MotorcycleCloseouts
MotorcycleCloseouts, operated by Rider Approved LLC, is a U.S. direct-to-consumer e-commerce retailer founded in 2002 that sells discounted and closeout motorcycle, ATV, bicycle, and snowmobile apparel, gear, and accessories from premium brands at 30–70% off MSRP, plus a Smithville, MO retail store.
- Company typePrivate
- Founded2002
- HeadquartersSmithville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What MotorcycleCloseouts does
MotorcycleCloseouts, operating under the legal entity Rider Approved LLC, is a direct-to-consumer e-commerce retailer specializing in discounted and closeout motorcycle, ATV, bicycle, and snowmobile apparel, parts, and accessories. Founded in 2002 and headquartered at 14123 Earthworks Drive in Smithville, Missouri, the company sells discontinued, overstock, and prior-season gear from premium brands including Shoei, Scorpion, Leatt, Alpinestars, Fly Racing, Klim, HJC, Bell, LS2, GMax, 100%, Noru, Icon, and RST at prices discounted 30–70% off MSRP. The catalog spans street helmets and riding gear, off-road/motocross apparel and protection, adventure/dual-sport equipment, snowmobile gear, bicycles and e-bikes, casual apparel, and youth/family products, with safety certifications including DOT, ECE 22.06, and CE Level ratings where applicable.
The company operates on the BigCommerce SaaS e-commerce platform, supplemented by a single physical retail store in Smithville, MO for walk-in customers. The storefront is organized into primary riding segments (Street, Off-Road, ADV, Snow, Bicycle, Casual) plus a dedicated Hot Deals/Warehouse Sale section featuring limited-time promotions, daily deals, store-display deals, and warehouse blowouts. Accepted payment methods include PayPal, Google Pay, Venmo, Apple Pay, Affirm (BNPL financing), and major credit card networks. Marketing is conducted through an email newsletter, a content/blog section, and organic social media on Facebook, Instagram, and X.
The business model is one-time transactional retail with no subscription or recurring revenue. Customers are individual riders and SMB consumers segmented by use-case (street, motocross, adventure, snow, bicycle, casual, youth), with no enterprise contracts, B2B channels, or anchor accounts disclosed. Geographic reach is U.S. domestic with explicit sales restrictions in California and New York. The company has operated continuously for over 23 years as an independently owned, privately held entity with no disclosed institutional investors, funding rounds, acquisitions, or leadership transitions.
MotorcycleCloseouts firmographics
Firmographics- Name
- MotorcycleCloseouts
- Legal name
- Rider Approved LLC
- Website
- https://motorcyclecloseouts.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- MotorcycleCloseouts, operated by Rider Approved LLC, is a U.S. direct-to-consumer e-commerce retailer founded in 2002 that sells discounted and closeout motorcycle, ATV, bicycle, and snowmobile apparel, gear, and accessories from premium brands at 30–70% off MSRP, plus a Smithville, MO retail store.
- Ownership category
- akta.pro rank
MotorcycleCloseouts industry classification
Industry- Product category
- Motorcycle & Powersports Apparel Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Snowmobile Riding Gear Retail (CRAMANAI), Riding Gloves & Hand Protection Retail (CRAMANAE)
Keywords
Where MotorcycleCloseouts is headquartered
LocationHeadquarters
- HQ city
- Smithville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MotorcycleCloseouts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time retail sales of closeout motorcycle riding gear including helmets, jackets, boots, gloves, pants, and accessories. Products are sold at discounted prices (up to 70% off retail) through the e-commerce website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Closeout pricing - Deep discounts on discontinued/overstock gear |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MotorcycleCloseouts product offering
Product offeringCore offering
MotorcycleCloseouts (operated by Rider Approved LLC) sells discounted, closeout, and overstock motorcycle, ATV, bicycle, and snowmobile riding apparel, parts, and accessories at 30–70% off retail MSRP. The company operates a BigCommerce-powered e-commerce storefront plus a physical retail store in Smithville, Missouri, stocking helmets, jackets, boots, gloves, protection gear, and casual apparel from brands such as Shoei, Scorpion, Fly Racing, Leatt, Alpinestars, LS2, GMax, HJC, and Bell.
Product overview
MotorcycleCloseouts is an e-commerce closeout retailer operated by Rider Approved LLC, specializing in discounted motorcycle and powersports gear. The company offers a comprehensive catalog across multiple product categories including helmets (street, motocross, ADV, snow, and bicycle), riding apparel (jackets, pants, gloves, boots), protection gear (armor, chest protectors, neck braces), and complementary categories (bicycle products, casual apparel, communications). The business model centers on selling closeout, overstock, and discounted gear from top brands including Fly Racing, Leatt, Scorpion, Alpinestars, LS2, Shoei, GMax, Noru, Icon, RST, and Klim at prices up to 70% off retail. Products are organized into primary riding segments (Street, ADV, Off Road, Snow, Bicycle) plus a dedicated Hot Deals/Warehouse Sale section for limited-time and extreme discount offers.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Helmets Full-face, modular, dual-sport, adventure, motocross, snow, and bicycle helmets from brands including Shoei, Scorpion, Fly Racing, LS2, GMax, HJC, Bell, Leatt, and 100 Percent, with DOT, ECE, and Snell certifications, sold at closeout prices.
- Street Riding Gear Leather jackets, textile jackets, mesh jackets, riding jeans, vests, riding shirts, leather pants, chaps, race suits, and base layers for street motorcycle riders.
- Off-Road/Motocross Gear MX helmets, motocross goggles, protection gear (chest protectors, neck braces, knee guards), MX boots, MX jerseys, pants, and gloves for motocross and off-road riding.
- Motorcycle Boots Street boots, track/tour boots, MX boots, snow boots, and waterproof boots from brands including Fly Racing, Leatt, Alpinestars, and Noru.
- Motorcycle Gloves Riding gloves including summer mesh, insulated winter, waterproof, and racing gloves from brands like Fly Racing, Leatt, Scorpion, RST, and Alpinestars.
- Adventure/ADV Gear Adventure helmets, ADV jackets and pants, adventure gloves, and adventure boots designed for dual-sport and touring riders.
- Snowmobile Gear Snow helmets with dual pane shields and electric snow shields, snow goggles, snow jackets, pants, bibs, suits, gloves, and boots for snowmobile riders.
- Bicycle Products Complete e-bikes, youth and BMX bikes, bicycle helmets, cycling eyewear, jerseys, shorts, gloves, shoes, socks, protection, jackets, layers, hydration packs, and bicycle accessories.
- Riding Jeans Protective riding jeans with Kevlar lining and Dyneema reinforcement from brands including Scorpion, Noru, Icon, and Cortech Boulevard.
- Communication & Electronics Bluetooth communication systems, action video cameras, GPS navigation, mounts, and miscellaneous electronics for motorcycles.
- Protection & Armor Chest protectors, neck braces, knee guards, armor, pads, and impact protection gear from Leatt including 3DF and FlexLock products.
- Casual Apparel Non-riding casual wear including t-shirts, hoodies, shorts, jeans, casual jackets, baseball caps, beanies, socks, sunglasses, wallets, belts, backpacks, and home goods.
Quantifiable outcome
- 4.7/5 average rating with 61,716 verified customer reviews
Companies that use MotorcycleCloseouts
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles1 record
MotorcycleCloseouts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
MotorcycleCloseouts partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- PayPalcoreAccepted payment method for customer transactions on the e-commerce platform
- Google PaycoreAccepted payment method for customer transactions on the e-commerce platform
- VenmocoreAccepted payment method for customer transactions on the e-commerce platform
- AffirmcoreBuy Now Pay Later financing option for customer purchases
- Apple PaycoreAccepted payment method for customer transactions on the e-commerce platform
- Major Credit Card Networks (Visa, Amex, Mastercard, Discover)coreAccepted payment methods for customer transactions
- BigCommercecoreE-commerce platform provider powering the online storefront and retail operations
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MotorcycleCloseouts competitors and assessment
Company assessmentBroad incumbents
- Amazon: Mass-market e-commerce incumbent with significant motorcycle gear assortment across top brands. Competes on price discovery, Prime shipping speed, and breadth — but lacks the curated closeout specialization.
- Backcountry: Premium outdoor and active-lifestyle retailer with curated apparel, gear, and accessories. Comparable in premium-brand assortment and outdoor-action sports target customer, though not motorcycle-specialized.
- Sierra (Sierra Trading Post): Closeout retailer of outdoor and active apparel/footwear at deep discounts. Comparable in closeout business model and value positioning, though focused on outdoor/casual rather than motorcycle-specific.
Direct peers
- Cycle Gear: National specialty retailer of motorcycle apparel, helmets, and parts with both e-commerce and ~150 physical stores. Comparable in product breadth, target customer (motorcyclists), and omnichannel model.
- Chaparral Motorsports: Large motorcycle and powersports dealer with substantial gear, apparel, and parts e-commerce business. Comparable in full-line motorcycle retailer profile and brand portfolio overlap.
- Rocky Mountain ATV/MC: Major online powersports retailer specializing in motocross, off-road, ATV, and street motorcycle gear and parts. Overlaps directly on the off-road/MX helmet, goggle, jersey, and protection categories that anchor MotorcycleCloseouts.
- J&P Cycles: Long-established motorcycle parts, accessories, and apparel retailer with both online and catalog channels. Comparable target market (V-twin/cruiser riders) and similar legacy catalog/e-commerce hybrid model.
- MotoSport: Online retailer focused on motocross, dirt bike, ATV, and street motorcycle parts, gear, and accessories. Comparable in off-road/MX apparel assortment and discount-pricing tactics.
- RevZilla Motorsports: Largest US online retailer of motorcycle gear, apparel, and accessories. Direct competitor in the same product categories (helmets, jackets, boots, gloves, protection) with overlapping brand portfolio and similar D2C e-commerce model.
- BikeBandit: Online retailer of motorcycle and ATV parts, accessories, and gear. Comparable in e-commerce-first model and aftermarket parts/accessories focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MotorcycleCloseouts social profiles
Digital presenceMotorcycleCloseouts compliance and trust
Trust signalCompliance5 records
MotorcycleCloseouts financial estimates
Financial estimateRevenue estimate
Valuation estimate
MotorcycleCloseouts leadership team
Management profileNumber of profiles
MotorcycleCloseouts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MotorcycleCloseouts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MotorcycleCloseouts
What does MotorcycleCloseouts do?
MotorcycleCloseouts (operated by Rider Approved LLC) sells discounted, closeout, and overstock motorcycle, ATV, bicycle, and snowmobile riding apparel, parts, and accessories at 30–70% off retail MSRP. The company operates a BigCommerce-powered e-commerce storefront plus a physical retail store in Smithville, Missouri, stocking helmets, jackets, boots, gloves, protection gear, and casual apparel from brands such as Shoei, Scorpion, Fly Racing, Leatt, Alpinestars, LS2, GMax, HJC, and Bell.
Is MotorcycleCloseouts a public or private company?
MotorcycleCloseouts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MotorcycleCloseouts founded?
MotorcycleCloseouts was founded in 2002.
Where is MotorcycleCloseouts based?
MotorcycleCloseouts is headquartered in Smithville, United States, in the North America region.
How does MotorcycleCloseouts make money?
One revenue line is on record: direct Product Sales.
Who are MotorcycleCloseouts's main competitors?
Broad incumbents on record are Amazon, Backcountry and Sierra (Sierra Trading Post). Direct peers are Cycle Gear, Chaparral Motorsports, Rocky Mountain ATV/MC, J&P Cycles, MotoSport, RevZilla Motorsports and BikeBandit.
Does MotorcycleCloseouts have an API?
No public API is recorded for MotorcycleCloseouts.
What industry is MotorcycleCloseouts in?
MotorcycleCloseouts's product category is Motorcycle & Powersports Apparel Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 441227 and its SIC code is 5600.