Lhg Lush Hospitality Group

What Lhg Lush Hospitality Group does

LHG - Lush Hospitality Group (legal name: LHG - Gestão Profissional de Motéis) is a Brazilian private hospitality management company founded in 2017 by Leonardo Dib and Felipe Martinez, who had taken over management of a family motel approximately 15 years prior. The company is structured as Brazil's first professional motel management firm and operates across three layers: directly operated motel and hybrid hospitality properties (Lush Motel with two São Paulo units in Ipiranga and Lapa, Tout Motel in Campinas, the Andar de Cima hybrid motel-hotel concept above Love Cabaret in São Paulo's República district, and LIV Motel in Quito, Ecuador); a B2B franchise and outsourced administration platform offering its proprietary management methodology, integrated ERP, unified branding, centralized guest service center, and e-commerce reservation system to third-party motel owners; and an education and consulting layer anchored by the Motel 4.0 online mentorship program (distributed through Hotmart) plus diagnostic and feasibility consulting services.

Underlying technology consists of a proprietary integrated hotel-management ERP connected to branding, guest services, and reservation management, supplemented by an AI-powered virtual WhatsApp attendant at LIV Motel Ecuador and a sector-specific financial management tool with KPI, pricing, and cost-management features. The Motel 4.0 program delivers approximately 15 hours of structured content across five modules covering people management, financial management, consumer experience, digital marketing, and branding.

LHG monetizes through five distinct revenue streams: room and stay revenue from operated properties (hourly, daily, and overnight pricing such as Andar de Cima's R$ 170 starting rate); franchise and branding fees from third-party motel owners; outsourced administration fees; Motel 4.0 course sales on Hotmart (online self-serve); and consulting engagements covering diagnostics and feasibility studies. The customer base is dual-segment — individual couples as B2C consumers of operated properties, and motel owners/investors as B2B buyers of management services. Geographic footprint spans Brazil (São Paulo and Campinas), the United States (consulting), and Ecuador (LIV Motel Quito). Founders maintain active leadership roles as directors and serve as advisors to APAM (Associação Paulista de Motéis) and ABMOTEIS (Associação Brasileira de Motéis), giving LHG disproportionate influence in the Brazilian motel sector's industry forums and B2B distribution channels.

Name

Lhg Lush Hospitality Group

Legal name

LHG - Gestão Profissional de Motéis

Website

https://lhgmoteis.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

LHG is a Brazilian private hospitality management firm operating motels and hybrid motel-hotel properties directly (Lush, Tout, Andar de Cima, LIV Ecuador) while selling franchise, outsourced administration, and Motel 4.0 education to third-party motel owners and investors.

Ownership category

akta.pro rank

Product category

Hospitality Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Franchised/Chain Motels (THAGAFAM)

Keywords

• Professional motel management
• Hospitality management services
• Motel franchise branding
• Motel consulting services
• Couples hospitality experiences

Headquarters

HQ city

Fazenda Ipiranga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Franchise and Branding Services: LHG provides its management platform, branding, ERP system, and continuous advisory to motel owners through franchise model. Currently in implantation phase across multiple Brazilian capitals.
2. Outsourced Motel Administration: Professional motel management services using proprietary methodology, integrated ERP, unified branding, guest center, and advance reservations for motel owners seeking to optimize operations and increase profitability.
3. Motel 4.0 Mentorship Program: Online immersion and mentorship program with approximately 15 hours of content across 5 modules covering people management, financial management, consumer experience, digital marketing, and branding. Includes toolkit and action plan.
4. Consulting Services: Complete diagnostic services evaluating branding, marketing, architecture, financial management, pricing, people management, and gastronomy. Also provides feasibility studies for new motel investments.
5. Direct Motel Operations: Direct operation of motel properties including Lush Motel (Ipiranga and Lapa units), Andar de Cima, and Tout Motel in Campinas, generating room revenue from hourly, daily, and overnight stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

LHG is a professional motel management company that directly operates premium motel properties (Lush Motel, Tout Motel, Andar de Cima, LIV Motel Ecuador) under its own brands while providing outsourced motel administration, franchise and branding solutions, diagnostic consulting, and an online mentorship program (Motel 4.0) to motel owners and investors. The company packages a proprietary management methodology, an integrated ERP system, centralized guest service center, and an advance-reservation e-commerce platform as turnkey solutions for the motel sector in Brazil and Latin America.

Product overview

Lush Hospitality Group (LHG) operates a multi-brand hospitality management platform centered on motel and hotel innovation in Brazil and Latin America. The portfolio consists of three managed motel brands — Lush Motel (São Paulo, 2 units), Tout Motel (Campinas), and the recently launched LIV Motel (Quito, Ecuador) — plus the Andar de Cima hybrid motel-hotel concept. Complementing property operations, LHG offers four service modules: Admistração Terceirizada (outsourced motel management), Franquia e Branding (franchise and branding platform), Motel 4.0 (online mentorship program), and Consultoria (diagnostic and advisory services). The company positions itself as the first professional motel management company in Brazil, targeting both existing motel owners seeking professionalization and investors launching new hospitality ventures.

Differentiator

Problem solved

Functional benefit

Brands

• Lush Motel: Luxury motel brand with contemporary design and high-quality gastronomy, operating two units in São Paulo (Ipiranga and Lapa).
• Tout Motel
• Andar de Cima
• LIV Motel
• Motel 4.0

Products and services

• Lush Motel Flagship premium motel brand offering contemporary suites with sensory experiences, high-quality gastronomy, and personalized services. Operates two units in São Paulo (Ipiranga and Lapa) targeting couples seeking premium hospitality experiences.
• Tout Motel Motel brand managed by LHG, located in Campinas, representing the group's geographic expansion beyond São Paulo.
• Andar de Cima A hybrid motel-hotel concept located above the Love Cabaret nightclub in República, São Paulo, offering an innovative urban tourism experience with 21 themed rooms featuring neons and graphics.
• LIV Motel International motel brand launched in Quito, Ecuador, positioned as a new category of luxury couple's hospitality. First and only motel in Ecuador with private pool suites, solar roofs, online reservation platform, and AI-powered WhatsApp customer service.
• Outsourced Administration (Administração Terceirizada) Full outsourced motel management service using LHG's proprietary methodology, integrated ERP system, unified branding, guest contact center, and advance reservation sales platform. Targets property owners seeking professional management and increased profitability.
• Franchise and Branding (Franquia e Branding) Franchise program offering access to the LHG Management and Branding platform, including diagnostic assessment, management standardization, integrated ERP, continuous oversight, marketing, guest service, and advance reservation sales. In deployment phase across several Brazilian capitals.
• Motel 4.0 (Online Mentorship Program) Online immersion and mentorship program with approximately 15 hours of content (19 lessons) covering five modules: people management, financial management, consumer experience, digital marketing, and branding. Includes a toolkit, action plan, and a proprietary financial management tool for KPI tracking, pricing, and cost management. Sold via Hotmart platform.
• Consulting Services (Consultoria) Diagnostic and advisory services covering branding, marketing, architecture, financial management, pricing, people management, and gastronomy. Also offers feasibility studies for new motel projects including market analysis, competitors, target audience, and location assessment.

Quantifiable outcome

• Professional motel management with proprietary methodology and integrated systems
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• HarusminorOthersHarus is a 30-year-old amenities company that has been LHG's partner for approximately 15 years. LHG featured Harus in their Instagram celebrating the company's 30th anniversary of success and quality. Harus provides amenities to impress hotel guests, and LHG recommends their products to hospitality businesses.
• APAM (Associação Paulista de Motéis)coreStrategic or Co-development PartnerAssociation of Paulista Motels. LHG Director Felipe Martinez was President of APAM for 6 years and currently serves as advisor. Leonardo Dib also serves as advisor. LHG actively participates in and sponsors APAM events including Fóruns de Gestão Moteleira.
• ABMOTEIS (Associação Brasileira de Motéis)coreStrategic or Co-development PartnerBrazilian Motels Association. Felipe Martinez served as President of ABMOTEIS and currently serves as advisor. Leonardo Dib also serves as advisor. LHG actively participates in and sponsors ABMOTEIS events including Fóruns de Gestão Moteleira across Brazil.
• Rodolfo Elsas - Guia de Motéis / APP Guia GominorStrategic or Co-development PartnerFounder of Guia de Motéis with 20 years of experience in the motel market, promoting inclusion of motels in the digital world. Recently launched APP Guia Go which is revolutionizing how guests book motel stays. Serves as a mentor/facilitator in LHG's Motel 4.0 program.
• Guilherme Sebastiany - Sebastiany BrandingminorStrategic or Co-development PartnerCo-founder of Sebastiany Branding, one of Brazil's pioneering branding companies since 2003. Architect from USP with MBA in Branding from Rio Branco, teaches at IED and BSP Business School São Paulo. Serves as mentor/facilitator in LHG's Motel 4.0 program covering branding, positioning, and brand management.
• Fabiana Grimaldi Zaidan - Ponto de ReferênciaminorStrategic or Co-development PartnerConsultant at Ponto de Referência for 11 years, specializing in Culture and Service Management. Speaker in Communication, Experience, Service, Leadership, and Innovation. Has developed leadership programs for companies including CINEMARK, CLARO, SAMSUNG, SAMSUNG, MISTRAL, VIA VAREJO, LUSH, and NIVEA. Serves as mentor/facilitator in LHG's Motel 4.0 program.
• Ricardo Freire - ArquiteturaminorStrategic or Co-development PartnerArchitect responsible for LIV Motel Ecuador project, signed the complete architectural design for the international motel concept featuring private pools and solar ceilings. LHG credits Ricardo Freire for the innovative design of their Ecuador expansion.
• Love CabaretminorStrategic or Co-development PartnerNightclub in República, São Paulo center. LHG inaugurated 'Andar de Cima' above the Love Cabaret venue, creating a unique hybrid motel-hotel concept that combines the nightclub's entertainment with overnight hospitality.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Atlantica Hospitality: Largest Brazilian hospitality management company, operating and franchising hotels across Brazil and Latin America. Closest in-country comparable for LHG's outsourced administration and franchise model applied to lodging in the Brazilian market.
• OYO Rooms: Tech-enabled global motel and budget-hotel franchise operator with similar asset-light franchise, standardized brand playbook, and proprietary technology stack. Most direct comparable to LHG's franchise and branding platform model, though at vastly larger scale and across more geographies.

Broad incumbents

• Motel 6: Iconic US motel chain operating traditional drive-up, budget-friendly roadside lodging. Comparable as an operating motel brand serving short-stay travelers, though structurally larger, US-focused, and lower-end than LHG's premium positioning.
• Choice Hotels International: US-listed franchisor of motel and economy brands (Econo Lodge, Rodeway Inn, Quality Inn, Sleep Inn). Comparable as a franchisor of roadside lodging properties, though much larger and operating in the US/international markets rather than Brazil.
• Wyndham Hotels & Resorts: World's largest hotel franchisor with multiple motel/economy brands (Super 8, Days Inn, Howard Johnson). Comparable as an established, brand-led franchise platform for roadside lodging, providing a benchmark for what a scaled LHG franchise roll-out could become.
• Accor SA: Global hospitality group with both directly operated and franchised hotel brands (ibis, Novotel, Mercure, etc.). Relevant as a benchmark for franchise/management contract economics in hospitality, and as a potential competitor if it expands economy motel concepts in Brazil.
• Red Roof Inn: US motel chain targeting budget-conscious travelers with roadside locations. Comparable to Lush Motel's roadside-couple positioning at a structural level (branded motel operations), though serving a different customer profile and geography.

Others

• Cloudbeds: Cloud-based hospitality management platform providing PMS, booking engine and channel manager to independent hotels and motels globally. Comparable as the underlying technology layer that LHG's proprietary ERP competes with in serving independent Brazilian motels.

Regional players

• Lemon Tree Hotels: Indian hotel chain with owned, leased and franchise hotel models across mid-scale and upscale segments. Comparable as an emerging-market hospitality operator combining direct operations with franchise/management contracts, though focused on India rather than Brazil.
• Nobile Hotéis: Brazilian hotel chain operating and franchising hotels across multiple Brazilian cities. Comparable as a regional Brazilian hospitality operator with a multi-property, multi-city footprint and franchise exposure, though focused on traditional hotels rather than motels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lhg-lush-hospitality-group
• Instagraminstagram.com/lhg.hospitalidade

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lhg Lush Hospitality Group