Fresh Paint Art Advisors, Inc.

What Fresh Paint Art Advisors, Inc. does

Fresh Paint Art Advisors, Inc. is a privately held art consultancy founded in 1984 and headquartered in Los Angeles, California. The firm provides end-to-end art advisory services — curation, project documentation, artist sourcing, procurement, custom fabrication, printing, framing, packing, shipping logistics, and installation — for enterprise clients in hospitality, cruise lines, corporate, multi-family residential, and luxury residential segments. Notable enterprise customers include Four Seasons, Ritz Carlton, Marriott, Hilton, Hyatt, IHG, MGM Resorts, Pendry, Resorts World Las Vegas, Royal Caribbean, Princess Cruises, Morgan Stanley, Wells Fargo, Nordstrom, and Greystar, among others, with project footprint extending across major U.S. metros and into Australia.

The company's operations center on a curated digital inventory of over 1,800 artworks spanning canvas originals, glass art, photography, sculpture, mixed media, paper originals, and digital prints, sourced from a network of local and international artists. Its technology footprint is limited to a website with artwork search and an internal inventory management system; no proprietary AI/ML capabilities, mobile app, or API platform were disclosed. Distribution occurs through its own e-commerce site, a dealer storefront on the 1stDibs online marketplace, and a relationship-driven enterprise sales motion targeting design firms, architects, and corporate procurement teams. The firm also operates a sister contemporary art gallery brand, FP Contemporary.

Revenue is generated through three streams: professional services for art curation and advisory, one-time sales of artwork from inventory or via commissions, and ancillary services such as printing, framing, fabrication, packing, shipping, and installation. Pricing is not publicly disclosed; consultancy fees are negotiated per project and individual artwork prices vary widely. The company operates without venture capital or private equity backing and maintains a small, specialized team of approximately 11-50 employees.

Name

Fresh Paint Art Advisors, Inc.

Legal name

Fresh Paint Art Advisors, Inc.

Website

https://freshpaintart.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Paint Art Advisors is a Los Angeles-based, 40-year-old art consultancy that curates, procures, fabricates, and installs bespoke art collections for enterprise clients in hospitality, cruise lines, corporate, and luxury residential sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Art Consultancy Services: Professional art curation, project documentation, artist sourcing, and art advisory services for commercial and residential projects.
2. Art Procurement and Sales: Sale of artworks from their inventory including paintings, sculptures, photography, and mixed media pieces. Also facilitates art commissions and custom fabrication.
3. Ancillary Services: Additional revenue streams include printing, framing, custom fabrication, packing, shipping logistics, and art installation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fresh Paint Art Advisors is an art consultancy that curates and procures bespoke art collections for hospitality, corporate, residential, multi-family, and cruise line projects. Services span concept development, artist and artwork curation, custom fabrication, printing, framing, packing, shipping logistics, and on-site installation.

Product overview

Fresh Paint Art Advisors is an art consultancy firm that provides art curation, project documentation, printing, framing, fabrication, packing, shipping logistics, and installation services. The company specializes in creating bespoke art collections for hospitality, corporate, residential, multi-family, and cruise line projects. Their services include concept development, artist and artwork curation, custom fabrication, 3D space renderings, video interfacing models, print publication, art procurement, art commission management, framing and presentation design, and art handling and shipping logistics. The company represents a curated network of artists across various mediums including canvas originals, glass art, photography, sculpture, mixed media, paper originals, and digital prints.

Differentiator

Problem solved

Functional benefit

Brands

• FP Contemporary: Sister brand / contemporary art gallery

Products and services

• Art Curation and Advisory Services

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Chairish: An online marketplace for vintage and contemporary furniture and art, with a strong interior designer buyer base. Comparable because it sells curated artwork to the same designer/architect audience that Fresh Paint serves.
• Framebridge: A DTC custom framing and art-print company. Comparable as an adjacent player in the art presentation and framing value chain that Fresh Paint also covers, with overlap on corporate and residential buyers.
• Minted: An online marketplace for art, prints, and home décor sourced from independent artists. Comparable as a tech-enabled art retailer with overlapping artist-network economics and similar reach into residential and corporate art buyers.

Direct peers

• Saatchi Art: An online art gallery selling original artwork directly to consumers and design professionals. Comparable as an art-dealer channel competing for similar buyers (collectors, designers, hospitality buyers) and overlapping with Fresh Paint's lower-to-mid price point inventory.
• American Art Resources: An art consultancy that curates collections for healthcare, hospitality, corporate, and senior living environments. Closely comparable to Fresh Paint in vertical mix, full-service offering, and enterprise sales motion.
• Carlyn & Company Interior Design: A boutique interior design and art advisory firm serving luxury residential and hospitality clients. Comparable as a similarly-sized boutique competing for the same high-end design and art-procurement engagements.
• ArtConsult: An international art consultancy advising corporate and hospitality clients on art programs. Comparable as a direct competitor in the boutique art advisory segment with similar services spanning curation, procurement, and installation.

Broad incumbents

• Artnet: A long-standing global art marketplace and auction house. While much larger and broader than Fresh Paint, Artnet operates in the same art-dealer and advisory ecosystem and overlaps in selling curated art to enterprise and collector buyers.
• 1stDibs: A premier online marketplace for luxury furniture, art, and decor where Fresh Paint already operates a dealer storefront. Comparable as a venue for selling curated art to the same designer/enterprise buyer base, and as a broader competitor channeling demand toward its own dealer ecosystem.
• Artsy: A leading online art marketplace connecting collectors, designers, and galleries. Comparable because it serves a similar buyer base of interior designers and corporate collectors purchasing curated artwork, though at much greater scale and via a different distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FreshPaintArt
• LinkedInlinkedin.com/company/fresh-paint-art-advisors
• Instagraminstagram.com/FreshPaintArtAdvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Paint Art Advisors, Inc.