LONG FENCE & HOME

What LONG FENCE & HOME does

Long Home is a fourth-generation, family-owned home improvement contractor headquartered in Savage, Maryland, that provides roof replacement, bathroom remodeling, and siding installation services directly to residential homeowners across ten East Coast states and Washington, D.C. Founded in 1945 as Long's Fence Co., the company evolved through a fencing-only origin into a multi-vertical exterior remodeler, rebranding from Long Fence and Home to Long Home to reflect its expanded scope. Its core technology centers on CertainTeed-integrated roofing systems (asphalt shingle, metal, luxury shingle, flat), proprietary bath materials (high-density ABS antimicrobial tubs, Diamon-Fusion glass protection), and composite and polymer siding products, all installed by factory-trained certified specialists holding the CertainTeed SELECT ShingleMaster credential (held by fewer than 1-2% of North American roofers).

The business operates on a direct-to-consumer, in-home sales model with no subcontractors, generating one-time project-based revenue across three service verticals plus unsecured consumer financing of up to $75,000 facilitated through bank partnerships. Long Home runs eight offices (Maryland, Pennsylvania, Massachusetts, Connecticut, Virginia, New Hampshire, and two in Florida) covering Mid-Atlantic, New England, and Southeast markets, and has completed 200,000+ projects over its 80-year history with industry-leading warranties (up to 50 years on roofing, limited lifetime on bath and siding). Customer acquisition is driven by a multi-channel approach including SEO-optimized location pages, content marketing, paid digital advertising (Bing, Meta, Google), and a strong review-platform presence (4.9/5 Google, 4.6/5 Guildmaster). The company has no external institutional ownership, is led by CEO John DePaola and a fourth-generation family leadership team, and has no disclosed funding rounds, M&A activity, or public financial reporting.

Name

LONG FENCE & HOME

Legal name

Long Home Products

Website

https://longhome.com

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Long Home is a fourth-generation family-owned home improvement contractor providing roof replacement, bathroom remodeling, and siding installation directly to residential homeowners across ten East Coast states and Washington, D.C., via in-home sales and certified in-house installers.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Services

NAICS

Roofing Contractors (23816), Siding Contractors (238170), Residential Remodelers (236118)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Siding Installation & Replacement (HSAPAKAD), Roof Inspection, Maintenance & Cleaning (HSAPAKAC)

Keywords

• Residential roofing installation
• Bathroom remodeling services
• Siding installation
• Home exterior renovation
• Roof replacement services

Headquarters

HQ city

Savage

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Roofing Installation Services: One-time project-based revenue from roof replacement including asphalt shingle, metal, luxury shingle, and flat roof systems. Includes full tear-off, installation, and warranty coverage.
2. Bathroom Remodeling Services: Project-based revenue from bathtub replacement, shower installation, tub-to-shower conversions, and accessible bathroom solutions. One-day installation available.
3. Siding Installation Services: One-time installation revenue for vinyl, composite, polymer shake/shingle, and manufactured stone veneer siding products.
4. Financing Services: Unsecured loans up to $75,000 offered directly to customers for project financing. Partners with banks for competitive loan rates and payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Long Home installs residential roofing systems, bathroom remodeling, and siding products directly for homeowners through in-home consultations and professional installation by factory-trained, certified in-house teams. The company offers asphalt shingle, metal, luxury shingle, and flat roofing; bathtub replacement, shower replacement, tub-to-shower conversions, and accessible bathroom remodeling; and vinyl, polymer, composite, and manufactured stone veneer siding. All products and installation are backed by industry-leading warranties including 50-year SureStart PLUS roofing coverage.

Product overview

Long Home is a fourth-generation family-owned home improvement company offering a unified suite of exterior remodeling services across the East Coast. The company's core product portfolio spans three service categories: Roofing (asphalt shingle roofs, metal roofs, luxury shingle roofs, and flat roofs), Bathroom Remodeling (bathtub replacement, shower replacement, bathtub-to-shower conversions, and accessible bathroom remodeling), and Siding (vinyl clapboard, vinyl board & batten, polymer shake & shingle, manufactured stone veneer, composite, and vinyl lap siding). All products are installed by factory-trained certified installers and backed by industry-leading warranties up to 50 years on roofing and limited lifetime warranties on bathroom and siding work. The company operates as a single-service contractor model rather than a software platform, with products offered directly to residential homeowners through in-home consultations and professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Asphalt Shingle Roofs Traditional asphalt shingle roofing available in 3-tab, architectural, and laminated luxury styles, offered as a full roof system including decking, underlayment, flashing, and ventilation. Targeted at residential homeowners needing roof replacement.
• Metal Roofs Standing seam metal roofing systems with Class 4 impact rating and Class A fire rating, featuring ENERGY STAR-rated Tri-Pigment Reflective Technology for energy efficiency. For residential homeowners seeking durable, energy-efficient roofing.
• Luxury Shingle Roofs High-definition luxury asphalt shingles that replicate the look of slate and cedar shake, featuring dual-layered architectural laminate construction with superior resistance to algae, fire, and wind. Targeted at homeowners seeking premium aesthetic roofing.
• Flat Roofs Low-slope roofing systems including Built-Up Roofing (BUR), APP Modified Bitumen, and SBS Modified Bitumen, engineered for proper drainage and installed by CertainTeed SELECT ShingleMaster certified roofers. For homeowners with low-slope roof sections.
• Bathtub Replacement High-density polymer bathtubs that are non-porous, antimicrobial, and engineered to resist mold, mildew, rust, and stains, guaranteed never to chip, crack, peel, discolor, or leak. One-day installation available for residential homeowners.
• Shower Replacement Custom-designed showers with floor-to-ceiling enclosures featuring trackless, semi-frameless doors and exclusive Diamon-Fusion glass protection for minimal maintenance. Targeted at homeowners replacing an existing shower.
• Bathtub-to-Shower Conversion Conversion services transforming traditional bathtubs into modern walk-in showers with low or no-barrier entry, featuring non-porous antimicrobial materials and simulated tile wall surrounds. For homeowners seeking safer, modern bathroom layouts.
• Accessible Bathroom Remodeling Safety-focused bathroom modifications including low-threshold and zero-entry showers, grab bars, built-in seating, slip-resistant surfaces, and jetted tubs designed for aging-in-place. Targeted at homeowners needing accessibility or safety upgrades.
• Vinyl Clapboard Siding Foam-reinforced vinyl siding replicating classic flat-face clapboard look with 210 mph wind rating and lifetime fade protection, installed with full inspection for hidden moisture or damage. For residential homeowners seeking traditional siding aesthetics.
• Vinyl Board & Batten Siding Vertical siding with alternating wide boards and narrow battens creating strong architectural definition, engineered to resist warping and shifting through seasonal temperature changes. For homeowners seeking distinctive vertical siding aesthetics.
• Polymer Shake & Shingle Siding CertainTeed Cedar Impressions polymer siding molded from real cedar to capture authentic texture and grain pattern while resisting rot, insects, and moisture damage. For homeowners seeking natural cedar aesthetics without maintenance.
• Manufactured Stone Veneer Siding CertainTeed Stone Facade manufactured stone veneer delivering the texture and depth of real stone without structural footings, installs directly over existing sheathing for accent applications. For homeowners seeking stone aesthetics without structural requirements.
• Composite Siding RISE composite siding made from 94% recycled materials and rated for direct ground contact, the only hard siding rated for ground contact without rotting from moisture exposure. For environmentally-minded residential homeowners.
• Vinyl Lap Siding Thicker panel construction vinyl siding with better impact resistance, straighter reveal lines, higher wind rating up to 210 mph, and stronger fade warranty than standard vinyl products. For residential homeowners seeking durable vinyl siding.
• Customer Financing for Home Improvement Projects Unsecured loans up to $75,000 offered directly to customers through bank partners for project financing, including competitive loan rates, budget-friendly payment plans, and promotional no payments / no interest for 24 months for qualified homeowners on select projects. For residential homeowners financing roofing, bath, or siding projects.

Quantifiable outcome

• Up to 50% cooler roof surface temperature with ENERGY STAR-rated asphalt shingles
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CertainTeedcoreTechnology or IntegrationStrategic partnership with CertainTeed for roofing materials and installation systems. Long Home holds SELECT ShingleMaster certification and is a top North American installer of CertainTeed's Integrity Roof System with SureStart PLUS warranty coverage. Benefited from multiple awards including Triple Crown, Governor's Award, and Diamond Approval.
• GuildQualitycoreStrategic or Co-development PartnerIndependent customer review platform partnership. Guildmaster status earned through over 5,000 verified reviews with 4.6/5-star rating.
• BCIminorChannel Partner/ Reseller/ DistributorElite Dealer Award recipient for 3 consecutive years for sales performance and customer satisfaction.
• Kensington WindowsminorChannel Partner/ Reseller/ DistributorPlatinum Dealer status for outstanding sales performance and customer satisfaction with Kensington window products.
• Provia DoorsminorChannel Partner/ Reseller/ DistributorPlatinum Dealer of the Year for 12 consecutive years with Provia Doors.
• ENERGY STARcoreStrategic or Co-development PartnerENERGY STAR partner for over 10 consecutive years. Sustained Excellence Award recipient recognizing organizations that maintain Partner of the Year status over multiple years.
• Habitat for HumanityminorStrategic or Co-development PartnerCharitable partnership supporting Habitat for Humanity's mission to provide decent and affordable housing. Part of Long Home's community outreach and charitable works program.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Others

• CertainTeed (Saint-Gobain): Building materials manufacturer whose products and certifications (SELECT ShingleMaster, Integrity Roof System, SureStart PLUS) anchor Long Home's roofing product and warranty story. Key materials partner rather than direct competitor.

Direct peers

• Bone Dry Roofing: Regional residential roofing contractor operating across multiple U.S. states with in-home sales and certified installer crews. Direct comparable in residential roofing service delivery and multi-state model.
• Window Nation: Direct-to-consumer window, door, and bath remodeler serving the Mid-Atlantic and select East Coast markets. Comparable in-home sales GTM and East Coast concentration to Long Home.
• Mr. Roof: National residential roofing contractor with in-home sales model and certified installer crews across multiple U.S. regions. Comparable service model and product offering to Long Home's roofing business.
• Power Home Remodeling: Large direct-to-consumer home remodeler offering roofing, siding, windows, and bath remodeling across the East Coast and Midwest. Closest comparable in product mix, in-home sales motion, and East Coast geographic overlap with Long Home.
• Thompson Creek Window Company: Mid-Atlantic direct-to-consumer exterior remodeler with manufacturing, offering windows, doors, roofing, and siding in-home sales. Comparable Mid-Atlantic footprint and residential contractor model to Long Home.
• LeafFilter (Leaf Home): National direct-to-consumer exterior home solutions company offering gutter protection, roofing, and related exterior services. Comparable in direct-to-consumer in-home sales motion and exterior renovation focus.

Broad incumbents

• The Home Depot (Installation Services): National home improvement retailer that sells roofing, siding, and bath products with affiliated installation services. Represents the broad incumbent channel against which Long Home competes for in-home exterior remodel projects.
• Lowe's (Installation Services): National home improvement retailer offering installation services across roofing, baths, and siding. Broad incumbent competing for the same residential remodel customer that Long Home targets.
• Roofing Corp of America: Private equity-backed national platform consolidating residential roofing companies. Represents the institutional consolidator that family-owned regional contractors like Long Home are positioned against in M&A and competitive bidding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LFHSocial
• Facebookfacebook.com/LongHomeProducts
• LinkedInlinkedin.com/company/longhomeproducts
• Instagraminstagram.com/longhomeofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LONG FENCE & HOME