Nooa

Name

Nooa

Legal name

Nooa

Website

https://nooa.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Izegem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Administrative Support Services: Provides ongoing administrative support to entrepreneurs on a flexible hourly basis. Clients determine the number of hours per week or month based on their needs. Services include typing/document formatting, invoicing, HR administration, and communication support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Nooa delivers administrative support services to entrepreneurs, handling typing and document formatting, invoice creation and payment follow-up, personnel administration, and communication tasks such as email and letter formatting. Clients purchase hours of support per week or month based on their needs, allowing entrepreneurs to outsource routine administrative work and concentrate on their core business activities.

Product overview

Nooa (nooà) is a service company offering administrative support services to entrepreneurs, enabling them to focus on core business activities. The service is delivered through four core offerings: Administratie (typing, office file formatting, data input), Facturatie (invoice creation, payment follow-up, sending), Human Resources (personnel administration, vacancy creation, interview management), and Communicatie (email/letter formatting, spell checking, content input, website formatting). Hours per week/month are flexibly determined based on client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Administratie Administrative support service for entrepreneurs covering typing, formatting of office documents, and data input.
• Facturatie Invoicing support service for entrepreneurs, including creation of invoices, payment follow-up, and sending out invoices.
• Human Resources Human resources support service for entrepreneurs, covering personnel administration, drafting job vacancies, and conducting job interviews.
• Communicatie Communication support service for entrepreneurs, including formatting of emails and letters, spell checking, content input, and website formatting.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Emerging players

• Deel: Modern HR, payroll, and employer-of-record platform targeting SMBs and global teams. Overlaps with Nooa's HR administration and personnel management services but competes through a tech-first, self-serve model rather than human-delivered admin support.
• Remote: International HR, payroll, and employer-of-record platform serving SMBs. Comparable in addressing back-office administrative and HR needs for entrepreneurs, but as a scalable software-led platform competing against human-driven services like Nooa's.

Broad incumbents

• Randstad Belgium: Major staffing and workforce solutions provider in Belgium supplying administrative and office support personnel. Comparable function (supplying admin capacity to businesses) but as a high-volume staffing firm rather than a boutique operator.
• Robert Half: Global staffing firm specializing in administrative, financial, and office support placements. Comparable in that it supplies administrative support capacity to businesses, but operates as a large-scale staffing platform rather than a localized service provider like Nooa.
• Acerta: Established Belgian HR, payroll, and administrative services firm serving SMEs. Comparable in function (admin and HR support for small employers) but operates at significantly larger scale with broader product depth than Nooa.
• Securex: Belgian HR services and administrative support provider for SMBs and entrepreneurs. Comparable in target market and core offering, but with much broader portfolio, scale, and brand recognition than Nooa.
• SD Worx: Large European HR and payroll services provider with strong Belgian roots. Competes for the same Belgian SMB administrative support wallet but at enterprise scale with full platform offerings, dwarfing Nooa's footprint.

Direct peers

• Liantis: Belgian HR and administrative services provider focused on entrepreneurs and small businesses. Comparable to Nooa in serving Flemish SMBs with bundled HR, payroll, and administrative support offerings, though at significantly larger scale.
• Partena Professional: Belgian organization providing HR administration, payroll, and administrative support tailored to entrepreneurs and small employers. Directly comparable customer segment and service mix to Nooa.

Regional players

• Loket: Dutch HR and payroll SaaS platform serving small employers with admin automation. Comparable function (administrative support for SMBs) but delivered via software rather than human services, and primarily active in the Netherlands rather than Belgium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nooa-no-overflow-of-administration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nooa