Modernly Ever After

What Modernly Ever After does

Modernly Ever After is a privately held, founder-led full-service gestational surrogacy and egg donation agency headquartered in Los Angeles, California. Founded in 2020 by two former surrogates, the company connects individual intended parents — including single individuals, heterosexual couples, and LGBTQ+ families — with gestational surrogates and egg donors across surrogate-friendly US states. Its core service is end-to-end journey coordination, encompassing initial consultation, multi-stage vetting and screening, matching, legal process facilitation, IVF cycle coordination, escrow-based compensation management, and post-birth support.

The company generates revenue primarily through professional agency fees charged to intended parents, layered on top of pass-through costs covering surrogate compensation, IVF, medical, and insurance expenses. The total journey cost to an intended parent ranges from $95,000 to $195,000, with the agency capturing a slice of professional fees while administering surrogate compensation of $45,000-$85,000 (plus benefits) via escrow. A secondary revenue-adjacent lever is the surrogate compensation package, and a referral program pays existing surrogates to recruit new carriers.

The business is intentionally low-tech: the public website is hosted on Wix, intake forms run on Microsoft Forms, and there is no proprietary platform, API, or AI tooling. Go-to-market is consultation-driven and direct-to-consumer through the company website, supplemented by an educational blog, organic social media (Instagram, Facebook, Twitter), and a referral program. With 1-10 employees, no disclosed external funding, and operations confined to a subset of US states, Modernly Ever After operates as a small, organically financed niche services firm rather than a venture-backed scale business.

Name

Modernly Ever After

Legal name

Modernly Ever After, LLC

Website

https://modernlyeverafter.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Modernly Ever After is a Los Angeles-based, full-service gestational surrogacy and egg donation agency founded in 2020, serving individual intended parents and recruiting surrogates across surrogate-friendly US states through a consultation-driven, direct-to-consumer service model.

Ownership category

akta.pro rank

Product category

Surrogacy & Egg Donation Agency Services

NAICS

Family Planning Centers (62141)

akta.pro industry

PRIMARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAC

Reproductive Endocrinology & Infertility (IVF/Fertility)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

Keywords

• Surrogacy agency services
• Gestational surrogacy coordination
• Egg donation programs
• Intended parent services
• Fertility family building

Headquarters

HQ city

Westwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Agency Services for Intended Parents: Modernly Ever After charges agency fees to intended parents for matching with surrogates and/or egg donors, providing screening services, case management, and coordination throughout the surrogacy journey. The total cost to intended parents ranges from $95,000 to $195,000, which includes professional fees, surrogate/egg donor compensation, IVF expenses, and medical/insurance expenses.
2. Surrogate Compensation Administration: The company facilitates surrogate compensation ranging from $45,000 to $85,000 in base pay, with additional benefits and payments during and after pregnancy. Compensation is managed through escrow accounts funded by intended parents.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Modernly Ever After is a full-service gestational surrogacy and egg donation agency that connects intended parents (single individuals, heterosexual couples, and LGBTQ+ couples) with vetted gestational surrogates and egg donors. The agency manages matching, medical and psychological screening, legal coordination, IVF cycle support, escrow-based compensation administration, and ongoing case management from initial consultation through birth. Total journey costs to intended parents range from $95,000 to $195,000, while gestational surrogates receive $45,000–$85,000 in base compensation plus additional benefits.

Product overview

Modernly Ever After is a full-service surrogacy and egg donation agency based in Southern California that operates as a service-based platform rather than a software product. The company's primary offerings include its Surrogacy Agency Services for connecting intended parents with gestational surrogates, and its Egg Donor Program for facilitating egg donation. These core services are supported by the Surrogate Compensation Package providing benefits to carriers, a Surrogate Referral Program for recruitment, and an Intended Parent Services program for guidance throughout the journey. The company also maintains an Educational Blog and Resources section and uses an online Surrogate Application Portal for intake. All services emphasize transparency, empathy, and personalized support throughout the surrogacy and egg donation processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Surrogacy Agency Services Full-service surrogacy agency that matches intended parents with screened gestational surrogates and manages the end-to-end journey — matching, medical and psychological screening coordination, legal process facilitation, IVF cycle coordination, escrow management for surrogate compensation, birth plan creation, and post-birth support. Serves all family structures (single parents, heterosexual couples, LGBTQ+ individuals and couples), with total journey costs ranging from $95,000 to $195,000.
• Egg Donor Program Egg donation program facilitating donor recruitment, medical and psychological screening, matching with intended parents who cannot use their own eggs, coordination of the IVF donation cycle, and legal documentation, designed for intended parents struggling with infertility.

Quantifiable outcome

• Most surrogacy journeys complete within 12-24 months from initial matching to birth
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CNY Fertility: Established fertility clinic network offering IVF and third-party reproduction coordination including surrogacy referrals, representing a clinic-based incumbent with overlapping intended parent demand.
• Boston IVF: Large established fertility clinic network with surrogacy coordination partnerships, providing a broader incumbent alternative that could absorb agency services into clinic-led offerings.

Emerging players

• Kindbody: Tech-enabled fertility clinic network and employer benefit provider that increasingly bundles fertility and third-party reproduction coordination, representing an emerging platform threat to traditional agencies like MEA.

Direct peers

• Circle Surrogacy: One of the largest US full-service gestational surrogacy and egg donation agencies, offering matching, screening, legal, and case management for intended parents across the United States - directly comparable service model to MEA.
• Family Source Consultants: Full-service gestational surrogacy agency providing matching, screening, and journey management for intended parents in the US, with a similar boutique, case-management-driven model.
• Worldwide Surrogacy Specialists: Surrogacy agency providing full-service journey coordination including matching, legal, and medical support for US intended parents, with comparable end-to-end offering.
• Extraordinary Conceptions: California-based full-service surrogacy and egg donation agency offering end-to-end journey coordination, comparable to MEA's service scope and California headquarters.
• ConceiveAbilities: Full-service surrogacy and egg donation agency providing matching, screening, legal coordination, and case management for intended parents across the US, with published transparent pricing.
• Growing Generations: Established full-service surrogacy and egg donor agency headquartered in Los Angeles serving diverse family structures including LGBTQ+ intended parents, with a comparable end-to-end coordination offering.
• Surrogate Solutions: US-based surrogacy agency offering matching, case management, and coordination for intended parents and gestational carriers, comparable in scope and target customer to MEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/modernlyevraft
• Facebookfacebook.com/modernlyeverafter
• Instagraminstagram.com/modernlyeverafter
• LinkedInlinkedin.com/company/modernly-ever-after

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modernly Ever After