Kiliagon - Part Of Cosmo5

What Kiliagon - Part Of Cosmo5 does

Kiliagon is a Milan-headquartered digital agency operating under the legal entity Xingu S.r.l. and as the Amazon business unit of the Cosmo5 group (formerly Labelium Group). Founded in 2017, the firm delivers specialized Amazon and global marketplace services to enterprise consumer brands, including strategy, catalog and channel management, content and creative production, retail media advertising, programmatic ad tech, Merchant of Record operations, training, and marketplace expansion across more than 30 international markets. Its book of business spans 420 managed accounts with a stated 94% customer loyalty rate and 35M in advertising budget under management, served by roughly 66 specialists holding Amazon Ads Advanced Partner, AMC Service Provider/AdTech Reseller, and TikTok Marketing Partner credentials.

The company's technology layer combines third-party Amazon tools (DSP, AMC, Advertising Console, Attribution, Personalize) with its proprietary Suite Kiliagon, which connects over 100 APIs and processes 5,000+ metrics across client accounts. Layered on top is the Kiliagon Agentic Radar — a branded GEO (Generative Engine Optimization) methodology launched in 2026 that pairs the five-pillar Metodo Spark (Semantic Intelligence, SOAR Audit, Semantic Alignment, Data Governance, Gap Bridging) with a predictive dashboard for Amazon Rufus and Alexa-driven discovery.

Kiliagon generates revenue through three primary streams: professional services retainers for Amazon and marketplace consulting, advertising management fees on the 35M media budget it executes on behalf of clients, and Merchant of Record arrangements where it sells products through its own professional Seller account and invoices brands for net margin. Distribution is direct enterprise field sales complemented by Amazon Ads and TikTok partner referrals; the company maintains offices in at least four European countries (Italy, France, Spain plus one additional market). Leadership comprises CEO & Founder Mattia Stuani and Deputy General Manager Mirco Finiello, with ownership held within the Cosmo5 group structure and no external institutional funding disclosed.

Name

Kiliagon - Part Of Cosmo5

Legal name

Xingu S.r.l.

Website

https://www.kiliagon.com

Company type

Private

Operating status

Operating

Short description

Kiliagon is a Milan-based Amazon-focused digital agency and Cosmo5 business unit that delivers marketplace strategy, retail media, and proprietary AI-search optimization to enterprise consumer brands across 30+ international marketplaces.

Ownership category

akta.pro rank

Product category

Amazon Marketplace Management Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Amazon marketplace management
• Retail media advertising
• TikTok shop services
• Marketplace expansion consulting
• Generative engine optimization

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Amazon & Marketplace Consulting Services: Kiliagon generates revenue by providing specialized consulting services to brands seeking to grow on Amazon and other global marketplaces. Services include strategy, catalog management, advertising, retail media, content creation, and operational support. Revenue is derived from professional service engagements billed on a project or retainer basis.
2. Retail Media Advertising Management: The company manages advertising budgets on behalf of clients (35M total budget under management referenced), earning fees for campaign management, strategy, and execution across Amazon DSP, Sponsored Ads, and other retail media platforms.
3. Merchant of Record (MoR): Through its MoR model, Kiliagon sells client products through its own professional Seller account on Amazon, handling operations, compliance, catalog, and administrative processes. Revenue is generated as the merchant of record, with the brand invoicing Kiliagon for the net margin.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kiliagon is a digital agency specialized in Amazon and global marketplace services, providing consulting, retail media advertising, catalog and content management, and operational support to consumer brands. The company operates a Merchant of Record (MOR) model for some clients, manages TikTok Shop services, and offers proprietary AI-driven tools such as the Kiliagon Agentic Radar for optimizing products for AI-driven search on Amazon Rufus.

Product overview

Kiliagon is a multi-service digital retail agency structured as a platform-plus-modules architecture. The core offerings include Amazon Services (marketplace strategy, catalog management, advertising), TikTok Shop Services, Media Strategy/Programmatic Ad Tech, and Merchant of Record (MOR) services. These are supported by specialized modules including Kiliagon Agentic Radar (proprietary GEO methodology with predictive dashboard), Technology Infrastructure (proprietary tools and API integrations), Training Services, and Other Marketplaces Expansion. The Human-AI Partnership approach connects AI automation with human strategy throughout the portfolio, enabling brands to scale globally across Amazon, TikTok, and other retail media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Services Comprehensive Amazon marketplace management including strategy, catalog optimization, advertising, and performance control across Amazon marketplaces globally for enterprise consumer brands.
• TikTok Shop Services Full TikTok Shop service including store setup, content strategy, advertising campaigns, creator collaborations, logistics fulfillment, and performance analytics for brands seeking social commerce growth.
• Media Strategy / Programmatic Ad Tech End-to-end programmatic advertising combining advanced media strategies, technology innovation, and reselling services for Display, Video, and Audio formats across retail media networks.
• Merchant of Record (MOR) Seller professional account management where Kiliagon handles marketplace operations including onboarding, compliance, catalog, administrative processes, and Amazon relationships on behalf of brands, acting as the merchant of record.
• Kiliagon Agentic Radar Proprietary GEO (Generative Engine Optimization) methodology combined with a predictive Dashboard for Amazon Rufus optimization, transforming AI algorithms into active promoters of products through Semantic Intelligence, SOAR Audit, Semantic Alignment, Data Governance, and Gap Bridging Analysis.
• Other Marketplaces Expansion Marketplace expansion services evaluating opportunities, channel priorities, and operating models to extend brand presence beyond Amazon sustainably across 30+ international marketplaces.
• Training Services Practical training programs for marketing, sales, and e-commerce teams designed to increase autonomy, methodology, and decision-making capability in Amazon and marketplace operations.

Quantifiable outcome

• +79% YoY sales growth across EU5 markets for Scholl Shoes
• +11 more outcomes

Named customers33 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Cosmo5 (formerly Labelium Group)coreStrategic or Co-development PartnerKiliagon is a business unit and integral part of Cosmo5, a Digital Performance Agency (formerly operating as part of the Labelium Group before rebranding to Cosmo5). This affiliation provides Kiliagon with international scale, shared technology infrastructure, and access to a broader network of digital marketing expertise across Europe. Kiliagon rebranded from Xingu to its current identity while maintaining this group affiliation.
• Amazon AdscoreGTM or Marketing PartnerKiliagon holds the Amazon Ads Advanced Partner status, the highest tier in the Amazon Ads Partner Network. The company is also an authorized Amazon Marketing Cloud (AMC) Service Provider and AdTech Reseller. This partnership grants Kiliagon access to exclusive Amazon Ads tools, training, and support, while enabling it to deliver advanced advertising services to brands on Amazon's platform.
• TikTokcoreGTM or Marketing PartnerKiliagon is a certified TikTok Marketing Partner, enabling it to offer TikTok Shop services, creator collaboration programs, and advertising solutions to brands seeking to grow through social commerce on TikTok's platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pacvue: Pacvue is a commerce-focused platform and agency offering Amazon and retail media optimization, with a strong presence in DSP and AMC analytics. Comparable to Kiliagon in its combination of proprietary tooling, AMC expertise, and brand-side Amazon advertising services.
• Pattern: Pattern is a global e-commerce accelerator that helps brands grow on Amazon and other marketplaces through advertising, content optimization, and marketplace operations. It is the most directly comparable peer to Kiliagon in terms of service mix (Amazon advertising, marketplace expansion, brand analytics) and target customers (consumer brands seeking Amazon growth).
• Flywheel Digital: Flywheel (part of Omnicom Group) is a global digital commerce agency with deep Amazon practice spanning advertising, content, and analytics. Comparable to Kiliagon as an enterprise-grade Amazon specialist agency serving consumer brands across multiple markets.
• Perpetua: Perpetua (formerly Sellics) provides Amazon advertising optimization software and managed services for brands. It competes directly with Kiliagon in Amazon DSP, Sponsored Ads management, and retail media — combining proprietary tooling with agency services, much like Suite Kiliagon does.
• Tinuiti: Tinuiti is a large US-based performance marketing agency with a dedicated Amazon practice (formerly Elite SEM and Amazon specialist units). It is comparable to Kiliagon as a multi-channel digital agency with deep Amazon advertising expertise serving enterprise brands, though at substantially larger scale.

Emerging players

• CedCommerce: CedCommerce provides multi-channel marketplace integration and managed services for sellers expanding across Amazon, eBay, Walmart, and others. Comparable to Kiliagon in cross-marketplace expansion and catalog operations, with stronger emphasis on platform integrations and a more SMB-tilted client base.
• ChannelEngine: ChannelEngine is a marketplace integration platform enabling brands to list, manage, and advertise across 200+ channels. Comparable to Kiliagon's multi-marketplace expansion capabilities (Suite Kiliagon's 100+ API accounts), though ChannelEngine is more platform-led and less service-led.

Broad incumbents

• Publicis Commerce: Publicis's commerce arm (including Publicis Sapient, Profitero, and Epsilon) serves enterprise brands across marketplaces, retail media, and content. Comparable as a broad incumbent with overlapping Amazon and retail media capabilities, though its portfolio is far wider than Kiliagon's Amazon-specialized focus.
• GroupM Nexus: GroupM Nexus is WPP's global performance and commerce media group, with established Amazon practice and significant enterprise client base. Comparable to Kiliagon as a major agency network competing for enterprise Amazon advertising mandates, but operating at meaningfully larger scale.

Others

• Cosmo5 (formerly Labelium Group): Cosmo5 is Kiliagon's parent group and a broader digital performance agency. Listed here as a parent/affiliate context rather than a direct competitor — useful for understanding Kiliagon's positioning within a larger multi-country digital marketing network that shares infrastructure and clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiliagon - Part Of Cosmo5