Kineo Ag

What Kineo Ag does

Kineo AG is a privately held Swiss physiotherapy practice network incorporated in 2017 and headquartered at Seefeldstrasse 83, 8008 Zürich. It operates six clinical locations across the Zürich metropolitan area — Wipkingen, Seefeld, Escher Wyss, Stauffacher, Thalwil, and Zollikon — each delivering functional (evidence-based) physiotherapy combined with an integrated active-training layer. Each location is anchored by a distinct sub-brand specialization: athletic training (Wipkingen), running analysis and retail via the Runners Lab (Seefeld), HYROX competition training (Escher Wyss), functional training (Stauffacher), fitness and circuit-based strength equipment (Thalwil, using eGym, Sensopro, and Flexx systems), and physiotherapist-led yoga and Pilates (Zollikon). The practice spans orthopedic, sports, neurologic, and geriatric physiotherapy, augmented by services such as manual therapy, dry needling, shockwave therapy, Game Ready cold therapy, and a digital home exercise program.

Revenue derives from a hybrid of insurance-billed professional services and recurring self-pay streams. The core stream is physiotherapy billed directly to Swiss basic health insurers (Grundversicherung) and accident insurers (UV/IV) under EMR ZSR certification (Martino Crivelli T910863), with insurance data exchange managed via MediData AG and patient self-pay exposure limited to deductibles, copays, and self-referred services. Secondary streams include fitness and training subscriptions at Wipkingen and Thalwil, HYROX training memberships at Escher Wyss, performance diagnostics and personal training through the Performance Lab (lactate testing, VO2max, gait analysis), and running-shoe and apparel retail at the Seefeld Runners Lab store and online shop. Pricing for individual sessions is CHF 80 per 30 minutes and CHF 150 per 60 minutes, with multi-session packages and subscription tiers at the various locations.

Go-to-market is direct-to-consumer via a multi-language website (German, English, French, Italian), online appointment booking through SportsNow, Run my physio, and myClubs, and digital marketing channels including Google Ads, Instagram, and YouTube. Customers are long-tailed individuals (general physiotherapy patients, athletes and active individuals, wellness-oriented clients, and fitness/training subscribers), with no enterprise customer concentration. Operational software includes MobilTechnics AG for practice management and Stripe for self-pay transactions. There is no disclosed external funding, parent company, or M&A activity; the company appears to be independently owned and growth-financed organically.

Name

Kineo Ag

Legal name

Kineo AG

Website

https://kineo-physiotherapie.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kineo AG is a privately held Swiss physiotherapy practice network operating six specialized clinics across the Zürich metropolitan area, combining functional physiotherapy with integrated active-training sub-brands (Runners Lab, Hyrox, Yoga & Pilates, Athletiktraining, Fitness) and serving a long tail of individual patients, athletes, and fitness subscribers billed under Swiss mandatory health insurance and self-pay.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (61162)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Functional Fitness & Mobility Training (HSADAAAD), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Physiotherapy services
• Sports rehabilitation
• Manual therapy
• Running gait analysis
• Fitness training memberships

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Services (Insurance): Core physiotherapy services billed directly to Swiss health and accident insurers (Grundversicherung). Patients pay deductible (Franchise) and 10% copay. Includes treatments on medical prescription and self-payer services. Revenue recognized upon service delivery.
2. Fitness & Training Subscriptions: Fitness memberships and training subscriptions at dedicated training areas in Wipkingen and Thalwil. Includes unsupervised (Frei-Training) access with chip armband entry. Subscription models with automatic renewal, 60-day cancellation notice.
3. Hyrox Training: Competition-specific functional training, Hyrox preparation programs, group and individual training, and competition simulations at dedicated Hyrox location. Memberships paid in full upfront with no automatic renewal.
4. Performance Lab Services: Performance diagnostics (lactate test, incremental test, VO2max test, gait analysis, sport physiological measurements), coaching (training planning, goal setting, periodized care), and personal training. Self-payer services with payment in advance.
5. Runners Lab (Retail): Running diagnostics, gait analysis, and running retail (clothing and shoes) at Seefeld location and online shop. Product sales with 14-day return policy. Shipping within Switzerland for CHF 9.90, free over CHF 300.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Kineo AG operates a network of six functional physiotherapy clinics across Zürich and surrounding municipalities, combining evidence-based physiotherapy treatments (manual therapy, sports physiotherapy, medical training therapy, massage, dry needling, shockwave therapy) with location-specific active training specializations (athletic training, running analysis, HYROX preparation, functional training, fitness, yoga and Pilates). Services are delivered in person by licensed physiotherapists, billed directly to Swiss health and accident insurers, and supplemented by retail (running shoes and apparel) at the Runners Lab.

Product overview

Kineo Ag operates a multi-location physiotherapy practice network with 6 locations in Zürich and surroundings (Wipkingen, Seefeld, Escher Wyss, Stauffacher, Thalwil, Zollikon), offering functional physiotherapy as its core service. The company extends its offering through several sub-brands: Kineo Runners Lab (gait analysis and running-specific physiotherapy at Seefeld), Kineo Hyrox (functional training combined with physiotherapy at Escher Wyss), Kineo Yoga & Pilates (physiotherapist-led classes at Zollikon), Kineo Athletiktraining (athletic training at Wipkingen), and a Performance Lab (performance diagnostics and personal training). Supporting offerings include a digital home exercise program and Senso Pro training equipment. This is a single physiotherapy practice with differentiated location-specific specializations and sub-brands, not a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Kineo Hyrox: HYROX training facility combined with physiotherapy services at Escher-Wyss location.
• Kineo Runners Lab
• Kineo Fitness
• Kineo Yoga & Pilates
• Kineo Athletiktraining

Products and services

• Kineo Physiotherapie Functional physiotherapy practice offering evidence-based treatments including manual therapy, sports physiotherapy, medical training therapy, massage, dry needling, and shockwave therapy across six locations in Zürich and surrounding municipalities, billed directly to Swiss health and accident insurers under Grundversicherung.
• Kineo Runners Lab

Quantifiable outcome

• Insurance coverage through all Swiss health and accident insurers with EMR certification ensures accessibility for patients

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• MediData AGcoreTechnology or IntegrationHealthcare data exchange partner for insurance billing. MediData AG handles the electronic data interchange between Kineo AG and Swiss health insurers for processing physiotherapy treatment claims under basic insurance (Grundversicherung).
• SportsNowsupportingTechnology or IntegrationAppointment booking software integration. SportsNow provides the booking infrastructure enabling online appointment scheduling for physiotherapy sessions at all Kineo locations.
• Run my physiosupportingTechnology or IntegrationAppointment booking and practice management software integration used as a client interface for physiotherapy appointment scheduling.
• myClubssupportingTechnology or IntegrationFitness and class booking platform integration used for scheduling group fitness classes, yoga, Pilates, and training sessions at Kineo fitness locations.
• StripesupportingTechnology or IntegrationPayment processing partner for private customer transactions. Stripe handles payment processing for self-payer services and retail purchases.
• Intrum AGsupportingTechnology or IntegrationDebt collection partner for accounts receivable management. Intrum AG handles debt collection in case of payment default after at least 2 written reminders.
• MobilTechnics AGsupportingTechnology or IntegrationPractice management software provider. MobilTechnics AG provides the practice software for patient data processing including SMS appointment confirmations and reminders.
• All Swiss Health and Accident InsurerscoreOthersKineo AG is recognized by all Swiss health insurers (Krankenkassen) and accident insurers (Unfallversicherungen) for basic insurance billing of physiotherapy services. EMR ZSR-Nummer: Martino Crivelli T910863.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PhysioZentrum: PhysioZentrum is a Swiss physiotherapy chain with multiple locations across German-speaking Switzerland, offering direct-to-consumer physiotherapy services with online booking and insurance billing. Highly comparable to Kineo in business model, target customer (self-referred and insured patients), and multi-clinic Swiss footprint.
• Kieser Training: Kieser Training is a Swiss strength training chain that combines evidence-based physiotherapy-adjacent strength training with subscription-based gym access, emphasizing back health and musculoskeletal outcomes. Comparable to Kineo Fitness and Athletiktraining sub-brands in their hybrid therapy/training positioning and Swiss market presence.
• Mrs.Sporty: Mrs.Sporty operates a franchise network of women-focused fitness studios across Switzerland, combining personal training with membership models. Relevant peer for Kineo Fitness locations as a competing Swiss subscription fitness operator with a similar location-based brick-and-mortar model.
• Fitness First Switzerland: Fitness First operates premium fitness clubs across Switzerland combining strength training, group classes, and personal training with membership subscriptions. Comparable to Kineo Fitness and Athletiktraining sub-brands in Swiss premium fitness market positioning and subscription revenue model.

Others

• Physitrack: Physitrack provides a digital home exercise platform used by physiotherapists worldwide to prescribe and monitor patient exercise programs remotely. Comparable to Kineo's Digital Home Exercise Program offering and represents the digital ecosystem layer that could complement or compete with Kineo's in-clinic model.
• Egym GmbH: Egym provides smart fitness equipment and software used by premium fitness and physiotherapy operators including Kineo's Thalwil location. Relevant as an enabling technology partner and ecosystem participant whose platform Kineo leverages for differentiated fitness offerings.

Broad incumbents

• RehaClinic: RehaClinic operates multiple inpatient and outpatient rehabilitation clinics across Switzerland, offering orthopedic and sports rehabilitation services. Comparable as a Swiss rehabilitation provider, though focused on more clinically intensive post-acute rehab rather than Kineo's outpatient direct-to-consumer model.
• Medbase: Medbase operates one of the largest networks of medical centers and physiotherapy practices in Switzerland, with dozens of locations offering primary care, physiotherapy, and specialist services. Directly comparable to Kineo as a multi-site Swiss physiotherapy provider, though Medbase operates a broader medical umbrella rather than Kineo's specialized sub-brand approach.
• Kliniken Valens: Kliniken Valens is a leading Swiss rehabilitation hospital group with multiple specialized clinics covering orthopedic, neurological, and sports rehabilitation. Comparable as a Swiss rehabilitation provider operating multi-site, though at a more clinically intensive and inpatient level than Kineo's outpatient physiotherapy model.

Regional players

• Therapiezentrum Germany: Therapiezentrum operates a network of outpatient physiotherapy practices in Germany with multi-location service delivery. Relevant as a DACH-region physiotherapy chain with similar business model to Kineo, though operating in the German market rather than Switzerland.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kineozh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kineo Ag