atlantica hotels

What atlantica hotels does

Atlantica Hotels (legally Atlantica Hotels International Brasil Ltda., doing business as Atlantica Hospitality International / Let's Atlantica) is a privately held Brazilian hotel management company headquartered in Barueri, São Paulo. It operates a multi-brand portfolio of 165 to 195 hotels and residences across 70-75 Brazilian destinations, contracting under Transamerica (its proprietary brand family), Hilton (Hilton Garden Inn, DoubleTree by Hilton, Motto by Hilton), Choice Hotels (Clarion, Comfort, Park Inn, Park Plaza, Radisson, Radisson Blu, Radisson RED, Sleep Inn, Quality), and Wyndham Hotels & Resorts (Ramada, Wyndham, Ramada Encore, Wyndham Garden), plus a By Atlantica proprietary collection. The company is the franchisee/operator rather than brand owner in its international relationships.

Its core commercial product is the Let's Atlantica platform — website (letsatlantica.com.br), mobile app, WhatsApp, phone, and hotel front desks — which aggregates real-time availability, loyalty enrollment, and promotional pricing across the full portfolio. The platform is built on a cloud-based reservation system (atlantica.letsbook.com.br), with LGPD-compliant data management (Brazil's Lei Geral de Proteção de Dados). Adjacent products include Let's Atlantica Fidelidade (a four-tier loyalty program: Member, Silver, Gold, Platinum, earning 1 point per R$1 on direct bookings), Let's Atlantica Events (500+ meeting rooms with integrated F&B for corporate event planners at atlantica.evnt.com.br), and Roomo Transamerica (extended-stay residences offering 25-50% discounts for stays of 7+ nights).

Atlantica makes money from hotel accommodation bookings across owned and managed properties (transaction-fee style; guests pay at check-in or online with credit card guarantee), loyalty program economics (subscription-style retention, freemium enrollment), event and meeting space rentals with bundled F&B (Alimentos e Bebidas), and long-stay residential pricing. Distribution is hybrid: direct-to-consumer via Let's Atlantica, inside sales via phone/WhatsApp/email for mid-market, and channel partners (Buser, Conectcar, Movida, Localiza) for cross-vertical acquisition. Customer segments are diversified across corporate/business travelers, leisure travelers, corporate event planners, and long-stay guests. No revenue, headcount, funding, or ownership data is disclosed in the source material, and no management team, M&A, or leadership change events are referenced.

Name

atlantica hotels

Legal name

Atlantica Hotels International Brasil Ltda.

Website

https://atlanticahotels.com.br

Company type

Private

Operating status

Operating

Short description

Atlantica Hotels (Atlantica Hospitality International / Let's Atlantica) is a privately held Brazilian hotel management company operating 165+ hotels across 70+ destinations under Transamerica, Hilton, Choice, and Wyndham franchises, serving business and leisure travelers plus corporate event planners through its direct booking, loyalty, and events platforms.

Ownership category

akta.pro rank

Product category

Hotel Management & Multi-Brand Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Hotel management services
• Multi-brand hospitality
• Hotel booking platform
• Loyalty program
• Event venues

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: Primary revenue from hotel room bookings across owned and managed properties. Customers pay at check-in or online for reservations, with credit card used for guarantee only.
2. Loyalty Program: Points accumulation from direct bookings (R$1 = 1 point) redeemable for free nights, prizes, and discounts. Program tiers include Member, Silver, Gold, and Platinum categories.
3. Event & Meeting Spaces: Revenue from corporate events, conferences, and meetings with 500+ rooms available across Brazil. Includes integrated F&B services (Alimentos e Bebidas) for events.
4. Long-Stay Residences (Roomo): Extended stay accommodations offering 25-50% discounts for stays of 7+ nights at Transamerica Roomo properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Atlantica Hotels operates and manages a multi-brand hotel portfolio of 165+ properties across 70+ Brazilian destinations, sold through the Let's Atlantica booking platform. The portfolio spans 20+ international and domestic brands including Transamerica, Hilton, Choice Hotels, and Wyndham, with supplementary offerings including a points-based loyalty program, 500+ corporate event and meeting rooms, and extended-stay residential accommodations (Roomo Transamerica).

Product overview

Atlantica Hospitality International operates a multi-brand hotel booking platform through Let's Atlantica, aggregating over 195 hotels and residences across 75 destinations in Brazil. The portfolio spans four major international brands (Hilton, Choice/Wyndham/Radisson, Wyndham) plus the proprietary Transamerica brand family and By Atlantica properties. The platform includes a loyalty program (Let's Atlantica), event booking services, and extended-stay options (Roomo). The core offering is hotel reservations with integrated services across economy to upscale segments.

Differentiator

Problem solved

Functional benefit

Brands

• Transamerica Hotels: Brazilian hospitality reference brand combining national warmth with international efficiency standards. Includes sub-bandeiras: Transamerica, Esuites Transamerica, Transamerica Collection, GO INN Transamerica, Transamerica Executive, and Transamerica Fit.
• Hilton Hotels & Resorts
• Choice Hotels
• Wyndham Hotels and Resorts

Products and services

• Let's Atlantica Booking Platform Online hotel booking platform aggregating 165+ hotels and residences from 20+ international and domestic brands across 70+ Brazilian destinations, allowing customers to search availability, compare rates, and reserve rooms directly.
• Let's Atlantica Loyalty Program (Fidelidade) Free-to-join loyalty program where members earn 1 point per R$1 spent on direct bookings, redeemable for free nights, discounts, and prizes across the hotel network, with escalating tier benefits across Member, Silver, Gold, and Platinum categories.
• Let's Atlantica Events Platform Dedicated B2B platform for booking corporate events, meetings, and conferences with 500+ meeting rooms across Brazil, offering integrated hospitality services, food & beverage catering, and ESG-compliant venues.
• Roomo Transamerica Extended-Stay Residences Extended-stay residential accommodations offering 25-50% discounts for stays of 7 nights or more at Transamerica Roomo properties, targeting travelers needing home-like amenities for longer assignments.
• Motto by Hilton Recife The first Motto by Hilton property in Brazil, located in Recife Antigo, offering compact yet efficient rooms with smart design for urban travelers.

Quantifiable outcome

• Discounts up to 50% during promotional periods (Black Friday, Atlantica Week)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• BuserminorGTM or Marketing PartnerBuser customers receive exclusive discounts on hotel bookings across the Atlantica portfolio of 165+ hotels in 70+ Brazilian destinations.
• ConectcarminorGTM or Marketing PartnerConectcar (electronic toll and mobility solutions) customers benefit from exclusive hotel discounts through the Let's Atlantica partnership.
• MovidaminorGTM or Marketing PartnerMovida car rental customers access exclusive hotel discounts when booking through Let's Atlantica partner channel.
• LocalizaminorGTM or Marketing PartnerLocaliza rental car customers receive exclusive discounts on Atlantica hotel bookings across Brazil.
• Localiza MEOOminorGTM or Marketing PartnerLocaliza MEOO corporate mobility customers have access to Atlantica hotel partnership discounts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slaviero Hotéis: Brazilian hotel chain operating economy to upscale brands across multiple Brazilian states. Comparable to Atlantica in serving business and leisure travelers across regional Brazilian cities with a multi-brand positioning strategy.
• Nobile Hotels: Brazilian hotel chain with multiple sub-brands including Nobile, Nobile Suite, Nobile Resort, and Nobile Express. Comparable to Atlantica in operating a multi-tier brand portfolio targeting both business travelers and resort/leisure guests across Brazil.
• Accor: Global multi-brand hotel operator with a substantial Brazil footprint across economy to luxury (Ibis, Novotel, Mercure, Sofitel, Fairmont). Most directly comparable peer given parallel multi-brand aggregation model and loyalty program (ALL) targeting the same Brazilian business and leisure travelers.
• Nacional Inn Hotéis: Brazilian hotel chain operating multiple brands across economy, midscale, and resort segments nationwide. Comparable to Atlantica as a domestic multi-brand operator competing for similar corporate and leisure demand in Brazilian secondary cities.
• Intercity Hotels: Brazilian hotel operator with Intercity Express, Intercity Premium, and Intercity Led neighborhoods brands. Directly comparable to Atlantica in offering tiered multi-brand hotels focused on business corridors and Brazilian state capitals.
• Bourbon Hotéis & Resorts: Brazilian hotel group operating Bourbon, Bourbon Convention, and resort properties across Brazil. Comparable to Atlantica for its focus on business/convention demand and resort properties in domestic destinations, overlapping in MICE and leisure segments.
• Bristol Hotels: Brazilian multi-brand hotel group operating Bristol, Bristol Flexy, Bristol Residence, Bristol Dobly, and Manhattan brands. Similar business model to Atlantica: domestic multi-brand aggregation targeting business and leisure travelers across multiple Brazilian destinations.

Broad incumbents

• Hilton Worldwide: Global brand parent/franchisor whose Brazilian properties are largely operated by Atlantica. Comparable as the ultimate brand owner competing for the same guest in Brazil, but with broader global scale, proprietary Hilton Honors loyalty, and direct-brand booking channels that disintermediate franchisees.
• Choice Hotels International: Global franchisor of Radisson, Comfort, Quality, Sleep Inn, Clarion, Park Inn, and Park Plaza brands whose Brazilian properties are managed by Atlantica. Comparable as the underlying brand owner with global distribution and Choice Privileges loyalty that competes for the same Brazilian guest wallet.
• Wyndham Hotels & Resorts: Global multi-brand franchisor (Ramada, Wyndham Garden, Wyndham) with Brazilian properties operated by Atlantica. Comparable in operating the underlying brand IP that Atlantica distributes, but as a global incumbent with direct-booking infrastructure that competes with aggregator platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atlantica hotels