What Fresh Advertising does

Fresh Advertising is a privately held, Netherlands-based digital marketing agency that delivers lead generation services to small and medium-sized businesses in the Netherlands and Belgium. Its core offering is full-funnel Meta (Facebook and Instagram) advertising campaign management, supported by in-house content and video production, conversion-optimized landing pages, custom CRM implementation, and automated lead follow-up workflows. The firm serves as an official Meta Business Partner and operates with a four-person integrated delivery team (media buyer, graphic designer/editor, videographer, and funnel specialist) that runs campaigns end-to-end without subcontracting. Its customer base is concentrated in SMB segments, originally built in the fitness vertical (e.g., Source Personal Training, Fit District, Sports Palace, HIT intens gym, Fitnessclub Easy Active) and now extended into coaching (Gort Coaching, Vigifit Coaching, Joogi, Respiro), construction/home services (Dakkapel Warenhuis, WoonDak), healthcare (Afkick kliniek Valkenburg), and wellness (Essink, Verandy).

The agency's underlying technology is a combination of off-platform Meta advertising tools and proprietary client-facing assets rather than a standalone software product. These include a 'Persoonlijk Dashboard' (personal dashboard) providing real-time funnel visibility, a custom CRM layer giving per-lead insight through the funnel, and automated follow-up sequences ('Opvolgautomatiseringen') that ensure both new and existing leads are worked systematically. Documented customer outcomes include CPL reductions from EUR 30 to under EUR 10, 395 leads in 90 days for Dakkapel Warenhuis, 2,000-2,500 leads for Gort Coaching, 300+ new members for Source Personal Training, and EUR 10,000 direct cash plus EUR 40,000 contract value in the first month for Personal Nigel (Almere). The company has a 5.0/5.0 Google rating across 32 reviews.

Fresh Advertising monetizes through ongoing professional services fees for campaign management and strategy, with pricing set per engagement via personalized quotes rather than published rate cards. The go-to-market motion is consultative and direct: free introductory strategy sessions, contact via email and WhatsApp, and website-based inquiry, all targeting SMB owners who have struggled with prior marketing efforts and need measurable ROI. The company has not disclosed funding, revenue, or ownership structure beyond founder operation, and operates as an independent entity with no parent company, subsidiaries, or M&A activity recorded.

Name

Fresh Advertising

Legal name

Fresh Advertising

Website

https://freshadvertising.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Advertising is a four-person Netherlands-based digital marketing agency that runs Meta (Facebook and Instagram) advertising campaigns and lead generation funnels for SMB clients in the Netherlands and Belgium, spanning fitness, coaching, construction, healthcare, and wellness verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Meta advertising services
• Lead generation agency
• Content creation services
• CRM implementation
• Landing page design

Headquarters

HQ city

Lisse

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services: Full-service marketing agency providing Meta advertising campaigns, content creation, landing pages, and CRM setup. Revenue generated through ongoing service fees for campaign management and strategy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fresh Advertising is a Netherlands-based lead generation agency that plans, produces, and manages Meta (Facebook and Instagram) advertising campaigns for SMB clients in the Netherlands and Belgium. The agency's services span in-house content and video creation, conversion-focused landing pages, CRM implementation with automated lead follow-up, and a personal real-time dashboard for funnel visibility. Engagements are delivered on a full-service, A-to-Z basis with ongoing campaign optimization and scaling.

Product overview

Fresh Advertising operates as a lead generation specialist offering Meta Ads (Facebook/Instagram) advertising services primarily targeting businesses in the Netherlands and Belgium, with particular expertise in the fitness industry. The company provides an integrated service portfolio that includes strategic content creation with professional video production, targeted lead generation campaigns, conversion-optimized landing pages, CRM implementation with automation, and real-time analytics dashboards. Their core offering combines Meta Ads campaigns with supporting services (content creation, landing pages, automation) to deliver complete lead generation solutions from strategy through ongoing campaign optimization and scaling.

Differentiator

Problem solved

Functional benefit

Products and services

• Meta Ads Campaigns Facebook and Instagram advertising campaigns designed to generate leads and drive conversions for SMB clients across fitness, coaching, construction, and wellness verticals in the Netherlands and Belgium. Campaigns are managed end-to-end on Meta platforms with continuous optimization and scaling.
• Content Creation (Contentcreatie) Professional in-house content creation including video production and graphic design, delivering creative assets that align with each client's brand identity and engage target audiences in Meta ad placements.
• Lead Generation (Leadgeneratie) Targeted lead generation campaigns that reach specific audiences defined by the client and convert them into qualified leads through Meta-optimized funnels, producing a continuous stream of qualitative leads.
• Landing Pages (Landingspagina's) Custom landing pages designed and built to convert visitors into qualified leads, integrated with the Meta advertising campaigns and configured for maximum conversion.
• CRM Implementation and Personal Dashboard Custom CRM setup with a personal dashboard (Persoonlijk Dashboard) providing complete real-time funnel visibility, automated lead tracking, and smart follow-up sequences (Opvolgautomatiseringen) that actively approach new and existing leads.
• Full Campaign Management (A to Z) Complete campaign management from strategy and setup through analysis, optimization, and scaling, covering both new and existing leads via automated follow-up flows and continuous on-page management.

Quantifiable outcome

• Gort Coaching achieved 2000-2500 quality leads from Meta campaigns
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Meta Business PartnercoreTechnology or IntegrationOfficial Meta Business Partner providing advertising services on Facebook and Instagram platforms. The partnership enables Fresh Advertising to run Meta advertising campaigns for clients.
• Crown ConsultancyminorGTM or Marketing PartnerLifestyle partner shown on the website. Nature of partnership appears to be collaborative case study or referral relationship.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DEPT®: One of the largest Dutch digital agencies globally, offering paid social, creative, and technology services. Operates in the same Meta-ads category but at a much larger scale and with enterprise clients.
• Happy Horizon: Larger Dutch full-service digital marketing group covering paid social, content, and CRM. Operates in the same space as Fresh Advertising but with a broader portfolio and significantly more scale.

Direct peers

• Conversions.nl: Dutch agency specialized in conversion optimization and paid social campaigns. Comparable in offering Meta-led lead generation funnels to Dutch SMBs.
• Adcombi: Dutch agency offering Meta advertising and performance campaigns for SMBs, with comparable focus on lead generation and ROI-driven reporting.
• Yellow Lemon Tree: Amsterdam-based performance agency focused on Meta ads and conversion-driven campaigns for SMBs and scale-ups. Closely comparable target customer and Meta-first service offering.
• IMU: Dutch performance marketing agency with a strong Meta/Facebook ads offering and lead generation focus for SMBs. Directly comparable in channel specialization and customer segment.
• Effecty: Dutch digital marketing agency focused on paid advertising and lead generation for SMEs. Comparable as a regional Dutch paid-social/lead-gen specialist.
• Maatmedia: Dutch digital agency specializing in social media advertising and lead generation for SMBs, with strong Meta advertising focus. Overlaps directly with Fresh Advertising on channel and customer profile.
• Online Marketeers: Dutch performance marketing agency running paid social campaigns (including Meta) for SMB and mid-market clients across NL/BE. Directly comparable service mix of paid advertising, content, and conversion optimization.

Emerging players

• KlientBoost: US-based performance agency specialized in paid social (Meta) and CRO for SaaS and SMB clients. Comparable service model and Meta-first GTM, though geographically separated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FreshAdvertising.DW
• Instagraminstagram.com/freshadvertising.nl
• LinkedInlinkedin.com/company/fresh-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Advertising