Mykraut Handels Gmbh

What Mykraut Handels Gmbh does

Mykraut Handels GmbH is a German artisanal food company that produces and sells handmade spice blends, flavored olive oils, teas, and curated gift sets to individual consumers and corporate clients. Its proprietary offering is built around a distinctive product format: spices and herbs filled into Reagenzglas-style glass test tubes, sold either individually or displayed on custom wooden stands, with the packaging positioned as both a dosing tool and kitchen décor. Production is centralized in a Cologne (Köln) manufactory where products are formulated, hand-filled, and packaged in small batches, with a 100% natural, plastic-free brand promise.

The business operates a direct-to-consumer e-commerce storefront on Shopify (my-kraut.de) as its primary sales channel, supplemented by a dedicated B2B wholesale shop, a retail partner program ('Händler werden') with an online storefinder, and a corporate gifting ('Firmengeschenke') offering for branded employee and client gifts. Individual products are priced as one-time purchases (spices from €4.99, olive oil flacons around €14.99) with no subscription tier. Fulfillment is regional (DACH) via DHL Go Green with a stated 4-6 working day delivery window. Marketing is content-driven, using a recipe blog (20+ recipes), an email newsletter (with a 10% signup voucher), and organic social.

Structurally, Mykraut Handels Gmbh is a privately held, family-founded German limited liability company (GmbH) with 1-10 employees, headquartered in Bocholt. There is no disclosed institutional investment, no parent company, no subsidiary structure, and no patent or trademark portfolio. The company has no mobile application and no AI/ML capabilities documented in the available data; its competitive position rests on brand, packaging, and handmade production rather than technology differentiation.

Name

Mykraut Handels Gmbh

Legal name

Mykraut Handels Gmbh

Website

https://my-kraut.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mykraut Handels GmbH is a German, family-founded artisanal spice company that hand-produces and sells spice blends, flavored olive oils, teas, and gift sets in distinctive glass test tubes via a Shopify DTC storefront, B2B wholesale shop, retail partners, and corporate gifting.

Ownership category

akta.pro rank

Product category

Specialty / Artisan Spices

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Flavorings & Extracts (Natural & Artificial) (CRADAOAA)

akta.pro secondary industry

Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ)

Keywords

• Artisanal spice blends
• Flavored olive oils
• Gift sets
• Corporate gifting
• Wholesale specialty foods

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue from selling spice mixes, olive oils, teas, and gift sets directly to consumers through their Shopify e-commerce platform. Products are sold as one-time purchases with no subscription model.
2. B2B Corporate Gifts: Branded corporate gift solutions for businesses, featuring customizable spice sets and gift packages for occasions like birthdays, housewarmings, and employee gifts.
3. Wholesale to Retail Partners: Bulk sales to retail partners and dealers who resell Mykraut products in their own stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mykraut manufactures and sells artisanal spice blends, flavored olive oils, teas, and curated gift sets, all handcrafted in their Cologne (Köln) manufactory. Products are packaged in distinctive test tube (Reagenzglas) containers and wooden display stands, marketed as 100% natural and plastic-free, and sold directly to consumers online, to retail partners wholesale, and to businesses for corporate gifting.

Product overview

Mykraut is a Cologne-based spice company offering artisanal spice mixtures and flavored olive oils, handcrafted in their manufactory. Their core product line consists of diverse spice blends (such as Brot Topping, Avocado Spice, and Rührei Gewürz) and specialty olive oils (including Chili Öl and Rosmarin Öl), all packaged in distinctive glass flasks. Products are sold individually or through curated Gewürzsets, with wooden display stands available as decorative add-ons. The company operates a B2B shop for wholesale partnerships and offers a Set Konfigurator for custom 3-bottle bundles.

Differentiator

Problem solved

Functional benefit

Products and services

• Gewürzmischungen (Spice Mixtures) Aromatic spice blends inspired by family tradition, handmade in Cologne. Varieties include Brot Topping, Salat Topping, l'amore italiano, Avocado Spice, Rührei Gewürz, Crunchy Brot Topping, Brot Topping Kids Edition, Spargel Gewürz, and Grillgemüse Gewürz, targeted at home cooking enthusiasts and gift buyers.
• Olivenöl Flacon (Flavored Olive Oils) Flavored olive oils sold in distinctive glass flasks, including varieties such as Chili Öl Flacon and Rosmarin Öl Flacon, sold at €14.99 each.
• Tee (Teas) Selection of teas available in the mykraut product catalog, sold alongside spice blends and olive oils.
• Gewürzsets (Spice Gift Sets) Curated spice gift sets available for various occasions including birthdays, housewarmings, and themed gifting, with price tiers under €20 and under €40.
• Holzständer (Wooden Spice Display Stands) Handcrafted wooden display stands holding 3-5 spice bottles, serving as both functional storage and decorative kitchen accessories, ideal for gifting.
• Set Konfigurator (Custom 3-Bottle Bundle Builder) Custom bundle builder tool allowing customers to configure personalized 3-bottle spice sets via mykraut's Shopify-hosted configurator.
• B2B Wholesale Shop Dedicated business-to-business platform for retailers and wholesale partners to purchase mykraut products for resale in their own stores.
• Firmengeschenke (Corporate Gifts) Branded corporate gift solutions for businesses offering personalized spice gift packages for occasions such as employee birthdays, housewarmings, and client appreciation.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Independent Retail PartnerscoreChannel Partner/ Reseller/ DistributorMykraut actively recruits independent retailers to become 'Partner' and carry their products. The company maintains a Storefinder on their website to help customers locate nearby retailers. The program is currently open for new dealer partnerships.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kotányi: Kotányi is a large Austrian spice and herb manufacturer with broad retail and foodservice distribution across Europe. Comparable as a spice peer competing in DACH grocery, but at industrial scale and broader product mix.
• Lebensbaum: Lebensbaum is an established German organic spice and tea brand owned by Wala. Comparable in organic/clean-label positioning and tea/spice overlap, but operates at broader scale and as an incumbent organic brand in the same retail shelf.
• Fuchs Gewürze: Fuchs is one of Germany's largest spice manufacturers with broad grocery distribution. Comparable as a spice brand competing for the same shelf and consumer, but operates at industrial scale with a wider product portfolio rather than artisanal focus.
• Ostmann Gewürze: Ostmann is an established German spice brand owned by Fuchs, distributed broadly through grocery retail. Overlaps in product category and target end consumer, but operates as a mass-market incumbent rather than a specialty D2C challenger.
• Santa Maria: Santa Maria is a multinational Scandinavian spice and condiment brand with broad European retail distribution. Comparable as a spice brand competitor in European grocery, but at incumbent scale and broader product portfolio.

Direct peers

• Just Spices: Just Spices is a fast-growing German D2C spice brand sold through their own site and retail. Directly comparable on product category (spice blends), tech-enabled D2C model, gift set merchandising, and German consumer base — a primary competitive peer.
• Gewürzhaus München: Specialty German spice retailer offering curated spice blends, salts, and gift sets through physical stores and online. Comparable in artisanal positioning, gift-oriented assortment, and German specialty food retail channel.
• Ankerkraut: Ankerkraut is a German artisanal spice blend company selling directly to consumers via their own e-commerce store and B2B partners. Highly comparable on product (handmade spice blends), target market (home cooks and gift buyers), brand positioning (premium, distinctive packaging), and D2C-led GTM.
• Stonewall Kitchen: Stonewall Kitchen is a US-based specialty food brand selling artisanal sauces, mixes, and gift sets through D2C and retail. Comparable in artisanal product positioning, gift-set merchandising, and specialty food D2C + wholesale model.

Emerging players

• Herbie Gewürze: Herbie is a smaller German specialty spice brand with a focus on clean-label and unique blends. Comparable as a niche premium spice brand targeting similar conscious-consumer and gift-buyer segments, though smaller scale and less differentiated packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mykraut

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mykraut Handels Gmbh