What Maison Et Services does

Maison Et Services is a French home services franchise network operating under the legal entity MAISON ET SERVICES DEVELOPPEMENT (RCS Laval 480 628 387), founded in 2005 in Mayenne and headquartered in Changé, France. The company operates as a decentralized franchise model with 30+ independently-owned local agencies delivering Services à la Personne (SAP) to private households across metropolitan France (covering 12 regions including Pays de la Loire, Île-de-France, and Provence-Alpes-Côte d'Azur) and seven overseas territories (Guadeloupe, Martinique, Guyane, La Réunion, Mayotte, Polynésie Française, Nouvelle-Calédonie). Patrice Deniau serves as gérant (founder/manager) of the parent company.

The core service portfolio comprises six offerings delivered directly by franchise agency staff: regular housekeeping (Ménage régulier), occasional/deep cleaning (Ménage occasionnel), ironing/laundry (Repassage), garden maintenance (Entretien du jardin), window cleaning (Nettoyage de vitres), and exterior cleaning (Nettoyage extérieur). Supplementary services — smoke detector installation, home surveillance, childcare (Nounou ADOM), elderly home care (Vivre ADOM), concierge (Guest ADOM), and office cleaning (APROLLIANCE) — are provided either directly or through cross-referral partner networks. All direct services qualify for the French 50% immediate tax credit under the SAP framework, with the company handling URSSAF declarations, payroll, CESU préfinancé voucher processing, and tax credit administration on behalf of clients.

The business model is a classic franchise structure: the parent company generates revenue through franchise fees and network royalties, while independently-owned family-operated agencies deliver services locally using their own employed staff. Pricing is quote-based with monthly billing, starting at €25 ex-tax for regular cleaning (effectively €12.50 net after the 50% immediate tax credit). Customer acquisition relies on a postcode-based website finder, local SEO, press releases, and partner referrals. The network has historically pursued slow, methodical geographic expansion centered on the Pays de la Loire region with growing penetration in Paris, the Atlantic coast (Vendée), Vaucluse, and overseas territories.

Name

Maison Et Services

Legal name

MAISON ET SERVICES DEVELOPPEMENT

Website

https://www.maison-et-services.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Maison Et Services is a French home services franchise network operating 30+ independent local agencies that deliver regulated cleaning, ironing, gardening, and window-cleaning services to individual households across metropolitan France and overseas territories under the Services à la Personne framework.

Ownership category

akta.pro rank

Product category

Residential Home Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Apartment & Condo Recurring Cleaning (HSAEAAAB)

akta.pro secondary industries

Home Services Coordination & Vendor Management (HSACAIAI), Recurring Linens & Bed-Making (Change Sheets) (HSAEAAAH)

Keywords

• Domestic cleaning services
• Home maintenance services
• Franchise cleaning network
• Household ironing services
• Garden window cleaning

Headquarters

HQ city

Changé

HQ country

France

HQ region

Europe

Offices33 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Home Services Delivery (Services à la Personne): Direct provision of domestic services including regular cleaning, occasional cleaning, ironing, gardening, window cleaning, and exterior cleaning. Services are delivered by trained employees of independent franchisee agencies. The parent company generates revenue through franchise fees and network royalties from its independently operated franchise locations.
2. Administrative Services for Clients: The company handles all administrative procedures related to employment of household staff on behalf of clients, including tax credit management, CESU declarations, and compliance. This reduces client burden and creates stickiness in the service relationship.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Maison Et Services operates a French franchise network of home-services agencies that deliver domestic upkeep to individual households. Its core offering is recurring and one-off cleaning, ironing, gardening, window cleaning, and exterior cleaning services supplied through locally owned franchise agencies.

Product overview

Maison Et Services is a franchise network of home service companies offering domestic services to private individuals in France. The core service portfolio comprises six main cleaning and maintenance offerings: Ménage régulier (regular housekeeping), Ménage occasionnel (occasional/deep cleaning), Repassage (ironing/laundry), Entretien du jardin (garden maintenance), Nettoyage de vitres (window cleaning), and Nettoyage extérieur (exterior cleaning). These core services are delivered by independently owned franchise agencies operating under the Maison Et Services brand, each serving a defined geographic zone. In addition to core services, the network offers supplementary home services either directly or through partner brands: smoke detector installation, home surveillance, childcare (via NOUNOU ADOM), home support care (via VIVRE ADOM), concierge services (via GUEST ADOM), and office cleaning (via APROLLIANCE). All services qualify for the French immediate tax credit of 50% as services à la personne. The network operates across metropolitan France and French overseas territories (Guadeloupe, Martinique, Guyane, La Réunion).

Differentiator

Problem solved

Functional benefit

Products and services

• Household cleaning services
• Ironing services
• Gardening services
• Window cleaning services
• Exterior cleaning services

Quantifiable outcome

• 50% immediate tax credit on all services
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nounou ADOMcoreGTM or Marketing PartnerChildcare services partner network. Nounou ADOM provides childcare services (garde d'enfants) and cross-refers clients with Maison Et Services. Joint referral system allows data sharing between networks for complementary service offerings.
• Vivre ADOM / Maintien ADOMcoreGTM or Marketing PartnerHome help and elderly care services partner (maintien à domicile). Cross-referral arrangement for clients needing both domestic cleaning and home care assistance. Data sharing agreement allows transmission of client information for complementary service proposals.
• Guest ADOMcoreGTM or Marketing PartnerConcierge services partner offering services such as home surveillance, temporary surveillance, and miscellaneous home-related concierge tasks. Provides complementary offerings to Maison Et Services domestic cleaning clients.
• APROLLIANCE (Réseau APROLLIANCE)coreTechnology or IntegrationOffice cleaning and professional cleaning services network. APROLLIANCE provides commercial cleaning services (nettoyage de bureaux) that complement Maison Et Services' residential offerings. DAREN (the data processing entity) manages data for both networks.
• AMFE (Association pour le Don de Moelle Osseuse)minorOthersCharitable partnership where Maison Et Services La Réunion supported AMFE through a campaign involving teddy bears traveling, raising awareness for bone marrow donation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Merci+: Network of independent agencies delivering household cleaning and SAP-eligible home services across France; operates an essentially identical franchise-and-local-agency model.
• Axeo Services: National French franchise network for multi-service home support (cleaning, gardening, errands, IT support), comparable in scope and franchise model to Maison Et Services.
• Shiva (Groupe Shiva): One of the largest French franchise networks for home cleaning and household services, directly competing with Maison Et Services under the same Services à la Personne framework with very similar product offering and target customers.
• Centre Services: French franchise brand specializing in household cleaning, ironing and gardening for individuals under the SAP tax-credit framework; directly competes for the same customer segment.
• O2 (HomeServ / O2 Care Services): Major French franchise network providing household cleaning, ironing, gardening and childcare to individuals; operates a near-identical franchise model and customer value proposition to Maison Et Services.

Broad incumbents

• Domaliance (DomusVi): French home-help and personal-services brand owned by the DomusVi group; serves the same SAP-eligible household market as Maison Et Services but is backed by a much larger care-services conglomerate.
• Onet (Groupe Onet): Large French facilities-services group offering cleaning (including residential and home services) at much greater scale; serves overlapping customer needs from a broader multi-segment platform.

Emerging players

• Nounou ADOM: French franchise network for in-home childcare services with cross-referral partnership to Maison Et Services; adjacent SAP service with similar franchisor structure.
• Vivre ADOM / Maintien ADOM: Home care and elderly assistance franchise network that cross-refers with Maison Et Services; comparable franchise model but focused on dependent/elderly care rather than domestic cleaning.
• APROLLIANCE (R\u00e9seau APROLLIANCE): French network of professional/office cleaning agencies partnered with Maison Et Services via DAREN; adjacent product (commercial cleaning) but uses a similar franchise network model and shares customer data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaisonEtServices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Et Services