What Effecty does

Effecty is a privately held, full-service digital marketing agency headquartered in Horst, Netherlands, operating under the legal name Effecty with an additional domain presence serving the German market. The company provides a comprehensive suite of marketing services organized across seven pillars: Strategy & Brand, Design & Content, UX & Conversion, Search Engine Marketing (SEA, SEO, and marketplace advertising), Advertising, Data & Automation, and International marketing. Its client base spans the leisure, hospitality, and recreation sector (holiday parks, campsites, hotels, tourism boards) alongside B2B verticals including manufacturing, technology, IT, logistics, and freight forwarding, as well as professional services such as legal and healthcare.

The agency does not operate a proprietary technology platform. Its service delivery is built on standard industry tooling — Google Analytics, Google Tag Manager, Google Data Studio, Hotjar, Mouseflow, Microsoft Clarity, Mautic for marketing automation, RoomRaccoon for hospitality PMS integration, RevControl for revenue management, Cookiebot for GDPR compliance, and TAGGRS for server-side tag management. The team's technology footprint centers on operational proficiency with these tools plus an in-house UX lab equipped for eye-tracking, heatmapping, and visitor-recording research. The single disclosed AI capability is generative image creation used to produce client mascot characters. The agency employs 11–50 specialists covering account management, SEO/SEA, content, UX/3D design, creative concepting, HR, commercial marketing, project management, IT support, and team leadership.

Effecty operates on a professional-services revenue model, monetizing through project-based fees and retainer contracts with B2B and leisure/hospitality clients acquired via direct sales and consultation. The go-to-market motion is sales-led, driven through its own content marketing (an extensive knowledge base), case studies, whitepapers, training programs, and email/newsletter outreach. The company is independently owned, with no disclosed parent, no institutional funding, and no public listing. It claims 150+ customers digitally progressed over 10+ years of operation and reports quantifiable client outcomes including +2500% ROAS for a recreation park, 70% more online transactions for a family camping client, and +250,000 website visitors delivered for a city management organization.

Name

Effecty

Legal name

Effecty

Website

https://effecty.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Effecty is a private Dutch full-service digital marketing agency in Horst, Netherlands, offering strategy, design, UX, SEO/SEA, advertising, data automation, and international marketing to leisure/hospitality and B2B manufacturing clients across the Netherlands and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Netherlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Effecty generates revenue through providing digital marketing agency services including strategy & brand, design & content, UX & conversion, search engine marketing, data & automation, and international marketing services. Revenue is generated through project-based fees, retainer contracts, and service agreements with B2B and leisure/hospitality clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Effecty is a full-service digital marketing agency based in Horst, Netherlands that delivers end-to-end marketing services across seven pillars: Strategy & Brand, Design & Content, UX & Conversion, Search Engine Marketing (SEO/SEA), Advertising, Data & Automation, and International Marketing. The agency provides strategy development, creative execution, paid media management, conversion optimization, and marketing automation to B2B and leisure/hospitality clients. Engagements are delivered via project-based fees, retainer contracts, and tailored service agreements.

Product overview

Effecty is a digital marketing agency offering a comprehensive suite of marketing services organized around seven core pillars: Strategy & Brand (digital marketing strategy, lead generation, customer journey optimization, branding), Design & Content (graphic design, content creation, email marketing, landing pages, social content, video marketing, whitepapers), UX & Conversion (UX optimization, conversion rate optimization, UX lab with eye-tracking, A/B testing, heatmapping, visitor recordings), Search Engine Marketing (SEA across Google/Microsoft/YouTube, SEO, marketplace advertising), Advertising (display, video, social media ads, influencer marketing), Data & Automation (analytics, marketing automation, CRM, dashboards), and International (cross-border marketing with focus on Germany). The agency specializes in leisure, hospitality, and B2B manufacturing sectors and also offers training programs as an add-on service.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie & Merk (Strategy & Brand) Strategic marketing consulting service covering digital marketing strategy, lead generation strategy, customer journey optimization, branding, brand story development, and market positioning. Designed for B2B companies and leisure/hospitality businesses that need a structured digital marketing foundation.
• Design & Content Creative production service offering graphic design, content creation, email marketing, landing page development, social content, video marketing, and whitepaper production for B2B and leisure/hospitality clients.
• UX & Conversie (UX & Conversion) User experience and conversion rate optimization service featuring UX optimization, conversion rate optimization, UX lab research with eye-tracking, A/B testing, heatmapping, visitor recordings, rapid prototyping, and wireframing for clients seeking to improve digital conversion performance.
• Zoekmachine Marketing (Search Engine Marketing) Search engine marketing service covering SEA (Google Ads, Google Shopping, Hotel Ads, Microsoft Ads, Google Display, YouTube Advertising), SEO (keyword research, technical SEO, local SEO), and marketplace advertising (Amazon, Bol.com, Marktplaats, feed management) for businesses seeking paid and organic search visibility.
• Advertising Digital advertising service covering display advertising, retargeting, video advertising, Facebook advertising, LinkedIn advertising, Pinterest advertising, and influencer marketing for brand awareness and performance campaigns.
• Data & Automation Data-driven marketing and marketing automation service covering Google Analytics, Google Tag Manager, Google Data Studio, dashboarding, CRM integration, data management platforms, call tracking, and marketing automation implementation. Targets clients seeking measurable, automation-led marketing operations.
• International (Marketing) International marketing service including international expansion strategy and online marketing for Germany, delivered by native German speakers who understand local audiences. Targets Dutch-based companies seeking to grow in German-speaking markets.
• Trainingen (Training Programs) Professional marketing training programs covering strategic marketing, concept development, search engine marketing, social media marketing, data-driven marketing, A/B testing, advertising, marketing analytics, content creation, and marketing tools. Offered to client teams as enablement alongside or independent of agency engagements.
• Campaigns End-to-end digital campaign management and execution service covering search engine marketing, social media marketing, email marketing, display advertising, marketplace optimization, and recruitment campaigns. Sold as a discrete execution offering separate from ongoing retainer services.

Quantifiable outcome

• 70% more online transactions achieved for De Kleine Wolf camping
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Partnerships

One partnership is on record.

• TradeTrackerminorChannel Partner/ Reseller/ DistributorAffiliate marketing network partner for performance-based advertising

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Storm Digital: Dutch performance marketing agency focused on data, SEO, SEA, and CRO. Directly comparable in service mix, especially on search and conversion optimization offerings overlapping with Effecty.
• iO (formerly Intracto): Dutch digital agency combining marketing, technology, and content services for B2B and consumer clients. Closely comparable as a full-service digital agency competing for similar mid-market accounts in the Netherlands.
• Adwise: Dutch digital marketing agency specializing in data-driven performance, SEO, SEA, and marketing automation. Direct peer competing for similar mid-market Dutch accounts with overlapping service portfolio.
• Greenberry: Mid-sized Dutch digital agency offering strategy, creative, content, and performance marketing. Directly comparable in scale, service breadth, and Dutch mid-market focus.
• Ace (Ace NL): Dutch creative and digital marketing agency with comparable services in strategy, content, design, and digital campaigns. Similar size and customer profile to Effecty in the Dutch mid-market.
• OrangeValley: Dutch digital marketing agency specializing in SEO, content, data, and analytics. Comparable as a mid-sized Dutch competitor with overlapping expertise in data-driven marketing and search.

Broad incumbents

• Dept (DEPT®): Largest independent Dutch-headquartered digital agency offering strategy, creative, media, and engineering across B2B and consumer. Directly comparable as a full-service Dutch digital marketing agency; differs by scale, global footprint, and productized offerings.
• Valtech: Global digital agency with strong European and Dutch presence spanning marketing, technology, and experience design. Comparable on service portfolio; differs by international scale and tech engineering depth.

Others

• Holland & Barrett (case-study comparison): Listed only because Effecty highlights retail/health-adjacent clients; included here to indicate an ecosystem adjacency rather than a direct competitor.
• Google Premier Partner agencies (NL): Ecosystem adjacency: Google Premier Partner agencies in the Netherlands are access points for the same platforms Effecty deploys, including competitor agencies using identical Google Ads/Analytics/Marketing Platform tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/effecty_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effecty