What Magalog Servicos Logisticos Ltda does

Magalog Servicos Logisticos Ltda is a Brazilian logistics operator and wholly-owned subsidiary of Magazine Luiza S/A (Magalu, B3:MGLU3), formally launched in 2024 by consolidating Magalu's logistics nuclei into a single branded operator. The company runs two core delivery products: Entrega Convencional, providing national 1-7 day delivery across more than 3,800 cities (approximately 70% of Brazilian municipalities) for parcels up to 30 kg, and Entrega Ultrarrápida, offering same-day or next-day hyperlocal delivery across 139 cities for parcels up to 14 kg. Underlying technology comprises a logistics management platform with real-time shipment tracking, route optimization, automatic freight quotation based on weight and cubage, a comprehensive risk-management stack using approved satellite (Autotrac, Omnilink, Onixsat, Sascar, Positron) and cellular (GPRS/GSM) tracking hardware, and integration APIs linking directly to major e-commerce platforms.

Magalog monetizes on a transactional shipping model: pricing is quote-based, calculated by package weight and cubage (with 2 kg cubage exemption factor of 167 for conventional), differentiated by service tier, with optional add-on fees of 0.30% for cargo insurance (GRIS) and signature confirmation (ADV). Go-to-market combines direct enterprise sales (with 15-30 day implementation cycles for large accounts), self-serve plug-and-play integrations for SMB merchants on Shopify and Nuvemshop, custom API integrations for Vtex and 15+ other platforms, plus a partner ecosystem of individual gig delivery drivers (using personal vehicles via a dedicated app) and 150+ physical base partner hubs requiring a minimum of 170 m² of storage. The company reports 6.5 million deliveries per month, 96% on-time performance, 25,000 active sellers, and named external customers including Época Cosméticos, Kabum, Netshoes, Frete Barato, Evino, and Mandae, alongside Magalu as the anchor client.

Magalog was assembled through a sequence of Magalu-group acquisitions: Logbee in 2018 (urban same-day delivery, scaled 38x in three years), Sinclog and GFL in 2020 (national expansion to 26 states and 300+ acquired clients), and SODE in 2021 (ultra-rapid 2-hour delivery). Operations are wholly domestic to Brazil, the company is LGPD-compliant with a designated Data Protection Officer, and it currently sits as the dedicated logistics arm of one of Brazil's largest retail conglomerates, with no independent external funding rounds disclosed.

Name

Magalog Servicos Logisticos Ltda

Legal name

MAGALOG SERVICOS LOGISTICOS LTDA

Website

https://magalog.com.br

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Magalog Servicos Logisticos Ltda is a Brazilian logistics operator and wholly-owned subsidiary of Magazine Luiza (Magalu) offering conventional (1-7 day) and ultra-rapid (same-day/next-day) delivery across 3,800+ cities, serving Magalu and third-party e-commerce sellers through integrated shipping and partner networks.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Retail & E‑commerce Same‑Day Delivery (TLAAADAB)

akta.pro secondary industries

Economy/Deferred Parcel (2–7 Day) (TLAAACAD), Crowdsourced Parcel Delivery (independent driver networks) (TLAAAGAB)

Keywords

• E-commerce logistics
• Last-mile delivery
• Same-day delivery
• Freight forwarding
• Shipment tracking

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Shipping and Delivery Services: Magalog charges for shipping services based on package weight and cubage. For conventional delivery, charges are calculated by volume (weight and cubage). If actual volume exceeds declared volume, additional charges apply. Insurance (GRIS) and signature delivery (ADV) fees are 0.30% each.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Magalog provides logistics and last-mile delivery services for e-commerce businesses in Brazil, offering ultrafast same-day/next-day delivery in 139+ cities, conventional 1-7 day national delivery covering 70% of Brazilian cities (3,800+ cities), and plug-and-play integrations with major e-commerce platforms (Nuvemshop, Shopify, Vtex). The company handles 6.5 million deliveries per month with a 96% on-time rate and provides real-time shipment tracking plus automated freight quotation based on weight and cubage.

Product overview

Magalog is a logistics operator platform for Magalu Group offering two core delivery products: Entrega Ultrarrápida (same-day/next-day hyperlocal delivery in 139+ cities) and Entrega Convencional (national 1-7 day delivery covering 70% of Brazilian cities). The platform includes Integrações for e-commerce connectivity with major platforms like Nuvemshop, Shopify, and VTEX. Magalog operates with partner networks including Entregador Parceiro (gig drivers using personal vehicles) and Base Parceira (150+ local pickup hubs). The company was formed in 2024 by unifying logistics nuclei from acquired entities: Logbee (2018), Sinclog/GFL (2020), and SODE (2021).

Differentiator

Problem solved

Functional benefit

Products and services

• Entrega Ultrarrápida (Ultra-Rapid Delivery) Hyperlocal delivery service offering same-day or next-day deliveries in over 139 Brazilian cities. Accepts packages up to 14kg with maximum dimensions of 105cm largest side and 200cm total sides sum; maximum declared value per shipment R$ 2,000. Same-day cutoff time is 18:00. Priced by actual weight only (no cubage factor).
• Entrega Convencional (Conventional Delivery) National delivery service covering 70% of Brazilian cities (3,800+ cities) with 1 to 7 day delivery timeframes. Packages up to 30kg with maximum dimensions of 80x80x80cm (160cm total sum) and up to 3 volumes per order. Maximum declared value per shipment R$ 10,000. Priced by volume (weight and cubage with factor x167) with cubage exemption up to 2kg. GRIS insurance and ADV signature fees each at 0.30%.
• Integrações (E-commerce Integration Platform) Platform enabling connection to e-commerce platforms including Nuvemshop, Shopify, Vtex, Intelipost, Notfis EDI Proceda, and 18+ additional storefronts (B2W, Bling, Dooca, E-com Plus, Get.commerce, Irroba, iSET, JET, Loja Integrada, Magento, Olist, Tiny, Tray, Webstore, Wix, WooCommerce, Yampi). Provides automatic order synchronization, freight quotation, label generation, and centralized tracking through a single dashboard. Plug-and-play apps available for Nuvemshop and Shopify; custom API and EDI integration for Vtex and other enterprise systems.

Quantifiable outcome

• 96% of deliveries completed on time
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• SODEcoreStrategic or Co-development Partner · 1 January 2021SODE, focused on ultra-rapid deliveries within 2 hours, was incorporated into the group in 2021 to strengthen same-day delivery capabilities.
• SinclogcoreStrategic or Co-development Partner · 1 January 2020Acquired by Magalu in 2020 as part of logistics expansion strategy, contributing to operations across 26 states and adding over 300 direct and indirect clients within one year.
• GFL (Grupo Ferrari Logistica)coreStrategic or Co-development Partner · 1 January 2020Acquired by Magalu in 2020 to expand logistics operations, contributing to reaching 26 states and adding over 300 clients within the first year.
• LogbeecoreStrategic or Co-development Partner · 1 January 2018Logbee was acquired by Magazine Luiza in 2018, specializing in urban logistics with same-day delivery. Within three years, Logbee was performing half of Magalu's light deliveries, growing 38x and serving over 1,400 cities, establishing Magalu as having 'the fastest delivery in Brazil'.
• NuvemshopcoreTechnology or IntegrationNuvemshop is an e-commerce platform that has a plug-and-play integration with Magalog through a dedicated app available in Nuvemshop's app store. Orders are automatically synchronized, enabling seamless logistics management for Nuvemshop merchants.
• ShopifycoreTechnology or IntegrationShopify merchants can connect their stores to Magalog via a synchronization link through Magalog's app available in Shopify's app store, enabling automatic order capture and shipping label generation.
• VtexcoreTechnology or IntegrationVtex integration requires specialized support from Magalog's team for platform parametrization. This is a custom integration for larger enterprise clients.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Jadlog: Brazilian parcel and express delivery carrier with national coverage for e-commerce and B2B shipments. Comparable to Magalog's conventional delivery product in service tiers and merchant customer base.
• Total Express: Brazilian parcel delivery and logistics company serving e-commerce merchants nationwide. Closely comparable to Magalog's conventional (1–7 day) service in target customers, coverage profile, and B2B fulfillment orientation.
• Sequoia Logística: Brazilian e-commerce fulfillment and last-mile carrier with nationwide infrastructure. Comparable to Magalog in serving large Brazilian retailers and marketplaces with integrated fulfillment and delivery.
• Loggi: Brazilian last-mile parcel delivery unicorn serving e-commerce and SMBs with crowdsourced drivers. Directly comparable to Magalog in target market (Brazilian e-commerce sellers), service tiers (same-day and next-day), and gig-driven model.

Broad incumbents

• Correios: Brazil's national postal service, the dominant universal parcel and e-commerce delivery provider. Comparable in conventional last-mile coverage across Brazil, though state-owned and broader in scope than Magalog.
• Mercado Livre Envios: Logistics arm of MercadoLibre in Brazil, offering Mercado Envios fulfillment and last-mile delivery to millions of marketplace sellers. Comparable to Magalog in scale, e-commerce focus, and nationwide Brazilian coverage, though backed by a much larger marketplace.

Others

• Frenet: Brazilian freight and shipping aggregator connecting merchants to multiple carriers. Comparable as an adjacent ecosystem player: not a direct carrier like Magalog, but competes for SMB merchant logistics spend via multi-carrier comparison.

Emerging players

• iFood: Brazil's leading food delivery platform, increasingly expanding into logistics, ultrafast delivery, and dark-store-enabled services. Comparable to Magalog's ultra-rapid tier in the crowdsourced-driver model and instant/short-timeframe delivery.
• 99 Entregas: Brazilian gig platform (99) that has expanded into parcel and ultrafast delivery. Comparable to Magalog in leveraging independent driver networks for on-demand urban delivery.
• Rappi: Latin American super-app offering ultrafast delivery, courier services, and e-commerce fulfillment in Brazil. Comparable to Magalog in crowdsourced same-day delivery and SMB merchant integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maga-log

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magalog Servicos Logisticos Ltda