JA Minas Gerais

What JA Minas Gerais does

JA Minas Gerais is the Minas Gerais regional branch of Junior Achievement Brasil (JA Brasil), a Brazilian nonprofit civil association (associação civil sem fins lucrativos) headquartered in Belo Horizonte, MG. Operating as part of JA Worldwide (founded 1919) and JA Brasil (established in Brazil in 1983), the organization delivers entrepreneurship, financial literacy, and work-readiness education to students and young people across the state of Minas Gerais and contributes to JA Brasil's national footprint spanning all 26 Brazilian states plus the Federal District.

Its core programmatic offerings include Miniempresa (student-run mini-companies), JA Startup, Executivos na Escola (Executives in School — a classroom-format program where corporate executives teach youth, expanding from 18 to 20 states for 2026 with a target of 10,000+ young people reached), Tech.Já (delivered with Google), Mulher Digital (cybersecurity scholarships for women), Innovation Camp, and the Inspira JA digital platform. The delivery model is experiential ("learning by doing") and relies on a volunteer corps of corporate professionals who teach in schools; JA Brasil aggregates a network of 235,000+ volunteers and reports 8+ million learning experiences delivered since 1983.

The revenue model is sponsorship- and grant-based rather than fee-based. Maintaining sponsors include Ancar, Cibra, Deloitte, Evora, Instituto JAMA, and NVA Capital; programmatic sponsors include Dell, Gerdau, Kyndryl Foundation, Bradesco, LDC, Accenture, FedEx, John Deere, Microsoft, SAP, Volvo, Western Union, BASF, BIC, Disney, Franklin Templeton, GM, and Honeywell, among others. Regional institutional partners in MG include FIEMG, CDL Belo Horizonte, Sebrae MG, and Instituto Unimed. Governance is led by Board President Pedro Englert, with Alexandre Mutran serving as Executive Director since 2024; founder Jorge Gerdau Johannpeter was inducted into the Global Business Hall of Fame in 2024, and the organization has received Nobel Peace Prize nominations in 2022, 2023, 2024, and 2025.

Name

JA Minas Gerais

Legal name

JUNIOR ACHIEVEMENT DO BRASIL

Website

https://jabrasil.org.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

JA Minas Gerais is the Minas Gerais branch of Junior Achievement Brasil, a nonprofit that delivers entrepreneurship, financial literacy, and work-readiness education to youth through corporate volunteer networks, school partnerships, and corporate sponsorships across all 26 Brazilian states plus the Federal District.

Ownership category

akta.pro rank

Product category

Youth Education and Workforce Readiness (Nonprofit Educational Services)

NAICS

Educational Services (611), Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)

akta.pro secondary industries

Small Business & Entrepreneurship Community Education (EDAAAFAK), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth entrepreneurship education
• Financial literacy programs
• Experiential learning programs
• Workforce readiness training
• Nonprofit educational services

Headquarters

HQ city

Belo Horizonte, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Sponsorship and Donations: JA Brasil is funded by corporate sponsors (maintaining sponsors and program sponsors), individual donations, and government or institutional partnerships. Companies provide financial support in exchange for ESG visibility, volunteer engagement, and association with youth education outcomes.
2. Free Educational Programs and Platform: All programs (Miniempresa, Innovation Camp, Tech.Já, Mulher Digital, Executivos na Escola, JA Startup) and the Inspira JA online course platform are provided free of charge to beneficiaries. Revenue is not generated directly from participants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

JA Minas Gerais, as the Minas Gerais regional arm of Junior Achievement Brasil, delivers free experiential learning programs to youth aged 13-29 focused on entrepreneurship, financial literacy, and workforce readiness. Programs include Miniempresa (student-run mini companies), JA Startup, Executivos na Escola (executive mentoring), Tech.Já, Mulher Digital, Innovation Camp, and the Inspira JA online course platform. All programs are free to beneficiaries and delivered via volunteer executives, public school partnerships, and corporate sponsorships.

Product overview

Junior Achievement Brasil (JA Brasil) operates a portfolio of educational programs focused on youth entrepreneurship, financial education, and job market preparation. The core programs include Miniempresa (practical business creation), JA Startup (startup accelerator), Executivos na Escola (executive volunteer mentoring), and Inspira JA (online learning platform). Specialized initiatives include Tech.Já (technology education with Google), Mulher Digital (cybersecurity scholarships for women), and Innovation Camp/Jornada de Inovação Cultural (cultural innovation bootcamps). The organization also offers Cria Digital (digital content creation course) and Conectado com o Amanhã (career preparation). These programs use a 'learning by doing' methodology to develop entrepreneurial skills, financial literacy, and work readiness in youth.

Differentiator

Problem solved

Functional benefit

Brands

• Inspira JA: Online platform offering free courses in financial education, entrepreneurship, job market preparation, leadership skills, innovation and technology, and personal development for youth aged 13-29.

Products and services

• Inspira JA A free online course platform offering educational content for youth aged 13-29 in entrepreneurship, financial education, job market preparation, leadership skills, innovation, technology, and personal development. Self-service enrollment via inspiraja.org.br.
• Tech.Já Technology education program developed by JA Brasil with Google support, focused on diversity and bringing technology knowledge to young students from socially vulnerable backgrounds.
• Mulher Digital Program promoting digital inclusion offering full scholarships for women aged 18-29 in cybersecurity training, including over 300 hours of intensive training, industry certifications, and career support to facilitate insertion in the technology job market. Supported by Kyndryl Foundation.
• Executivos na Escola Project connecting business leaders to public school students, now in its 15th edition, preparing youth for the job market through volunteer executive mentoring in classrooms across Brazilian states.
• Programa Miniempresa Practical learning program where high school students form teams and create companies from scratch, learning product development, financial management, teamwork, and sales. Includes the Prêmio Miniempresa award.
• JA Startup Program promoted by JA Brasil and supported by StartSe, providing youth with experience creating startups from zero through all stages of the entrepreneurial process, culminating in a pitch to investors.
• Innovation Camp Eight-hour intensive bootcamp format program conducted in São Paulo, Curitiba, and Porto Alegre, focused on cultural innovation challenges for public school students. Sponsored by Deloitte.
• Jornada de Inovação Cultural Virtual and in-person training combining workshops in Recife and Belo Horizonte addressing cultural and social relevance topics, developed in partnership with Deloitte.
• Cria Digital Free course designed for teenagers and youth aged 15-29 who dream of working as influencers or creating content for social media, covering marketing, content production, video editing, and social media strategies.
• Conectado com o Amanhã Program applied during the Executivos na Escola initiative, connecting students with business leaders to learn about career development and the job market.

Quantifiable outcome

• 8+ million learning experiences delivered in Brazil since 1983
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

33 partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerGoogle supports the Tech.Já program, developed by JA Brasil, which provides technology education for young students from diverse and socially vulnerable groups, promoting diversity and digital inclusion.
• BradescocoreGTM or Marketing PartnerBradesco supports the Sustainable Business (Negócios Sustentáveis) program, bringing sustainability and environmental education to students of Ensino Fundamental and Médio through corporate volunteering.
• GerdaucoreGTM or Marketing PartnerGerdau, led by founder Jorge Gerdau Johannpeter, is a long-standing partner and sponsor of JA Brasil. Gerdau also supports JA programs regionally in Minas Gerais and funds initiatives including the Executivos na Escola project.
• Kyndryl FoundationcoreGTM or Marketing PartnerKyndryl Foundation supports the Mulher Digital program, providing cybersecurity training and certifications for young women. Kyndryl also hosts immersion experiences at its facilities for program participants.
• DeloittecoreGTM or Marketing PartnerDeloitte sponsors Innovation Camp and Jornada de Inovação Cultural, programs that benefited more than 1,200 students in five states, developing cultural innovation and entrepreneurial skills among public school students.
• Dell TechnologiescoreGTM or Marketing PartnerDell Technologies is a program sponsor of JA Brasil, supporting educational initiatives that develop technology skills among youth.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft sponsors JA Brasil programs, supporting technology education and digital skills development for young people.
• SAPcoreGTM or Marketing PartnerSAP is a program sponsor supporting JA Brasil's educational initiatives for youth.
• AccenturecoreGTM or Marketing PartnerAccenture sponsors JA Brasil programs supporting youth education and workforce preparation.
• StartSecoreStrategic or Co-development PartnerStartSe partners with JA Brasil on the JA Startup program, providing young entrepreneurs with a pathway that includes a potential trip to Silicon Valley for competition winners.
• FedExminorGTM or Marketing PartnerFedEx is a program sponsor supporting JA Brasil's educational programs.
• BASFminorGTM or Marketing PartnerBASF invests in STEM education programs in partnership with JA Brasil, supporting students from technical schools with workforce preparation and corporate immersion.
• Mercado LivreminorGTM or Marketing PartnerMercado Livre supports JA Brasil programs, including the Desafio América Latina Original in partnership with INTA, which challenged students to create anti-counterfeiting solutions.
• VolvominorGTM or Marketing PartnerVolvo is a program sponsor of JA Brasil supporting youth education initiatives.
• General Motors (GM)minorGTM or Marketing PartnerGeneral Motors is a program sponsor supporting JA Brasil educational programs.
• OracleminorGTM or Marketing PartnerOracle is a program sponsor of JA Brasil supporting technology education for youth.
• WEGminorGTM or Marketing PartnerWEG is a program sponsor and regional partner (active in Minas Gerais and Santa Catarina), supporting JA programs.
• AncarminorGTM or Marketing PartnerAncar is a national maintaining sponsor of JA Brasil.
• CibraminorGTM or Marketing PartnerCibra is a national maintaining sponsor of JA Brasil.
• Deloitte (as Maintaining Sponsor)coreGTM or Marketing PartnerDeloitte is a maintaining sponsor of JA Brasil, providing ongoing funding and program support beyond specific project sponsorship.
• EvoraminorGTM or Marketing PartnerEvora is a national maintaining sponsor of JA Brasil.
• Instituto JAMAminorGTM or Marketing PartnerInstituto JAMA is a national maintaining sponsor of JA Brasil.
• NVA CapitalminorGTM or Marketing PartnerNVA Capital is a national maintaining sponsor of JA Brasil.
• FIEMG (Federação das Indústrias de Minas Gerais)coreStrategic or Co-development PartnerFIEMG is a regional maintaining sponsor and partner of JA Minas Gerais (JA MG), supporting local program delivery and regional expansion in the state.
• CDL Belo HorizontecoreStrategic or Co-development PartnerCDL Belo Horizonte (Câmara de Dirigentes Lojistas) is a regional maintaining sponsor of JA Minas Gerais, supporting programs in Belo Horizonte.
• Sebrae MGcoreStrategic or Co-development PartnerSebrae MG is a regional partner of JA Minas Gerais, supporting entrepreneurship education programs in the state.
• Instituto UnimedminorGTM or Marketing PartnerInstituto Unimed is a regional partner of JA Minas Gerais.
• ManpowerGroupcoreStrategic or Co-development PartnerManpowerGroup partnered with JA Américas on the 'Jovens Talentos e Empresas: Oportunidades e Desafios' research covering 14 countries, revealing youth employment challenges. JA Brasil uses this data to advocate for youth employability.
• Western UnionminorGTM or Marketing PartnerWestern Union is a program sponsor of JA Brasil.
• Franklin TempletonminorGTM or Marketing PartnerFranklin Templeton is a program sponsor of JA Brasil.
• HoneywellminorGTM or Marketing PartnerHoneywell is a program sponsor of JA Brasil.
• LDC (Louis Dreyfus Company)minorGTM or Marketing PartnerLDC is a program sponsor of JA Brasil.
• John DeereminorGTM or Marketing PartnerJohn Deere is a program sponsor of JA Brasil.

Scale indicators10 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• ENACTUS: Global nonprofit activating university students to apply entrepreneurial action for social impact, with strong presence in Brazil. Highly comparable in target audience (youth), experiential learning methodology, and corporate sponsorship model.
• AIESEC: Youth-led global nonprofit focused on leadership development and cross-cultural experiences for students. Comparable in youth workforce readiness mission, volunteer-driven delivery, and corporate partner ecosystem.
• Ashoka: Global organization supporting social entrepreneurs and changemakers, including youth-focused programs in Brazil. Comparable in driving social entrepreneurship education and partnering with corporate/foundation funders.
• Generation: Global nonprofit offering free, employer-aligned training programs to young people to prepare them for jobs. Comparable model of free workforce training funded by corporate sponsors, targeting similar youth segments.

Broad incumbents

• Sebrae: Brazilian government's micro and small business support service, which also runs entrepreneurship education for youth and is an actual regional partner of JA Minas Gerais. Overlapping in entrepreneurship education mission and Brazil focus.
• JA Worldwide: The global parent network of JA Brasil, operating in 120+ countries and delivering 19 million learning experiences annually. Directly comparable as the umbrella organization whose methodology, brand, and Nobel-recognized reputation JA Brasil leverages.

Regional players

• Instituto Unibes: Brazilian social organization focused on youth professional development and entrepreneurship for low-income communities. Comparable in Brazil-based nonprofit model targeting youth employability through corporate partnerships.
• Laboratoria: Latin American social impact organization training underprivileged women in digital skills and connecting them to tech jobs, with significant Brazil operations. Comparable target demographic (young women from vulnerable backgrounds) and tech-skills workforce mission, similar to Mulher Digital.

Emerging players

• Teach For All: Global network of partner organizations addressing educational inequity, including in Brazil (Ensina Brasil). Comparable in addressing education-to-workforce gaps for underserved youth and leveraging volunteer/corporate engagement.
• Per Scholas: US-based nonprofit providing tuition-free technology training and career advancement. Comparable in free, employer-sponsored tech-skills training model funded through corporate partnerships, conceptually similar to Tech.Já and Mulher Digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/jabrasil
• LinkedInlinkedin.com/company/jaminasgerais
• Instagraminstagram.com/jabrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JA Minas Gerais