What Knower Academics, LLC does

Knower Academics, LLC is a privately held educational services company founded in 2010 by Jay Knower and Catherine (Kayte) Knower, headquartered in Plymouth, New Hampshire. The company delivers one-to-one academic tutoring, test preparation (SAT, ACT, TOEFL, PSAT, AP, SSAT), executive skill building, subject support, college application guidance, and individualized academic instruction through both in-person preferred and Zoom-based virtual delivery. Its core differentiator is a proprietary methodology stack including the KNOW the Test curriculum, Therademics (therapeutically-informed academics for students with anxiety and OCD), Align Team (cross-professional coordinated care), and BASE & PACE diagnostic analytics, with most programs protected by registered trademarks.

The company operates a hybrid B2C/B2B model serving families directly through online registration while maintaining embedded on-campus presence at partner schools including Holderness School, Brewster Academy, Tilton School, New Hampton School, Bow High School, Mountain Valley Treatment Center, and Franconia Ski Club. Revenue is generated primarily through hourly one-to-one tutoring sessions priced at $115-$165 depending on program type, supplemented by semester-length Winterm programs ($5,000-$7,500) for snow sport athletes and ancillary fees for mock exams and diagnostic reports. The faculty collectively holds more than 150 years of teaching experience across diverse educational settings, with specialized training in anxiety and OCD support techniques.

Knower Academics' go-to-market relies on institutional partnerships, college counselor referrals, conferences, testimonials, and word-of-mouth rather than paid acquisition, and it holds BBB accreditation. The company has 11-50 employees, no disclosed external funding, and operates primarily in New England with outreach to other U.S. regions via presentations and seminars.

Name

Knower Academics, LLC

Legal name

Knower Academics, LLC

Website

https://knoweracademics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Knower Academics is a Plymouth, NH-based private educational services firm founded in 2010 that delivers one-to-one academic tutoring, test prep, executive skill building, and specialized therapeutically-informed academic programs to students, families, and partner schools in New England.

Ownership category

akta.pro rank

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. One-to-One Instructional Sessions: Core revenue stream from hourly one-to-one tutoring sessions. Session rates vary by program type: $165/session for credit-bearing custom winterm work, $145/session for academic support and skill-building, $115/session for standard support. Typical session length is 1 hour with 40-minute minimum.
2. Middle School Winterm Program: Semester-length program with tiered pricing: $7,500 for one-to-one school-aligned math instruction, $5,000 for virtual math coursework. Includes comprehensive academic programming, communications, and documentation.
3. Test Preparation Services: One-to-one coaching for SAT, ACT, TOEFL, and AP exams. Includes mock exam administration at $40 for virtual tests, detailed diagnostic reports at $150, and essay scoring at $30 per test.
4. Pros & Khans Support: Structure and communication support for students using free online resources like Khan Academy, with periodic instructor check-ins.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Knower Academics, LLC provides one-to-one academic tutoring, standardized test preparation (SAT, ACT, TOEFL, PSAT, AP), individualized academic instruction for students with extended absences, and specialized therapeutic-academic programs for students with anxiety and learning differences. The company delivers services both directly to families and through on-campus partnerships with boarding schools, treatment centers, high schools, and athletic programs. Programs are delivered via in-person instruction, virtual sessions over Zoom, and credit-bearing winter-term programs for elite snow sport athletes.

Product overview

Knower Academics, LLC is an education services company offering a portfolio of interconnected programs centered on test preparation, individualized academic instruction, and specialized therapeutic-academic support. The core offerings include the KNOW the Test™ test prep program (SAT, ACT, TOEFL, PSAT, AP, SSAT) delivered via one-to-one coaching with an in-person preferred model, Individualized Academics (IA) for students with extended absences from traditional schooling, Executive Skill Building, Subject Support, and College Applications guidance. Distinct specialized programs include Therademics™ (psychology-informed academic instruction for students with anxiety and OCD, including at Mountain Valley Treatment Center), Align Team (coordinated multi-professional care teams), KNOW Your Mind™ (therapist-led coaching), and KNOW Your SPACE (parent/faculty coaching). The Winterm Program (Custom Winterm and Middle School Slopeside Academy) provides credit-bearing, individualized academic terms for snow sport athletes. Educational partnerships with schools including Holderness School, Franconia Ski Club, Mountain Valley Treatment Center, Bow High School, Brewster Academy, Tilton School, and New Hampton School deliver on-campus test prep and academic support. All programs share a common instructional methodology emphasizing strategy over drilling and prioritize communication with families, schools, and support professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Align Team: A coordinated care team approach that integrates academic specialists with students' advisors, learning support, and family professionals to support students facing academic challenges.
• Therademics
• KNOW Your Mind
• KNOW Your SPACE
• Know the Test
• Winterm
• Earn Your Turn
• BASE & PACE Analytics

Products and services

• Knower Test Prep (KNOW the Test™) Strategic test preparation coaching for SAT, ACT, TOEFL, PSAT, AP, and SSAT exams using the proprietary KNOW the Test™ methodology, emphasizing test-taking strategy and creative problem-solving over memorization, delivered via one-to-one coaching with an in-person preferred model.
• Mock Tests & Analytics (BASE & PACE) Diagnostic SAT/ACT mock exams paired with detailed analytics reports that analyze student decision-making, strategic behavior, confidence, and content-area strengths and weaknesses to guide targeted coaching.
• Virtual Mock Exams Live-proctored virtual SAT and ACT mock exams delivered via Zoom, providing test-taking experience, projected scores, and optional detailed diagnostic reports for college-bound students.
• Pros & Khans Independent Study Program Structured independent study support combining free Khan Academy and ACT Academy resources with instructor check-ins and progress reports to help students study more effectively.
• Individualized Academics (IA) One-to-one individualized academic instruction for students away from the traditional classroom due to medical leave, elite athletic training, or other extended absences, with curriculum aligned to the student's sending school and credit-bearing options.
• Executive Skill Building Instruction in executive skills, study habits, and organizational strategies, either as a standalone offering or integrated with subject support, helping students build self-awareness, manage time, and implement productive learning techniques.
• Subject Support One-to-one subject tutoring for students pursuing rigorous coursework or struggling with a specific class, targeting weaknesses while building on strengths to improve grades, confidence, and class participation.
• Therademics™ Specialized one-to-one instruction combining academic teaching with psychological support for students with anxiety, OCD, and related challenges, developed through a partnership with Mountain Valley Treatment Center's clinical team.
• Align Team Coordinated care team bringing together Knower instructors, school faculty, family coaches, and therapists in regular meetings to support students facing academic anxiety, executive functioning challenges, and neurodiverse learning profiles.
• KNOW Your Mind™ One-to-one coaching led by licensed therapists to help students build academic identity and manage anxiety, integrating psychological and educational support through Align Team communication.
• KNOW Your SPACE Parent and faculty coaching based on Dr. Eli Lebowitz's SPACE methodology, coaching the adults in a student's support team to build environments that empower students to face anxiety and reduce maladaptive accommodation patterns.
• College Applications Guidance and structure for completing college applications, including the Common Application, personal essays, and supplemental essays, coordinated with college counselors and educational consultants.
• Custom Winterm (Custom Semester) Credit-bearing, fully customized one-to-one academic program for snow sport athletes (grades 4-12) training during the winter competitive season, replacing traditional school attendance with individualized instruction aligned to sending-school curriculum.
• Middle School Slopeside Academy Immersive credit-bearing winter term for middle school students (grades 6-8) at the Mittersill Performance Center, combining small-group classes in core subjects with one-to-one math instruction and Earn Your Turn guided study, aligned with FSC ski training schedules.
• Quarterly Academic Support Program (Holderness School) Integrated academic support at Holderness School combining one-to-one Instructional Support Sessions with Evening Study Groups and customized Study Plans & Logbooks for ongoing communication between instructors, parents, and faculty.
• Therademics for Credit™ Credit-bearing academic trajectory within the Therademics program, allowing students at Mountain Valley Treatment Center to earn transcript credit through therapeutically aligned curriculum designed by Knower.
• Presentations & Seminars Custom presentations and professional development seminars for educators, parents, and students on topics including learning disabilities, accommodations, anxiety, college entrance exams, executive skill building, and executive functioning.

Quantifiable outcome

• Students improved SAT scores by 200+ points, with math scores increasing by 140 points to perfect 800
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Holderness SchoolcoreStrategic or Co-development PartnerLong-standing partnership with this New Hampshire boarding school offering integrated Academic Support Program with one-to-one instructional sessions, Evening Study Groups, and quarterly support packages. Knower instructors work on campus supporting students with executive functioning, subject tutoring, and college counseling.
• Brewster AcademycoreStrategic or Co-development PartnerOver 10-year partnership providing test preparation services for SAT, ACT, AP and TOEFL exams. Knower instructors offer one-to-one tutoring adapted to each student's learning profile and testing goals.
• Mountain Valley Treatment CentercoreStrategic or Co-development PartnerOver decade-long partnership providing Therademics academic programming for adolescents in treatment. Services include therapeutically-informed academics, exposure activities within lesson plans, and coordination with clinical teams for comprehensive student support.
• Bow High SchoolsecondaryStrategic or Co-development PartnerPartnership providing SAT preparation including school-sponsored workshops, one-to-one coaching, and faculty professional development on latest SAT exam developments.
• Tilton SchoolsecondaryStrategic or Co-development PartnerPartnership with Tilton School College Counseling offering SAT workshops, test prep courses, and one-to-one coaching designed in partnership with the school's college counselors.
• New Hampton SchoolsecondaryStrategic or Co-development PartnerPartnership offering in-person preferred SAT and ACT coaching with strategic approach to test preparation, emphasizing face-to-face instruction for building rapport and confidence.
• Franconia Ski ClubcoreStrategic or Co-development PartnerPrimary partner for Winterm Slopeside Academy program at Mittersill Performance Center. Offers comprehensive academic programming for snow sport athletes grades 6-8, including small group classes, individualized academics, and Earn Your Turn guided study.
• Loon Race TeamsecondaryStrategic or Co-development PartnerPartnership providing dedicated academic programs for Loon Race Team athletes who need academic support while training during ski season.
• Holderness SchoolcoreStrategic or Co-development PartnerSummer Learning partnership offering academic preparation, test prep, college application support, and AP Foundations programs for Holderness students during summer break.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Varsity Tutors: Online tutoring platform offering one-to-one instruction across subjects, test prep, and executive functioning support for K–12 and college students. Comparable in one-to-one delivery model and academic support focus, with a much larger national marketplace footprint.
• Wyzant: Online marketplace connecting students with one-to-one tutors across academic subjects and standardized tests. Comparable in one-to-one tutoring format and individualized instruction model, but operates as an open marketplace rather than a curated team.

Emerging players

• PrepScholar: Online SAT/ACT prep platform offering self-paced and one-to-one test prep programs. Comparable in test prep focus and one-to-one option, but primarily technology-delivered rather than instructor-embedded in school or treatment settings.
• Magoosh: Online test prep platform offering SAT, ACT, GRE, and other standardized exam preparation via video lessons and practice tools. Comparable in standardized test prep focus but with a self-study product rather than one-to-one instructor delivery.

Broad incumbents

• Kaplan Test Prep: Established test preparation provider delivering SAT, ACT, and college admissions coaching via in-person and online formats. Comparable product set and audience but with significantly broader portfolio and brand recognition.
• Club Z! Tutoring: National in-home tutoring franchise where co-founder Kayte Knower previously served as Curriculum Specialist. Operates a similar one-to-one tutoring and test prep model but as a broad franchise network rather than a niche specialty firm.
• Princeton Review: Large-scale test preparation company offering SAT, ACT, and AP prep with both classroom and one-to-one tutoring. Comparable in core SAT/ACT prep offerings and target demographic but operates at much greater scale with a broader geographic footprint.
• Huntington Learning Center: Multi-state tutoring franchise providing academic subject support, test prep, and study skills to K–12 students. Comparable in tutoring and test prep offerings with a center-based delivery model, broader geographic coverage, and standardized curriculum.
• Sylvan Learning: National tutoring franchise focused on personalized instruction, test prep, and academic support for K–12 students. Comparable in personalized tutoring and standardized test preparation but operates at franchise scale with proprietary but broader curricula.

Others

• Mountain Valley Treatment Center (internal comparable): Residential treatment center for adolescent OCD and anxiety that Knower serves as a Therademics partner. Not a competitor, but a key ecosystem partner whose referral pipeline and clinical co-design underpin Knower's therapeutic-academic niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KnowerAcademics
• LinkedInlinkedin.com/company/knower-academics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knower Academics, LLC