Mate Libre Inc

What Mate Libre Inc does

Mate Libre Inc is a privately held Canadian beverage company founded in 2019 in Montréal, Quebec, that produces ready-to-drink yerba mate energy infusions and alcoholic (hard) yerba mate drinks. The company was founded by Edouard Dufour-Boiteau, a former cinematographer who discovered yerba mate in Berlin and spent over 1,000 experimental iterations before launching. The core technology is a beverage production process that uses air-dried organic yerba mate (Ilex paraguariensis) sourced directly from certified organic and fair trade South American producers, infused with carbonated water and organic flavors to deliver 60-65 mg of natural caffeine per can. The product line has expanded from two initial flavors (Original, Rose & Hibiscus) to nine SKUs spanning seven non-alcoholic infusions (Peach, Mint & Lime, Passion, Original, Rose & Hibiscus, Ginger Zero, Watermelon Sugarfree) and two alcoholic hard mate variants (Original Vodka, Hard Passion).

Mate Libre generates revenue through three primary channels: direct-to-consumer e-commerce at matelibre.com with a Build-Your-Box customization and a subscribe-and-save (10%) model; retail distribution through major Canadian grocery chains (Metro, IGA) and Quebec specialty retailers (Marchés Tau, Supermarché PA, Tite Frette, Bruleries Faro, Rachelle Bery); and a B2B wholesale portal at b2b.matelibre.com for resellers. Standard pricing is approximately CAD $31 per box of 12 cans, with free Canadian shipping on orders over CAD $50. In 2020 the company closed a CAD $100,000 seed round on Quebec's Dragon's Den (Dans l'oeil du Dragon), taking a 15% equity stake from Nicolas Duvernois (founder of Duvernois, Quebec's largest independent spirits producer) and Marie-Josée Richer (co-founder of Prana organic snacks) at a CAD ~$667,000 post-money valuation.

The company positions itself as Quebec's #1 yerba mate brand, targeting health-conscious consumers, students, athletes, and social/entertainment occasions, with a community-driven marketing approach that includes live concert events (Mate Libre LIVE), cocktail recipe content, and partnerships with Canadian artists and athletes. The company maintains organic and fair trade certifications, delivers carbon-free within Greater Montréal, and operates with a 1-10 employee headcount.

Name

Mate Libre Inc

Legal name

Mate Libre Inc

Website

https://matelibre.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mate Libre Inc is a Montréal-based Canadian beverage company (founded 2019) that produces and sells organic ready-to-drink yerba mate energy infusions and hard (alcoholic) yerba mate products across Canada via DTC e-commerce, major grocery retail, and B2B wholesale, serving health-conscious consumers, students, athletes, and on-premise occasions.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Organic energy drinks
• Yerba mate beverages
• Ready-to-drink infusion
• Fair trade beverages
• Hard yerba mate

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: Mate Libre sells yerba mate energy infusion products directly to consumers through their e-commerce website matelibre.com. Consumers can purchase individual boxes or build custom boxes with multiple flavors. The company offers subscription options with 10% savings.
2. Retail Distribution: Mate Libre distributes through retail stores across Canada including Metro, IGA, Marchés Tau, Supermarché PA, Tite Frette, and specialty retailers. Products are sold through traditional retail channels alongside other beverages.
3. Wholesale/B2B Sales: Mate Libre operates a wholesale portal (b2b.matelibre.com) for business customers to purchase products in bulk for resale.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mate Libre produces ready-to-drink carbonated yerba mate energy infusions using air-dried organic yerba mate sourced directly from South American producers. The product line includes seven non-alcoholic flavors (Original, Rose & Hibiscus, Mint & Lime, Passion, Peach, Ginger Zero, Watermelon Sugarfree) sold in 12-can boxes containing 60-65mg caffeine per can, plus two hard (alcoholic) yerba mate variants (Original Vodka, Hard Passion). Products are sold D2C through the company website and wholesale through Canadian grocery retailers.

Product overview

Mate Libre is a Canadian beverage company (Montreal & Toronto) offering ready-to-drink Yerba Mate energy infusions in both non-alcoholic and alcoholic (hard) formats. The core product line consists of 7 non-alcoholic flavors: Peach, Mint & Lime, Passion, Original, Rose & Hibiscus, Ginger Zero, and Watermelon Sugarfree. The company also offers 2 hard (alcoholic) yerba mate products: Original Vodka and Hard Passion. All products contain natural caffeine (60-65mg per serving) from organic yerba mate leaves, are certified organic and fair trade, and feature zero carbon emissions delivery in Greater Montreal area.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Contains approximately 50% more antioxidants than green tea
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GT's Living Foods (Synergy Kombucha): Pioneer of US mass-market kombucha with broad natural and conventional grocery distribution. Comparable to Mate Libre on fermented/functional RTD category, grocery expansion playbook and community-driven brand building.
• Olipop: Functional soda brand with strong natural and conventional grocery listings and a functional-health ingredient story. Comparable to Mate Libre on better-for-you carbonated RTD category, D2C-plus-grocery omnichannel model and health-driven consumer target.
• Health-Ade Kombucha: Premium functional RTD kombucha brand with strong D2C and natural-channel grocery presence. Comparable to Mate Libre on functional-beverage positioning, health-conscious consumer target and 'better-for-you' energy/refreshment occasion.
• Poppi: Fast-growing prebiotic functional soda brand with strong D2C, social media and natural-channel grocery presence. Comparable to Mate Libre on better-for-you carbonated RTD format, millennial/Gen-Z consumer and influencer-driven brand-building playbook.

Direct peers

• Runa: Amazonian-origin RTD yerba mate brand focused on clean, organic energy beverages. Directly comparable to Mate Libre on product format, organic and direct-trade sourcing story, and functional-energy value proposition.
• Guayakí Sustainable Yerba Mate: The leading RTD yerba mate brand in North America, selling canned yerba mate energy drinks through D2C, grocery and foodservice. Most directly comparable to Mate Libre on product category, target consumer (students, athletes, creatives), and natural-functional positioning.
• Yerba Madre (formerly Guayakí's European sister brand / similar craft yerba mate players): Craft yerba mate brand offering loose-leaf and RTD beverages with a similar origin-story and organic positioning to Mate Libre. Comparable on product format, ingredient sourcing narrative and target health-conscious consumer.

Broad incumbents

• Red Bull: The dominant global energy drink brand, with deep grocery, convenience and on-premise distribution and outsized marketing budgets. Comparable to Mate Libre on the functional-energy consumer occasion, though it competes from a fundamentally different price/ingredient position.
• Monster Beverage: Global energy drink incumbent with extensive grocery, convenience and foodservice distribution. Comparable to Mate Libre on occasion-based energy consumption and retail channel strategy, though not on ingredient philosophy.
• Celsius Holdings: Major functional energy drink brand with nationwide US/Canadian distribution and a fitness-oriented positioning. Comparable to Mate Libre on the functional-energy occasion and retail channel mix, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@matelibre1907/videos
• Facebookfacebook.com/matelibre
• Instagraminstagram.com/matelibre
• TikToktiktok.com/@mate.libre
• LinkedInlinkedin.com/company/matelibre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mate Libre Inc