What Loft Art Gallery does

Loft Art Gallery is an independent contemporary art gallery founded in 2009 in Casablanca, Morocco by Yasmine Berrada, with a second physical space opened in the Guéliz district of Marrakech in February 2024. The gallery represents over 20 Moroccan and African artists spanning modernist pioneers (Mohamed Melehi, Farid Belkahia, Malika Agueznay) and contemporary practitioners (Amina Agueznay, Nassim Azarzar, Mous Lamrabat, Amina Rezki, Samy Snoussi, Khadija El Abyad), curating solo and group exhibitions at both physical spaces and participating in major international art fairs across four continents, including 1-54 London and Marrakech, Art Basel Qatar, Abu Dhabi Art, Paris Photo, and The Armory Show New York.

The gallery's commercial operations run on a commission-based primary-market model, taking a cut on sales of works by represented artists and on secondary-market transactions with collectors. Pricing is quotation-based and not publicly disclosed; collector enquiries are routed through the gallery's Artlogic-powered website enquiry system. The underlying technology stack is built on Artlogic, an industry-standard gallery management platform that handles inventory, online exhibitions, and collector communications, with distribution extended through a core partnership with the Artsy online art marketplace.

Customer reach is concentrated among high-net-worth individual collectors and institutional buyers, with works by represented artists placed in major institutions including Centre Pompidou and MACAAL. The gallery markets through a multi-channel mix spanning its bilingual (French/English) website, active social media profiles, email newsletter, art press coverage in outlets such as Metal Magazine and Canvas Magazine, and a continuous calendar of physical exhibitions and international art fair appearances. Revenue figures, funding history, and ownership structure beyond the co-founding team are not publicly disclosed.

Name

Loft Art Gallery

Legal name

Loft Art Gallery

Website

https://loftartgallery.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Loft Art Gallery is an independent contemporary art gallery founded in 2009 in Casablanca, Morocco, with a second space in Marrakech. It represents 20+ Moroccan and African artists, sells at international art fairs across four continents, and serves HNW collectors and institutional buyers.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery Services

NAICS

Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Moroccan art sales
• African art gallery
• Art fair participation
• Artist representation

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Primary Art Market Sales: The gallery generates revenue through the sale of contemporary artworks by represented Moroccan and African artists. Sales occur through gallery exhibitions, art fairs, and direct collector relationships. The gallery takes a commission on sold works.
2. Secondary Market and Collector Services: The gallery facilitates sales of works by modernist pioneers and contemporary artists, connecting collectors with significant pieces from Moroccan and African art history.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Loft Art Gallery presents and sells modern and contemporary Arab and African art through curated exhibitions at its Casablanca and Marrakech gallery spaces. The gallery represents over 20 Moroccan and African artists spanning modernist pioneers to contemporary practitioners, participates annually in international art fairs across four continents (1-54, Art Basel Qatar, Abu Dhabi Art, Paris Photo, The Armory Show), and facilitates both primary and secondary market artwork sales to collectors and institutions.

Product overview

Loft Art Gallery is a contemporary art gallery with two physical locations in Casablanca and Marrakech, Morocco. Founded in 2009, the gallery offers artist representation, curates solo and group exhibitions, and participates in major international art fairs across four continents. The gallery represents both pioneers of Moroccan modernism (Farid Belkahia, Mohamed Melehi, Malika Agueznay) and contemporary artists (Amina Agueznay, Nassim Azarzar, Amina Rezki, Khadija El Abyad, Samy Snoussi, Mous Lamrabat, and others). The gallery's activities include exhibitions at its physical spaces and participation at art fairs including 1-54, Art Basel Qatar, Abu Dhabi Art, Paris Photo, and The Armory Show.

Differentiator

Problem solved

Functional benefit

Products and services

• Gallery Exhibitions at Casablanca Space Solo and group exhibitions showcasing contemporary Moroccan and African artists at the original Casablanca gallery headquarters, where collectors can view and acquire artworks.
• Gallery Exhibitions at Marrakech Space Solo and group exhibitions at the second gallery space in Marrakech's Guéliz district, extending the gallery's presence to the millennial city known as a crossroads of cultures.
• Artist Representation Services Ongoing representation of Moroccan and African contemporary artists including Farid Belkahia, Mohamed Melehi, Malika Agueznay, Amina Agueznay, Nassim Azarzar, Amina Rezki, Khadija El Abyad, Samy Snoussi, Mous Lamrabat, and others, including promotion, exhibition curation, sales, and international art fair placement.
• International Art Fair Participation Annual participation in major international art fairs including 1-54 (London, Marrakech), Art Basel Qatar, Abu Dhabi Art, Paris Photo, and The Armory Show (New York), bringing selected works to global collectors and institutions across four continents.
• Secondary Market and Collector Advisory Services Facilitation of secondary market sales connecting collectors with significant pieces from Moroccan and African art history, including works by modernist pioneers and contemporary artists, with transaction-based services for collector advisory.

Quantifiable outcome

• Gallery has placed works in major institutions including Centre Pompidou
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ArtlogiccoreTechnology or IntegrationArtlogic provides the gallery's website and inventory management platform, enabling online exhibitions, artwork databases, and collector enquiry systems. This technology infrastructure supports the gallery's digital operations and online sales inquiries.
• ArtsycoreChannel Partner/ Reseller/ DistributorArtsy, the leading online platform for discovering and collecting art, lists works from Loft Art Gallery, extending the gallery's reach to Artsy's global collector network. Works from 'Amur Yakus' exhibition are available via Artsy.
• Mellah HotelminorStrategic or Co-development PartnerLoft Art Gallery partnered with Mellah Hotel in Marrakech to present 'Mous Lamrabat's Take Over of the Mellah Riad' - an immersive showcase where the artist's pop portraits inhabited the hotel's rooms, corridors, and lounges.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lawrie Shabibi: Dubai-based contemporary gallery focused on Middle Eastern, North African, and South Asian artists. Directly comparable to Loft Art Gallery as a regionally rooted gallery representing MENA contemporary artists with strong international fair participation (Art Basel, Frieze, 1-54).
• Addis Fine Art: London and Addis Ababa-based gallery representing contemporary Ethiopian and African artists. Comparable as an Africa-rooted gallery with international presence representing emerging and established contemporary artists.
• Sfeir-Semler Gallery: Beirut- and Hamburg-based gallery representing contemporary Arab and international artists. Comparable as a MENA-rooted gallery with strong European footprint, modernist-to-contemporary roster, and major fair participation.
• Sabrina Amrani: Madrid-based gallery focused on contemporary artists from the Middle East, North Africa, and South Asia. Comparable as a gallery specializing in MENA contemporary art with international fair circuit presence.
• Tiwani Contemporary: London-based gallery representing contemporary African and diaspora artists. Comparable as a gallery focused on African contemporary art with international fair participation including 1-54 and Frieze.
• Gallery 1957: Ghana-based contemporary gallery specializing in African artists, with a London space. Directly comparable as an Africa-rooted gallery representing contemporary African artists and participating in international fairs including 1-54.
• Afriart Gallery: Kampala-based contemporary gallery representing East African and African contemporary artists, active at international fairs including 1-54. Comparable as an Africa-rooted gallery with international fair participation.
• Gypsum Gallery: Cairo-based contemporary gallery representing Egyptian and MENA artists with active international fair participation. Comparable as a North African-rooted gallery working with regional contemporary artists and showing at fairs like Art Basel and 1-54.

Broad incumbents

• Galleria Continua: Italy-founded gallery with multiple global locations (Paris, London, New York, Beijing, Havana) representing international contemporary artists. Comparable as a gallery with global footprint and major fair participation, though operating at substantially larger scale.
• Goodman Gallery: South Africa-founded contemporary gallery with locations in Johannesburg, Cape Town, and London representing major African contemporary artists. Comparable as an Africa-focused gallery but with broader scale, more locations, and representation of globally blue-chip African artists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/share?url=http://www.loftartgallery.net
• Facebookfacebook.com/sharer.php?u=http://www.loftartgallery.net
• Pinterestpinterest.com/pin/create/button/?url=http://www.loftartgallery.net
• LinkedInlinkedin.com/company/loft-art-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loft Art Gallery