Fogo de Chão
Fogo de Chão is a Brazilian steakhouse chain operating 90+ locations across 27 U.S. states and 20+ international markets, serving individual diners, families, and groups with fire-roasted churrasco, Market Table, Bar Fogo, catering, and to-go services since 1979.
- Company typePublic
- Founded1979
- HeadquartersDallas, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Fogo de Chão does
Fogo de Chão is a Brazilian steakhouse restaurant chain operating 90+ locations across 27 U.S. states and 20+ international markets under the legal entity Fogo de Chão – US, Inc. Founded in 1979 in Rio Grande do Sul, Brazil, the company offers a full churrasco (fire-roasted meats) dining experience featuring tableside service by passadores, complemented by the Market Table (seasonal salad and side bar) and Bar Fogo (Brazilian-inspired cocktail program). The company has been actively expanding its U.S. footprint in 2025–2026, entering Tennessee via Nashville in September 2025 and adding locations at Serramonte Center and Peoria, Arizona in 2026.
The business operates a multi-channel revenue model: dine-in restaurant sales, Bar Fogo beverage sales, off-premise catering and to-go ordering, The Butchery grab-and-go retail market (select locations), and gift card sales. Pricing is unit-based with a limited-time BESTofBRAZIL menu at $49, while the Fogo Rewards loyalty program uses a freemium model offering perks such as $1 Caipirinha Tuesdays and exclusive birthday churrasco. The customer base spans individual/family diners, group/corporate dining, and catering customers, with no enterprise customer concentration. In February 2026, Fogo deployed PolyAI's 'Selma' voice assistant across all U.S. restaurants to handle guest calls and reservations, the company's primary AI investment to date.
Recent strategic activity indicates a steady expansion-and-modernization posture: new restaurant openings in three markets within twelve months, sale-leaseback transactions with Four Corners Property Trust, urban-gro construction partnerships, and seasonal demand-generation campaigns such as the World Caip (May–July 2026) tied to Brazilian football culture. Property operations are partly corporate-operated under long-term net lease arrangements, supporting capital recycling for continued unit growth.
Fogo de Chão firmographics
Firmographics- Name
- Fogo de Chão
- Legal name
- Fogo de Chão – US, Inc.
- Website
- https://fogo.com
- Company type
- Public
- Founded year
- 1979
- Operating status
- Operating
- Short description
- Fogo de Chão is a Brazilian steakhouse chain operating 90+ locations across 27 U.S. states and 20+ international markets, serving individual diners, families, and groups with fire-roasted churrasco, Market Table, Bar Fogo, catering, and to-go services since 1979.
- Ownership category
- akta.pro rank
Fogo de Chão industry classification
Industry- Product category
- Brazilian Steakhouse / Full-Service Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)
Keywords
Where Fogo de Chão is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fogo de Chão business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-In Restaurant Sales: Traditional full-service restaurant revenue from customers dining in. Features churrasco (fire-roasted meats), Market Table, and Bar Fogo. Core revenue driver for the Brazilian steakhouse chain.
- Bar Sales (Bar Fogo): Alcoholic and non-alcoholic beverage sales including signature cocktails like Caipirinha and the limited-time World Caip cocktail. Includes happy hour promotions and seasonal offerings.
- Catering & To-Go: Off-premise dining services including catering for events and to-go orders through online ordering platform. Allows customers to order food for pickup or delivery.
- The Butchery Grab-and-Go: Specialty retail market selling premium meats and food products for at-home consumption, operating at select locations like Nashville Yards.
- Gift Cards: Gift card sales through the company's website and at restaurant locations, providing another revenue stream with float benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BESTofBRAZIL churrasco experience at $49 |
| Freemium | Monthly | Fogo Rewards Loyalty Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Fogo de Chão product offering
Product offeringCore offering
Fogo de Chão operates a Brazilian churrasco steakhouse chain selling a fire-roasted, tableside meat-carving dining experience (including a limited-time BESTofBRAZIL menu at $49) alongside a seasonal Market Table, Bar Fogo cocktail program, off-premise catering and to-go ordering, private group dining, gift cards, and The Butchery grab-and-go retail market at select locations. Revenue is driven primarily by in-restaurant dine-in transactions across 90+ company-operated locations in the U.S. and abroad.
Product overview
Fogo de Chão is a Brazilian churrasco (steakhouse) restaurant chain offering a unified dining experience built around fire-roasted meats. The core product is the Full Churrasco Experience featuring various cuts served tableside from open churrasco grills, complemented by the Market Table (seasonal salad and side bar) and Bar Fogo (cocktail bar). Additional offerings include Fogo Rewards (loyalty program), The Butchery (grab-and-go market), Group Dining (private events), and Catering & To-Go services. The company operates over 90 locations across 27 U.S. states and more than 20 international locations.
Differentiator
Problem solved
Functional benefit
Brands
- Fogo Rewards: Loyalty rewards program offering rewards, exclusive birthday churrasco, and $1 Caipirinha Tuesdays
- Market Table
- Bar Fogo
- The Butchery
Products and services
- Full Churrasco Experience Fire-roasted Brazilian steakhouse dining featuring various cuts of meat prepared on open churrasco grills and served tableside by passadores, including the limited-time BESTofBRAZIL menu option at $49.
- Market Table Fresh and vibrant seasonal Market Table offering salads, vegetables, and authentic Brazilian sides that complement the churrasco dining experience.
- Bar Fogo Bar area offering cocktails and beverages including the limited-time World Caip cocktail, happy hour promotions, and seasonal patio offerings.
- Group Dining Private and semi-private dining options for groups, corporate events, and celebrations held at Fogo de Chão restaurant locations.
- Catering & To-Go Off-premise catering services for events and gatherings plus to-go ordering through the company's online ordering platform for pickup at nearby locations.
- The Butchery Grab-and-go market at select Fogo de Chão locations (e.g., Nashville Yards) selling premium meats and Brazilian specialty food products for at-home consumption.
- Fogo Gift Cards Gift cards redeemable at Fogo de Chão restaurants, sold through the company website and at restaurant locations.
Quantifiable outcome
- High satisfaction and booking rates from AI voice assistant implementation
Companies that use Fogo de Chão
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Fogo de Chão technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Fogo de Chão partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PolyAIcoreFogo de Chão partnered with PolyAI to implement the AI voice assistant Selma across all U.S. restaurants. The system manages guest calls and reservations, aiming to improve service and increase revenue. The deployment handles numerous calls with high satisfaction and booking rates, projected to significantly contribute to company revenue.
- Urban-Gro, Inc.minorUrban-Gro, Inc. secured contracts with Fogo de Chão for restaurant construction across multiple U.S. states. This represents a construction/implementation partnership for new restaurant buildouts.
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
Fogo de Chão competitors and assessment
Company assessmentDirect peers
- The Capital Grille: Owned by Darden Restaurants, The Capital Grille is a premium steakhouse chain with dry-aged steaks, an extensive wine list, and private dining — directly overlapping with Fogo's premium steakhouse positioning and group dining occasion.
- Texas Roadhouse: Largest US steakhouse chain by location count (700+) with comparable full-service steakhouse positioning and a strong group dining occasion. Public company that provides a useful comp for category-level traffic, beef cost, and labor trends.
- Morton's The Steakhouse: Premium steakhouse brand owned by Landry's with similar price points, clubby atmosphere, and private dining emphasis. Direct competitor for high-end steakhouse occasions and group events.
- Texas de Brazil: Direct Brazilian churrasco steakhouse competitor offering the same tableside fire-roasted meat service, Market Table, and bar program. Most closely comparable concept to Fogo de Chão and the primary head-to-head rival in the Brazilian steakhouse niche.
- LongHorn Steakhouse: Darden-owned steakhouse chain with 550+ US locations. While positioned more casually than Fogo, it competes for steakhouse occasions and benefits from similar beef-input and real-estate dynamics. Scale makes it a benchmark for chain steakhouse unit economics.
- Ruth's Chris Steak House: Premium full-service steakhouse chain operating ~70-80 US locations with similar price-point positioning ($50+ average check) and a comparable group dining / private events model. Closely comparable on occasion use case, customer segment, and price tier.
- Outback Steakhouse: Owned by Bloomin' Brands, Outback operates 600+ casual steakhouse locations. While more casual than Fogo, it competes for steakhouse occasions and provides a comp on category resilience and commodity cost pass-through.
Broad incumbents
- Darden Restaurants: Multi-brand full-service restaurant parent (Olive Garden, LongHorn, Capital Grille, Cheddar's). Owns direct steakhouse competitors and serves as a category benchmark for unit economics, loyalty program design, and supply chain leverage at scale.
- Bloomin' Brands: Multi-concept restaurant parent (Outback Steakhouse, Carrabba's, Bonefish Grill, Fleming's). Fleming's Prime Steakhouse is a particularly direct steakhouse comp, and Bloomin' provides category comps on international mix and loyalty program performance.
- Sizzler: Long-standing US steakhouse chain with a comparable steak-centric menu and salad bar concept (analogous to Fogo's Market Table). Operates at a lower price tier and broader footprint, useful as a category comp.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fogo de Chão social profiles
Digital presenceFogo de Chão financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fogo de Chão leadership team
Management profileNumber of profiles
Fogo de Chão funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fogo de Chão M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fogo de Chão
What does Fogo de Chão do?
Fogo de Chão operates a Brazilian churrasco steakhouse chain selling a fire-roasted, tableside meat-carving dining experience (including a limited-time BESTofBRAZIL menu at $49) alongside a seasonal Market Table, Bar Fogo cocktail program, off-premise catering and to-go ordering, private group dining, gift cards, and The Butchery grab-and-go retail market at select locations. Revenue is driven primarily by in-restaurant dine-in transactions across 90+ company-operated locations in the U.S. and abroad.
Is Fogo de Chão a public or private company?
Fogo de Chão is a public company. It is classified as unknown and is currently operating.
When was Fogo de Chão founded?
Fogo de Chão was founded in 1979.
Where is Fogo de Chão based?
Fogo de Chão is headquartered in Dallas, United States, in the North America region.
How does Fogo de Chão make money?
Five revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are bar Sales (Bar Fogo), catering & To-Go, the Butchery Grab-and-Go and gift Cards.
Who are Fogo de Chão's main competitors?
Direct peers on record are The Capital Grille, Texas Roadhouse, Morton's The Steakhouse, Texas de Brazil, LongHorn Steakhouse, Ruth's Chris Steak House and Outback Steakhouse. Broad incumbents are Darden Restaurants, Bloomin' Brands and Sizzler.
Does Fogo de Chão have an API?
No public API is recorded for Fogo de Chão.
What industry is Fogo de Chão in?
Fogo de Chão's product category is Brazilian Steakhouse / Full-Service Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs). Its NAICS code is 722511 and its SIC code is 5810.