O'fallon Hoots
O'Fallon Hoots is a privately held collegiate summer baseball team in the Prospect League, based at the 3,000-seat CarShield Field in O'Fallon, Missouri. The organization sells tickets, merchandise, and sponsorship packages to families, fans, and local businesses in the St. Louis metro area.
- Company typePrivate
- Founded2020
- HeadquartersSaint Peters, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What O'fallon Hoots does
The O'Fallon Hoots is a privately held collegiate summer baseball organization that operates a team in the Prospect League out of CarShield Field, a 3,000-seat stadium in O'Fallon, Missouri. Founded in 2020, the team inherited the venue previously home to the River City Rascals (which opened as T.R. Hughes Ballpark in 1999 and was renamed CarShield Field in 2016 via a naming-rights deal). The Hoots play a summer collegiate schedule and also operate the in-house Play9 Collegiate League featuring five regional teams, extending baseball activity at the venue beyond the Prospect League season.
The business generates revenue through four primary streams: ticket sales (single game, season passes at $210-$325, group tickets, and all-inclusive premium seating), merchandise sales via an e-commerce store (Square-powered), sponsorship and advertising (anchored by the CarShield naming-rights deal and partners including BJC HealthCare and MRV Bank), and facility rentals (weddings, tournaments, corporate events, soccer practice, and college games). Pricing is structured for accessibility, with $2 "Two Dollar TWOsday" promotions and family packages starting at $40, alongside higher-end premium experiences such as High Top Tables ($140 for four) and Picnic Perch ($30/person all-inclusive).
Distribution is direct-to-consumer: tickets are sold through TicketReturn online and at the box office, merchandise through ofallonhoots.square.site, and games are streamed remotely through HomeTeam Network. The front office is small (11-50 employees) and led by General Manager Brendan Saak, with a 2026 reorganization that brought in Carter Mize as Field Manager, promoted Ian Krueger to Director of Ticketing, and elevated Mikalah Blankley to Marketing & Promotions Director. Recent strategic activity centers on digital modernization (a 2026 website redesign with St. Louis agency SteadyRain), venue diversification (a Tacos and Tequila festival partnership with Social House Entertainment and softball exhibitions with the new St. Louis Gateway Gold franchise), and continued community engagement through host family, booster club, and youth fundraising programs.
O'fallon Hoots firmographics
Firmographics- Name
- O'fallon Hoots
- Legal name
- O'Fallon Hoots
- Website
- https://ofallonhoots.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- O'Fallon Hoots is a privately held collegiate summer baseball team in the Prospect League, based at the 3,000-seat CarShield Field in O'Fallon, Missouri. The organization sells tickets, merchandise, and sponsorship packages to families, fans, and local businesses in the St. Louis metro area.
- Ownership category
- akta.pro rank
O'fallon Hoots industry classification
Industry- Product category
- Minor League Baseball Entertainment
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
- akta.pro secondary industries
- Amateur & Grassroots Tournament Organizers (MPAKADAH), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where O'fallon Hoots is headquartered
LocationHeadquarters
- HQ city
- Saint Peters
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
O'fallon Hoots business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue generated from single game tickets, season tickets, group tickets, and all-inclusive seat packages sold to fans attending games at CarShield Field.
- Merchandise Sales: Revenue from branded merchandise including jerseys, t-shirts, outerwear, headwear, and novelty items sold through the team store.
- Sponsorship & Advertising: Revenue from corporate sponsors who pay for naming rights, field signage, promotional partnerships, and brand visibility at games and events.
- Facility Rental: Revenue from renting CarShield Field for weddings, tournaments, college games, soccer practice, corporate events, and other private bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hoots Games Season Pass - General Admission |
| Subscription | Annual | Hoots Games Plus Season Pass |
| Transaction based/ take rate | Multi-year contract | Basic Group Plan |
| Unit Pricing | Per seat | Birdseye Suites |
| Unit Pricing | Per seat | Screech Suites |
| Unit Pricing | Pay-as-you-go | Single Game General Admission |
| Unit Pricing | Per seat | High Top Tables |
| Unit Pricing | Per seat | Picnic Perch |
| Unit Pricing | Per seat | Friends and Family Package |
| Transaction based/ take rate | Pay-as-you-go | Fundraiser Tickets |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
O'fallon Hoots product offering
Product offeringCore offering
The O'Fallon Hoots operate a Prospect League collegiate summer baseball team at CarShield Field in O'Fallon, Missouri. They sell game tickets (single game, season, group, all-inclusive) directly to consumers and run an online merchandise store offering jerseys, T-shirts, outerwear, and headwear. They also rent CarShield Field for private events including weddings, tournaments, and corporate functions.
Product overview
The O'Fallon Hoots operate as a Prospect League collegiate summer baseball team centered around games at CarShield Field. The organization offers a portfolio of ticketing products including season tickets, single game tickets, group tickets, and premium all-inclusive seating options. Supporting offerings include an e-commerce merchandise store, stadium event rental services, the Play9 Collegiate League in-house baseball league, and community programs such as fundraising ticket sales and player host family arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- O'Fallon Hoots Baseball Games
- Season Tickets
- Single Game Tickets
- Group Tickets
- All-Inclusive Seats
- Team Merchandise Store
- Play9 Collegiate League
- Stadium Event Rental
- Fundraising Ticket Program
- Host Family Program
- Friends and Family Package
Quantifiable outcome
- 2026 season record of 34-22, 19-10 second half, back-to-back playoff appearances
- +1 more outcomes
Companies that use O'fallon Hoots
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
O'fallon Hoots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
O'fallon Hoots partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- SteadyRaincoreSt. Louis-based digital agency that redesigned and launched the new O'Fallon Hoots website. Provides ongoing digital marketing and technology support.
- CarShieldflagshipNaming rights sponsor for CarShield Field. The 2016 naming-rights partnership brought facility upgrades and continued investment in the fan experience. CarShield is a major automotive protection company with significant regional presence.
- BJC HealthCareflagshipPresenting sponsor of Friends & Family Nights. Major healthcare provider in the St. Louis region supporting affordable family entertainment.
- MRV BankcorePresenting sponsor of the MRV Banks Show Me Slugfest rivalry series between O'Fallon Hoots and Cape Catfish. Has five locations between Cape Girardeau and St. Louis area.
- TicketSmarterminorSecondary ticket marketplace partnership providing promotional code HOOTS5 for fan discounts on event tickets.
- Play9 SportscoreSports management company that manages the O'Fallon Hoots organization and the Play9 Collegiate League played at CarShield Field.
- Prospect LeagueflagshipThe Prospect League is the collegiate summer baseball league in which the O'Fallon Hoots compete. Provides league structure, scheduling, statistics, and postseason play.
- HomeTeam NetworkcoreProvides live game streaming through the HomeTeam Live app, allowing fans to watch Hoots games remotely.
- Social House EntertainmentminorEvent production company producing the Tacos and Tequila 2026 festival at CarShield Field. Kansas City-based company that has attracted over 1,000,000 fans to their events since 2021.
- TicketReturncorePrimary ticketing platform provider for online ticket purchases. Handles season tickets, group tickets, and single game sales.
- St. Louis Gateway GoldminorNewly formed women's professional softball franchise hosting exhibition games at CarShield Field in July 2026, with plans to join PSL in 2027.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
O'fallon Hoots competitors and assessment
Company assessmentDirect peers
- Terre Haute Rex: Prospect League team based in Indiana with the same collegiate summer model, ticketing tiers, and small-market regional sponsorship profile. Provides a useful peer benchmark for promotional calendars, group-sales tactics, and venue utilization.
- Alaska Goldpanners: Long-established Alaska Baseball League collegiate summer team. Operates the same player-development-and-community model with comparable reliance on host families and community fundraising, providing a structurally similar benchmark outside the Midwest.
- Kalamazoo Growlers: Northwoods League team operating the collegiate summer baseball model at a comparable venue scale, with similar emphasis on theme nights, premium seating, and small-market sponsorship development.
- Lafayette Aviators: Another Prospect League team playing a similar collegiate summer baseball schedule in a comparable small-to-mid market. Shares league structure, scheduling, and postseason framework with the Hoots, providing direct benchmarking on attendance, sponsorship pricing, and operational scale.
- Normal CornBelters: Prospect League team in Normal, Illinois with a comparable collegiate summer baseball model. Has explored expansion into independent professional baseball (Pioneer League), providing a relevant strategic trajectory for the Hoots.
- Quincy Gems: Prospect League team based in Quincy, Illinois, running the same collegiate summer baseball business. Same league, similar venue scale, and similar audience profile, making it a strong operational and revenue-mix comparable.
- Falmouth Commodores: Cape Cod League team operating the same collegiate summer baseball model with similar ticket pricing, host-family programs, and small-town community ties. Comparable as a non-Prospect-League benchmark for a marquee summer collegiate league.
- Springfield Sliders: Prospect League member team in Illinois, operating the same collegiate summer baseball business model with similar ticket tiers, season passes, and small-market sponsorship positioning. Directly comparable on revenue mix and operational structure.
- Cape Catfish: Prospect League rival of the O’Fallon Hoots and the opposing team in the MRV Banks ‘Show Me Slugfest’ rivalry series. Operates the same collegiate summer baseball model with comparable ticket, merchandise, and sponsorship revenue streams, making it the closest head-to-head comparable.
Broad incumbents
- St. Louis Cardinals: The dominant professional sports franchise in the O’Fallon Hoots’ home metro. Not a direct competitor in format (MLB vs. collegiate summer), but competes for the same regional sponsorship dollars, entertainment spend, and media attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
O'fallon Hoots social profiles
Digital presenceO'fallon Hoots financial estimates
Financial estimateRevenue estimate
Valuation estimate
O'fallon Hoots leadership team
Management profileNumber of profiles
Profiles7 records
O'fallon Hoots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O'fallon Hoots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O'fallon Hoots
What does O'fallon Hoots do?
The O'Fallon Hoots operate a Prospect League collegiate summer baseball team at CarShield Field in O'Fallon, Missouri. They sell game tickets (single game, season, group, all-inclusive) directly to consumers and run an online merchandise store offering jerseys, T-shirts, outerwear, and headwear. They also rent CarShield Field for private events including weddings, tournaments, and corporate functions.
Is O'fallon Hoots a public or private company?
O'fallon Hoots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was O'fallon Hoots founded?
O'fallon Hoots was founded in 2020. It employs 11 to 50 people.
Where is O'fallon Hoots based?
O'fallon Hoots is headquartered in Saint Peters, United States, in the North America region.
How does O'fallon Hoots make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorship & Advertising and facility Rental.
Who are O'fallon Hoots's main competitors?
Direct peers on record are Terre Haute Rex, Alaska Goldpanners, Kalamazoo Growlers, Lafayette Aviators, Normal CornBelters, Quincy Gems, Falmouth Commodores, Springfield Sliders and Cape Catfish. St. Louis Cardinals is listed as a broad incumbent.
Does O'fallon Hoots have an API?
No public API is recorded for O'fallon Hoots.
What industry is O'fallon Hoots in?
O'fallon Hoots's product category is Minor League Baseball Entertainment. Its primary akta.pro industry code is MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters), with a secondary code of MPAKADAH, Amateur & Grassroots Tournament Organizers. Its NAICS code is 71121 and its SIC code is 7900.