Motion Palpation Institute, Inc.

Name

Motion Palpation Institute, Inc.

Legal name

Motion Palpation Institute

Website

https://motionpalpation.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Chiropractic Continuing Education

NAICS

Offices of Other Health Practitioners (6213)

akta.pro primary industry

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

akta.pro secondary industries

General Chiropractic Care (HSADALAA), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM), Sports Chiropractic & Performance Care (HSADALAB)

Keywords

• Chiropractic education
• Motion palpation training
• Continuing education seminars
• Clinical excellence training
• Manual care certification

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Clinical Excellence Channel Subscription: Monthly or annual subscription providing video courses, resources, closed Facebook group access, and discounts on live seminars. Recurring revenue model at $37/month or $350/year.
2. Online Course Sales: One-time purchase of individual online courses including MPI Spine, Extremities, Integration Upper/Lower, and Virtual Summit. Each course priced at $97 with lifetime access to 17-23 videos.
3. Referral Network Membership: One-time $100 fee for practicing chiropractors to join MPI's referral network, gaining visibility in the searchable database by state/country.
4. Student Sponsorship Program: Tax-deductible donation of $325 for sponsoring a chiropractic student or recent graduate to attend an MPI class.
5. Corporate Sponsorship: Annual sponsorship at $5,000 includes website promotion, promotional materials at seminars, free attendance for sponsoring company's DCs, and monthly social media/newsletter promotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Motion Palpation Institute delivers hands-on and online chiropractic education programs for licensed Doctors of Chiropractic and students. Its offerings include instructor-led live seminars, self-paced online video courses on spine and extremity palpation/adjustment, and a recurring video subscription called the MPI Clinical Excellence Channel, supported by student and corporate sponsorship programs.

Product overview

Motion Palpation Institute is a nonprofit educational organization established in 1981 that provides clinical excellence and continuing education for chiropractors. The company operates a multi-product portfolio consisting of: (1) the MPI Clinical Excellence Channel, a subscription-based online learning platform ($37/month or $350/year) delivering recurring video content; (2) five distinct self-paced online courses (MPI Spine, MPI Extremities, MPI Integration: Upper, MPI Integration: Lower, and MPI Virtual Summit) each priced at $97 one-time for lifetime access; (3) instructor-led live seminars for hands-on training; and (4) sponsorship/donation programs including student sponsorship ($325) and corporate sponsorship ($5,000/year). The organization also maintains a Referral Network membership for practicing chiropractors ($100 application fee). All online products are delivered via the Kajabi platform. The company does not offer any API, AI/ML capabilities, or technical integrations with third-party products.

Differentiator

Problem solved

Functional benefit

Products and services

• MPI Clinical Excellence Channel

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kajabi, LLCcoreTechnology or IntegrationKajabi provides the platform infrastructure for MPI's website, course delivery, membership site, and e-commerce operations. MPI's Terms of Use and Privacy Policy reference Kajabi's terms and policies governing the use of their service.
• National University Health ScienceminorOthersListed as a preferred provider and partner organization, one of several academic and professional institutions in MPI's ecosystem.
• Parker UniversityminorOthersListed as a preferred provider and partner organization in MPI's resources section.
• Rehab2PerformanceminorOthersListed as a preferred provider in MPI's ecosystem of clinical resources.
• Chiropractic Success AcademyminorOthersListed as a preferred provider in the Business Management category of MPI's resources.
• Modern Chiropractic MarketingminorOthersListed as a preferred provider in the Business Management category of MPI's resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Life University: Life University is one of the largest chiropractic colleges in the US, offering DC degrees and extensive CE programming. It competes for the same practitioner audience as MPI but at significantly broader institutional scale.
• Logan University: Logan University is a chiropractic and health sciences institution offering DC degrees and CE. It serves the same practitioner audience as MPI and competes for postgraduate seminar attendance and certification dollars.
• National University of Health Sciences: National University of Health Sciences is a chiropractic and naturopathic institution also listed as an MPI preferred-provider partner. It provides degree and continuing education programming in the same professional ecosystem that MPI serves.
• Palmer College of Chiropractic: Palmer College is the founding institution of chiropractic education and a major provider of postgraduate and CE programming for DCs. It overlaps with MPI in the chiropractic CE category and represents an incumbent alternative for technique-focused training.
• Parker University: Parker University is a chiropractic college and a listed MPI preferred-provider partner. It offers both degree programs and CE for chiropractors, overlapping with MPI at the practitioner education layer but operating at significantly broader scale.

Emerging players

• MedBridge: MedBridge is an online continuing education platform serving physical therapists, occupational therapists, and increasingly chiropractors. It is an emerging subscription-based CE competitor to MPI's Clinical Excellence Channel model, though it serves a broader rehab audience.

Direct peers

• Active Release Techniques (ART): ART provides hands-on soft-tissue technique seminars and certification widely used by chiropractors, physical therapists, and athletic trainers. It competes directly with MPI for practitioner CE dollars in the manual therapy / palpation and adjustment category.
• Chiropractic BioPhysics (CBP): CBP is a technique-based chiropractic continuing education provider that offers seminars, certification, and online training on spinal correction protocols. Like MPI, CBP targets practicing DCs with proprietary manual adjustment methods and structured curricula, making it the closest direct competitor in the technique-specific CE space.
• Graston Technique: Graston Technique delivers instrument-assisted soft-tissue mobilization training through seminars and certification for chiropractors and other manual therapists. It is a comparable technique-specific CE brand competing for the same DC audience as MPI.
• The Pettibon Institute: Pettibon offers chiropractic technique seminars, certification programs, and equipment focused on spinal and postural correction. It competes with MPI for the same DC audience seeking advanced manual care and biomechanics education through both live events and packaged curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motion-palpation-institute-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Palpation Institute, Inc.