccer, lacrosse, golf tees, horse arenas, and sand volleyball courts. Core technical capabilities include precision laser grading for field slopes and drainage, infield skin system installation, turf management, batting cage and fence installation, irrigation and drain tile work, and synthetic turf base grading. The firm is led by two principals, Josh Viet and Perry Bauer, who together hold approximately 44 years of combined industry experience and credentials from Iowa State University and Rochester College, with prior MLB international groundskeeping exposure.

The company operates two revenue streams: project-based professional services (new construction, renovation, and recurring seasonal maintenance) sold per engagement, and product resale via authorized Diamond Pro distributor status covering calcined clay drying agents, top dressings, mound/home plate clay, vitrified clay infield conditioner, and unfired clay bricks. Pricing is non-public and quoted per project, with bulk delivery options on products. Customers span professional clubs (Wisconsin Timber Rattlers), NCAA programs (University of Wisconsin-Madison, Northern Illinois University, UW-Whitewater, Ripon College), high school districts, municipal parks, and youth organizations across Wisconsin, Illinois, Iowa, Michigan, and Minnesota. Go-to-market is sales-led via phone and website, with trade association memberships (WFSCA, WSTMA, Baseball Wisconsin) and supplier relationships (Anderson Sports Turf, Pauls Turf and Tree Nursery) supporting referral flow.

Name

Midwest Athletic Fields Llc

Legal name

Midwest Athletic Fields LLC

Website

https://midwestaf.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Athletic Fields LLC is a Wisconsin-based specialty contractor that builds, renovates, and maintains athletic playing surfaces — primarily baseball and softball fields — for professional clubs, colleges, high schools, municipalities, and youth organizations across five Midwestern states, and resells Diamond Pro field maintenance products.

Ownership category

akta.pro rank

Product category

Athletic Field Construction and Maintenance Services

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYIMAIAIAH

Athletic Field & Golf Course Groundskeeping

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Landscaping, Groundskeeping & Snow Removal

SECONDARYBPABADAC

Turf Management (Sports Fields, Golf Courses)

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

SECONDARYEDAEAAAC

Groundskeeping, Landscaping & Athletic Field Maintenance

Education/Education Facilities & Support Services/School & Campus Facilities Management (Janitorial, Landscaping, Maintenance)

SECONDARYMPAKAEAJ

Collegiate & School Athletic Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Athletic field construction
• Field renovation services
• Turf maintenance
• Laser grading
• Sports field consulting

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Athletic Field Construction Services: New field construction services covering all aspects from design through completion, serving fields from youth organizations to professional clubs.
2. Field Renovation Services: Light to heavy renovation services for existing athletic fields, including infield work, turf replacement, laser grading, and infrastructure updates.
3. Seasonal Maintenance Services: Ongoing maintenance contracts for athletic fields including aeration, topdressing, overseeding, and field preparation services.
4. Diamond Pro Products Distribution: Distribution of Diamond Pro branded athletic field products including calcined clay drying agents, top dressing, mound clay, and infield conditioners. Company is a Diamond Pro Distributor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Midwest Athletic Fields LLC provides athletic field construction, renovation, and maintenance services for baseball, softball, football, soccer, lacrosse, golf, sand volleyball, and horse arena facilities. Services include new field construction, laser grading, infield skin systems, turf installation, sod installation, aeration, mound reconstruction, drainage, irrigation, fencing, and batting cage installation. The company also distributes Diamond Pro branded athletic field products including calcined clay drying agents, top dressing, mound/home plate clay, and infield conditioners.

Product overview

Midwest Athletic Fields LLC is a Diamond Pro Distributor offering a portfolio of athletic field maintenance products including Diamond Pro brand calcined clay drying agents, top dressings, mound/home plate clay, red infield conditioner, and clay bricks for baseball and softball field applications. The company also provides comprehensive construction, renovation, and maintenance services including laser grading, turf installation, drainage solutions, and sports field management for baseball, softball, football, soccer, horse arenas, and other athletic facilities. Services are available for youth organizations, school districts, municipalities, colleges, and professional clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic Field Construction Services

Quantifiable outcome

• Field playability and safety improvement through proper construction methods
• +2 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Anderson Sports TurfcoreChannel Partner/ Reseller/ DistributorPartner and brand connection for sports turf products and services. Linked on company's industry partners page with website reference to www.AndersonsSportsTurf.com
• Baseball WisconsincoreGTM or Marketing PartnerWisconsin baseball coaches association partnership for marketing and industry connections. Linked on industry partners page with website reference to www.BaseballWisconsin.com
• Diamond ProcoreChannel Partner/ Reseller/ DistributorOfficial Diamond Pro Distributor status - distributing Diamond Pro branded products including calcined clay drying agents, top dressing, mound clay, and infield conditioners. Products featured on products page. Logo and website link on industry partners page (www.DiamondPro.com)
• Pauls Turf and Tree NurseryminorChannel Partner/ Reseller/ DistributorPartner for turf and nursery products. Linked on industry partners page with website reference to www.PaulsTurfAndTree.com
• Wisconsin Fastpitch Softball Coaches Association (WFSCA)coreGTM or Marketing PartnerWisconsin fastpitch softball coaches association partnership for industry connections and marketing. Linked on industry partners page with website reference to www.wfsca.org
• Wisconsin Sports Turf (WSTMA)coreGTM or Marketing PartnerWisconsin Sports Turf association membership for industry connections and professional development. Linked on industry partners page with website reference to www.wstma.org

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Diamond Pro: Manufacturer of the calcined clay, top dressing, mound clay, and infield conditioner products that Midwest Athletic Fields distributes — upstream supplier partner and ecosystem participant.
• Stabilizer Solutions: Supplier of soil stabilization products widely used in athletic field construction — adjacent ecosystem participant whose inputs are specified into field-build projects.

Broad incumbents

• Hellas Construction: One of the largest U.S. sports construction firms, primarily synthetic turf, with full design-build capability — a broader incumbent that competes for the same institutional and large-municipal projects.
• AstroTurf: Long-established synthetic turf brand and installation company serving schools, parks, and professional facilities — competes for new-build and replacement field work.
• Shaw Sports Turf: Major synthetic turf manufacturer and installer competing for institutional athletic field contracts across the U.S. — adjacent competitor for new field construction bids.
• FieldTurf: Leading synthetic turf manufacturer and installer serving schools, colleges, municipalities, and professional venues — represents the synthetic-substitution competitive threat to Midwest's natural-turf service base.

Direct peers

• SportsField Holdings: National athletic facility construction and maintenance company offering field construction, renovation, and ongoing turf care across baseball, softball, football, and soccer — competes for the same institutional and collegiate customers as Midwest Athletic Fields.
• The Motz Group: Cincinnati-based athletic field construction and maintenance firm serving professional, collegiate, and high school clients with natural and synthetic turf systems — directly comparable in service mix and customer segments to Midwest Athletic Fields.
• Keystone Sports Construction: Regional athletic field construction and renovation firm focused on baseball, softball, and multi-sport natural turf facilities — highly comparable in service scope and target customer base.

Regional players

• Carolina Green Corp: Southeast U.S.-based sports field construction, renovation, and turf maintenance firm serving collegiate, municipal, and high school clients — comparable service offering in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MidwestAFields
• Facebookfacebook.com/MidwestAthletic
• LinkedInlinkedin.com/company/midwest-athletic-fields-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Athletic Fields Llc