MADISON AREA YOUTH SOCCER ASSOCIATION INC

What MADISON AREA YOUTH SOCCER ASSOCIATION INC does

Madison Area Youth Soccer Association Inc (MA YSA) is a nonprofit district-level youth soccer association serving the greater Madison, Wisconsin area. The organization coordinates a unified league across 13 member clubs — including Capital East Soccer Club, Evansville Soccer Club, Iowa County Youth Soccer, McFarland Soccer Club, Milton Soccer Club, Monona Grove Soccer Club, Mt. Horeb Soccer Club, Oregon Soccer Club, Regent Soccer Club, South Central Soccer Club, Stoughton Area Youth Soccer Association, Watertown Soccer Club, and Waunakee Area Soccer Club — providing league scheduling, rules enforcement, and score reporting for youth players aged U11 through U18. MAYSA is a sanctioned affiliate within the Wisconsin Youth Soccer, US Youth Soccer, and US Soccer governance chain, and differentiates through a "Spirit of the Game" philosophy emphasizing sportsmanship and quality of play over winning.

The organization's product portfolio centers on three pillars: (1) league play operated through PlayMetrics for team administration, scheduling, and score reporting; (2) two flagship annual tournaments — the Reddan Toe Bash in September and the Reddan Ice Age Classic in October — hosted at the centrally operated Reddan Soccer Park with entry fees of $540 per team for U11-U12, $595 per team for U13, and $605 per team for U14 and older, plus a $135 parking fee per tournament; and (3) coaching education through US Soccer Grassroots 9v9 and 11v11 blended courses plus WYSA YI and YII certificates, the latter offered complimentary to WYSA members. The digital backbone runs on SportsEngine's Sports Relationship Management platform for website and member operations. Revenue is generated through tournament registration fees, recurring league participation fees from member clubs (undisclosed), and a diversified sponsor portfolio including UW Health Sports Medicine, Dick's Sporting Goods, Pepsi, Culvers, and others. Distribution to coaches is extended through the US Soccer Learning Center for certification management, and to player families through the PlayMetrics app and web flow.

Go-to-market is community-led and event-driven: the 13-club network drives participation, with member clubs acting as the primary channel for league registration while teams self-register for tournaments via PlayMetrics. The organization does not develop proprietary technology, has no disclosed funding, and operates with a lean team headed by Executive Director Chris Lay. No mobile app is published under MAYSA's name; the consumer-facing entry point is the PlayMetrics web and mobile interface for score reporting and team administration.

Name

MADISON AREA YOUTH SOCCER ASSOCIATION INC

Legal name

Madison Area Youth Soccer Association

Website

https://maysa.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Madison Area Youth Soccer Association Inc is a Wisconsin-based nonprofit district affiliate of US Youth Soccer that coordinates league play, tournaments, and coaching education across 13 member youth soccer clubs in the greater Madison area, operating Reddan Soccer Park as its central venue.

Ownership category

akta.pro rank

Product category

Youth Soccer League Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth soccer league
• Soccer tournament organization
• Coaching certification programs
• Youth sports association
• Recreational soccer programs

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Others, Marketing or Sales

Revenue model

1. Tournament Registration Fees: Teams pay registration fees to participate in Reddan Soccer Park tournaments including Toe Bash and Ice Age Classic. Fees vary by age group.
2. League Fees: Fees for participation in MAYSA League play and related league activities
3. Coaching Course Fees: Y coaching courses offered for WYSA members. Registration is complimentary for WYSA members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MA YSA operates as a district-level youth soccer association coordinating organized league play across 13 member clubs in the Madison, Wisconsin area. The organization hosts two flagship annual tournaments (Reddan Toe Bash in September and Reddan Ice Age Classic in October) at Reddan Soccer Park, and provides coaching education through WYSA Y Coaching Courses and US Soccer Grassroots courses. Technology infrastructure is provided by SportsEngine for the website and PlayMetrics for league scheduling and score reporting.

Product overview

Madison Area Youth Soccer Association (MAYS A) operates as a youth sports organization offering a unified league program rather than a software platform. The core offering is the MAYSA League, which coordinates youth soccer across 14 member clubs in the Madison, WI area. Supporting the league are two flagship tournaments at Reddan Soccer Park: the Reddan Toe Bash (September) and Reddan Ice Age Classic (October). The organization also provides coaching education through Y Coaching Courses (WYSA) and US Soccer Grassroots courses, and manages referee assignments for tournaments. Technology infrastructure is provided by SportsEngine for website operations and PlayMetrics for team administration, scheduling, and score reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• MA YSA League Core youth soccer league operation covering multiple clubs in the Madison, WI area, including schedule management, rules enforcement, and score reporting through PlayMetrics integration. Serves U11-U18 age groups across 13 member clubs.
• Reddan Soccer Park Tournaments
• Reddan Toe Bash Tournament

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Wisconsin Youth Soccer (WYSA)coreStrategic or Co-development PartnerWYSA is the state-level youth soccer organization and parent association for MAYSA. MAYSA is a district within the WYSA structure and coaches must comply with WYSA certification requirements.
• US Youth SoccercoreStrategic or Co-development PartnerNational youth soccer governing body providing resources, coaching education, and governance framework for MAYSA as a member organization.
• US SoccercoreStrategic or Co-development PartnerNational soccer federation setting standards and rules for soccer in the United States, including Laws of the Game changes.
• MASRU (Madison Area Soccer Referees United)coreStrategic or Co-development PartnerReferee organization providing trained referees for MAYSA league games and tournaments. Referenced for referee training and assignment inquiries.
• SportsEnginecoreTechnology or IntegrationSportsEngine provides the Sports Relationship Management (SRM) platform powering the MAYSA website and member management.
• PlayMetricscoreTechnology or IntegrationOnline platform used for league scheduling, score reporting, and tournament registration.
• UW Health Sports MedicineminorOthersHealthcare sponsor providing sports medicine services and support for MAYSA programs.
• The Pizza RanchminorOthersRestaurant sponsor providing food donations and support for MAYSA events.
• Glass Nickel Pizza Co.minorOthersLocal pizza restaurant sponsor with promotional specials and coupons for MAYSA families.
• Dick's Sporting GoodsminorOthersSporting goods retailer sponsor offering 20% off shop events for MAYSA athletes, coaches, and families at local stores.
• Mt. Olympus Water Park & Theme Park ResortminorOthersTheme park sponsor offering discounts and promos for MAYSA members.
• CulversminorOthersRestaurant sponsor supporting MAYSA events and programs.
• PepsiminorOthersBeverage sponsor for MAYSA tournaments and events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• US Youth Soccer: US Youth Soccer is the national federation to which MAYSA is affiliated. It runs the National League and regional championships; comparable to MAYSA in mission (youth soccer league and tournament organizer) but operates at national scope rather than district scope.
• Wisconsin Youth Soccer Association (WYSA): WYSA is the state-level parent body of which MAYSA is a district. It provides coaching licensing, tournament pathways, and policy oversight across all Wisconsin districts, making it the closest umbrella comparable for membership, governance, and coach-certification programs.

Direct peers

• American Youth Soccer Organization (AYSO): AYSO is a parallel national youth soccer organization that organizes recreational league play, tournaments, and coach/volunteer training through regional area structures. It is a direct structural analog to MAYSA's community-led youth soccer model.
• US Club Soccer: US Club Soccer is an alternative national soccer body sanctioning leagues and tournaments for youth clubs, including the ECNL and NPL pathways. It competes with the US Youth Soccer pipeline that MAYSA operates under, making it a relevant comparable for league/tournament offerings.
• SAY Soccer (Soccer Association for Youth): SAY Soccer runs area-based recreational youth soccer leagues and tournaments across multiple U.S. regions with similar volunteer-driven, community-focused programming. It is a direct peer in mission, age-group coverage, and area-league structure.

Regional players

• Cal South Youth Soccer: Cal South is one of the largest US Youth Soccer state associations, running leagues, cup competitions, and coach licensing across Southern California. Geographically distant but operationally analogous in providing district-style youth soccer programming and tournaments.
• Illinois Youth Soccer Association: Illinois Youth Soccer is a neighboring US Youth Soccer state association running district-based league play, tournaments, and coaching education. It is a strong structural peer, operating a comparable district model in an adjacent state market.
• Jersey Youth Soccer Association: Jersey Youth Soccer is a New Jersey US Youth Soccer state association operating district-based recreational and competitive leagues and tournaments. It mirrors MAYSA's district-league-plus-tournament-plus-coaching-education footprint in a different regional market.
• Eastern New York Youth Soccer Association (ENYYSA): ENYYSA runs travel and recreation leagues plus cup tournaments across eastern New York state, mirroring MAYSA's role as a regional league organizer. Different geography, but highly comparable league and tournament programming structure.

Emerging players

• Elite Clubs National League (ECNL): ECNL is a top-tier competitive youth soccer league focused on player development and college recruitment. It represents a higher-end competitor to MAYSA's recreational league ecosystem, particularly for ambitious player families in the Madison area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madison-area-youth-soccer-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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