Lyreco Sverige

What Lyreco Sverige does

Lyreco Sverige AB is a Swedish private company that operates the e-commerce platform lyrecocontract.se, distributing office supplies, workplace products, packaging materials, and adjacent categories such as cleaning/hygiene, safety equipment, first aid, and whiteboards to both B2B workplace/corporate customers and B2C consumers across Sweden. The platform surfaces a broad catalog with CE-marked SKUs, product guides and resource documentation, a product news section, and an outlet for discounted items, and it displays regulatory actions such as vendor product recalls to customers.

The underlying technology is a standard e-commerce storefront with two notable integrations: a delivery-tracking capability linked to logistics partner PostNord, and a product information management layer that hosts certifications, guides, and recall notifications. Distribution is conducted through the company's own digital storefront, with no third-party marketplace channels disclosed, and last-mile fulfillment is handled through PostNord within Sweden.

The business model is transaction-based B2B and B2C sales of office and workplace consumables, with pricing not publicly disclosed and contract-based B2B pricing likely applied for business customers on a quotation/login basis. Revenue mechanics are described as one-time purchases of physical supplies rather than recurring subscriptions. The company is a Swedish Aktiebolag with no public listing, no disclosed funding rounds, no disclosed parent-company relationship in the source data (though it operates under the recognized Lyreco European brand), and no disclosed management team.

Name

Lyreco Sverige

Legal name

Lyreco Sverige AB

Website

https://lyrecocontract.se

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Lyreco Sverige AB operates the lyrecocontract.se e-commerce platform, supplying office materials, workplace products, cleaning, hygiene, and safety equipment to Swedish B2B workplace customers and B2C consumers, with PostNord-integrated delivery tracking.

Ownership category

akta.pro rank

Product category

Office Supplies Distribution

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)

akta.pro secondary industries

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH)

Keywords

• Office supplies
• Workplace products
• Facility management supplies
• Cleaning and hygiene products
• E-commerce procurement

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Office Supplies Sales: B2B and B2C sales of office supplies, workplace products, and related materials through e-commerce platform with delivery services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lyreco Sverige operates an e-commerce platform (lyrecocontract.se) distributing office supplies, workplace products, packaging materials, cleaning and hygiene equipment, first aid supplies, safety equipment, and related workplace goods to Swedish businesses and consumers. The platform includes CE-marked product information, product guides, outlet/discounted sections, recall notifications, and integrated PostNord delivery tracking.

Product overview

Lyreco Sverige is an office supplies e-commerce platform operated by Lyreco Sverige AB. The company offers a broad catalog of workplace products through its webshop, including general office supplies, packaging materials (such as packing tape), CE-marked products, and an outlet section for discounted items. The platform provides various product guides for categories including cleaning equipment (Nordexia microfiber, cleaning carts, mops), hygiene products, first aid supplies, safety equipment (safety knives, pocket and headlamps, fire safety), office equipment (whiteboards), and specialized products for schools (MyPauze) and active workers (STL Active Workers Collection). Delivery is facilitated through PostNord partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Kontorsmaterial (Office Supplies) General office supplies and workplace products including stationery, packaging materials (such as packing tape), and workplace equipment sold through the Lyreco e-commerce platform to Swedish businesses and consumers.
• Outlet (Discounted Products) Discounted workplace and office products offered through a dedicated outlet section on the Lyreco e-commerce platform.
• Cleaning and Hygiene Products Cleaning equipment and hygiene products including microfiber cloths (Nordexia), cleaning carts (Nordexia), mops (Nordexia), professional cleaning machines (Nilfisk), and hygiene technology products (Hygienteknik) for facility management customers.
• First Aid Supplies First aid supplies and related workplace safety products offered to Swedish businesses for workplace compliance and employee safety needs.
• Safety Equipment Workplace safety equipment including safety knives, pocket and headlamps, and fire safety products for Swedish business and facility management customers.
• Office Equipment (Whiteboards) Office equipment such as whiteboards offered to Swedish businesses for workplace and meeting room needs.
• School Supplies (MyPauze) Specialized school supplies offered under the MyPauze brand on the Lyreco platform for Swedish schools and educational institutions.
• Active Workers Collection (STL Active Workers) Specialized product collection for active workers (STL Active Workers Collection) offered on the Lyreco platform for workplace use.
• Printing and Copying Solutions (Multicopy Next) Multicopy Next printing and copying solutions distributed through the Lyreco e-commerce platform for Swedish business customers.
• Eco-friendly Writing Instruments (Pilot Begreen) Pilot Begreen eco-friendly writing instruments distributed through the Lyreco e-commerce platform for Swedish business customers seeking sustainable stationery options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PostNordcoreTechnology or IntegrationPostNord is the primary logistics and delivery partner providing shipment tracking services. Lyreco integrates PostNord tracking into their e-commerce platform allowing customers to track deliveries in real-time.
• Vitamin Well ABminorOthersVitamin Well AB issued a product recall for Barebells Soft Protein Bar Coco Choco (batch L6055-R) which was distributed through Lyreco's platform. Lyreco displays the recall notification to customers.

Recent moves1 record

Expansion highlights3 records

Emerging players

• Amazon Business: Amazon Business is the B2B procurement arm of Amazon, offering office supplies and facility consumables with next-day delivery in many European markets including Sweden. It is the most disruptive emerging competitor to traditional distributors like Lyreco Sverige in commoditized office and workplace categories.

Direct peers

• Inmac Wstore: Inmac Wstore is a European (France-headquartered) B2B distributor of office supplies, IT accessories, and workplace equipment, operating an e-commerce platform similar to Lyreco Sverige. Strongly comparable in customer base (SME and enterprise) and catalog scope.
• Ryman: Ryman is a UK office supplies retailer and distributor with deep stationery and workplace assortment and a strong own-brand line. Comparable to Lyreco Sverige in stationery-led product mix, though Ryman skews more retail than pure B2B distribution.
• Spicers: Spicers is a UK-headquartered office and workplace supplies wholesaler/distributor serving resellers and end-customers across Europe with stationery, paper, janitorial, and facility products. Closely comparable to Lyreco Sverige in category breadth and B2B distribution model.
• Viking: Viking (formerly Viking Direct / Office Depot Europe) is one of the closest direct peers to Lyreco Sverige — a multi-country European B2B office and workplace supplies distributor with a catalog spanning stationery, cleaning, breakroom, and facility products, serving corporate accounts through its own e-commerce platform. Highly comparable business model, customer base, and product breadth.

Broad incumbents

• Office Depot: Office Depot is a broad office supplies incumbent serving B2B and B2C customers via e-commerce and catalogue channels with comparable category mix (stationery, paper, janitorial). Comparable offering but a much larger, US-centric operator.
• Staples: Staples is a global office and workplace supplies incumbent with a broad multi-category catalog including stationery, furniture, breakroom, janitorial, and tech. Comparable to Lyreco Sverige in product breadth but operates at much larger scale and predominantly in North America.

Others

• OfficeMark (formerly Lyreco competitors in Nordic janitorial): Initial / Rentokil Initial is a global facility hygiene and workplace services provider offering hand hygiene, washroom, and cleaning solutions that overlap with Lyreco Sverige's janitorial/hygiene assortment (Hygienteknik, Nordexia, Nilfisk). Not a direct office-supplies competitor but an adjacent distributor of overlapping categories.

Regional players

• Advania: Advania is a Swedish-headquartered IT and workplace solutions provider serving Nordic enterprise and public-sector customers with hardware, software, and office supplies. Comparable to Lyreco Sverige in the Swedish B2B workplace-supplies space, particularly for public-sector contracts.
• Dustin: Dustin is a Nordic-based B2B distributor of IT hardware, workplace supplies, and office equipment, headquartered in Sweden. Directly comparable to Lyreco Sverige as a Swedish-headquartered B2B workplace supplies platform, though with a stronger IT/technology tilt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lyreco-sverige

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyreco Sverige