What Ntm Media Ab does

NTM Media AB is a Swedish private limited company (organization number 559331-8313) and wholly-owned subsidiary of the NTM group, a foundation-owned media conglomerate. The company operates as the advertising sales and commercial services arm for a network of 16 local news sites spanning Sweden from Vimmerby in the south to Kiruna in the north, reaching 2.2 million weekly unique web browsers and 1 million daily readers across 13 regional offices. Its editorial titles include Corren, NSD, UNT, NT, Helagotland, VT, and other regional mastheads covering Östergötland, Småland, Uppland, Gotland, Sörmland, Västerbotten, and Norrbotten.

The company monetizes this audience through a multi-channel advertising portfolio: display and video (served via Google Ad Manager), native advertising (including Native Plus and scalable aggregated campaigns), print advertising in morning newspapers, digital out-of-home (DOOH), radio, e-tidning digital editions, and sponsorship. NTM Media Studio, an in-house content department of 25+ employees, produces native articles, feature formats, and customer magazines. Self-service booking portals for digital and print ads supplement the regional direct sales force. The company is supported by sibling NTM entities — Pressgrannar (printing), Svensk Hemleverans (distribution), Fluid (creative agency), Online Voices (audio), and Ampilio (marketing) — providing vertical integration across the advertising value chain.

NTM Media serves local and regional businesses, national brands seeking local reach, government and public-sector organizations, and associations/non-profits. Pricing is primarily quote-based; video is sold at 200 SEK CPM gross with a 7-day minimum campaign, and ad material production assistance is available at 650 SEK per ad. The foundation ownership structure means profits are reinvested into journalism rather than distributed to shareholders, allowing long-term strategic positioning.

Name

Ntm Media Ab

Legal name

NTM Media AB

Website

https://ntmmedia.se

Company type

Private

Founded year

2022

Operating status

Operating

Short description

NTM Media AB is the advertising sales arm of Sweden's foundation-owned NTM media group, selling display, native, video, print, DOOH, and radio advertising across 16 local news sites reaching 2.2 million weekly unique browsers. It serves local businesses, national brands, and public-sector clients through regional sales teams and self-service portals, supported by an in-house Content Studio.

Ownership category

akta.pro rank

Product category

Local News Media Advertising

NAICS

Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

Regional/Sub-National Broadcast Networks (MPABAAAM)

akta.pro secondary industries

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Local news media
• Advertising sales
• Native advertising
• Display advertising
• Print advertising

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Digital Advertising: Revenue from digital advertising including display, native, video (pre-roll), and digital out-of-home (DOOH) formats sold across 16 news sites. The native product grew by approximately 60% in 2025.
2. Print Advertising: Revenue from print advertising in morning newspapers including classifieds, display ads, and modules sold across regional titles. The company notes a challenging print market but maintains print operations.
3. Radio Advertising: Revenue from radio advertising through well-known radio channels, part of the multi-channel media offering.
4. Content Production Services: Revenue from Content Studio producing native articles, native plus features, and customer magazines. Customers own all produced material and can use it across their own channels.
5. Ad Material Production: The company offers ad material production assistance for 650 SEK per ad, or advertisers can upload their own materials.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

NTM Media AB sells multi-channel advertising — including display, video, native, print, radio, outdoor/DOOH, e-tidning inserts, and sponsorship — across a network of 16 local news titles and digital news sites in Sweden. It complements this with an in-house Content Studio that produces native articles, Native Plus features, and customer magazines for advertisers, and supports both direct regional sales and self-service booking portals.

Product overview

NTM Media operates a dual business combining editorial local news media (16 regional titles) with a full commercial advertising and content services operation. The core editorial portfolio spans regional newspapers and digital news sites across Sweden from Vimmerby to Kiruna. Complementing the editorial arm, the commercial division offers a coordinated suite of advertising products: display and video advertising (served via Google Ad Manager), native advertising (including standard Native and Native Plus feature formats), print advertising in morning newspapers, outdoor/DOOH, radio, video (pre-roll and bumper formats), and e-tidning (digital newspaper editions). Content Studio provides branded content, customer magazines, and content creation services. The company also offers Premium subscriptions granting access to all 16 news sites plus customer club benefits. All advertising solutions are accessible via self-service booking portals for both digital and print ads.

Differentiator

Problem solved

Functional benefit

Brands

• Fluid: Advertising agency
• Folke
• Helagotland
• Gotland Just Nu
• Tryck i Norr
• Online Voices
• Pressgrannar
• Smålands Näringsliv
• Svensk Hemleverans

Products and services

• Native Advertising (Nativeannonsering) Editorial-toned digital advertising that blends with news content on NTM sites, marked as advertising. Native articles can run on digital sites, in print newspapers, and/or in supplements, produced by the Content Studio.
• Native Plus Feature-format native advertising with larger images, embedded video, animations and a more spacious layout. Designed for story-driven campaigns with a reportive feel.
• Customer Magazines (Kundtidningar) Custom branded magazines produced by Content Studio that combine relevant editorial content with marketing to strengthen customer loyalty and build brand awareness.
• Display and Video Advertising Targeted, clickable display and video ads served on NTM news sites via Google Ad Manager. Available in formats including takeover, panorama, midscroll, topscroll, insider, outsider and modules.
• Video Advertising (Videoannonsering) Full-screen video ad format on NTM local news sites. Includes pre-roll autoplay (max 15 sec, non-skippable), direct-to-video article links, and bumper ads on the vertical video player (max 15 sec, skippable after 3 sec). Priced at 200 SEK CPM gross.
• Print Advertising (Printannonsering) Advertisements placed in NTM morning newspapers in module sizes from 1/32 to full spread. Ad material handled via Pressgrannar's prepress system; booking via the print self-service portal.
• E-tidning (Digital Newspaper) Digital flip-book version of the printed newspaper, readable on mobile, tablet and desktop. Offers clickable insert ads placed between pages that are fully measurable.
• Radio Advertising Radio advertising placement through well-known radio channels, enabling advertisers to capture customer attention with audio spots in local markets.
• Outdoor and DOOH Advertising Physical outdoor advertising on strategic locations plus digital out-of-home (DOOH) screens for broad audience reach across NTM Media's regions.
• Sponsorship (Sponsring) Sponsorship partnerships with sports, cultural and community organizations. Requires partners to actively work with gender equality, diversity and inclusion; invoiced partnerships only (no barter since 2023).
• Premium Subscription (Premium Prenumeration) Paid subscription granting access to all 16 local news sites and national news. Premium subscribers also receive membership in the customer club with discounts, offers, and free shipping via Plockie e-commerce.
• NTM News Network (16 Local News Titles) Network of 16 local news titles and digital news sites spanning Östergötland, Småland, Uppland, Gotland, Sörmland, Västerbotten and Norrbotten, reaching 2.2 million unique web browsers weekly and 1 million daily readers across all channels.
• Content Studio Branded Content Production In-house Content Studio that produces native articles, Native Plus features, customer magazines, films and ad material for advertisers. Customers own all produced material and can use it across their own channels.

Quantifiable outcome

• 2.2 million unique web browsers reached every week
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Svensk HemleveranscoreOthersDistribution company within the NTM Group that handles distribution of morning newspapers and parcels. Has a clear sustainability focus with 98% of deliveries in urban areas being emission-free through cycling and walking routes. Part of the sustainable media conglomerate.
• PressgrannarcoreOthersPrinting company within the NTM Group that handles all printing operations for NTM's newspaper titles. Provides technical specifications and ICC profiles for advertising materials.
• FluidcoreOthersAdvertising agency within the NTM Group offering web production and film production services. Fluid helped create Colorama Norrköping's website and is referenced for creative services.
• Online VoicesminorOthersAudio bureau within the NTM Group specializing in voice communication and audio marketing solutions.
• AmpiliominorOthersMarketing agency within the NTM Group offering marketing services. Listed as part of the NTM conglomerate ecosystem.
• PlockieminorGTM or Marketing PartnerE-commerce platform offering free shipping to NTM subscribers as part of the customer club membership benefits for subscribers of NTM's news titles.

Scale indicators8 records

Recent moves7 records

Expansion highlights12 records

Broad incumbents

• Aller Media: Nordic media company publishing magazines, news media, and branded content across multiple countries, with an advertising and content production function comparable to NTM Media Studio. Larger scale and magazine focus make it a broader incumbent.
• Bonnier News: Sweden's largest media group, encompassing Dagens Nyheter, Expressen, and a portfolio of regional titles (including former MittMedia). Broader portfolio and national reach make it a broader incumbent than NTM Media but the most direct Swedish competitive overlap.
• Egmont: Danish foundation-owned media conglomerate with newspapers, magazines, film, and digital media businesses. Foundation ownership, Nordic local media presence, and multi-channel advertising operations mirror NTM Media's structure.
• JP/Politikens Hus: Danish media group operating national and regional news brands (Jyllands-Posten, Politiken) plus digital and advertising services. Comparable regional/national news plus advertising model in a neighboring Nordic market.

Regional players

• Sanoma: Finnish media and learning company with newspapers (Helsingin Sanomat), magazines, and digital advertising operations. Comparable multi-channel media and advertising business, but primarily serving the Finnish market.
• Funke Mediengruppe: German regional media group operating local newspapers and digital advertising businesses across multiple German regions. Comparable regional/local news media + advertising model, but operating in a different geographic market.

Direct peers

• Amedia: Norway's largest local news media group, operating ~90 local newspapers and digital sites with a similar regional/local advertising and subscription model. Directly comparable to NTM Media in structure, customer base, and digital-plus-print monetization.
• Stampen Media: Swedish regional/local media company operating newspapers and digital properties primarily in western Sweden with integrated advertising sales. Closest Swedish peer to NTM Media given overlap in print, digital news, and local advertising.
• Schibsted: Nordic media group with subscription-driven local and national news brands (VG, Aftenposten, Bergens Tidende) plus classifieds and advertising marketplaces. Comparable multi-channel advertising and editorial business operating across the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ntmmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ntm Media Ab