Lakeland Flying Tigers

What Lakeland Flying Tigers does

Trifecta Team PR is a privately held, Florida-based professional services firm founded in 2011 by Jack Heilig (CEO), Jeff Kamis (Business Development), and Zack Bolno (Strategic Advisor). The firm provides public relations, press operations, event management, media coaching, social media management, TV and radio production, strategic partnership facilitation, and web design services, with a sharp vertical focus on sports organizations. Its client base spans college football bowl games (notably multiple ESPN Events properties including the Gasparilla Bowl series), professional sports leagues and individual athletes, regional sports commissions (Miami-Dade and Tampa Bay), sports halls of fame, and ancillary hospitality and advocacy clients. The firm's competitive positioning rests on the founders' combined 50+ years of senior-level experience at NFL, NBA, MLB teams and major sporting events, including direct association with Pete Rozelle Award–winning PR departments and publicity for 27 Pro Bowl/All-Star athletes.

The business model is professional services: revenue is generated through project-based engagements and retainer arrangements quoted per event scope, with no publicly disclosed rate card or pricing tiers. The go-to-market motion is event-driven and relationship-led, with new business sourced primarily through industry referrals, executive testimonials, and direct founder outreach. The company operates from the Tampa Bay area with mobile, on-site service delivery at client venues across the country; its geographic footprint is concentrated in Florida with selective engagements in the Mid-Atlantic and other event markets. There is no proprietary technology platform; the firm relies on standard productivity tools (MS Office, Google Workspace) and human execution of media relations, press conferences, and event logistics.

Trifecta Team is independently owned by its three founders with no disclosed parent company, institutional investors, or funding rounds. The company is actively operating, with internship postings for 2026-2027 events indicating ongoing business continuity. Its strategic posture is best characterized as a boutique, founder-led specialist leveraging deep personal networks and credentialed experience rather than scale, technology, or geographic reach, with no current signs of expansion into adjacent verticals, technology offerings, or institutional capital.

Name

Lakeland Flying Tigers

Legal name

Trifecta Team

Website

https://trifectateam.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Trifecta Team PR is a Florida-based, founder-led public relations and event management firm serving sports organizations, bowl games, sports commissions, and entertainment clients with media relations, press operations, and event coordination services.

Ownership category

akta.pro rank

Product category

Sports Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Public Relations, Communications & Reputation Management (MPAKAKAE)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Reputation Management & Online PR (BPAFADAN), Digital PR & Social Media Communications (MPAAADAJ), Nonprofit & Cause Communications (BPAFADAK), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Sports public relations
• Event management services
• Media relations
• Press operations
• Athletic communications

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - PR and Event Management: Trifecta Team generates revenue through professional services fees for public relations, press operations, event management, and media relations services. Services include media coaching, press conferences, social media management, TV & radio production, strategic partnerships facilitation, and web design/development. Revenue appears to come from project-based engagements and retainer arrangements with sports organizations, bowl games, and sports commissions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Trifecta Team PR is a public relations and event management firm that delivers media relations, press operations, event planning, media coaching, social media management, TV and radio production, and strategic partnership development for sports organizations, bowl games, sports commissions, and entertainment clients. The firm operates on a project and retainer basis, executing on-site at client venues across the country.

Product overview

Trifecta Team PR is a public relations and event management firm offering a unified service portfolio centered around press operations, media relations, and event coordination for sports and entertainment clients. The core offerings include Public Relations Services and Event Planning & Operations, supplemented by specialized modules such as Social Media Management, Podcast Management & Production, Strategic Partnerships Development, Web Design & Development, TV & Radio Production, Media Coaching, and Video/Photo Licensing. The company serves a diverse client base including bowl games, sports commissions, athletic associations, restaurants, and entertainment brands, with a particular focus on the sports industry including NFL, NBA, MLB, college athletics, and international sporting events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Generated national coverage in AP, New York Times, ESPN.com, NBA.com, Sports Illustrated for SacDeflated campaign
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Union Home MortgagecoreGTM or Marketing PartnerTitle sponsor partnership with Gasparilla Bowl college football game. Union Home Mortgage is the title sponsor of the annual bowl game that Trifecta Team provides PR support for.
• ESPN EventscoreStrategic or Co-development PartnerLong-term relationship providing PR services for multiple ESPN Events properties including Gasparilla Bowl (2008-2019), Shriners Children's Clearwater Invitational, Miami Beach Bowl, and Champion ESPN Games at Walt Disney World.
• Miami-Dade Sports CommissioncoreStrategic or Co-development PartnerDesignated as 'preferred Public Relations company' for Miami-Dade Sports Commission, providing ongoing PR and event management for sports events in the region.
• Tampa Bay Sports CommissioncoreStrategic or Co-development PartnerOngoing PR partnership with Tampa Bay Sports Commission for sports events and initiatives in the Tampa Bay region.
• Walt Disney World SportsminorStrategic or Co-development PartnerPartnership program developed with Walt Disney World for sports PR and event management at their sports complex.
• Red BullminorStrategic or Co-development PartnerPress operations and media coverage for Red Bull Wake Open events, including inaugural event coverage and live TV truck operations.
• Lagardere UnlimitedminorStrategic or Co-development PartnerSports marketing and management company partnership during event operations.
• Israel Tennis AssociationminorStrategic or Co-development PartnerPR and media coordination for Israel Davis Cup tie against Argentina, hosted on US soil due to security situation in Israel.
• Florida Sports Hall of FameminorStrategic or Co-development PartnerMedia strategy and PR support for Florida Sports Hall of Fame induction ceremonies and events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wasserman: Wasserman is a sports marketing, talent management, and events agency serving leagues, teams, athletes, and brands. It is the most direct peer to Trifecta in the sports PR and events space, with substantially deeper geographic and service breadth.
• Octagon: Octagon is a global sports marketing and athlete management agency that delivers event PR, sponsorship activation, and content for major sports properties. It competes directly with Trifecta for sports PR and event communications engagements.
• 160over90: 160over90 is a cultural marketing and sports agency providing PR, experiential, and partnership services for sports leagues, teams, and consumer brands. It directly competes with Trifecta in sports PR and event activations.
• BDA Sports: BDA Sports is a sports marketing agency working with athletes, teams, and brands on PR, endorsements, and event activation. It overlaps Trifecta on athlete publicity, endorsement brokering, and sports event communications.
• The Montag Group: The Montag Group is a sports PR and communications agency serving athletes, coaches, and sports organizations. It mirrors Trifecta's athlete publicity and media coaching offering and competes for similar sports PR mandates.

Broad incumbents

• FleishmanHillard: FleishmanHillard is a global public relations and communications agency with a sports and experiential marketing practice. It competes for sports PR mandates with significantly larger bench depth and global reach than Trifecta.
• Excel Sports Management: Excel Sports Management is a sports agency representing athletes, coaches, and broadcasters across marketing, PR, and endorsements. While broader in scope (management-led), it overlaps Trifecta in athlete PR representation and media coaching.
• Edelman: Edelman is one of the world's largest PR firms with a dedicated sports and experiential practice. It competes for higher-end sports PR briefs and serves as the broader incumbent benchmark in the agency's competitive set.
• IMG (Endeavor): IMG, part of Endeavor, is a global sports and entertainment agency offering events, talent representation, and media rights. It is a broad incumbent competing with Trifecta for large event PR and sports property mandates.

Emerging players

• Velocity Sports Partners: Velocity Sports Partners is a boutique sports marketing and PR agency focused on athlete branding, events, and league communications. It is an emerging player operating in the same niche as Trifecta but with a younger client book.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LakelandFlyingTigers
• LinkedInlinkedin.com/company/trifecta-team-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeland Flying Tigers