Fundacao Cdl - Bh
Fundação CDL-BH is a Brazilian non-profit foundation, established in 1986 as the social arm of CDL-BH, operating youth apprenticeship, vision/dental health, food security, and cultural programs serving vulnerable children, youth aged 15-22, and low-income families in Belo Horizonte and Minas Gerais.
- Company typePrivate
- Founded1986
- HeadquartersBelo Horizonte, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What Fundacao Cdl - Bh does
Fundação CDL-BH is a Brazilian non-profit foundation established in 1986 by the Câmara de Dirigentes Lojistas de Belo Horizonte (CDL-BH), operating as the commerce chamber's social arm. Headquartered at Av. Amazonas, 311 in central Belo Horizonte, Minas Gerais, the foundation operates a portfolio of 10+ interconnected social programs serving vulnerable youth aged 15-22, children, women in maternity situations, and low-income families across the Belo Horizonte metropolitan region and Zona da Mata Mineira. Its flagship offering is the Programa Educação e Trabalho (PET), launched in 2008, which acts as a two-sided intermediary connecting companies legally required to hire apprentices under Brazil's Lei da Aprendizagem with young people seeking first formal employment. Complementary programs address adjacent social needs: Ver é Bom Demais (vision health, since 2002), Sorridente (dental health), Alimentando Vidas (food security), Natal de Todo Mundo (annual Christmas program, since ~1994), Brincadeira é Coisa Séria and Brinquedoteca Itinerante (toy libraries and play access), Projeto Afeto (maternal support), Despertar Empreendedor, and Liderança Jovem.
The foundation operates without proprietary technology, generating no commercial revenue from its beneficiaries — all services are delivered free of charge. Its economic model rests on corporate donations and sponsorships, tax-deductible individual and corporate contributions routed through Brazilian income tax donation mechanisms, and volunteer labor. Its GTM is event- and partnership-driven: the foundation recruits apprentices and program participants through outreach to schools, CRAS (social service centers), and community organizations, and cultivates corporate sponsorships through its parent chamber relationship and dedicated partner programs (Orientador Nota 10 supervisor training, apprentice placement). It maintains presence across Facebook, Instagram, YouTube, LinkedIn, and TikTok, supplemented by an active blog and newsletter. As of 2023, the foundation directly impacted 51,913 people and reported R$ 10 million+ in aggregate income generated through its professional training programs over its operational history. Leadership is provided by President Vilson Mayrink, with operational management including Aline Maia (partnerships supervision), Emanuelle Canete (development assistance), and Camila Medeiros (psychology).
Fundacao Cdl - Bh firmographics
Firmographics- Name
- Fundacao Cdl - Bh
- Legal name
- Fundação CDL-BH
- Website
- https://fundacaocdlbh.org.br
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Fundação CDL-BH is a Brazilian non-profit foundation, established in 1986 as the social arm of CDL-BH, operating youth apprenticeship, vision/dental health, food security, and cultural programs serving vulnerable children, youth aged 15-22, and low-income families in Belo Horizonte and Minas Gerais.
- Ownership category
- akta.pro rank
Fundacao Cdl - Bh industry classification
Industry- Product category
- Social Services
- NAICS
- Child and Youth Services (624110), Educational Services (611), Educational Support Services (611710), Other Technical and Trade Schools (611519), Individual and Family Services (6241)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Job Readiness Training & Soft Skills Development (EDAKANAD)
- akta.pro secondary industries
- Technical & Vocational Education & Training (TVET) (BPADAKAD), Student Health Services (School Nursing, Health Office) (EDAJAIAE), Leadership, Character Education & Values Development (EDAMAIAG)
Keywords
Where Fundacao Cdl - Bh is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Fundacao Cdl - Bh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Corporate Donations and Sponsorships: The foundation receives financial support from companies through donations, project sponsorships, and partnerships. Companies sponsor specific programs like Natal de Todo Mundo, Alimentando Vidas, and Ver é Bom Demais.
- Tax Deductible Contributions: The foundation facilitates income tax donation mechanisms allowing individuals and companies to direct portions of their taxes to social projects, in compliance with Brazilian tax legislation.
- Volunteer Contributions: Individuals contribute time and skills as volunteers in various programs, supporting activities like health vision screenings, cultural events, and youth mentoring.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Fundacao Cdl - Bh product offering
Product offeringCore offering
Fundação CDL-BH is a Brazilian non-profit foundation that operates social programs focused on youth apprenticeship, professional training, health promotion, and cultural access. Its flagship Programa Educação e Trabalho (PET) connects young people aged 15-22 with formal employment through Brazil's apprenticeship law by serving as intermediary between companies and apprentices. Complementary programs deliver child welfare services (Brincadeira é Coisa Séria, Brinquedoteca Itinerante), vision health (Ver é Bom Demais), dental care (Sorridente), food security (Alimentando Vidas), maternal support (Projeto Afeto), entrepreneurship and leadership development, and Christmas celebrations (Natal de Todo Mundo).
Product overview
Fundação CDL-BH operates as a social foundation offering a portfolio of interconnected social programs. The core offering is the Programa Educação e Trabalho (PET), a youth apprenticeship program that serves as the main entry point, connecting young people aged 15-22 with formal employment through Brazil's apprenticeship law. Complementary programs address different life stages and needs: children's welfare programs like Brincadeira é Coisa Séria and Brinquedoteca Itinerante provide play and cultural access; Ver é Bom Demais addresses vision health; Sorridente provides dental care; and Alimentando Vidas addresses food security. Support for mothers and families comes through Projeto Afeto, while youth development in entrepreneurship and leadership is covered by Despertar Empreendedor and Liderança Jovem. The annual Natal de Todo Mundo program provides Christmas celebrations. The Trend Futuro podcast amplifies youth voices. Together, these programs form a comprehensive ecosystem supporting youth development from childhood through young adulthood.
Differentiator
Problem solved
Functional benefit
Brands
- PET - Programa Educação e Trabalho: Main social program focused on youth professional qualification and first job insertion through the Apprenticeship Law, serving young people aged 15-22 years.
- Ver é Bom Demais
- Natal de Todo Mundo
- Projeto Afeto
- Alimentando Vidas
- Brincadeira é Coisa Séria
- Brinquedoteca Itinerante
Products and services
- Programa Educação e Trabalho (PET) A youth apprenticeship program connecting adolescents and young adults aged 15-22 with formal employment through Brazil's apprenticeship law, providing vocational training in commerce, administration, and logistics sectors. The foundation acts as intermediary between partner companies and young apprentices.
- Ver é Bom Demais A vision health program providing visual acuity screenings, ophthalmologic consultations, and corrective eyeglasses to children and adolescents from socially vulnerable backgrounds in Belo Horizonte and the metropolitan region.
- Natal de Todo Mundo An annual Christmas celebration program providing festive events, toys, and holiday activities for children and youth in social vulnerability situations in Belo Horizonte.
- Brincadeira é Coisa Séria A program that constructs and maintains toy libraries (brinquedotecas) in underserved communities, promoting children's right to play and access to leisure activities. The program has built 13 toy libraries.
- Brinquedoteca Itinerante A traveling toy library initiative that decentralizes access to culture and leisure by bringing educational play activities to different communities and institutions. The initiative has run 8 editions benefiting 3,200 children.
- Despertar Empreendedor An entrepreneurship awareness program designed to stimulate entrepreneurial mindset and business skills among youth participants.
- Liderança Jovem A youth leadership development program that builds leadership skills and capacities among young people from vulnerable backgrounds.
- Projeto Afeto A comprehensive support program for pregnant women and new mothers in vulnerable social situations, providing emotional support, entrepreneurship training, and donations of hygiene products and baby items.
- Sorridente A dental health program that provides oral health care services and education to children and adolescents in vulnerable communities.
- Alimentando Vidas A food security program that distributes food baskets to families experiencing food insecurity, working in partnership with supermarkets and community organizations.
Quantifiable outcome
- 13,600 young people successfully inserted into formal labor market
- +3 more outcomes
Companies that use Fundacao Cdl - Bh
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Fundacao Cdl - Bh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fundacao Cdl - Bh partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Supermercados BHcorePartnership to combat food insecurity through the Alimentando Vidas project. Supermercados BH provides food donations that are distributed to families in vulnerable situations.
- Junior Achievement (JA) BrasilcorePartnership with Junior Achievement for entrepreneurship education programs including Educação 4.0, Olympic Entrepreneurship Competition, and Mini-Enterprise Fair. JA brings methodology and structure for youth entrepreneurship development programs.
- Mart MinasminorPartner in the Alimentando Vidas project for food insecurity combat, contributing to food basket distribution efforts.
- Rotary Clube MangabeirasminorRotary club became a supporter of the Alimentando Vidas project, aligning with UN Sustainable Development Goals for reducing inequalities.
- Lumi OftalmologiacoreOphthalmology partner for the Ver é Bom Demais vision health program, providing eye examinations and supporting visual health screenings.
- Centro VisãocoreOptical retailer partner providing prescription eyeglasses for children and adolescents served by the Ver é Bom Demais program.
- Hospital Sofia FeldmanminorPartner for Projeto Afeto, hosting Cine Afeto cultural activities for pregnant women in high-risk pregnancy situations.
- CDL JovemcoreYouth branch of CDL/BH that collaborates on volunteer activities and programs like Natal de Todo Mundo, contributing young volunteers and implementation support.
- Fundação Dom CabralminorPartnership through the Raízes program where young apprentices participate in leadership and development activities.
- FECTIPA-MGcoreForum for Child Labor Eradication and Adolescent Protection, celebrating 30 years. Foundation participates in annual Talent Festival and shares mission of child protection.
- Instituto Nelson WiliansminorLegal education institute conducting Líderes que Inspiram program, providing young apprentices with legal education and awareness.
- Ministry of Labor (Ministério do Trabalho)coreGovernment partner for apprentice training programs, providing regulatory framework and occasional joint events like September Yellow mental health awareness.
- SESC MinasminorSocial service entity supporting cultural and educational activities for youth apprentices.
- CMDCA Belo HorizontecoreMunicipal Council for Children's and Adolescent Rights, foundation was re-elected for council seat in 2024, demonstrating ongoing commitment to child rights advocacy.
- Grande Hotel MuriaéminorHistoric hotel hosting cultural activities for apprentices in Muriaé, including Coffee Exhibition visits as part of cultural education.
- Faculdade AnhangueraminorEducational institution partnering for Giro de Profissões career fair and nursing students participating in health awareness activities.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Fundacao Cdl - Bh competitors and assessment
Company assessmentBroad incumbents
- Fundação Bradesco: One of Brazil's largest corporate-affiliated foundations, operating its own school network and vocational programs. Comparably structured as a private nonprofit foundation, but with significantly broader scale and educational infrastructure.
- SENAC (Serviço Nacional de Aprendizagem Comercial): Brazil's national commercial-sector vocational training system funded by the apprenticeship law. Most directly comparable to PET in commercial-sector training focus, though operating at national scale rather than regional.
- Fundação Itaú Social: Major Brazilian private foundation with education and youth programs including professional training and social development. Shares the corporate-affiliated foundation model with comparable social mission, though at substantially larger scale.
- SENAI (Serviço Nacional de Aprendizagem Industrial): Brazil's national industrial vocational training system funded by the apprenticeship law framework. Operates at massive national scale with technical training similar to PET, though focused on industrial rather than commercial apprentices.
- Fundação Lemann: Major Brazilian foundation focused on education and youth development with national policy influence. Operates at a much larger scale than Fundação CDL-BH and competes for major donor and government-aligned program funding.
Direct peers
- CIEE (Centro de Integração Empresa-Escola): Brazil's largest nonprofit apprenticeship and internship intermediary. Operates the same Lei da Aprendizagem-mediated model as Fundação CDL-BH's PET program, connecting companies with youth for formal workplace training, and is the most direct functional competitor.
- Fundação Roberto Marinho: Major Brazilian foundation focused on education and social development with programs for youth, professional training, and social inclusion. Closely comparable in mission, organizational structure, and multi-program social foundation model.
- Junior Achievement Brasil: Brazilian chapter of JA Worldwide delivering youth entrepreneurship and workforce readiness programs. Already an active partner of Fundação CDL-BH, with directly overlapping audiences in youth professional development.
Emerging players
- Instituto Unibanco: Brazilian institute dedicated to public education and youth development, partnering with state governments on vocational and life skills training. Comparable in mission and youth-development orientation, with a policy-facing operating model.
- Instituto Ayrton Senna: Brazilian nonprofit focused on youth education and life skills development with government and public school partnerships. Operates complementary youth development programs targeting similar vulnerable populations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fundacao Cdl - Bh social profiles
Digital presenceFundacao Cdl - Bh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundacao Cdl - Bh leadership team
Management profileNumber of profiles
Profiles4 records
Fundacao Cdl - Bh funding detail
Funding detailFunding overview
Funding rounds
Investors
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Fundacao Cdl - Bh M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Fundacao Cdl - Bh
What does Fundacao Cdl - Bh do?
Fundação CDL-BH is a Brazilian non-profit foundation that operates social programs focused on youth apprenticeship, professional training, health promotion, and cultural access. Its flagship Programa Educação e Trabalho (PET) connects young people aged 15-22 with formal employment through Brazil's apprenticeship law by serving as intermediary between companies and apprentices. Complementary programs deliver child welfare services (Brincadeira é Coisa Séria, Brinquedoteca Itinerante), vision health (Ver é Bom Demais), dental care (Sorridente), food security (Alimentando Vidas), maternal support (Projeto Afeto), entrepreneurship and leadership development, and Christmas celebrations (Natal de Todo Mundo).
Is Fundacao Cdl - Bh a public or private company?
Fundacao Cdl - Bh is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fundacao Cdl - Bh founded?
Fundacao Cdl - Bh was founded in 1986.
Where is Fundacao Cdl - Bh based?
Fundacao Cdl - Bh is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Fundacao Cdl - Bh make money?
Three revenue lines are on record. Corporate Donations and Sponsorships are the primary driver. The others are tax Deductible Contributions and volunteer Contributions.
Who are Fundacao Cdl - Bh's main competitors?
Broad incumbents on record are Fundação Bradesco, SENAC (Serviço Nacional de Aprendizagem Comercial), Fundação Itaú Social, SENAI (Serviço Nacional de Aprendizagem Industrial) and Fundação Lemann. Direct peers are CIEE (Centro de Integração Empresa-Escola), Fundação Roberto Marinho and Junior Achievement Brasil. Emerging players are Instituto Unibanco and Instituto Ayrton Senna.
Does Fundacao Cdl - Bh have an API?
No public API is recorded for Fundacao Cdl - Bh.
What industry is Fundacao Cdl - Bh in?
Fundacao Cdl - Bh's product category is Social Services. Its primary akta.pro industry code is EDAKANAD, Job Readiness Training & Soft Skills Development, with a secondary code of BPADAKAD, Technical & Vocational Education & Training (TVET). Its NAICS code is 624110 and its SIC code is 8200.