Perpetua
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Perpetua firmographics
Firmographics- Name
- Perpetua
- Legal name
- Perpetua Labs, LLC
- Website
- https://perpetua.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Perpetua industry classification
Industry- Product category
- Ecommerce Advertising Software
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
- akta.pro secondary industry
- Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO)
Keywords
Where Perpetua is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Perpetua business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription / Platform Fees: Monthly fees for access to Perpetua's platform services, invoiced monthly with potential auto-renewal provisions. Fees may be adjusted annually up to CPI plus 5%.
- Managed Ad Fees: Percentage of Media Costs on display and video advertising placed through the Services during each calendar month
- Minimum Media Fee: Minimum fee that applies monthly even if calculated Media Fees are less than such amount
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Agency Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Perpetua product offering
Product offeringCore offering
Perpetua provides an AI-powered retail media optimization software platform that automates the creation, execution, and optimization of eCommerce advertising campaigns on Amazon, Walmart, and Instacart. The platform uses always-on bid optimization, keyword harvesting, and customizable smart recommendations to maximize ad spend efficiency across Sponsored Products, Sponsored Brands, Sponsored Display, video, and Amazon DSP formats.
Product overview
Perpetua is an eCommerce advertising software platform that unifies retail media optimization across Amazon, Walmart, Instacart, and Amazon DSP. The core platform is built around an always-on bid optimization engine that automates campaign creation, execution, and performance improvement based on strategic goals. Key modules include: the Amazon PPC Software (with Keyword Harvesting, Bid Automation, Keyword Optimization/Share of Voice, and the Perpetua Benchmarker sub-features); Walmart Sponsored Products Advertising; Instacart Advertising; Display and Video Advertising; and Market Intelligence Reporting (covering Total Sales Analytics, Retail Intelligence, and Digital Shelf Insights). The platform also includes Prism for competitive intelligence and Commerce Compass for strategic recommendations. A dedicated Agencies product provides white-label dashboards, enterprise data integrations (Snowflake, Amazon Marketing Cloud), and multi-brand management. Sellics, an Amazon optimization software brand, was acquired and merged into the Perpetua platform, adding deeper marketplace and retail optimization expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Perpetua: eCommerce advertising software platform for Amazon, Walmart, and other marketplaces
Products and services
- Marketplace Advertising Optimization Core platform capability that streamlines advertising workflows and drives campaign impact on Amazon, Walmart, and other marketplaces through advanced automation. Targets eCommerce brands and agencies managing retail media campaigns.
- Display Advertising Module enabling advertisers to run display ad campaigns, leveraging Perpetua's automated optimization across marketplaces including Amazon DSP.
- Video Advertising Capability allowing advertisers to create and optimize video ad campaigns on marketplaces including Amazon and Walmart.
- Market Intelligence Reporting Customizable, enterprise-level reporting module providing holistic visibility into advertising performance across multiple channels and marketplaces, including Total Sales Analytics, Retail Intelligence, and Digital Shelf Insights.
- Amazon PPC Software Software tool for creating, automating, and optimizing Amazon PPC (Pay-Per-Click) ads including Sponsored Products, Sponsored Brands, and Sponsored Display, with automated keyword discovery, bidding, and performance tracking.
- Walmart Sponsored Products Advertising Advertising module for Walmart Sponsored Products enabling advertisers to create, launch, and optimize sponsored product campaigns on Walmart's marketplace, including Walmart Sponsored Brands and Sponsored Video goals.
- Instacart Advertising Advertising module for Instacart supporting Sponsored Ads, Featured Ads, and Hero Banners with automated campaign creation, budget management, and performance reporting specifically for the Instacart marketplace.
- Perpetua for Agencies eCommerce advertising software designed specifically for agency use, providing white-label dashboards, enterprise data integrations (Snowflake, Amazon Marketing Cloud), client reporting, and multi-brand campaign management capabilities.
- Prism (Market Awareness and Competitive Intelligence) Market awareness and competitive intelligence tool providing insights into market positioning, competitive benchmarking, and category performance intelligence for eCommerce advertisers.
Quantifiable outcome
- Customers have voted Perpetua as a Leader on G2 nine times in a row
- +3 more outcomes
Companies that use Perpetua
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Perpetua technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature6 records
Perpetua partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SellicscoreSellics joined forces with Perpetua, combining their Amazon marketplace and retail optimization expertise with Perpetua's advertising automation and intelligence strengths. The merger aims to create the best single platform to profitably scale growth on Amazon, Walmart, and other top eCommerce marketplaces.
- Amazon AdscoreIntegration with Amazon advertising platform for Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns. Perpetua holds Advanced Partner status with Amazon.
- Walmart ConnectcoreIntegration with Walmart advertising platform for Sponsored Products and Sponsored Brands campaigns.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Perpetua competitors and assessment
Company assessmentDirect peers
- Pacvue: Pacvue is a leading commerce acceleration platform that automates and optimizes advertising on Amazon, Walmart, and other marketplaces. It is the closest direct competitor to Perpetua, offering very similar bid automation, campaign management, and retail intelligence features to brands and agencies.
- Quartile: Quartile is an AI-powered retail media optimization platform focused on Amazon, Walmart, Instacart, and Target. It competes head-to-head with Perpetua on automated bidding, keyword harvesting, and cross-channel campaign management for enterprise brands.
- Teikametrics: Teikametrics provides AI-driven marketplace advertising optimization and intelligence for Amazon, Walmart, and Target. It targets the same eCommerce brand and agency buyer as Perpetua with comparable bid automation and Flywheel 2.0 ad-tech offerings.
- Helium 10: Helium 10 is an all-in-one Amazon seller suite that includes PPC automation, keyword research, and listing optimization. It overlaps Perpetua's Amazon PPC Software and Sellics-acquired capabilities, particularly for SMB and mid-market Amazon sellers.
- Jungle Scout: Jungle Scout is a leading Amazon seller platform offering product research, keyword tracking, and now advertising tools. It is a comparable marketplace-software peer, particularly in the SMB Amazon seller segment where Perpetua also competes via Sellics.
- Ad Badger: Ad Badger is an Amazon PPC automation and management tool focused on Sponsored Products optimization. It competes directly with Perpetua's Amazon PPC Software offering for small-to-mid-market sellers.
Broad incumbents
- Flywheel Digital: Flywheel Digital is a sister company to Perpetua under Ascential, offering full-service commerce media management across Amazon, Walmart, and other marketplaces. It is comparable as a broader Ascential-aligned commerce partner that overlaps Perpetua's managed-services layer but at a larger agency scale.
Emerging players
- Salsify: Salsify provides product experience management (PIM) and feed management for retailers and marketplaces. It overlaps Perpetua's feed-related advertising use cases, particularly for brands seeking to manage product data feeding into Amazon, Walmart, and Instacart ad campaigns.
- ChannelEngine: ChannelEngine is a marketplace integration platform that helps brands manage listings, advertising, and order flows across hundreds of marketplaces. It is comparable as an emerging multi-marketplace commerce platform intersecting with Perpetua's cross-marketplace advertising scope.
- Stackline: Stackline is an eCommerce intelligence and advertising platform focused on Amazon and omnichannel brands. It overlaps Perpetua's Market Intelligence and Retail Intelligence modules with category-level performance benchmarking and competitive insights.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Perpetua social profiles
Digital presencePerpetua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perpetua leadership team
Management profileNumber of profiles
Profiles6 records
Perpetua subsidiaries and ownership
Company hierarchySubsidiaries1 record
Perpetua funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perpetua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perpetua
What does Perpetua do?
Perpetua provides an AI-powered retail media optimization software platform that automates the creation, execution, and optimization of eCommerce advertising campaigns on Amazon, Walmart, and Instacart. The platform uses always-on bid optimization, keyword harvesting, and customizable smart recommendations to maximize ad spend efficiency across Sponsored Products, Sponsored Brands, Sponsored Display, video, and Amazon DSP formats.
Is Perpetua a public or private company?
Perpetua is a private company. It is classified as corporate owned and is currently operating.
When was Perpetua founded?
Perpetua was founded in 2021. It employs 251 to 500 people.
Where is Perpetua based?
Perpetua is headquartered in San Francisco, United States, in the North America region.
How does Perpetua make money?
Three revenue lines are on record. Subscription / Platform Fees are the primary driver. The others are managed Ad Fees and minimum Media Fee.
Who are Perpetua's main competitors?
Direct peers on record are Pacvue, Quartile, Teikametrics, Helium 10, Jungle Scout and Ad Badger. Flywheel Digital is listed as a broad incumbent. Emerging players are Salsify, ChannelEngine and Stackline.
Does Perpetua have an API?
No public API is recorded for Perpetua.
What industry is Perpetua in?
Perpetua's product category is Ecommerce Advertising Software. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of BPAFABAO, Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA). Its NAICS code is 54183 and its SIC code is 7310.