Cycle Works Motorsports
Cycle Works Motorsports is a Calgary-based, multi-location powersports dealership founded in 1980 that sells new and pre-owned motorcycles, ATVs, snowmobiles, and watercraft from 15+ manufacturers across four Alberta showrooms, serving individual recreation enthusiasts.
- Company typePrivate
- Founded1980
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cycle Works Motorsports does
Cycle Works Motorsports is a multi-location powersports dealership headquartered in Calgary, Alberta, operating since 1980. The company sells new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, snowblowers, and watercraft as an authorized dealer for 15+ manufacturers including Polaris, KTM, Yamaha, Honda, Indian Motorcycle, Arctic Cat, Suzuki, Husqvarna, Royal Enfield, Aprilia, Vespa, and Moto Guzzi. It operates four physical showrooms across Alberta (Calgary, Edmonton, Acheson, Red Deer County), a dedicated apparel and accessories e-commerce sub-brand called Motorsports HQ, and an eBay storefront for international sales.
The company generates revenue through three streams: (1) vehicle sales (new and pre-owned) at markup between wholesale acquisition cost and retail price, (2) parts and accessories sales across OEM and aftermarket SKUs plus rider apparel, and (3) service and repair labor including snowmobile repairs, maintenance, and customization. Ancillary services include Out of Province Inspections, Salvage Certifications, Insurance Appraisals, and in-house inventory matching. The technology stack is a standard Dealer Spike-powered retail platform with no proprietary IP, no API offerings, and no AI capabilities. Distribution runs through direct-to-consumer in-store sales supplemented by e-commerce and marketplace channels.
The business is privately held under the ownership of LeadVenture Inc., a US-based holding company that also operates other dealer platforms. With 51-100 employees and no disclosed financials, the dealership serves individual consumers and powersports enthusiasts in Alberta, with no enterprise or institutional customer segment. The model is a conventional retail dealership operation with limited differentiation beyond geographic coverage, OEM portfolio breadth, and 44 years of operating history.
Cycle Works Motorsports firmographics
Firmographics- Name
- Cycle Works Motorsports
- Legal name
- Cycle Works Motorsports
- Website
- https://cycleworks.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cycle Works Motorsports is a Calgary-based, multi-location powersports dealership founded in 1980 that sells new and pre-owned motorcycles, ATVs, snowmobiles, and watercraft from 15+ manufacturers across four Alberta showrooms, serving individual recreation enthusiasts.
- Ownership category
- akta.pro rank
Cycle Works Motorsports industry classification
Industry- Product category
- Powersports Vehicle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- akta.pro primary industry
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Cycle Works Motorsports is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Cycle Works Motorsports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, snowmobiles, snowblowers, and watercraft. Revenue generated from the markup between wholesale acquisition cost and retail sale price to consumers.
- Parts and Accessories: Sale of OEM and aftermarket parts, accessories, and rider apparel through retail locations and online store (Motorsports HQ e-commerce).
- Service and Repairs: Service department offering snowmobile repairs, maintenance, and customization services. Revenue generated from labor charges and parts markup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Powersports Vehicles |
| Unit Pricing | Pay-as-you-go | Pre-Owned Vehicles |
| Unit Pricing | Pay-as-you-go | Parts and Accessories |
| Unit Pricing | Pay-as-you-go | Service and Repairs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cycle Works Motorsports product offering
Product offeringCore offering
Cycle Works Motorsports is an Alberta-based powersports dealership that sells new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, snowblowers, and watercraft from more than 15 manufacturers across four physical locations. The company supplements vehicle sales with OEM and aftermarket parts, rider apparel and accessories, full-service maintenance and repairs, and ancillary certification services including Out of Province Inspections, Salvage Certifications, Insurance Appraisals, and In-house Matching. Customers transact in person at showrooms, online via cycleworks.com and Motorsports HQ, or through the eBay store.
Product overview
Cycle Works Motorsports is a multi-location powersports dealership operating 6 locations in Alberta, Canada (Calgary, Edmonton, Acheson, Red Deer County, and Motorsports HQ). The company operates as a traditional dealership with physical retail locations and an online presence. Core offerings include new and pre-owned powersports vehicles (motorcycles, ATVs, UTVs, snowmobiles, snowblowers, watercraft), parts & accessories, and service/repair. The product portfolio spans multiple premium brands including Polaris Slingshot, Victory Motorcycles, KTM, Yamaha, Arctic Cat, Suzuki, Husqvarna, Royal Enfield, Honda, CFMoto, Surron, Kawasaki, Argo, Stryker, Vamoose, Aprilia, Vespa, Moto Guzzi, and Indian Motorcycle. Ancillary services include Out of Province Inspections, Salvage Certifications, Insurance Appraisals, and In-house Matching. The company also operates Motorsports HQ (motorsportshq.com) as an online apparel and accessories shop.
Differentiator
Problem solved
Functional benefit
Products and services
- New Powersports Vehicles
Companies that use Cycle Works Motorsports
Customer profileSegments2 records
Ideal customer profiles2 records
Cycle Works Motorsports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Cycle Works Motorsports partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- PolariscoreAuthorized Polaris dealer offering new and pre-owned Polaris vehicles including Polaris Slingshot. Vehicles available at Calgary, Edmonton, and Acheson locations.
- Indian MotorcyclecoreAuthorized Indian Motorcycle dealer with dedicated Indian Motorcycle of Calgary and Indian Motorcycle of Edmonton locations.
- KTMcoreAuthorized KTM dealer offering new and used KTM motorcycles. Available at Calgary and Edmonton locations.
- YamahacoreAuthorized Yamaha dealer offering Yamaha vehicles including snowmobiles and ATVs. Available at Red Deer location.
- Arctic CatcoreAuthorized Arctic Cat dealer offering Arctic Cat snowmobiles and ATVs. Available at Red Deer location.
- SuzukicoreAuthorized Suzuki dealer offering new and used Suzuki motorcycles and ATVs. Available at Acheson location.
- HusqvarnacoreAuthorized Husqvarna dealer offering motorcycles and off-road vehicles. Available at Acheson, Edmonton, and Red Deer locations.
- Royal EnfieldcoreAuthorized Royal Enfield dealer offering new and pre-owned Royal Enfield motorcycles.
- HondacoreAuthorized Honda dealer offering Honda vehicles including motorcycles and ATVs. Available at Acheson location.
- CFMotominorAuthorized CFMoto dealer offering CFMoto vehicles. Available at Acheson location.
- SurronminorAuthorized Surron dealer offering Surron electric motorcycles. Available at Acheson location.
- KawasakicoreAuthorized Kawasaki dealer offering Kawasaki motorcycles and ATVs. Available at Red Deer location.
- ArgominorAuthorized Argo dealer offering amphibious vehicles. Available at Red Deer location.
- ApriliacoreAuthorized Aprilia dealer offering Aprilia motorcycles. Available at Calgary and Edmonton locations.
- VespacoreAuthorized Vespa dealer offering Vespa scooters. Available at Calgary and Edmonton locations.
- Moto GuzzicoreAuthorized Moto Guzzi dealer offering Moto Guzzi motorcycles. Available at Calgary and Edmonton locations.
- Victory MotorcyclescoreAuthorized Victory Motorcycles dealer (historical brand).
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Cycle Works Motorsports competitors and assessment
Company assessmentBroad incumbents
- Cycle Gear: US specialty retailer of motorcycle and powersports apparel, helmets, and aftermarket parts. Overlaps with Cycle Works' Motorsports HQ apparel/accessories business and represents a broader-format competitor in the parts/gear segment.
- RevZilla: Leading US online retailer of motorcycle and powersports gear, parts, and accessories. Comparable to Cycle Works' Motorsports HQ e-commerce offering and a key competitor in the online parts/apparel channel.
- AutoCanada: Canadian multi-brand automotive and powersports dealership group with dealerships across multiple provinces. Comparable multi-location dealer network operating in adjacent automotive verticals within the same Canadian market.
Direct peers
- Power Lodge: Upper Midwest multi-location powersports and marine dealership offering motorcycles, ATVs, snowmobiles, and watercraft. Highly comparable product mix, multi-brand strategy, and showroom-plus-service model.
- Blackfoot Motosports: Calgary-based powersports dealership selling motorcycles, ATVs, UTVs, and snowmobiles from multiple brands. Direct competitor in the same city and overlapping Alberta market with comparable multi-brand retail and service model.
- Mountain Motorsports: US multi-location powersports dealership group selling motorcycles, ATVs, UTVs, and snowmobiles across multiple brands. Comparable multi-brand retail and service business model serving regional markets.
- Destination Powersports: Multi-location powersports dealership offering motorcycles, ATVs, UTVs, and snowmobiles from multiple OEMs. Directly comparable retail-plus-service model with similar product mix and multi-brand strategy.
Regional players
- House of Harley-Davidson: Calgary-based motorcycle dealership specializing in Harley-Davidson. Comparable product category (motorcycles) and adjacent Alberta geography, though focused on a single premium OEM versus Cycle Works' multi-brand approach.
- Trev Deeley Motorcycles: Vancouver-based multi-brand motorcycle dealership with sales, service, and parts. Comparable dealership model with similar brand portfolio and full-service offering, but operating in British Columbia rather than Alberta.
Emerging players
- Recreation Powersports: Independent powersports dealer focused on motorcycles, ATVs, and side-by-sides with parts and service. Comparable dealership structure with overlapping brand offerings, though smaller scale than Cycle Works' six-location footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cycle Works Motorsports social profiles
Digital presenceCycle Works Motorsports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cycle Works Motorsports leadership team
Management profileNumber of profiles
Cycle Works Motorsports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cycle Works Motorsports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cycle Works Motorsports
What does Cycle Works Motorsports do?
Cycle Works Motorsports is an Alberta-based powersports dealership that sells new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, snowblowers, and watercraft from more than 15 manufacturers across four physical locations. The company supplements vehicle sales with OEM and aftermarket parts, rider apparel and accessories, full-service maintenance and repairs, and ancillary certification services including Out of Province Inspections, Salvage Certifications, Insurance Appraisals, and In-house Matching. Customers transact in person at showrooms, online via cycleworks.com and Motorsports HQ, or through the eBay store.
Is Cycle Works Motorsports a public or private company?
Cycle Works Motorsports is a private company. It is classified as corporate owned and is currently operating.
When was Cycle Works Motorsports founded?
Cycle Works Motorsports was founded in 1980. It employs 51 to 100 people.
Where is Cycle Works Motorsports based?
Cycle Works Motorsports is headquartered in Calgary, Canada, in the North America region.
How does Cycle Works Motorsports make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are parts and Accessories and service and Repairs.
Who are Cycle Works Motorsports's main competitors?
Broad incumbents on record are Cycle Gear, RevZilla and AutoCanada. Direct peers are Power Lodge, Blackfoot Motosports, Mountain Motorsports and Destination Powersports. Regional players are House of Harley-Davidson and Trev Deeley Motorcycles. Recreation Powersports is listed as an emerging player.
Does Cycle Works Motorsports have an API?
No public API is recorded for Cycle Works Motorsports.
What industry is Cycle Works Motorsports in?
Cycle Works Motorsports's product category is Powersports Vehicle Dealership. Its primary akta.pro industry code is CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro), with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441227.