Peninsula Farms
Peninsula Farm is a private, family-owned Standardbred horse breeding and sales operation in Georgetown, Kentucky that boards broodmares, provides foaling services, prepares yearlings, and sells them through premier North American auctions and direct private sales.
- Company typePrivate
- Founded1990
- HeadquartersGeorgetown, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Peninsula Farms does
Peninsula Farm is a privately held, family-owned Standardbred horse breeding and sales operation founded in 1990 by Carter Duer, headquartered on 2582 Iron Works Road in the Bluegrass hills of Georgetown, Kentucky. The farm operates three core service lines: broodmare boarding and care, professional foaling services, and yearling preparation from birth through sale readiness, employing traditional, manual methods refined over Carter Duer's 60+ year career that began at Castleton Farm in the early 1960s under Bill Brown and continued at Kentuckiana Farms with Tom Crouch. The farm has produced multiple champion Standardbreds including Valley Victory, Jenna's Beach Boy, and Captain Corey, and is positioned as 'North America's Premiere Broodmare, Foaling & Yearling Sales Facility.'
Peninsula Farm distributes yearlings through three premier North American auction channels — the Lexington Selected Yearling Sale (October, Fasig-Tipton Sales Pavilion), the Hoosier Classic Sale (Indiana), and the Harrisburg Standardbred Horse Sale (November, PA Farm Show Complex) — and supplements this with direct private sales by appointment and recurring broodmare boarding services, including a 180-day Kentucky residency program offered through a partnership with Bob Kuhns of Kuhns Farm. Pricing is determined by competitive bidding at auction or by private treaty; no published price list exists. The customer base comprises Standardbred race horse owners, trainers, and commercial and private breeders purchasing or boarding horses for breeding and racing careers.
The business is operated as a family affair involving Carter Duer (age 87), his wife Helen, their daughters and son (including Teresa Duer on the sales team), and sales team member Jan Sammons; ownership is entirely family-controlled with no institutional investors, parent company, or funding rounds disclosed. Carter Duer was directly elected to the Veteran Harness Racing Hall of Fame in July 2026, with induction ceremonies in February and July 2027, and has reduced direct day-to-day involvement while continuing to assess consignments and mentor younger breeders. The underlying technology is traditional animal husbandry and manual yearling preparation, with no software platform, app, or API footprint identified.
Peninsula Farms firmographics
Firmographics- Name
- Peninsula Farms
- Legal name
- Peninsula Farm
- Website
- https://peninsulafarm.net
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Peninsula Farm is a private, family-owned Standardbred horse breeding and sales operation in Georgetown, Kentucky that boards broodmares, provides foaling services, prepares yearlings, and sells them through premier North American auctions and direct private sales.
- Ownership category
- akta.pro rank
Peninsula Farms industry classification
Industry- Product category
- Standardbred Horse Breeding and Sales
- NAICS
- Horses and Other Equine Production (112920)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Yearling/Weanling Raising & Sales Prep (AFAEAGAD)
- akta.pro secondary industries
- Mare Management & Foaling Operations (AFAEAGAC), Horse Boarding, Livery & Stable Operations (AFAEAGAG), Horse Breeding & Stud Farms (AFAEAGAA)
Keywords
Where Peninsula Farms is headquartered
LocationHeadquarters
- HQ city
- Georgetown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peninsula Farms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Yearling Sales at Major Auctions: Consignment of premium yearlings to major North American standardbred sales including Lexington Selected Yearling Sale (October), Hoosier Classic Sale, and Harrisburg Standardbred Horse Sale (November). Yearlings are prepared for weeks in advance using Carter Duer's yearling preparation methodology.
- Private Yearling Sales: Direct private sales of selected yearlings from the farm. Contact-based sales with appointments required to view horses.
- Broodmare Boarding Services: Boarding services for broodmares, including 180-day Kentucky residency programs offered through partner Bob Kuhns for customers needing Kentucky residency for broodmares.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction sales at major standardbred yearling sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Peninsula Farms product offering
Product offeringCore offering
Peninsula Farm is a Standardbred broodmare, foaling, and yearling sales facility located in Georgetown, Kentucky. The farm provides premium broodmare care, professional foaling services, and expert yearling preparation, then sells yearlings through major North American Standardbred auctions (Lexington Selected Yearling Sale, Harrisburg Standardbred Horse Sale, Hoosier Classic Sale) and direct private sales. The operation is built on founder Carter Duer's 60+ years of breeding expertise and traditional preparation methods.
Product overview
Peninsula Farm is a Standardbred horse breeding and sales facility operating in Georgetown, Kentucky. The farm offers a comprehensive suite of services including broodmare care, foaling services, and expert yearling preparation. The company sells horses through multiple channels: the Lexington Selected Yearling Sale (October), Harrisburg Standardbred Horse Sale (November), Hoosier Classic Sale, and direct private sales. Peninsula Farm specializes in developing high-quality Standardbred yearlings for the harness racing industry, with a focus on traditional breeding and preparation methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Broodmare Care Services Premium broodmare care services for Standardbred mares at Peninsula Farm's facility located among the Bluegrass hills of Georgetown, Kentucky. Includes a 180-day Kentucky residency program offered through partner Bob Kuhns.
- Foaling Services Professional foaling services for Standardbred broodmares, with foaling dates tracked and managed from birth. Offered to mare owners as part of the farm's breeding operation.
- Yearling Preparation Services Expert yearling preparation services including weaning, feeding, grooming, shoeing, and training to ready Standardbred horses for sale. Preparation begins from birth using traditional methods including consistent feeding programs, monthly worming, regular hoof trimming, herd socialization, and careful coat and shoeing management for optimal sale presentation.
- Lexington Selected Yearling Sale Consignment Consignment of Peninsula Farm's trotting and pacing yearlings to the Lexington Selected Yearling Sale, held annually in October at Fasig-Tipton Sales Pavilion in Lexington, Kentucky. Yearlings are professionally prepared and presented with detailed pedigrees.
- Harrisburg Standardbred Horse Sale Consignment Consignment of Peninsula Farm yearlings and mixed horses to the Harrisburg Standardbred Horse Sale, held annually in November at the PA Farm Show Complex in Harrisburg, Pennsylvania.
- Hoosier Classic Sale Consignment Consignment of yearlings to the Hoosier Classic Sale serving the Indiana Standardbred market.
- Private Yearling Sales Direct private sales of selected yearlings from Peninsula Farm, allowing prospective buyers to schedule appointments to view and purchase horses directly from the farm. Radiographic and endoscopic examinations by prospective buyers are welcomed.
Companies that use Peninsula Farms
Customer profileSegments2 records
Ideal customer profiles2 records
Peninsula Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peninsula Farms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bob Kuhns (Kuhns Farm)minorBob Kuhns offers 180-day Kentucky residency programs for broodmares, complementing Peninsula Farm's services. This allows horse owners needing Kentucky residency for broodmares to utilize partner facilities while Peninsula Farm continues providing breeding and yearling preparation services.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Peninsula Farms competitors and assessment
Company assessmentDirect peers
- Perretti Farms: New Jersey-based Standardbred breeding and yearling operation selling through the same North American sales network. Comparable breed-specific business model and auction-channel reliance.
- Winbak Farm: Multi-state Standardbred operation (Maryland, Pennsylvania, New York, Ontario) raising yearlings and standing stallions. Directly comparable breed, business model, and sales-channel footprint, though larger and more geographically diversified.
- Diamond Creek Farm: Kentucky/Pennsylvania-based Standardbred farm focused on yearling sales and stallion management. Competes in the same Lexington/Harrisburg sale ecosystem and serves overlapping buyer base.
- Deo Volente Farms: New Jersey Standardbred farm standing stallions and consigning yearlings. Comparable model in yearling preparation and sales channels, though smaller geographic footprint.
- Castleton Farm: Historic Standardbred operation in Lexington, Kentucky where Carter Duer trained for two decades. Same breed, same region, same core broodmare/stallion/yearling business model Peninsula operates.
- Brittany Farms: Major Kentucky-based Standardbred breeding farm that consigns yearlings to the same premier sales as Peninsula and stands high-profile sires. Closely comparable by geography, breed focus, and auction-channel distribution.
- Blue Chip Farms: New York-based Standardbred and Warmblood breeding operation that raises yearlings and stands stallions, with overlapping yearling sale activity. Comparable model with similar breed focus.
- Kentuckiana Farms: Historic Kentucky Standardbred operation where Carter Duer worked under Tom Crouch before founding Peninsula. Directly comparable broodmare/foaling/yearling preparation model and geographic base.
- Hanover Shoe Farms: Largest Standardbred breeding operation in North America, standing numerous stallions and producing large yearling crops for the same Lexington and Harrisburg sales where Peninsula competes. Most direct large-scale peer in Standardbred broodmare and yearling sales.
Broad incumbents
- Taylor Made Farm: Premier Kentucky Thoroughbred sales agency and farm located in the same Bluegrass region. Comparable in service model (yearling preparation, sales consignment, broodmare care) but operates in the Thoroughbred segment rather than Standardbreds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Peninsula Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peninsula Farms leadership team
Management profileNumber of profiles
Profiles3 records
Peninsula Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peninsula Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peninsula Farms
What does Peninsula Farms do?
Peninsula Farm is a Standardbred broodmare, foaling, and yearling sales facility located in Georgetown, Kentucky. The farm provides premium broodmare care, professional foaling services, and expert yearling preparation, then sells yearlings through major North American Standardbred auctions (Lexington Selected Yearling Sale, Harrisburg Standardbred Horse Sale, Hoosier Classic Sale) and direct private sales. The operation is built on founder Carter Duer's 60+ years of breeding expertise and traditional preparation methods.
Is Peninsula Farms a public or private company?
Peninsula Farms is a private company. It is classified as family owned and is currently operating.
When was Peninsula Farms founded?
Peninsula Farms was founded in 1990.
Where is Peninsula Farms based?
Peninsula Farms is headquartered in Georgetown, United States, in the North America region.
How does Peninsula Farms make money?
Three revenue lines are on record. Yearling Sales at Major Auctions are the primary driver. The others are private Yearling Sales and broodmare Boarding Services.
Who are Peninsula Farms's main competitors?
Direct peers on record are Perretti Farms, Winbak Farm, Diamond Creek Farm, Deo Volente Farms, Castleton Farm, Brittany Farms, Blue Chip Farms, Kentuckiana Farms and Hanover Shoe Farms. Taylor Made Farm is listed as a broad incumbent.
Does Peninsula Farms have an API?
No public API is recorded for Peninsula Farms.
What industry is Peninsula Farms in?
Peninsula Farms's product category is Standardbred Horse Breeding and Sales. Its primary akta.pro industry code is AFAEAGAD, Yearling/Weanling Raising & Sales Prep, with a secondary code of AFAEAGAC, Mare Management & Foaling Operations. Its NAICS code is 112920 and its SIC code is 200.