NOVAFON
NOVAFON is a privately held German medical device manufacturer that develops and sells certified local vibration therapy devices for pain relief, muscle relaxation, and rehabilitation, serving professional therapists, individual consumers, and veterinary applications across the DACH region.
- Company typePrivate
- Founded-
- HeadquartersGermany, Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What NOVAFON does
NOVAFON – Elektromedizinische Geräte GmbH is a privately held German medical device manufacturer that develops, certifies, and sells local vibration therapy (Schallwellengeräte) devices and accessories for pain relief, muscle relaxation, and rehabilitation in humans and animals. Its core technology delivers mechanical vibrations at three selectable frequencies (50 Hz, 75 Hz, 100 Hz) with adjustable intensity levels and claimed deep-tissue penetration of up to 9 cm+, mechanistically grounded in the Gate Control Theory of pain modulation. The company holds CE0123 medical device marking and ISO 13485 certification from TÜV SÜD Product Service GmbH and manufactures in Germany.
The product portfolio consists of five tiered hardware models — novafon max+ (€749), novafon max (€499), novafon one+ (€549), novafon one (€399), and the entry-level novafon one light (€199) — plus attachments and physiotherapy practice equipment packages. The premium novafon max+ is app-compatible. NOVAFON generates revenue entirely through one-time hardware sales, distributed via its own D2C e-commerce storefront (novafon.com) and a dedicated therapist sales program offering €50 device discounts, telephone application consulting, and free webinars. Two primary customer segments are served: professional therapists (40,000+ clinicians, clinics, and practices) and individual self-users (1M+ cumulative consumers), with an emerging veterinary and sports regeneration angle evidenced by its VfB Stuttgart official regeneration partnership and a co-branded device edition.
The company operates primarily in the DACH region (Germany, Austria, Switzerland), maintains an English-language website, and runs a clinical research network spanning Schön-Klinik, Uniklinik Köln, Uniklinikum Salzburg, LMU München, Kliniken Schmieder, Marienhaus, and Marienhospital Stuttgart to validate therapy efficacy. Marketing combines content (website, blog, webinars, newsletters), organic social, a mobile app, and the sports sponsorship channel. No funding rounds, ownership structure, or revenue figures are publicly disclosed.
NOVAFON firmographics
Firmographics- Name
- NOVAFON
- Legal name
- NOVAFON – Elektromedizinische Geräte GmbH
- Website
- https://novafon.de
- Company type
- Private
- Operating status
- Operating
- Short description
- NOVAFON is a privately held German medical device manufacturer that develops and sells certified local vibration therapy devices for pain relief, muscle relaxation, and rehabilitation, serving professional therapists, individual consumers, and veterinary applications across the DACH region.
- Ownership category
- akta.pro rank
NOVAFON industry classification
Industry- Product category
- Physical Therapy Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
- akta.pro secondary industries
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
Keywords
Where NOVAFON is headquartered
LocationHeadquarters
- HQ city
- Germany
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NOVAFON business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Medical device hardware sales: One-time purchase model for medical vibration therapy devices. Customers purchase physical devices (novafon max+, max, one+, one, one light) with various features and price points. Accessories and attachments (Aufsätze) sold separately. Free shipping in Germany for orders over €100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | novafon max+ (premium device) |
| One time/ perpetual license | Pay-as-you-go | novafon max (mid-high device) |
| One time/ perpetual license | Pay-as-you-go | novafon one+ (mid device) |
| One time/ perpetual license | Pay-as-you-go | novafon one (standard device) |
| One time/ perpetual license | Pay-as-you-go | novafon one light (entry-level device) |
| Unit Pricing | Pay-as-you-go | Therapist discount program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
NOVAFON product offering
Product offeringCore offering
NOVAFON designs, manufactures, and sells local vibration therapy (sound wave) devices for medical pain relief, musculoskeletal therapy, and rehabilitation. The German-made, ISO 13485-certified medical devices are used by therapists in clinical settings and by individual users for self-treatment of conditions such as muscle pain, tension, and neurological disorders.
Product overview
NOVAFON manufactures medical devices based on local vibration therapy technology. The product portfolio consists of five main sound wave device models (novafon max+, novafon max, novafon one+, novafon one, novafon one light) forming a tiered lineup ranging from premium to entry-level, differentiated by intensity levels, frequency options (50Hz, 75Hz, 100Hz), and app compatibility. Supporting products include practice equipment packages (Physio-Praxis-Ausstattung) for professional therapists and various treatment attachments. All devices deliver up to 9cm+ tissue penetration depth and are certified as medical products developed and manufactured in Germany.
Differentiator
Problem solved
Functional benefit
Brands
- novafon max+: Premium sound wave device with 5 intensity levels, 3 frequencies (50, 75 & 100 Hz), app compatible, priced at €749
- novafon max
- novafon one+
- novafon one
- novafon one light
Quantifiable outcome
- 97% of pain sufferers report improvement through novafon use
- +3 more outcomes
Companies that use NOVAFON
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
NOVAFON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NOVAFON partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- VfB StuttgartcoreNOVAFON is the official regeneration partner of VfB Stuttgart professional football club. This partnership includes a special VfB x NOVAFON edition of the novafon max device, demonstrating professional sports team adoption and credibility in the sports regeneration market.
- TÜV SÜD Product Service GmbHcoreTÜV SÜD Product Service GmbH (CE0123) is NOVAFON's designated notified body for vibration and sound wave devices. They certify NOVAFON as a medical device manufacturer and confirm ISO 13485 quality management system compliance.
- Schön-Klinik-GruppecoreLeading German hospital group collaborating with NOVAFON on clinical studies and research into vibration therapy efficacy.
- Uniklinikum SalzburgcoreUniversity hospital collaborating with NOVAFON on clinical validation of vibration therapy treatments.
- Uniklinik KölncoreUniversity hospital of Cologne collaborating with NOVAFON on clinical studies and research.
- MarienhauscoreHospital group collaborating with NOVAFON on clinical validation and application research.
- LMU MünchencoreLudwig Maximilian University of Munich - leading research university with fascia research expertise, including Prof. Dr. Robert Schleip who has validated NOVAFON's technology.
- Kliniken SchmiedercoreSpecialized neurological rehabilitation clinic group collaborating on neuro-rehabilitation applications.
- Marienhospital StuttgartcoreHospital in Stuttgart collaborating on clinical research and applications of local vibration therapy.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NOVAFON competitors and assessment
Company assessmentDirect peers
- Power Plate: Power Plate manufactures whole-body and targeted vibration therapy equipment used in fitness, sports regeneration, and rehabilitation — overlapping modality and target customer.
- Chattanooga Group (DJO Global / Enovis): Chattanooga/DJO/Enovis makes clinical electrotherapy, ultrasound, and rehabilitation equipment used by physiotherapists — directly comparable on channel (clinical) and use cases (PT/rehab).
- BTL Industries: BTL manufactures medical physiotherapy and rehabilitation devices including shockwave and electromagnetic therapy units; targets the same clinical PT and rehab market as NOVAFON.
- Hyperice: Hyperice manufactures vibration and percussion recovery devices used by athletes and consumers; the closest direct competitor in modality, channel (DTC + pro sports), and target use cases.
- Therabody: Therabody (Theragun) sells percussive/vibration therapy devices directly to consumers and professionals for muscle recovery and pain relief, overlapping head-on with NOVAFON's product category and target segments.
- Zimmer MedizinSysteme: German manufacturer of medical physiotherapy devices (shockwave, ultrasound, electrotherapy); same home market, same therapist channel, overlapping indications.
- Compex (DJO/Global): Compex makes electrical muscle stimulation (EMS/NMES) devices for athletes, rehab, and pain relief — a competing electrotherapeutic modality targeting many of NOVAFON's same indications.
Broad incumbents
- Beurer: Beurer is a large German consumer health products manufacturer with a broad massage and TENS device portfolio; overlaps in end-use but is consumer-grade rather than CE-marked medical device.
- Omron Healthcare: Omron Healthcare sells TENS/EMS pain-relief devices globally; competes in the same consumer pain-management category but with a broader portfolio and larger distribution.
- Storz Medical: Storz Medical is a German specialist in shockwave therapy devices used in physiotherapy and orthopaedics; competing modality with strong clinical positioning in NOVAFON's target indications.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NOVAFON compliance and trust
Trust signalCompliance2 records
NOVAFON financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOVAFON leadership team
Management profileNumber of profiles
NOVAFON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOVAFON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOVAFON
What does NOVAFON do?
NOVAFON designs, manufactures, and sells local vibration therapy (sound wave) devices for medical pain relief, musculoskeletal therapy, and rehabilitation. The German-made, ISO 13485-certified medical devices are used by therapists in clinical settings and by individual users for self-treatment of conditions such as muscle pain, tension, and neurological disorders.
Is NOVAFON a public or private company?
NOVAFON is a private company. It is classified as unknown and is currently operating.
When was NOVAFON founded?
NOVAFON was founded in -1.
Where is NOVAFON based?
NOVAFON is headquartered in Germany, Germany, in the Europe region.
How does NOVAFON make money?
One revenue line is on record: medical device hardware sales.
Who are NOVAFON's main competitors?
Direct peers on record are Power Plate, Chattanooga Group (DJO Global / Enovis), BTL Industries, Hyperice, Therabody, Zimmer MedizinSysteme and Compex (DJO/Global). Broad incumbents are Beurer, Omron Healthcare and Storz Medical.
Does NOVAFON have an API?
No public API is recorded for NOVAFON.
What industry is NOVAFON in?
NOVAFON's product category is Physical Therapy Equipment. Its primary akta.pro industry code is HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices), with a secondary code of CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices). Its NAICS code is 334510 and its SIC code is 3845.