Kevin McDonald

What Kevin McDonald does

Kevin McDonald operates McDonald Real Estate Group, a solo residential real estate brokerage practice affiliated with Realty ONE Group Complete and based in Rocklin, California (DRE license 01390445). The practice provides buyer and seller representation services to consumers across Placer County in the Sacramento metropolitan area, with an explicitly listed service area spanning Roseville, Rocklin, Lincoln, Citrus Heights, Loomis, Foresthill, Applegate, and Newcastle.

The practice runs on standard residential brokerage infrastructure: MLS access for listing data, a dedicated property website, published market reports and buyer/seller guides, and Zillow Premier Agent placement for consumer lead acquisition. There is no disclosed proprietary technology, proprietary model, or differentiated platform capability; the technical stack is commodity industry tooling typical of an individual licensee.

The business model is commission-based residential brokerage. Revenue is generated on a per-transaction basis at the prevailing local commission rate (typically 2.5–3%), with the agent functioning as a solo practitioner under the Realty ONE Group Complete umbrella. Headcount is stated at 1–10 employees, consistent with a solo agent with shared administrative support from the parent brokerage. No recurring revenue, subscription, retainer, or enterprise contracting model is evidenced.

Name

Kevin McDonald

Legal name

Kevin McDonald

Website

https://mlsnorcal.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Home market analysis
• Property listing search

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate agent commission model - earns a percentage (typically 2.5-3% for buyer's agent) of each transaction closed. Services include buyer representation with instant listing access, market updates, financing guidance, and negotiation support; and seller services including home valuation, marketing plans, staging, showings, and closing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kevin McDonald is a licensed Realtor (DRE License #01390445) providing residential real estate brokerage services to home buyers and sellers in the Sacramento/Roseville/Rocklin/Lincoln area of Placer County, California. Core services include buyer representation (property search, financing guidance, offer negotiation, and closing support) and seller representation (home valuation/CMA, custom marketing plans with virtual tours, staging guidance, showings, and negotiation). The practice operates under Realty ONE Group Complete brokerage affiliation.

Product overview

Kevin McDonald operates as a real estate agent offering a unified set of services rather than a multi-product platform. His core offering consists of buyer and seller representation services, supported by a property search/map search tool, home evaluation/market analysis, and various educational reports for both buyers and sellers. The McDonald Real Estate Group provides full-service real estate assistance in Sacramento, Roseville, Rocklin, and Lincoln areas, combining local market expertise with marketing tools including virtual tours. The business model centers on personalized one-on-one support rather than modular products, with additional client engagement through a Client Corner portal and a curated selection of featured property listings displayed on the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Realty ONE Group CompletecoreOthersKevin McDonald is affiliated with Realty ONE Group Complete as his brokerage, providing him access to MLS listings, professional branding, office support, and E&O insurance coverage. This is the primary affiliation under which he operates his real estate practice.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Berkshire Hathaway HomeServices: National residential real estate franchise network with active California operations. Competes in the same traditional full-service residential brokerage segment, particularly for higher-end listings in markets like those Kevin McDonald serves.
• Compass: National tech-enabled residential real estate brokerage with significant California presence. Competes for agents and clients in the same luxury and mid-tier segments, and represents the tech-driven incumbent model that traditional agent practices must compete against.
• eXp Realty: Large cloud-based residential brokerage operating across the U.S. including California. Competes for the same buyer/seller clients with a commission-split model that appeals to independent contractor agents, directly competing with traditional brokerage affiliations.
• Redfin: Tech-enabled residential brokerage that employs agents and serves home buyers and sellers directly. Operates in California including the Sacramento region and competes for the same transaction pool as traditional agents, often with lower commission structures.
• Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count, with strong California footholds. Competes for both clients and independent-agent affiliations in the Sacramento/Placer County market using a similar commission-based representation model.
• Sotheby's International Realty: Luxury-leaning residential real estate franchise with California presence. Overlaps with Kevin McDonald's higher-priced listings (Loomis, Foresthill, Newcastle, multi-million dollar parcels) for affluent buyers and sellers in the same region.
• Coldwell Banker: Established national residential real estate franchise with strong California presence. Competes for the same buyer and seller clients through a traditional full-service brokerage model analogous to what Kevin McDonald provides.
• Better Homes and Gardens Real Estate: National residential real estate franchise with mid-tier positioning. Competes for the same buyer and seller representation business via affiliated independent agents in the California market.

Direct peers

• Realty ONE Group: The national brokerage franchise that Kevin McDonald is affiliated with (Realty ONE Group Complete). Operates the same commission-based residential real estate agency model targeting the same buyer and seller clients in the U.S.

Emerging players

• HomeSmart: Fast-growing residential brokerage offering 100% commission models to independent contractor agents. Competes for the same agent-affiliation pool with a structurally more attractive fee arrangement, directly threatening traditional brokerage models in California.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MLSNORCAL
• YouTubeyoutube.com/user/mlsnorcal
• LinkedInlinkedin.com/company/kevin-mcdonald

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kevin McDonald