Marcab Ecuador

What Marcab Ecuador does

Marcab Ecuador S.A.S. is a privately held IT solutions provider and online retailer headquartered in Samborondón (Guayaquil metropolitan area), Ecuador, founded in 2019. The company sells consumer and business technology hardware through its e-commerce platform marcab.ec, distributing approximately 98 SKUs across laptops (HP, Lenovo, Dell, ASUS), desktops and All-in-One PCs, storage devices (Seagate, ADATA, Kingston, WD), printers (HP, Epson), networking equipment (TP-Link, D-Link), Hikvision surveillance systems, peripherals, and OEM antivirus software licenses (ESET NOD32, Kaspersky, McAfee). It does not develop proprietary technology; all products are sourced from established OEMs and resold either as standalone hardware or as part of configured solutions.

Complementing the retail business, Marcab operates an IT services arm offering 24/7 remote technical support, on-site assistance, preventive maintenance contracts, IT consulting, and a Mesa de Ayuda (help desk) system. Service pricing is low-ticket, with diagnostics starting at $10 and maintenance packages from $25. The company serves two primary segments: enterprise and government organizations requiring IT outsourcing, networking, and security infrastructure, and small businesses and residential customers purchasing individual technology products. Documented enterprise customers include Promoauto S.A. (automotive), Sur Hospital (healthcare), Samisa DB Schenker (logistics), and Detox Center (wellness), alongside micro/residential buyers for laptops and surveillance kits.

The business model blends one-time hardware sales with a small layer of recurring subscription revenue (annual antivirus licenses) and project-based professional services. Distribution is direct-to-consumer via the e-commerce storefront, supplemented by a by-appointment Samborondón office and nationwide last-mile delivery through Servientrega starting at $2.50. Marketing is digital-first, relying on the website, email newsletter, and WhatsApp. The company is founder-led with two named executives — Diego Cabrera (Gerente de Tecnología) and Elvis Martínez (Gerente Comercial) — and operates with a 1–10 employee headcount.

Name

Marcab Ecuador

Legal name

Marcab Ecuador S.A.S.

Website

https://marcab.ec

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Marcab Ecuador is a Samborondón-based IT reseller and managed-services provider selling consumer and business hardware (laptops, desktops, printers, networking, surveillance) plus OEM antivirus subscriptions via marcab.ec, serving enterprise, SMB, and residential customers across Ecuador with technical support and maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Sale of computers, laptops, printers, storage devices, networking equipment, peripherals, and security cameras through their e-commerce platform and physical office.
2. Software Licenses: Sale of antivirus software licenses including ESET NOD32, Kaspersky, and McAfee with 1-year subscription terms.
3. Technical Support Services: On-site and remote technical assistance including computer maintenance, network infrastructure support, server management, and IT consulting services. Pricing starts at $10 for diagnostic services.
4. Maintenance Services: Annual maintenance plans for PCs, laptops, servers, and printers including preventive maintenance, software reinstallation, hardware cleaning, and thermal paste replacement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Marcab Ecuador operates an online and in-person IT retail store in Ecuador selling branded computer hardware (laptops, desktops, All-in-One PCs, storage, printers, networking equipment, security cameras, peripherals) and antivirus software licenses. It complements this hardware catalog with IT services including 24/7 remote and on-site technical support, preventive maintenance for PCs and servers, IT consulting and a Mesa de Ayuda help-desk system, targeting both corporate organizations and residential customers nationally.

Product overview

Marcab Ecuador is an Ecuadorian technology company operating as both an e-commerce retailer and IT services provider. The company offers a diverse product portfolio spanning consumer and business technology hardware including laptops (ASUS, Lenovo, HP, Dell, Quasad), desktop computers, All-in-One PCs, external and internal storage devices (Seagate, ADATA, WD, Kingston), printers (HP, Epson), security surveillance systems (Hikvision, HiLook), networking equipment (TP-Link, D-Link routers, switches, access points), computer monitors, peripherals, and security software (ESET, Kaspersky, McAfee). Services include 24/7 remote technical support, on-site technical assistance, preventive maintenance, IT consulting, and a help desk system. The company operates under a products-plus-services model, combining hardware retail with managed IT services for both residential and corporate customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Asistencia Técnica Online (24/7 Remote Technical Support) 24/7 remote technical support service delivered via the Mesa de Ayuda help-desk system for homes and businesses in Ecuador, providing remote troubleshooting and IT issue resolution.
• Asistencia Técnica en Sitio (On-site Technical Support) On-site technical support service where Marcab specialists visit customer premises to repair hardware issues and provide hands-on IT assistance for residential and corporate clients.
• Mantenimiento Preventivo (Preventive Maintenance) Preventive maintenance service for laptops, desktops and servers, including software reinstallation, hardware cleaning and thermal-paste replacement, offered from $25 onward.
• Asesoría y Consultoría IT (IT Consulting) Technology consulting service that helps organizations leverage technology strategically for competitive advantage, including IT resource optimization and infrastructure advisory.
• Mesa de Ayuda (Help Desk System) Help-desk system for agile and rapid request handling of technical support tickets from IT specialists, available to home and corporate customers of Marcab Ecuador.
• ASUS VIVOBOOK X409M Laptop 14-inch ASUS laptop with 4GB RAM and 1TB storage, pre-installed with Windows 10 and Office 365, sold to consumers and businesses via marcab.ec.
• Lenovo IdeaPad 1 Intel Pentium N5030 Laptop Lenovo notebook with Intel Pentium N5030 processor, 4GB RAM, 128GB storage and 14-inch display, sold through Marcab Ecuador's e-commerce catalog.
• HP 20-c200la All-in-One Desktop HP All-in-One desktop with Intel Celeron J3060 processor, 4GB RAM, 1TB storage, 19.5-inch display and Ubuntu Linux operating system, sold to home and small business buyers.
• HP ProDesk 400 G7 Core i7 Desktop HP small-form-factor desktop with Intel Core i7-10700 processor, 8GB RAM and 1TB storage, targeted at business buyers.
• HP ProDesk 400 G7 Core i5 Desktop HP small-form-factor desktop with Intel Core i5-10500 processor, 4GB RAM and 1TB storage, targeted at business buyers.
• DELL Latitude 5410 Business Laptop 14-inch Dell business laptop with Intel Core i5-10210U, 8GB RAM, 256GB NVMe SSD and Windows 10 Home, sold to corporate customers.
• DELL Latitude 3410 Business Laptop 14-inch Dell business laptop with Intel Core i3-10110U, 4GB RAM and 1TB HDD, sold to corporate and small business buyers.
• Lenovo S145 14 AMD 3020E Laptop Entry-level Lenovo laptop with AMD 3020E processor, 8GB RAM, 1TB storage and Windows 10 Home.
• HP 14-cf3039la Core i3 10th Gen Laptop 14-inch HP laptop with Intel Core i3-1005G1, 4GB RAM and 1TB storage.
• HP 15-da2023LA Core i3 10th Gen Laptop 15.6-inch HP laptop with Intel Core i3-10110U, 4GB RAM and 1TB storage.
• HP 15-gw0009la Ryzen 3 3250U Laptop 15.6-inch HP laptop with AMD Ryzen 3 3250U processor, 8GB RAM and 1TB storage.
• HP 348 G7 Core i5 10th Gen Business Laptop 14.1-inch HP business laptop with Intel Core i5-10210U, 4GB RAM and 1TB storage.
• Lenovo IdeaPad 3 i3-1005G1 Laptop 15.6-inch Lenovo notebook with Intel Core i3-1005G1, 4GB RAM and 128GB M.2 storage.
• Quasad QNC14 Intel N3350 Laptop 14-inch Full HD budget notebook with Intel Celeron N3350, 4GB RAM, 64GB ROM and 1TB storage.
• HP AIO ProOne 400 Core i5 Business PC 23.8-inch HP All-in-One business PC with Intel Core i5-9500, 8GB RAM, 1TB storage and Windows 10 Pro.
• HP AIO ProOne 400 Core i7 Business PC 23.8-inch HP All-in-One business PC with Intel Core i7-9700, 8GB RAM, 1TB storage and Windows 10 Pro.
• HDD Seagate Expansion 2TB External Drive 2.5-inch portable external hard drive with 2TB capacity and USB 3.0 interface for backup and storage expansion.
• ADATA HD710 2TB External Drive (Blue) 2TB USB 3.0 portable external hard drive with shock- and water-resistance in blue casing.
• Kingston A400 240GB SATA SSD 2.5-inch SATA III internal solid-state drive with 240GB capacity for PC upgrades and replacements.
• WD Purple 1TB 3.5-inch Surveillance Hard Drive 1TB 3.5-inch internal surveillance-grade hard drive with 64MB cache and SATA interface, designed for 24/7 operation in security camera recording systems.
• HP Ink Tank AIO 415 Wireless Printer HP wireless ink-tank all-in-one printer offering print, copy and scan functions for home and small business users.
• Epson EcoTank L4160 Multifunction Wi-Fi Printer Epson EcoTank continuous-ink multifunction printer with Wi-Fi connectivity for home and office use.
• HP LaserJet MFP 135w Wireless Multifunction Printer HP LaserJet monochrome wireless multifunction printer with print, copy and scan functions and mobile printing support (HP Smart, AirPrint, Google Cloud Print) for home and small business buyers.
• Hikvision 8-channel 4MP H.264+ NVR 8-channel network video recorder supporting up to 4MP IP cameras with H.264+ compression and 1 SATA storage bay, sold for small business and residential surveillance systems.
• Hikvision DS-7600 Series 16-channel NVR 16-channel network video recorder from the Hikvision DS-7600 series for IP camera systems, targeted at larger surveillance deployments for businesses and residential complexes.
• Hikvision HD 720p Turret Camera DS-2CE56C0T-IT3F Hikvision HD outdoor turret camera with 720p resolution and infrared illumination, designed for outdoor surveillance use.
• Kaspersky Antivirus 1 PC 1-Year License Kaspersky antivirus software license covering 1 PC for 1 year, distributed via Marcab Ecuador's online store as a digital subscription.
• McAfee Total Protection 1-Year License McAfee Total Protection antivirus software license for 1 PC for 1 year, sold as a digital subscription through Marcab Ecuador.
• ESET NOD32 1 PC 1-Year License (OEM) ESET NOD32 antivirus software license for 1 PC over 1 year, sold at OEM pricing through Marcab Ecuador's e-commerce platform.
• TP-Link TL-SG108 8-Port Gigabit Switch TP-Link 8-port Gigabit managed switch for wired network connectivity in small offices and home networks.
• TP-Link Archer C50 AC1200 Wireless Router TP-Link dual-band wireless AC1200 router operating on 2.4GHz and 5GHz bands for home and small office Wi-Fi connectivity.
• TP-Link TL-R600VPN Broadband VPN Router TP-Link broadband VPN router providing secure site-to-site and remote-access network connections for small businesses.
• AOC 20 E2070SWHN LED Monitor 20-inch AOC LED monitor with standard resolution for home and office display setups.
• Genius DX-110 USB Mouse Genius USB wired mouse available in black, blue and red variants, sold as an entry-level computer peripheral.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• B&H Photo Video: Online and physical retailer specializing in computers, networking, security, and consumer electronics. Mirrors Marcab's combination of curated electronics retail with technical configuration support and same/next-day shipping.
• Newegg: Online-first retailer of computer hardware, peripherals, networking gear, and consumer electronics. Most directly comparable to Marcab in being a computer/IT-focused e-commerce storefront, though at vastly larger scale and primarily US-focused.
• Micro Center: Specialty computer and electronics retailer with deep SKU breadth across laptops, desktops, components, networking, and peripherals. Closely aligned with Marcab's curated, technical-buyer-oriented assortment and value-added services model.
• CDW Corporation: Major B2B-focused provider of IT hardware, software, and integrated services including managed services and consulting. Comparable to Marcab's enterprise IT solutions offering but at enterprise scale, selling the same OEM brands (HP, Lenovo, Cisco/Hikvision equivalents).
• Insight Enterprises: Global IT solutions integrator combining hardware resale with managed services and consulting. Direct comparable to Marcab's products-plus-services model for enterprise and government buyers in Latin America.

Broad incumbents

• Amazon: Global e-commerce leader offering vast computer and electronics assortment with Prime logistics. Competes with Marcab on selection and delivery speed but lacks Marcab's local on-site IT support and consulting layer.
• Mercado Libre: Dominant Latin American e-commerce marketplace offering broad electronics, computer, and IT product categories. Competes with Marcab on price and assortment but does not provide the bundled installation, configuration, and managed services Marcab offers.

Regional players

• PC Factory: Chilean specialty retailer of computers, peripherals, and technology products with both online and physical channels. Direct regional comparable for IT hardware retail in a Spanish-speaking South American market.
• Cyberpuerta: Mexico-based online retailer specializing in computers, components, networking, and consumer electronics. Comparable LATAM regional e-tailer serving similar SMB and consumer buyer profiles with comparable assortment.
• CompuSoluciones: Mexico-based IT distributor and solutions provider reselling HP, Lenovo, Cisco and other major brands with added integration and managed services. Comparable LATAM IT reseller+services model targeting enterprise and government buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcab Ecuador