What Immblend Gmbh does

ImmBlend GmbH is a Strullendorf, Germany-based AR/VR/AI/Metaverse agency that designs and licenses immersive technology solutions for enterprise clients, with a particular focus on banks and financial institutions. The company's portfolio rests on three pillars: the ImmBlend agency line, which delivers customized VR, AR, AI, and Metaverse projects for marketing, sales, recruiting, and training via direct enterprise sales; BankingExperienceVR, a proprietary white-label VR advisory application for banks distributed through the Meta (Oculus) Store under monthly subscription licensing with license-key access control; and ImmBlendVerse, a walkable metaverse homepage and 3D virtual environment platform built on Mozilla's open-source Hubs Cloud and Spoke software, hosted on AWS in Ireland. A separate ImmBlend Academy division, branded NEWERA Trainings und Consultings, delivers training and consulting services including communication, sales, digitization, process optimization, Generation Z and Alpha training, leadership development 4.0, and strategic consulting, with optional immersive VR/AR delivery formats.

The firm is organized as a privately held Gesellschaft mit beschränkter Haftung (GmbH) registered at Amtsgericht Bamberg under HRB 10562, with no disclosed external funding, parent company, or subsidiaries. Three managing directors lead the company: Patrick Denker (Co-Founder & CEO), Christian Link, and Stephan Lohß, supported by Academy Director Tobias Johannsen and Director of Sales Philipp Heinicke. Ownership appears concentrated among the founders. Revenue is generated through three streams: recurring monthly software licensing for BankingExperienceVR, professional services for white-label customization (integrating client branding and layouts), and Academy training and consulting engagements. Distribution combines direct enterprise sales primarily within the DACH region with marketplace distribution through Meta's Oculus Store.

Technically, ImmBlend combines proprietary application development (BankingExperienceVR) with open-source metaverse infrastructure (Mozilla Hubs) and commodity cloud hosting (AWS). AI capabilities are positioned as "KI-gestützte Experiences" supporting text, audio, image, video, and multimodal modalities, though no proprietary models, training pipelines, datasets, or AI/ML hires are documented in the source material. The company's self-description as "Germany's leading AR VR agency" is not independently validated within the available data.

Name

Immblend Gmbh

Legal name

ImmBlend GmbH

Website

https://immblend.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

ImmBlend GmbH is a German AR/VR/AI/Metaverse agency that builds and licenses immersive technology solutions for enterprise clients, including white-label VR advisory software for banks, a Mozilla-Hubs-based metaverse platform, and corporate training and consulting services across the DACH region.

Ownership category

akta.pro rank

Product category

Immersive Technology Solutions

NAICS

Software Publishers (5132), Computer Training (611420)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

AR/VR & Immersive Learning Content Development (EDAGAKAI), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

Keywords

• Immersive technology solutions
• Virtual reality software
• Augmented reality services
• Metaverse platform development
• Enterprise VR training

Headquarters

HQ city

Strullendorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licensing: ImmBlend licenses its VR software to business customers (primarily banks/financial institutions) on a subscription basis. Customers receive non-exclusive, non-transferable rights to use the software with a license key. The license is granted for an indefinite period with ongoing monthly fees.
2. White-Label Customization Services: Additional services for white-label software deployment where ImmBlend integrates client-provided layouts, graphics, videos, and photos into the VR software. Requires clients to provide materials and usage rights.
3. Training & Consulting: The ImmBlend Academy provides training and consulting services including communication, sales, digitization, process optimization, Generation Z & Alpha training, leadership development 4.0, and strategic consulting. Both classical and immersive VR/AR training formats are offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Immblend GmbH develops and delivers immersive technology solutions spanning Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and Metaverse platforms for enterprise clients. The company sells white-label VR software (BankingExperienceVR), operates the ImmBlendVerse virtual events platform, and provides bespoke consulting, training, and project services through its ImmBlend Academy division.

Product overview

ImmBlend GmbH operates as an AR VR Germany agency offering a portfolio of interconnected immersive technology products and services. The core offering includes ImmBlend (VR/AR/Metaververse solutions for marketing, sales, and recruiting) and the ImmBlendVerse platform (a virtual space/walkable homepage based on Mozilla Hubs). The BankingExperienceVR is a separate white-label software product for banking consultation delivered via Meta/Oculus. The ImmBlend Academy provides training and consulting services, with NEWERA being the branded training/consulting offering. ImmBlendKit serves as the access/login platform. The company also offers technical consulting and full-service project support.

Differentiator

Problem solved

Functional benefit

Brands

• BankingExperienceVR: Virtual reality software application for banking-specific advisory services, available through Meta (Oculus) Store.

Products and services

• ImmBlend AR VR agency offering immersive solutions including VR & AR for marketing, sales and recruiting, individual Metaverse platforms, AI-supported experiences, and technical consulting services for enterprise clients.
• ImmBlendVerse A walkable homepage and virtual space platform based on Mozilla Hubs Cloud and Spoke, where users can create 3D spaces, custom avatars, and interact in virtual rooms with voice, video, and shared objects.
• BankingExperienceVR Banking-specific VR/AR software application for customer consultation, delivered as a white-label product through the Meta (Oculus) Store. Licensed with unlock codes for full functionality and designed for credit institutions and banks.
• ImmBlend Academy Training and consulting division offering communication, sales, digitization, process optimization, Generation Z & Alpha training, leadership development 4.0, and strategic consulting services, including immersive formats using VR/AR technology.
• NEWERA Trainings und Consultings Training and consulting services combining VR, AR, AI, and Metaverse technologies for immersive learning and consulting experiences, designed as experiential rather than observational formats.

Quantifiable outcome

• Training and consulting that creates genuine Aha effects and sustainable learning

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Mozilla (Hubs Cloud)coreTechnology or IntegrationImmBlendVerse platform is built on Mozilla's open-source Hubs Cloud and Spoke software. This provides the foundational technology for their metaverse spaces and virtual environments.
• Meta (Oculus)coreChannel Partner/ Reseller/ DistributorImmBlend distributes their BankingExperienceVR application through the Meta (Oculus) Store, making it available to VR headset users through Meta's distribution platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Talespin: US-based virtual reality company specializing in immersive soft-skills and workforce training. Comparable as a VR training/simulation provider targeting enterprise learning use cases that overlap with ImmBlend Academy.
• Strivr: US-based enterprise VR training platform used by retailers and Fortune 500 firms for immersive learning. Comparable as an enterprise VR training/simulation vendor competing for the same corporate learning-and-development budgets.
• Holo-Light: German XR software company providing immersive engineering, training, and collaboration solutions for enterprises. Comparable as a German-based competitor offering enterprise-focused VR/AR software platforms.
• Innoactive: Munich-based XR enterprise platform offering VR training, collaboration, and metaverse solutions to large enterprises. Directly comparable as a German AR/VR agency/platform competing for the same enterprise immersive-tech budgets as ImmBlend.
• RE'FLEKT: Munich-based AR/VR agency delivering enterprise AR applications, remote assistance, and immersive content. Closely comparable as a German immersive-tech agency targeting enterprise marketing, training, and operations use cases.
• Mursion: US-based VR simulation provider for soft-skills training (leadership, sales, customer service). Comparable as a VR training/simulation peer overlapping with ImmBlend Academy's communication, sales, and leadership development offerings.
• VRdirect: Hamburg-based VR platform enabling enterprises to create, manage, and distribute VR experiences without coding. Comparable as a German enterprise VR platform competing for the same immersive-tech training and communication budgets.

Broad incumbents

• PIXOMONDO: German-founded international VFX and virtual production studio with growing immersive/AR/VR capabilities. Comparable as a broader German-rooted immersive content incumbent overlapping in immersive content production for enterprise and entertainment.
• Cornerstone OnDemand: Large US-based enterprise learning and talent management platform with VR/immersive content partnerships. Comparable as a broader training-platform incumbent that increasingly bundles immersive content, competing with ImmBlend Academy.

Others

• Arvato (Bertelsmann): German-based global IT services and customer-experience provider with digital/immersive service lines. Comparable as an adjacent large German digital-services incumbent that occasionally bundles VR/AR experiences for enterprise clients alongside broader transformation work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/immblend

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immblend Gmbh