Powell Insurance Group
Powell Insurance Group is an independent Texas-based insurance agency founded in 2010 that places business, personal, employee benefits, and high-net-worth coverage through 30+ carrier partnerships, serving hundreds of SMBs, families, and individuals across 48 U.S. states.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Powell Insurance Group does
Powell Insurance Group LLC is an independent insurance agency founded in 2010 and headquartered in Dallas, Texas, with a secondary appointment office in Irving, TX. Led by founder Chad Powell, the firm sells business insurance (general liability, workers' compensation, cyber liability, commercial property, professional liability, bonds), personal lines (home, auto), employee benefits, and private client / high-net-worth coverage (antique auto, yacht, private aviation, jewelry, kidnap & ransom). Distribution is relationship-driven: licensed agents consult directly with clients and shop coverage across 30+ carrier partners to assemble placements, with no public pricing and free quote-based engagement.
Economically, the firm operates as a retail brokerage, earning commissions on placed policies and on brokerage-driven coverages. Its go-to-market is sales-led and consultative, supported by content marketing (blog, SEO), free-quote lead capture on its website, and a proprietary mobile application called Insurlink — launched in 2021 — that provides 24/7 policy access, change requests, certificate issuance, claim filing, and mobile payments. The agency is licensed in 48 U.S. states with a Texas/Dallas-Fort Worth concentration.
The company has no disclosed external investors, no parent entity, and no subsidiaries; it is privately held with ownership concentrated in the founder. Strategic differentiation rests on multi-carrier access, multi-line packaging (commercial + personal + benefits for SMBs), and a value-added HR risk management offering delivered through a partnership with ThinkHR.
Powell Insurance Group firmographics
Firmographics- Name
- Powell Insurance Group
- Legal name
- Powell Insurance Group LLC
- Website
- https://powellinsurancegroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Powell Insurance Group is an independent Texas-based insurance agency founded in 2010 that places business, personal, employee benefits, and high-net-worth coverage through 30+ carrier partnerships, serving hundreds of SMBs, families, and individuals across 48 U.S. states.
- Ownership category
- akta.pro rank
Where Powell Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Powell Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Agency Commissions: As an independent insurance agency, Powell Insurance Group earns commissions from multiple insurance carriers for policies sold. They represent 30+ insurance carriers and offer customized insurance policies and bonds tailored to client needs.
- Insurance Brokerage Services: The agency acts as a broker intermediary, shopping rates from trusted insurance companies for business, auto, and home coverage. Revenue is generated through commissions on insurance policies placed with carrier partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance coverage - no standardized pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Powell Insurance Group product offering
Product offeringCore offering
Powell Insurance Group is an independent insurance brokerage that places personal, commercial, life, health, and specialty insurance coverage on behalf of clients by working with more than 30 insurance carriers. The firm serves two distinct client bases — businesses (via its Business Insurance practice) and affluent individuals and families (via its Private Client Insurance practice) — and supports them with dedicated service teams and the proprietary Insurlink mobile app.
Product overview
Powell Insurance Group is an independent insurance agency founded in 2010, offering a comprehensive portfolio of insurance products and services. The company operates two primary product lines: Business Insurance (including general liability, workers' compensation, cyber liability, and employee benefits) and Private Client Insurance (including homeowners, auto, antique auto, yacht, aviation, jewelry, and specialty coverage). The company also provides a proprietary mobile app called Insurlink for policy management. All products are distributed through relationships with multiple insurance carriers, enabling customized coverage solutions for businesses, families, and individuals throughout Texas and 48 U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- Insurlink: Mobile insurance application providing 24/7 accessibility to policies, policy change requests, claim services, certificate management, and mobile payments.
Products and services
- General Liability Insurance
Quantifiable outcome
- Serving hundreds of businesses, families and individuals
- +2 more outcomes
Companies that use Powell Insurance Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Powell Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Powell Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThinkHRcorePowell Insurance Group has partnered with ThinkHR to offer HR risk management solutions to clients. ThinkHR's People Risk Management (PRM) solution is provided free to clients who sign up for insurance plans with Powell Insurance Group. This partnership enables Powell to offer comprehensive HR risk management guidance including risk assessment, compliance management, employee relations, and documentation practices.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Powell Insurance Group competitors and assessment
Company assessmentDirect peers
- Acrisure: Acrisure is a tech-enabled, PE-backed insurance brokerage operating across commercial, personal, and specialty lines. Comparable independent multi-carrier model with an explicit emphasis on technology and growth-by-acquisition.
- Risk Placement Services (RPS): RPS is a specialty insurance brokerage placing complex commercial and personal lines through wholesale and retail channels. Comparable on specialty/niche coverage distribution and multi-carrier broker model.
- Lockton Companies: Lockton is the world's largest privately-held insurance brokerage, offering commercial, personal, and employee benefits placements across multiple geographies. Comparable as a private independent brokerage, though far larger and more specialty-focused.
- Hub International: Hub International is a large privately-held insurance brokerage offering commercial, personal, and employee benefits across North America. Highly comparable multi-line independent broker model, though at significantly larger scale.
- Burns & Wilcox: Burns & Wilcox is a specialty insurance brokerage distributing complex commercial and high-net-worth personal coverage through a wholesale/retail network. Comparable in specialty-line distribution and multi-carrier access.
- Higginbotham: Higginbotham is an independent insurance and risk management brokerage also headquartered in Texas. Comparable on independent multi-carrier model, broad commercial/personal lines, and Texas-rooted SMB client base.
- Brown & Brown, Inc. Brown & Brown is a publicly-traded insurance brokerage providing commercial, personal, and employee benefits solutions. Comparable on independent multi-carrier agency model, with deep specialty-line coverage (cyber, HNW).
Emerging players
- Next Insurance: Next Insurance is a digital-first SMB insurance carrier/broker that offers commercial coverage online with embedded quoting. Comparable target customer (small businesses) but uses a direct/embedded model rather than an independent agency model, representing a disruptive alternative.
Broad incumbents
- Marsh McLennan: Marsh McLennan is one of the world's largest insurance brokerage and risk advisory firms. Overlapping product lines (commercial P&C, cyber, employee benefits), but a global incumbent rather than an SMB-focused independent agency.
- Arthur J. Gallagher & Co. Arthur J. Gallagher is a major global insurance brokerage and risk management firm offering commercial, employee benefits, and personal lines. Comparable in product breadth but operates at vastly larger, public-company scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Powell Insurance Group social profiles
Digital presencePowell Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powell Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Powell Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powell Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powell Insurance Group
What does Powell Insurance Group do?
Powell Insurance Group is an independent insurance brokerage that places personal, commercial, life, health, and specialty insurance coverage on behalf of clients by working with more than 30 insurance carriers. The firm serves two distinct client bases — businesses (via its Business Insurance practice) and affluent individuals and families (via its Private Client Insurance practice) — and supports them with dedicated service teams and the proprietary Insurlink mobile app.
Is Powell Insurance Group a public or private company?
Powell Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Powell Insurance Group founded?
Powell Insurance Group was founded in 2010. It employs 1 to 10 people.
Where is Powell Insurance Group based?
Powell Insurance Group is headquartered in Dallas, United States, in the North America region.
How does Powell Insurance Group make money?
Two revenue lines are on record. Insurance Agency Commissions are the primary driver. The others are insurance Brokerage Services.
Who are Powell Insurance Group's main competitors?
Direct peers on record are Acrisure, Risk Placement Services (RPS), Lockton Companies, Hub International, Burns & Wilcox, Higginbotham and Brown & Brown, Inc.. Next Insurance is listed as an emerging player. Broad incumbents are Marsh McLennan and Arthur J. Gallagher & Co..
Does Powell Insurance Group have an API?
No public API is recorded for Powell Insurance Group.