Mclennon Pen Co. Gallery

What Mclennon Pen Co. Gallery does

McLennon Pen Co. Gallery is a privately held contemporary art gallery founded by Jill McLennon in March 2023 in Austin, Texas. The gallery presents and sells contemporary artworks by emerging and internationally established artists, operating from a 2,300 square foot commercial space at 1114 W 5th Street (Suite 202) that opened in June 2025, replacing the original East Austin house-gallery format. Its represented and featured artists span photography, painting, sculpture, and print, with recent exhibitions including 'Rosie Clements and Peter McRury: Surface Tension' (June–July 2026), Richie Shazam's Texas debut 'I WAS NEVER MEANT TO SURVIVE THIS' (2026), and a 2025 dual show with Audrey Rodriguez and Slater Reid Sousley. The gallery also operates an Artist-in-Residence program launched in 2023 and participates in NADA Miami, Felix Art Fair, Paris Upstairs, and the Austin-based Friends Fair, which the gallery co-founded in 2025.

The business operates two revenue streams. The primary stream is one-time sales of artworks from exhibitions, priced by inquiry at the gallery or via direct contact ([email protected]). A secondary stream is the 'Richie's Store' e-commerce extension on the gallery's website, which sells limited-edition exhibition merchandise such as books, Polaroids, and cyanotypes at unit prices (e.g., $350 for a Richie Shazam exhibition piece), with checkout processed through Stripe. Underlying technology is conventional for the sector: the website, exhibition management, and online store are powered by the Artlogic platform, with Stripe handling payments. The company has 1–10 employees and is founder-owned with no disclosed parent, institutional investors, or external funding.

Go-to-market is event-driven and relationship-driven rather than performance-marketed. The gallery reaches collectors, art patrons, and institutional buyers through exhibitions, art-fair booths, earned media (The New York Times, Architectural Digest, Harper's Bazaar, ARTnews, Austin Chronicle, Glasstire), an Instagram presence, and a mailing list. Pricing for primary artworks is not publicly disclosed; only secondary merchandise prices are listed. Customer mix spans individual collectors (mid-market/SMB), art patrons, and museums/public institutions, with sales occurring at the physical gallery, online, and at art-fair booths nationally and internationally.

Name

Mclennon Pen Co. Gallery

Legal name

McLennon Pen Co. Gallery

Website

https://mclennonpenco.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

McLennon Pen Co. Gallery is a privately held Austin-based contemporary art gallery founded in 2023 by Jill McLennon, selling works by emerging and established artists via exhibitions, art fairs, and an online store.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (45992)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Contemporary art gallery
• Art exhibitions
• Artwork sales
• Artist representation
• Limited edition prints

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Art Sales and Exhibitions: Primary revenue from selling artworks by represented and featured artists during exhibitions and through the gallery's ongoing program.
2. Online Store (Richie's Store): E-commerce sales of limited-edition exhibition merchandise including books, Polaroids, and cyanotypes. Powered by Stripe payment processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

McLennon Pen Co. Gallery presents and sells contemporary artworks by emerging and internationally established artists through rotating exhibitions at its Austin gallery space. The gallery also operates Richie's Store, an online shop selling limited-edition exhibition merchandise including books, Polaroids, and cyanotypes. The gallery participates in art fairs (NADA Miami, Felix Art Fair, Paris Upstairs) and co-founded the Austin-based Friends Fair art fair.

Product overview

McLennon Pen Co. Gallery operates as a contemporary art gallery offering physical exhibitions at its Austin location and an online store (Richie's Store) for purchasing limited-edition artworks and exhibition-related merchandise. The gallery focuses on emerging and established artists working across photography, painting, sculpture, and print.

Differentiator

Problem solved

Functional benefit

Brands

• Richie's Store: An online shop extension of the gallery selling limited-edition books, Polaroids, cyanotypes, and ephemera from exhibitions

Products and services

• McLennon Pen Co. Gallery Contemporary art gallery in Austin, Texas, showcasing emerging and internationally established artists through rotating exhibitions presented in photography, painting, sculpture, and print. Sales are conducted via direct inquiry at [email protected].
• Richie's Store Online shop selling limited-edition exhibition catalogs, books, and ephemera from featured artists, including Polaroids, cyanotypes, and bespoke artworks. Powered by Stripe for checkout.

Quantifiable outcome

• Featured in major publications including The New York Times, Architectural Digest, Harper's Bazaar, ARTnews, and regional outlets

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered major, core, minor and supporting.

• Friends FairmajorStrategic or Co-development Partner · 1 March 2025McLennon Pen Co. co-founded Friends Fair, an annual art fair in Austin, Texas. The fair launched in May 2025 with 17 exhibitors and returned for a second edition in May 2026. The gallery has been instrumental in building Austin's art fair ecosystem.
• NADA (New Art Dealers Alliance)coreChannel Partner/ Reseller/ DistributorGallery participates in NADA Miami art fair, showcasing represented artists. Featured as one of two artists in McLennon Pen Co.'s NADA Miami 2025 booth.
• Felix Art FaircoreChannel Partner/ Reseller/ DistributorGallery represented at Felix Art Fair 2026 booth featuring artist Rosie Clements, expanding national visibility and sales opportunities.
• Paris UpstairsminorChannel Partner/ Reseller/ DistributorArtist Rosie Clements was featured in Megan Mulrooney's Paris Upstairs 2025 booth, with representation through McLennon Pen Co. connections.
• StripesupportingTechnology or IntegrationPayment processing provider for the gallery's online store (Richie's Store), enabling e-commerce transactions with Visa, Mastercard, and Amex.
• ArtlogicsupportingTechnology or IntegrationWebsite platform provider powering the gallery's website, exhibition management, and online store functionality.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sprüth Magers: Sprüth Magers is an international contemporary gallery with locations in Berlin, London, Los Angeles, and New York, comparable as a broader incumbent whose emerging-artist programming parallels McLennon Pen Co.'s curatorial scope.
• David Zwirner: David Zwirner is a leading global contemporary gallery representing major estates and living artists; comparable as the broader incumbent McLennon Pen Co.'s represented artists aspire to be placed alongside.
• Pace Gallery: Pace is a globally established blue-chip contemporary gallery with multi-city locations and a roster of internationally renowned artists; relevant as a benchmark for the tier McLennon Pen Co.'s emerging artists may eventually ascend to.

Regional players

• Big Medium: Big Medium is an Austin-based nonprofit arts organization supporting contemporary art and gallery programming, comparable as a regional ecosystem player in the Austin art scene where McLennon Pen Co. operates and co-founded Friends Fair.
• Yard Dog Gallery: Yard Dog is a long-running Austin contemporary art gallery, comparable as a regional peer operating in the same Austin market that McLennon Pen Co. is now seeking to lead.

Direct peers

• Vielmetter Los Angeles: Vielmetter is a contemporary art gallery in Los Angeles representing emerging and established artists, comparable to McLennon Pen Co. as a similarly sized program with a strong secondary-market footprint and similar curatorial ambition.
• Canada (gallery): Canada is a contemporary gallery in New York with a similarly curated, historically aware approach to emerging and established artists, making it directly comparable in programming philosophy to McLennon Pen Co.
• Karma Gallery (NYC): Karma is a contemporary gallery in New York's Lower East Side with a similar mix of emerging and historically contextualized artists, making it a strong comparable for McLennon Pen Co.'s positioning and program scope.
• Kavi Gupta Gallery: Kavi Gupta is a contemporary gallery with locations in Chicago and New York representing emerging international artists, closely aligned with McLennon Pen Co.'s mix of emerging and established contemporary programming.
• Tina Kim Gallery: Tina Kim Gallery is a contemporary gallery in New York focused on transnational and emerging-to-established artists, directly comparable in mission and scale to McLennon Pen Co.'s program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@McLennonPenCo
• Instagraminstagram.com/mclennon_pen_co_
• LinkedInlinkedin.com/company/mclennon-pen-co-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mclennon Pen Co. Gallery