MARRIAGE REVOLUTION

What MARRIAGE REVOLUTION does

Marriage Revolution is a 501(c)(3) nonprofit Christian marriage counseling ministry founded in 2010 by Hans and Star Molegraaf in The Woodlands, Texas, stemming from the founders' own experience of restoring a marriage after infidelity. The organization serves couples, pre-married couples, individuals in marital distress, and families through biblical counseling integrating faith-based principles with practical communication, conflict resolution, and affair recovery work. The customer base spans over 1,000,000 couples reached cumulatively, with 4,000+ counseled directly and 4.8-5 star Google ratings.

The core product suite comprises in-person marriage counseling at five Texas office locations (The Woodlands, Conroe, Woodforest/Montgomery, Plano, McKinney), online counseling available in 16 states via a HIPAA-compliant video platform, and a structured 12-week Affair Recovery Program led personally by Hans Molegraaf that uses a proprietary "5 Pillars" framework (TRUTH, TIME, TALK, TRUST, THINK BACK) refined over 15+ years. Supporting the paid services is a content engine of 11+ free downloadable ebooks, a biblical marriage blog, a weekly email newsletter, and a curated list of recommended marriage books. Operations are supported by a team of nine named counselors with credentials ranging from Liberty University's American Association of Christian Counselors training to a Fuller Seminary doctorate, all selected for personal calling and lived experience with marital crisis.

The business model is a hybrid of professional services fees ($160 per 50-minute session) and donor-funded charitable contributions. As a 501(c)(3), the ministry raises donations to subsidize counseling through scholarships (over $80,000 disbursed in 2025 alone) so that cost is not a barrier to access. Go-to-market is direct-to-consumer via the website, organic search, Facebook/Instagram, church and pastoral referrals, word-of-mouth, and earned media through FamilyLife, FeedSpot, ForEveryMom, and Christian Learning. Average customer cost is stated at $200-$400 per couple per month. There is no external funding, no parent company, no subsidiaries, and no patents or trademarks disclosed.

Name

MARRIAGE REVOLUTION

Legal name

Marriage Revolution

Website

https://marriagerevolution.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Marriage Revolution is a 501(c)(3) nonprofit Christian marriage counseling ministry founded in 2010, providing biblical counseling, a structured 12-week affair recovery program, and free resources across five Texas offices and online in 16 U.S. states.

Ownership category

akta.pro rank

Product category

Christian Marriage Counseling

NAICS

Religious Organizations (8131), Civic and Social Organizations (8134)

akta.pro industry

PRIMARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Christian marriage counseling
• Biblical counseling services
• Affair recovery programs
• Premarital counseling
• Marriage ministry resources

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marriage Counseling Services: Marriage Revolution charges $160 per session for counseling services. Sessions are 50 minutes long. As a donor-supported nonprofit ministry, they also provide scholarships to couples who qualify financially.
2. Donations and Charitable Contributions: Marriage Revolution is a 501(c)(3) nonprofit organization that depends upon donations from supporters to fund their ministry, including scholarships for couples who cannot afford counseling. They provided over $80,000 in scholarships in 2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Marriage Revolution is a 501(c)(3) nonprofit Christian ministry that provides biblical marriage counseling services both in-person at five Texas offices and online across 16 states. The core offering includes marriage, pre-marriage, individual, and family counseling at $160 per 50-minute session, plus a specialized 12-week Affair Recovery Program led by founder Hans Molegraaf using a proprietary 5 Pillars framework. Donor-supported scholarships ensure cost does not prevent access to services.

Product overview

Marriage Revolution is a nonprofit Christian marriage ministry offering a portfolio of counseling services and free resources. The core offerings include in-person marriage counseling at five Texas locations and online counseling across 16 states, plus a specialized 12-week Affair Recovery Program. Supporting these are a blog with biblical advice, free downloadable ebooks on topics like conflict resolution and affair recovery, and a curated book recommendation list. All counseling integrates biblical principles with practical tools to help couples strengthen communication, resolve conflict, heal from betrayal, and build thriving marriages.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Marriage Counseling One-on-one biblical marriage counseling services provided at five Texas office locations (The Woodlands, Conroe, Woodforest, McKinney, and Plano). Sessions are 50 minutes at $160 per session with scholarship assistance available.
• Online Marriage Counseling Online counseling sessions via HIPAA-compliant video platform, available in 16 states. Offers the same Christ-centered, biblical approach as in-person sessions with convenient home-based access at $160 per session.
• Affair Recovery Program A 12-week intensive program led by founder Hans Molegraaf featuring a 2-day in-person intensive followed by 11 weekly 2-hour coaching sessions. Uses the proprietary 5 Pillars framework (TRUTH, TIME, TALK, TRUST, THINK BACK) for healing from infidelity.
• Exploratory Call Free 30-minute phone consultation with Hans Molegraaf for couples interested in the Affair Recovery Program. Provides immediate relief, answers questions, and determines program fit.

Quantifiable outcome

• Over 98% of couples who try marriage counseling rate their experience as good or excellent (AAMFT research)
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• FamilyLifecoreStrategic or Co-development PartnerHans and Star Molegraaf served as full-time missionaries for FamilyLife from 2004 until they felt called to start Marriage Revolution in 2010. FamilyLife is a well-known Christian marriage ministry organization. Hans has continued to speak at FamilyLife events including Weekend to Remember and I Still Do. Marriage Revolution contributed to The Art of Marriage video series produced by FamilyLife.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform, offering individual and couples therapy via subscription messaging and live sessions. While not faith-based, it competes for the digital couples-counseling wallet and offers a low-friction secular alternative to Marriage Revolution's online counseling.
• Talkspace: Talkspace is a large online therapy marketplace with couples therapy offerings, insurance billing, and 24/7 messaging access. It competes indirectly with Marriage Revolution's online counseling service on convenience and pricing, though it serves a secular, broader-mental-health market.
• Focus on the Family: Focus on the Family is a large Christian counseling and media organization offering marriage and family resources, broadcasts, and counseling referrals. Compared to Marriage Revolution, it operates at significantly greater scale and serves a broader family/parenting audience but overlaps in faith-based marriage counseling content and referrals.
• Regain.us: Regain is a subscription-based online couples therapy platform connecting clients with licensed therapists. While secular and broader in clinical scope, it competes for the same end-customer (couples seeking relationship counseling) and represents the digital, insurance-reimbursable alternative to Marriage Revolution's self-pay biblical model.

Emerging players

• Prepare-Enrich: Prepare-Enrich is one of the most widely used premarital and marriage assessment tools worldwide, often delivered through churches and Christian counselors. It addresses an adjacent use case (relationship assessment and enrichment) and is commonly bundled with faith-based marriage counseling services.
• SYMBIS (Save Your Marriage Before It Starts): SYMBIS provides pre-marital assessment tools and curriculum used by churches and pastors. While Marriage Revolution's pre-married counseling is part of a broader service, SYMBIS is a focused comparable in the faith-based premarital preparation segment with overlapping customer base of engaged couples.

Direct peers

• Hope for the Heart (June Hunt): Hope for the Heart is a biblical counseling ministry producing resources, books, and a referral network for Christian counselors. It overlaps with Marriage Revolution on faith-based counseling methodology, content distribution, and counselor training, and serves a comparable Christian counseling audience.
• Church Initiative (Hope & Healing): Church Initiative is a Christian ministry producing small-group curricula for marriage, parenting, and recovery topics, with a strong church-deployment model. It overlaps with Marriage Revolution on faith-based marriage content distribution, church partnerships, and counselor/coach training pathways.
• FamilyLife: FamilyLife is a long-standing Christian marriage and family ministry that runs Weekend to Remember retreats, marriage conferences, and The Art of Marriage video series. Marriage Revolution's founders are former FamilyLife missionaries and continue to feature on FamilyLife programming, making FamilyLife the closest direct peer in faith-based marriage ministry.

Others

• American Association of Christian Counselors (AACC): AACC is the largest faith-based professional counseling association, credentialing Christian counselors and providing referrals to consumers. Marriage Revolution's counselors are trained through AACC and the organization benefits from AACC's referral network, making it a relevant ecosystem participant and indirect peer in the Christian counseling category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarriageRevolution
• Instagraminstagram.com/marriagerevolution
• LinkedInlinkedin.com/company/marriage-revolution

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARRIAGE REVOLUTION