New York Prime

What New York Prime does

New York Prime is a privately-held premium steakhouse brand operating three dine-in locations across the Southeast United States: Boca Raton, Florida (flagship, founded 1996), Atlanta, Georgia (Buckhead, opened 2003), and Myrtle Beach, South Carolina. The company is operated as a brand within CentraArchy Restaurants, a closely-held Southeast restaurant group whose portfolio spans 18 locations. The core product is USDA Prime-only beef aged a minimum of 28 days, prepared on 1700° Southbend broilers using barrel-cut filets and Pittsburgh-style charred exteriors, accompanied by a seafood program (live Maine lobster, U-10 shrimp, jumbo lump crab) and a 300+ selection wine list personally curated by the ownership. Differentiators also include a recurring program of branded wine and spirits dinners (Shafer, Pappy Van Winkle, Macallan, WhistlePig, among others), a daily Martini Hour ($10 signature cocktails from 4-6 PM), a recently launched Zero-Proof Program for non-alcoholic occasions, and an annual Pink Kiss for the Cure charitable campaign that has raised over $255,000 for breast cancer research across 14 years.

Revenue is generated through dine-in service, private dining events, catering, online ordering via ToastTab, and gift card sales. Pricing is pay-as-you-go with steaks ranging from $53 to $150, cocktail and glass wine programs at $10-$38, and curated wine/spirit dinner events priced from $89 to $395 per person. Go-to-market is primarily direct-to-consumer through owned physical locations, supplemented by OpenTable and Resy reservation platforms, organic social media (Instagram, Facebook), email newsletters, and earned media coverage. The customer base is affluent dine-in guests seeking special-occasion, business-dinner, date-night, and after-work happy-hour experiences across the three market geographies.

Operationally, the business has remained at three locations for over two decades, indicating a mature, same-store-focused model rather than a unit-economics scaling story. The company's competitive position rests on supply discipline (USDA Prime-only, barrel cuts, 28-day aging), beverage programming depth, and durable brand reputation built through 20+ years of regional 'best of' recognitions and media endorsements. There is no disclosed private equity or venture investment, no public filings, and the ownership structure appears closely held by the Greenbaum family and operating management.

Name

New York Prime

Legal name

New York Prime

Website

https://newyorkprime.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

New York Prime is a privately-held premium steakhouse brand operating three Southeast US locations (Boca Raton, Atlanta, Myrtle Beach) under CentraArchy Restaurants, serving USDA Prime-only aged steaks, seafood, and a curated wine and spirits program to affluent dine-in guests seeking special-occasion, business, and date-night experiences.

Ownership category

akta.pro rank

Product category

Premium Steakhouse / Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Premium steakhouse dining
• USDA prime beef
• Fine dining restaurants
• Private dining events
• Wine and spirits program

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from food and beverage sales at three restaurant locations. Covers steaks, seafood, appetizers, sides, desserts, cocktails, wine, and spirits.
2. Private Dining Events: Revenue from private dining room reservations and special event hosting including wine dinners, whiskey dinners, and celebrations.
3. Online Ordering and Takeout: Revenue from takeout and delivery orders through online ordering platform (ToastTab).
4. Gift Cards: Revenue from sale of gift cards for future dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New York Prime operates premium steakhouse restaurants across three US locations (Atlanta, Boca Raton, Myrtle Beach), serving USDA Prime-only beef aged a minimum of 28 days, barrel-cut filets, colossal seafood platters, and classic sides. The concept centers on a fine dining, supper club atmosphere with an extensive wine list, craft cocktail program, private dining rooms, and recurring wine and spirits brand dinner events.

Product overview

New York Prime is a premium steakhouse restaurant with three locations (Atlanta, Boca Raton, Myrtle Beach) operated by CentraArchy Restaurants. The core offering centers on USDA Prime-only beef aged 28 days, served alongside colossal seafood, classic sides, and an extensive wine and spirits program. The restaurant provides additional services including private dining, catering, online ordering via Toast Tab, and gift cards. The beverage program features a curated wine list with over 300 selections and craft cocktails including barrel-aged drinks and rare allocated spirits. Regular special events include hosted wine and spirit dinners with brand ambassadors, Martini Hour promotions, and zero-proof options.

Differentiator

Problem solved

Functional benefit

Products and services

• USDA Prime Steakhouse Dining Premium dine-in steakhouse experience serving USDA Prime-only beef aged a minimum of 28 days, barrel-cut filets, colossal seafood platters, and classic sides in an upscale supper club ambiance for individual diners and groups.
• Private Dining and Events Private dining rooms available for special occasions, corporate events, celebrations, and intimate gatherings at all three New York Prime locations.
• Wine and Spirits Dinner Events Hosted multi-course dinners featuring wine and spirits brand ambassadors (e.g., Pappy Van Winkle, Far Niente, Silver Oak, Macallan, WhistlePig, Shafer Vineyards), priced between $89 and $395 per person.
• Wine Program Extensive wine list featuring over 300 selections spanning premier Napa Valley, Bordeaux, Burgundy, and international wines, plus a reserve collection, sold by the glass or bottle at all three locations.
• Spirits and Cocktail Program Craft cocktail program featuring barrel-aged cocktails, extensive whiskey and bourbon selections, rare allocated spirits, and signature martinis such as the Dirty 'Coldest in Town'.
• Online Ordering and Takeout Digital ordering platform via ToastTab enabling takeout and delivery orders from New York Prime locations.
• Gift Cards E-gift cards available for purchase online in various denominations for use at all three New York Prime locations.
• Off-site Catering Off-site catering services for events and gatherings featuring the New York Prime steakhouse menu.
• Martini Hour Happy Hour Daily happy hour from 4-6 PM featuring $10 signature martinis including Dirty 'Coldest in Town', Prime Cosmo, Perfect, Indigo, El Molino, and Fifty-Fifty.
• Zero-Proof Beverage Program Zero-alcohol cocktail and wine menu featuring Lyre's non-alcoholic spirits and Oddbird wines for guests seeking non-alcoholic options year-round and during Dry January.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

One partnership is on record.

• Susan G. Komen / Living Beyond Breast CancerminorOthersCharitable beneficiary of Pink Kiss for the Cure campaign. 50% of Pink Kiss martini sales go to breast cancer research and care. Campaign has raised over $255,000 over 14 years.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• CentraArchy Restaurants: Parent company and operator of New York Prime with 18 restaurant locations across the Southeast. Not a direct competitor but the parent operating entity providing shared infrastructure, sourcing, and management depth.

Direct peers

• Del Frisco's Double Eagle Steakhouse: Landry's-owned high-end steakhouse concept with premium steaks, extensive wine list, and private dining rooms. Operates at a similar price point and target customer as New York Prime.
• Ruth's Chris Steak House: National upscale steakhouse chain serving USDA Prime steaks, comparable full-service dining experience, and similar premium pricing tier. Directly competes with New York Prime for special-occasion diners in upscale markets.
• The Capital Grille: Darden-owned premium steakhouse chain with dry-aged steaks, extensive wine program (350+ labels), and private dining focus. Directly comparable in upscale positioning, wine depth, and event-driven revenue model.
• Stoney River Steakhouse and Grill: Mid-premium steakhouse concept with USDA steaks, full bar, and private dining. Comparable in regional upscale positioning and traditional steakhouse menu, often slightly below NYP's price tier.
• Eddie V's Prime Seafood: Darden-owned upscale steakhouse and seafood concept with USDA Prime steaks, live jazz, and premium cocktail/wine program. Closely comparable supper-club atmosphere and dual steak/seafood menu.
• Smith & Wollensky: Iconic upscale steakhouse brand with USDA Prime dry-aged steaks and extensive wine program. Comparable in heritage, quality specifications, and full-service fine-dining steakhouse positioning.
• Fleming's Prime Steakhouse & Wine Bar: Bloomin' Brands-owned steakhouse concept pairing USDA Prime steaks with a curated 100-wine-by-the-glass program. Directly comparable wine-and-steak positioning and private dining emphasis.
• Morton's The Steakhouse: Landry's-owned national steakhouse chain with classic supper-club atmosphere, USDA Prime steaks, and strong private dining/event business. Closely comparable operating model and target customer to New York Prime.

Emerging players

• Fogo de Chão: Brazilian-style upscale steakhouse with strong national footprint and experiential dining positioning. Competes for special-occasion and affluent diners in the same markets, though with a distinct churrasco service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newyorkprimeboca
• Instagraminstagram.com/newyorkprime
• LinkedInlinkedin.com/company/new-york-prime

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Prime