Frog Music Licensing

What Frog Music Licensing does

Frog Music Licensing is an Austin, Texas-based private music supervision and licensing firm operating with a 2-person team consisting of founder Tom Vale and music coordinator Stephanie Robalino. The company provides three integrated services to entertainment and advertising clients: end-to-end music supervision for film, television, and advertising productions; sync licensing through a catalog and artist network for placements in productions; and original composition of custom scores via award-winning composers and producers.

The business model is project-based professional services combined with licensing fees. Music supervision and original composition engagements are fee-based, while sync licensing generates royalty/licensing fee revenue from placements. Go-to-market is sales-led and direct, with outreach to film studios, television networks, streaming platforms, and advertising brands, initiated primarily through a personal email contact ([email protected]) and website inquiry. The company has no publicly disclosed pricing tiers or rates, and there is no evidence of recurring SaaS or subscription mechanics.

The customer base includes named credits on productions across major networks and streaming platforms, including FX (What We Do In The Shadows, Fargo, Kindred), Showtime (Yellowjackets, Shameless), Apple TV+ (Amazing Stories), Netflix (Unstable), Hulu (Black Cake), Freeform (Good Trouble), The CW (Walker), and an advertising engagement for Favor Delivery / H-E-B. The company is privately held and founder-owned, with no disclosed institutional investment, no parent company, no subsidiaries, no patents, and no documented partnerships.

Name

Frog Music Licensing

Legal name

Frog Music Licensing

Website

https://frogmusiclicensing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Frog Music Licensing is an Austin, Texas-based private firm providing music supervision, sync licensing, and original composition services to film studios, television networks, streaming platforms, and advertising brands through a 2-person founder-led team.

Ownership category

akta.pro rank

Product category

Music Supervision and Licensing Services

NAICS

Music Publishers (512230), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sync Licensing Agencies & Representatives (MPAIALAA)

akta.pro secondary industries

Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF), Songwriting & Composition (Topliners, Co-writers, Camps) (MPAIABAA), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)

Keywords

• Music supervision services
• Sync licensing
• Original composition
• Film music licensing
• Music clearance services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Music Supervision Services: End-to-end music supervision for film, television, and advertising projects. Revenue generated through project-based fees for curating sonic landscapes for productions.
2. Sync Licensing: Access to music catalog for sync placements in film, TV, and advertising. Revenue generated through licensing fees for music placements.
3. Original Composition: Custom scores and original music created specifically for projects by award-winning composers and producers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Frog Music Licensing provides end-to-end music supervision, sync licensing, and original composition for film, television, advertising, and brand projects. The company curates sonic landscapes for productions by drawing on a deep music catalog and artist network for sync placements, and engages award-winning composers and producers for custom scores. Services are sold on a project basis to studios, networks, streaming platforms, and advertising brands.

Product overview

Frog Music Licensing offers a unified suite of music licensing and supervision services consisting of three core offerings: Music Supervision, Sync Licensing, and Original Composition. These services work together to provide end-to-end support for film, television, advertising, and brand projects—from curating existing tracks through sync licensing to creating custom scores via original composition.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Supervision

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Musicbed: Musicbed provides music licensing for film, TV, and advertising via a curated catalog plus a roster of composers, directly overlapping Frog's sync licensing and original composition offerings and serving the same production buyers.
• Position Music: Position Music is an independent music publishing and supervision company offering sync licensing and custom composition for film, TV, trailers, and brands — a near-direct competitor in the boutique sync-agency category.
• Songtradr: Songtradr operates a sync licensing marketplace and offers licensing for film, TV, advertising, and games, directly competing with Frog's sync placement business while also expanding into AI-driven licensing tooling.
• The Music Supervision Company: A boutique music supervision firm offering sync clearance and supervision for film, TV, and advertising — closely matching Frog's service mix and target client profile.

Emerging players

• Artlist: Artlist offers subscription-based music and SFX licensing for video creators, advertisers, and filmmakers, increasingly overlapping with the sync market Frog serves — especially for digital and advertising clients.
• Epidemic Sound: Epidemic Sound provides royalty-free music licensing for digital content, podcasts, and advertising, representing a tech-enabled, subscription-driven model that competes for the same advertising and brand budgets as boutique sync agencies.

Broad incumbents

• APM Music: APM Music is one of the largest production music and sync licensing libraries, supplying music for film, TV, advertising, and trailers worldwide — a much larger incumbent operating in the same sync category as Frog.
• Universal Music Publishing Group: UMPG is the publishing arm of Universal Music, the largest music publisher globally, handling sync licensing, song administration, and A&R across film, TV, advertising, and games — a broad incumbent that Frog competes against for major sync briefs.
• Warner Chappell Music: Warner Chappell is one of the world's largest music publishers, offering global sync licensing and song administration across film, TV, advertising, and games — competing with Frog for high-end sync opportunities through catalog breadth and label relationships.
• Sony Music Publishing: Sony Music Publishing administers one of the deepest song catalogs in the industry and licenses compositions for film, TV, advertising, and games, representing both direct and indirect competition for sync placements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/frog-music-licensing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frog Music Licensing