Pacific Pool Covers

What Pacific Pool Covers does

Latham Pool Products, Inc., operating publicly under parent Latham Group, Inc. (NASDAQ: LTHM), is the largest inground pool manufacturer in the United States, founded in 1955 and headquartered in Latham, New York. The company produces pre-engineered fiberglass pool shells (collections including Astoria, Bermuda, Milan, Enchantment, Axiom, and Cape Cod) and customizable vinyl liner pool systems, supported by proprietary technologies such as Crystite color finishes (introduced 1995), reinforced laminate construction with carbon fiber and ceramic-infused polyester achieving 32% higher shell strength, and R-10 insulated wall panel systems. Adjacent offerings include Coverstar automatic safety covers, winter covers, vinyl liner replacements, spas, tanning ledges, waterline tiles, and The Attendant, a cloud-based pool automation platform that monitors chemistry, temperature, and equipment.

The company sells exclusively through a network of independently owned and trained certified builders across North America, using its website, AR Pool Visualizer mobile app, Latham Measure app, and Pool Cost Estimator as digital lead-generation and design tools rather than direct transactional channels. Pricing is quote-based through local builders, with website reference tiers of $55,000–$75,000 for entry-level installations and $75,000–$100,000+ for premium configurations including built-in spas and tanning ledges. End customers are primarily residential homeowners seeking inground pools, with secondary exposure to new home builders; financing is facilitated through third-party lending partners. The company also operates a European subsidiary (Pacific Pools Europe) and holds compliance partnerships for GDPR data protection, indicating limited but formalized international reach.

Revenue is generated predominantly through one-time unit sales of pool shells, safety covers, liners, and accessories, with a smaller recurring/hardware component from The Attendant automation system. The 70-year operating history, recognized brand status (Newsweek "America's Greatest Companies," USA Artistic Swimming sponsorship), and IPO in 2021 position Latham as an established, distribution-led manufacturer rather than a venture-stage company. The business model relies on channel partner enablement — builder recruitment, certification, training, and portal-based ordering (Latham Link and Latham PRO) — making builder network density a critical operational and competitive variable.

Name

Pacific Pool Covers

Legal name

Latham Pool Products, Inc.

Website

https://pacificpools.com

Company type

Public

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Latham Pool Products, Inc. is the largest U.S. inground pool manufacturer, selling fiberglass and vinyl liner pools, automatic safety covers, and pool automation through an independent certified builder network across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fiberglass Pool Sales: Sale of pre-engineered fiberglass pool shells in various sizes and collections (Astoria, Bermuda, Milan, Enchantment, etc.) to independent builders and homeowners.
2. Vinyl Liner Pool Systems: Sale of steel wall systems, polymer panels, insulated panels, and replacement vinyl liners for inground pools.
3. Automatic Safety Covers: Sale of Coverstar branded automatic pool covers including Eclipse and CS3000 models with various track systems.
4. Winter Pool Covers: Seasonal mesh and solid pool covers for winter protection of inground pools.
5. Pool Automation (The Attendant): Smart pool monitoring and automation system with features for water chemistry, temperature control, lighting, and leak detection.
6. Spas and Hot Tubs: Standalone spas and spillover spa options for pool and spa combinations.
7. Pool Accessories: Waterline tiles, mosaics, bubblers, cascades, lighting, and tanning ledge options.
8. Financing Partnerships: Pool loans and financing options offered through financial partners to make pool ownership more accessible.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Pacific Pool Covers (operating as Latham Pool Products, Inc.) manufactures and supplies inground fiberglass and vinyl liner swimming pools, automatic safety covers, winter covers, spas, tanning ledges, and related accessories. Products are sold through a network of independent certified builders across North America, supported by digital design tools and a cloud-based pool automation platform (The Attendant).

Product overview

Pacific Pool Covers (operated by Latham Pool Products, Inc.) is a manufacturer and supplier of inground swimming pools and related outdoor living products. The company operates a platform-plus-products model centered on two core pool types: Fiberglass Pools (pre-engineered shells available in rectangular, freeform, and specialty shapes across collections including Astoria, Bermuda, Milan, Enchantment, Axiom, Corinthian, and Cape Cod) and Vinyl Liner Pools (customizable systems with steel or polymer walls in shapes like Celebrity, Full-L, Grecian, Lazy-L, and the new Calypso Series plunge pools). Supporting the core pool offerings are add-on modules including Automatic Safety Covers (Coverstar brand with Eclipse and CS3000 models), Winter Pool Covers, Vinyl Liner Replacements, Spas, and Tanning Ledges. The Attendant is a proprietary cloud-based pool automation and monitoring system. Color technology is delivered through Crystite Crystal and Crystite Classic finishes. Digital tools include an AR Pool Visualizer mobile application, Latham Measure application, and Pool Cost Estimator. The company sells through a network of independent authorized builders across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Coverstar: Automatic safety pool covers brand offering Eclipse and CS3000 mechanisms with stainless steel and marine-grade aluminum components, backed by up to 20-year limited mechanism warranties.
• The Attendant
• Crystite
• TrueStone
• Astoria Collection
• Milan Collection
• Bermuda Collection
• Calypso Series

Products and services

• Fiberglass Pools Pre-engineered inground fiberglass pools available in multiple collections including Astoria, Bermuda, Milan, Enchantment, Axiom, Corinthian, Cape Cod, Barcelona, Monaco, Apollo, Aruba, Key West, and Vista Isle. Available shapes include rectangular, freeform, and kidney with built-in spas, tanning ledges, swim-up seating, and Crystite color technology. Sold to independent builders and homeowners via builder network.
• Vinyl Liner Pools Customizable vinyl liner pools with steel or polymer wall systems. Available shapes include Celebrity, Full-L, Grecian, Lazy-L, and Radiant, plus the Calypso Series plunge pools. Includes replacement liner services for residential inground pools.
• Automatic Safety Covers (Coverstar) Coverstar branded automatic pool safety covers including Eclipse mechanism (20-year limited warranty, stainless steel components) and CS3000 mechanism (10-year limited warranty, marine-grade anodized aluminum). Custom-built to fit pools for safety, debris protection, and energy savings.
• Winter Pool Covers Solid and mesh seasonal pool covers designed to protect inground fiberglass and vinyl liner pools during winter months.
• The Attendant Pool Automation Cloud-based pool automation system that monitors and controls water chemistry, temperature, water levels, and equipment alerts. Features include auto dosing for chemistry management, climate control, smart temperature controls, lighting and music integration, water leveling with leak detection, and Airbnb mode for rental property guest access.
• Spas Built-in and spillover spa options for fiberglass and vinyl liner pools, creating resort-style relaxation experiences for residential pool owners.
• Tanning Ledges Built-in tanning ledge options for fiberglass and vinyl liner pools, providing shallow water areas for lounging and sunbathing.
• Vinyl Liner Replacement Replacement vinyl liners for inground pools available in patterns including Stardust Blue and Stardust Grey, featuring Ultra-Seam Technology with antimicrobial and UV inhibitors.
• Fiberglass Pool Tiles and Mosaics Waterline tile and mosaic options for fiberglass pools across Glacier, Monet, Night Life, Abyss, and Italian Slate Series in glass, porcelain, and fiberglass materials.

Quantifiable outcome

• 32% increase in fiberglass shell strength through advanced laminate construction with Carbon Fiber and Biaxal reinforcements
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CoverstarcoreOEM/ Whitelabel/ Licensing PartnerCoverstar is an OEM partner that manufactures automatic safety pool covers exclusively for Latham. Products include Eclipse mechanism (20-year warranty) and CS3000 mechanism (10-year warranty) with stainless steel and marine-grade aluminum components.
• DPR Group (Data Protection Representative)minorImplementation/ SI/ Consulting PartnerDPR Group serves as Latham's Data Protection Representative for GDPR compliance in the European Union, with offices in 28 EU countries to handle privacy inquiries from EU residents.
• DataRepminorImplementation/ SI/ Consulting PartnerDataRep serves as Latham Pool Products, Inc. and Pacific Pools Europe's Data Protection Representative for GDPR purposes in the EU, with locations across all 28 EU countries.
• USA Artistic SwimmingminorGTM or Marketing PartnerLatham is a proud sponsor of USA Artistic Swimming, the governing body for the Olympic sport. This sponsorship provides brand visibility and association with elite athletics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leisure Pools: Leisure Pools is an international manufacturer of composite/fiberglass pools with US distribution through dealers. Directly comparable as a fiberglass pool manufacturer with proprietary composite technology competing in the same premium segment as Latham.
• Thursday Pools: Thursday Pools is a US-based manufacturer of fiberglass inground pools with a comparable dealer-builder model. Directly comparable as a fiberglass pool manufacturer with builder-distribution and similar target customer.
• Premier Pools & Spas: Premier Pools & Spas is a large US residential pool builder operating primarily as a builder rather than manufacturer. Comparable as a major residential pool installer that is part of Latham's builder network ecosystem and represents the channel through which Latham products reach end consumers.
• San Juan Pools: San Juan Pools is a long-established US manufacturer of fiberglass swimming pools distributed through a dealer network. Directly comparable as a fiberglass pool manufacturer competing with Latham's fiberglass product lines for builder relationships and homeowner sales.
• River Pools: River Pools is a manufacturer and installer of fiberglass swimming pools serving the US residential market. Directly comparable as a fiberglass pool specialist competing in the same category as Latham's core fiberglass product lines.

Broad incumbents

• Pentair (PNR): Pentair is a major manufacturer of pool and water treatment equipment serving both residential and commercial pools. Comparable through pool equipment, automation, and water chemistry categories that overlap with Latham's pool ecosystem, though Pentair does not manufacture pool shells.
• Zodiac Pool Systems (Fluidra): Zodiac, owned by Fluidra, is a global manufacturer of pool equipment, cleaners, and automation. Comparable through shared installer base, pool automation offerings, and aftermarket equipment sold alongside new pool installations similar to Latham's product mix.
• Pool Corporation (POOL): Pool Corporation is the largest wholesale distributor of swimming pool supplies, equipment, and related products in North America. While Pool Corp is a distributor rather than a manufacturer, it is Latham's most important channel partner and the closest publicly traded proxy for the residential pool market in the US.
• Hayward Holdings (HAYW): Hayward is a leading manufacturer of pool equipment including pumps, filters, heaters, automation, and sanitization systems. Comparable as a major publicly-traded brand serving the same residential pool installer base, with overlap through pool automation that competes with The Attendant.
• Jacuzzi (spa and pool brand): Jacuzzi is a long-established brand in residential spas, hot tubs, and pool-related products. Comparable as a premium backyard water-recreation brand serving the same affluent homeowner demographic that buys Latham pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-pool-covers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Pool Covers