Mighty Peace Powersports & RV

What Mighty Peace Powersports & RV does

Mighty Peace Powersports & RV is a privately held, single-location powersports and recreational vehicle dealership based in Peace River, Alberta, Canada. The business sells new and pre-owned ATVs, side-by-sides, motorcycles, snowmobiles, boats, trailers, and recreational vehicles, complemented by in-house maintenance, parts and accessories, and consumer financing services. It is an authorized retailer for three OEM brands — Polaris, Arctic Cat, and CFMOTO — and holds 124 units across its inventory per disclosed source materials, with CFMOTO comprising a notable share of recent model-year additions including the Zforce Z10-4 side-by-side and Uforce U10 Pro Highland utility vehicle.

The business operates on a traditional dealership model: customers browse inventory online at mightypeacepowersports.ca, request quotes and financing terms via web forms, and complete transactions at the physical store at 7425 100 Ave, Peace River, with operating hours Monday–Friday 8:00 AM–6:00 PM and Saturday 9:00 AM–3:00 PM. Pricing is quote-based per unit, with new-vehicle example prices ranging from approximately $8,149 (CFMOTO CForce 400 Base) to $36,769 (Polaris RZR Pro XP Ultimate), and boats reaching $146,000 (Coyote 180 Predator). The dealership is staffed by 1–10 employees and is a member of the Shop A Ride dealer network for referral visibility. Its digital infrastructure is provided by Power Go, a third-party platform vendor. No parent company, institutional investors, or external funding rounds are disclosed, and revenue figures are not publicly reported.

Name

Mighty Peace Powersports & RV

Legal name

Mighty Peace Powersports

Website

https://mightypeacepowersports.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mighty Peace Powersports & RV is a private, single-location powersports and RV dealership in Peace River, Alberta, selling new and used ATVs, side-by-sides, motorcycles, snowmobiles, boats, trailers, and RVs from Polaris, Arctic Cat, and CFMOTO brands.

Ownership category

akta.pro rank

Product category

Powersports and RV Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Recreational Vehicle Dealers (44121)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Powersports vehicle sales
• RV dealership services
• ATV and side-by-side retail
• Motorcycle and snowmobile sales
• Vehicle maintenance and parts

Headquarters

HQ city

Peace River

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new powersports vehicles including motorcycles, ATVs, side-by-sides, snowmobiles, trailers, and recreational vehicles from brands such as Polaris, Arctic Cat, and CFMOTO
2. Used Vehicle Sales: Sale of pre-owned vehicles including motorcycles, ATVs, side-by-sides, boats, snowmobiles, trailers, and recreational vehicles. All used vehicles are inspected by maintenance department experts.
3. Parts and Accessories: Sale of parts and accessories for motorcycles, ATVs, side-by-sides, and snowmobiles
4. Service and Maintenance: Maintenance and repair services performed by trained experts for powersports vehicles. Includes special service promotions for Polaris products.
5. Financing Services: Vehicle financing options offered through the dealership to facilitate customer purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mighty Peace Powersports & RV is a full-service powersports and RV dealership that sells new and used motorcycles, ATVs, side-by-sides, snowmobiles, trailers, recreational vehicles, and boats from brands such as Polaris, Arctic Cat, and CFMOTO. The dealership also operates an in-house maintenance and parts department and arranges vehicle financing for customers, all from its single location in Peace River, Alberta.

Product overview

Mighty Peace Powersports is a full-service powersports dealership offering a diverse portfolio of new and pre-owned vehicles. The product portfolio includes new vehicles (ATVs, side-by-sides, motorcycles, snowmobiles, trailers, boats, and recreational vehicles) from major brands including Polaris, Arctic Cat, and CFMOTO, complemented by a curated selection of used vehicles. The company also provides associated services including maintenance, parts and accessories sales, and financing options. Vehicles feature technology integrations such as Apple CarPlay compatibility, CFMOTO RIDE smartphone connectivity, and various factory-installed features like winches, HVAC systems, and advanced touchscreen displays.

Differentiator

Problem solved

Functional benefit

Products and services

• New Powersports and RV Vehicles Sale of brand-new ATVs, side-by-sides, motorcycles, snowmobiles, trailers, recreational vehicles, and boats from brands including Polaris, Arctic Cat, and CFMOTO to individual recreational buyers in the Peace River region.
• Used Powersports and RV Vehicles Sale of pre-owned motorcycles, ATVs, side-by-sides, boats, snowmobiles, trailers, and recreational vehicles, with each unit inspected by the dealership's maintenance department before resale to individual recreational buyers.
• Maintenance and Repair Services In-house maintenance and repair services performed by trained technicians for motorcycles, ATVs, side-by-sides, snowmobiles, and other powersports vehicles, available to vehicle owners in the Peace River region.
• Parts and Accessories Retail sale of replacement parts and accessories for motorcycles, ATVs, side-by-sides, and snowmobiles, offered through the dealership's parts department to vehicle owners and DIY customers.
• Vehicle Financing Dealership-arranged financing options, including manufacturer promotional financing offers (e.g., 0.00% for 60 months on select models), provided to customers to facilitate new and used vehicle purchases.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PolariscoreChannel Partner/ Reseller/ DistributorAuthorized Polaris dealer offering new Polaris off-road vehicles, snowmobiles, and related products. Dealership provides Polaris vehicles, service, and parts with access to manufacturer promotions and financing programs.
• Arctic CatcoreChannel Partner/ Reseller/ DistributorAuthorized Arctic Cat dealer providing Arctic Cat powersports vehicles to customers in the Peace River region.
• CFMOTOcoreChannel Partner/ Reseller/ DistributorAuthorized CFMOTO dealer offering CFMOTO side-by-sides, ATVs, and related vehicles. Dealership provides CFMOTO products with access to current promotions including financing incentives.
• Shop A RideminorChannel Partner/ Reseller/ DistributorMember of the Shop A Ride network - a powersports dealership network providing enhanced visibility and potential customer referrals across member locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Canadian Tire: National Canadian mass-market retailer with a meaningful powersports, trailer, and outdoor recreation assortment across hundreds of stores. Comparable as a broad incumbent competing on parts, accessories, and select vehicle categories, though not a specialist powersports dealer.
• Bass Pro Shops / Cabela's: North American outdoor recreation mega-retailer carrying boats, ATVs, trailers, and powersports accessories across superstores. Comparable as a broad incumbent competing for recreational buyer wallet share, particularly on accessories and boats.

Others

• BRP Inc. Canadian-listed powersports manufacturer (TSX: DOO) producing Ski-Doo, Sea-Doo, Can-Am, and Lynx. Comparable as a peer OEM whose dealer network is the dominant competitive alternative for end customers shopping between brands in northern Alberta.
• Polaris Inc. U.S.-listed powersports manufacturer (NYSE: PII) producing RZR, Ranger, Sportsman, and snowmobile lines. Comparable as the upstream OEM whose brand authorization is the dealership's primary competitive asset and a key determinant of its new-inventory access.

Direct peers

• Traveland RV: BC-based recreational vehicle dealer carrying travel trailers, fifth wheels, and motorhomes with parts and service. Comparable for the RV side of Mighty Peace's business, particularly the fifth-wheel and trailer inventory.
• Cycle Works: Calgary-based powersports and motorcycle dealership offering new and used units from major brands plus service and parts. Directly comparable to Mighty Peace as a Canadian Western dealership with a multi-brand authorized sales and service model.
• Edmonton Motorsports: Alberta-based powersports dealership selling new and used motorcycles, ATVs, snowmobiles, and side-by-sides with in-house service and parts. Highly comparable given the same province, similar product breadth, and full-service dealership operating model.
• Performance RV: Alberta-based RV dealership specializing in new and used recreational vehicles, parts, and service. Comparable as a Canadian Western RV-focused dealer overlapping with Mighty Peace's RV/trailer category.
• Southland Recreation: Winnipeg-area powersports and recreation dealership offering new and used powersports vehicles, RVs, parts, and service. Closely comparable to Mighty Peace given the similar product mix (powersports + RV) and full-service independent dealership structure in a Western Canadian city.
• Reno's Powersports & Marine: BC-based powersports and marine dealership carrying multiple brands of motorcycles, ATVs, side-by-sides, and boats with full service and parts. Comparable as a Canadian Western multi-brand powersports/boat retailer serving a similar rural and small-city customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mighty Peace Powersports & RV