Made It - Le Meilleur De L'italimentaire

What Made It - Le Meilleur De L'italimentaire does

MADE IT SARL is a family-owned Monégasque SME (Société à Responsabilité Limitée) founded in 1998 by Sergio Cavallo under the original name Méditerranée Distribution. The company specializes in distributing Italian food and beverage products in France through a dual model: it develops and owns proprietary Italian food brands — CIRO (Italian grocery essentials, launched 2012), ESPRITZ LIBRE (ready-to-drink Spritz, launched 2014, Sial Innovation 2014 winner and Saveur de l'Année 2015-2017), and DENOBILI (Italian wines and digestifs, launched 2021) — while simultaneously serving as the exclusive French distributor for several heritage Italian brands including Liguori (IGP pasta), Borgo del Biscotto (biscuits), Paluani (panettone/pandoro), and Sperlari (confectionery). The catalogue spans over 100 product references covering what the company describes as the full spectrum of Italian gastronomy.

The company sells exclusively through B2B wholesale channels, targeting major French grocery retail chains (grande distribution) and proximity stores across France. Starting from a single French department (Alpes-Maritimes) in 1998, the firm has grown to nationwide coverage. Pricing is not publicly disclosed, transactions are contact-based, and there is no direct-to-consumer or e-commerce channel indicated in the input. Revenue mechanics rest on wholesale margins on distributed brands combined with brand-owner economics on the three proprietary labels.

MADE IT has been under second-generation family leadership since 2009, with Elena Cavallo overseeing commercial and marketing and Andrea Cavallo overseeing purchasing, logistics, and finance. The legal entity rebranded from Méditerranée Distribution to MADE IT in 2022 and marked its 25th anniversary in 2023. With 11-50 employees and €800,000 of registered capital, the company is a private family-owned business without external funding rounds, and revenue is not publicly disclosed. There is no technology platform, API, or AI capability described in the input material.

Name

Made It - Le Meilleur De L'italimentaire

Legal name

MADE IT SARL

Website

https://madeit.mc

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

MADE IT SARL is a family-owned Monégasque food distribution SME founded in 1998 that develops proprietary Italian brands (CIRO, ESPRITZ LIBRE, DENOBILI) and exclusively distributes heritage Italian brands to major French grocery retail chains nationwide.

Ownership category

akta.pro rank

Product category

Italian Food Distribution

NAICS

Food Manufacturing (311), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)

akta.pro secondary industry

Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)

Keywords

• Italian food distribution
• Grocery wholesale France
• Italian grocery brands
• Specialty food importer
• Private label food

Headquarters

HQ city

Monaco

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wholesale Food Distribution: MADE IT generates revenue through wholesale distribution of Italian food products to French retailers. The company acts as both a brand creator (CIRO, Espritz Libre, Denobili) and exclusive distributor of historic Italian brands (Liguori, Borgo del Biscotto, Paluani, Sperlari). Revenue comes from product sales to grocery retail chains across France.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MADE IT creates and distributes Italian food and beverage products for the French market. The company develops its own brands — CIRO (Italian grocery essentials), ESPRITZ LIBRE (pioneer of ready-to-drink Spritz since 2014), DENOBILI (iconic Italian grape varieties and digestifs) — and holds exclusive French distribution rights for historic Italian houses including LIGUORI (IGP pasta from Gragnano), PALUANI (Panettone/Pandoro since 1921), SPERLARI (seasonal confectionery), and BORGO DEL BISCOTTO (artisanal biscuits). Products are sold wholesale to French retail chains and proximity stores, with over 100 product references covering the full range of Italian gastronomy.

Product overview

MADE IT is a family-owned French SME founded in 1998, specializing in Italian food products distribution across France. The company operates a dual business model: (1) as creator of its own brands including CIRO (Italian grocery essentials), ESPRITZ LIBRE (ready-to-drink Spritz, market pioneer since 2014), DE NOBILI (Italian wines and digestifs), and the L'ITalimentaire concept brand; and (2) as exclusive French distributor for historic Italian houses including LIGUORI (IGP pasta from Gragnano), BORGO DEL BISCOTTO (artisanal biscuits), PALUANI (Panettone and Pandoro since 1921), and SPERLARI (seasonal confectionery). With over 100 product references, the portfolio covers the full spectrum of Italian gastronomy for retail and foodservice partners throughout France.

Differentiator

Problem solved

Functional benefit

Brands

• CIRO: Les incontournables de l'épicerie italienne, authentiques et audacieux. Marque d'épicerie italienne de la société.
• ESPRITZ LIBRE
• DENOBILI

Products and services

• CIRO CIRO is MADE IT's own brand of authentic and bold Italian grocery essentials, covering products designed for Italian aperitif and epicurean moments. It is sold through French grocery retail chains and proximity stores.
• ESPRITZ LIBRE ESPRITZ LIBRE is the pioneer ready-to-drink Spritz brand in France, offering pre-mixed Italian aperitif cocktails for retail sale through French grocery channels.
• DENOBILI DENOBILI is MADE IT's own brand featuring the most iconic Italian grape varieties and digestifs, sold through French retail distribution channels.
• LIGUORI LIGUORI is the excellence of IGP-certified pasta from Gragnano, carrying 200 years of authentic craftsmanship heritage. MADE IT is the exclusive distributor of LIGUORI on the French market.
• PALUANI PALUANI represents the art of Panettone and Pandoro since 1921. MADE IT is the exclusive distributor of PALUANI on the French market, providing traditional Italian festive bakery products to French retailers.
• SPERLARI SPERLARI is the Italian market leader in seasonal confectionery. MADE IT is the exclusive distributor of SPERLARI on the French market, supplying traditional Italian sweets for festive occasions.
• BORGO DEL BISCOTTO BORGO DEL BISCOTTO is a gourmet collection of crispy crumbly biscuits and melting fondants from the Italian confectionery tradition. MADE IT is the exclusive distributor of BORGO DEL BISCOTTO on the French market.

Quantifiable outcome

• Sial Innovation award 2014 for Espritz Libre
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EcoTreecoreStrategic or Co-development PartnerMADE IT partners with EcoTree, a B Corp certified company, to support environmental sustainability. Through this partnership, MADE IT contributes to forest conservation in France, specifically managing 200+ trees in forests of Langonnet (56) and Nouic (87). The partnership includes Douglas fir, sessile oak, and maritime pine trees. EcoTree's community includes over 1,500 companies committed to sustainable forestry and carbon capture.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rummo: Premium Italian pasta brand growing its international distribution, including France. Closely comparable to Liguori and Made IT's pasta portfolio in terms of heritage positioning, IGP credentials, and target retail channels.
• Barilla: Italy's largest pasta and packaged-food company with deep French distribution. Competes directly with Made IT's Italian grocery portfolio (pasta, sauces) and competes for the same French retail shelf space that Made IT's CIRO and Liguori partnerships depend on.
• Campari Group: Owner of Aperol, the dominant Spritz brand globally. Most direct competitor to Made IT's Espritz Libre in the French ready-to-drink Spritz category, with vastly greater marketing and distribution firepower.
• Giovanni Rana: Italian fresh pasta brand with established French retail presence. Comparable to Made IT in serving French consumers seeking authentic Italian prepared-food options, with similar brand-story and heritage-driven positioning.
• Loacker: Italian wafer and biscuit brand with broad international distribution, including France. Directly comparable to Made IT's Borgo del Biscotto partnership in product category, Italian-heritage positioning, and retail channel mix.
• De Cecco: Premium Italian pasta manufacturer distributed in French retail. Directly comparable to Made IT's Liguori partnership in terms of positioning, IGP/heritage credentials, and shelf competition in French grocery.
• Perfetti Van Melle: Italian-Dutch confectionery group (Mentos, Chupa Chups, Alpenliebe) with strong French retail presence. Overlaps with Made IT's confectionery distribution (Sperlari seasonal sweets) and competes for the same impulse-purchase shelf space.
• Galbani (Lactalis): Iconic Italian dairy brand owned by Lactalis with strong French retail presence. Competes in the same Italian-specialty grocery segment that Made IT serves via its CIRO brand and proximity-store customers.

Broad incumbents

• Ferrero: Massive Italian confectionery group (Nutella, Ferrero Rocher, Kinder) with ubiquitous French retail presence. Overlaps with Made IT's confectionery/sweets distribution (Sperlari, Borgo del Biscotto) at the high-volume end of the same shelf set.
• Lavazza: Italian coffee giant with broad French retail and foodservice distribution. Operates as a broader incumbent in Italian-beverage distribution rather than a single-category specialist, but competes for the same Italian-food retail positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediterranee-distribution-sarl-gfm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made It - Le Meilleur De L'italimentaire