SAILING CLUB MANAGER LIMITED

What SAILING CLUB MANAGER LIMITED does

Sailing Club Manager Limited is a UK-based private software company that operates SailingClubManager, a cloud-based vertical SaaS platform purpose-built for sailing clubs, yacht clubs, sailing class associations, and training centres. Founded in 2013 and headquartered in Cowes on the Isle of Wight, the company serves a long tail of small and mid-sized member organisations across the UK, Europe, the USA, Canada, and Australia, offering a single integrated system to replace fragmented combinations of spreadsheets, email, paper processes, and generic club software. Its customer base is highly fragmented, with no single anchor account, and is acquired primarily via a self-serve 90-day free trial through the website.

The platform is built and maintained by a contracted development partner, BoxStuff Ltd, and runs on AWS, Google Cloud, and BrightBox co-located infrastructure in the UK. It comprises a multi-module application covering CRM/contacts, membership and online renewals, email and SMS communications, calendar and event bookings, integrated duty rosters with volunteer swap functionality, boat and berth/mooring allocation, race scoring using ISAF rules and Portsmouth Numbers with one-click upload to the RYA's PY Online platform, trophy tracking, crew finder, online shop, sales ledger, banking, multi-payment-gateway processing (GoCardless, Stripe, PayPal, WorldPay, SagePay), website/member portal with WYSIWYG editor, and an EPoS/access-control module with key fob support. Notable domain-specific assets include a sailing design library, qualification tracking, and a public club directory that functions as social proof.

Revenue is generated primarily through tiered monthly subscriptions ranging from a free Calendar tier up to a full Club 3 package, supplemented by usage-based SMS bundles from £50 + VAT per 1,000 messages, a one-off £60 setup fee for the full emailing service during trials, and a 10% recurring referral discount on both sides. Distribution combines a self-serve PLG trial with three named regional account managers (Jeremy Pocock for UK/Ireland/RoW, Nick Ratsey for Europe/Canada/Australia, Dean Nelson for USA) supporting a consultative sales motion for mid-to-large clubs. The company holds no patents or awards and discloses no funding, revenue, or ownership information.

Name

SAILING CLUB MANAGER LIMITED

Legal name

SailingClubManager Limited

Website

https://sailingclubmanager.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sailing Club Manager Limited operates SailingClubManager, a cloud-based vertical SaaS platform providing integrated membership, event, boat, berth, race-scoring, invoicing, and communications management for sailing clubs, yacht clubs, class associations, and training centres worldwide.

Ownership category

akta.pro rank

Product category

Sailing Club Management Software

NAICS

Sports Teams and Clubs (711211), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAKABAH

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Club management software
• Sailing club management
• Membership management software
• Yacht club software
• Class association management

Headquarters

HQ city

Cowes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Fees: Monthly or annual subscription fees charged per club/account. Packages range from a free Calendar tier to full-featured Club 1, Club 2, and Club 3 tiers with escalating features including website/portal, contacts, mailings, membership management, invoicing, moorings, event bookings, shop, and resource bookings. Pricing is quote-based and not publicly disclosed on the website.
2. SMS Messaging: Optional SMS module for sending text messages to club members and contacts. SMS bundles are available from £50 + VAT per 1000 messages. This is a usage-based add-on on top of the core subscription.
3. Professional Services - Onboarding: One-off setup fee of £60 for full emailing service with trial accounts. This covers initial configuration and onboarding assistance as a professional services add-on.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cloud-based club management software designed specifically for sailing clubs, yacht clubs, and class associations. The platform delivers membership management, event scheduling, duty rosters, berth and mooring allocation, race scoring, multi-gateway payment processing, member portal access, electronic point of sale, crew finder, trophy tracker, and polling tools as an integrated SaaS solution for club operations and member engagement.

Product overview

SailingClubManager is a unified cloud-based club management platform designed specifically for sailing clubs, yacht clubs, and class associations. The core SailingClubManager software integrates multiple modules including Contacts (CRM), Membership, Mailings, Calendar, Duty Roster, Event Manager, Online Entry/Bookings, Boats, Moorings, Race Scoring, Results, Trophy Tracker, Website Manager, Media Library, Products/Shop, Sales Ledger, Banking, Crew Finder, and EPoS. The platform is offered through tiered subscription packages (Calendar Free, Starter, Class 1, Class 2, Club 1, Club 2, Club 3) that unlock progressively more features. Users access the system via any browser from the club house, office or home, with data stored securely in UK data centres.

Differentiator

Problem solved

Functional benefit

Products and services

• SailingClubManager Cloud-based club management platform purpose-built for sailing clubs, yacht clubs, and class associations. The system integrates membership and contact management, event and calendar scheduling, duty roster planning, berth and mooring allocation, race scoring via PY Online, multi-gateway payment collection, member self-service portal, electronic point of sale, crew finder, trophy tracker, and online polling into a single hosted SaaS application. The software is developed by BoxStuff and hosted on AWS and the BrightBox data centre.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• BoxStuff LtdcoreTechnology or IntegrationBoxStuff Ltd is the software development partner responsible for building and maintaining the SailingClubManager platform. The privacy policy explicitly states that SailingClubManager may disclose customer data to its software development partner BoxStuff Ltd as required to provide the service and support. The platform itself is hosted on infrastructure developed by BoxStuff, with SailingClubManager operating as the product brand and customer-facing entity.
• GoCardlesscoreTechnology or IntegrationGoCardless is the primary outsourced payment management partner for handling direct debit processing in Europe. Listed as a subprocessor for payment processing with GDPR-compliant safeguards. Supports automatic and manual allocation of member payments. One of multiple payment gateways supported by SailingClubManager for collecting membership fees, berth charges, and event bookings.
• StripecoreTechnology or IntegrationStripe handles credit card and debit card payment processing for SailingClubManager customers. Payment card data is passed directly to Stripe over an encrypted link and is never stored on SailingClubManager's systems. Supports online invoice payments, membership renewals, and event bookings. Available for European and US customers.
• Amazon Web Services (AWS)coreTechnology or IntegrationAmazon Web Services provides cloud infrastructure for SailingClubManager production systems. Listed as a subprocessor with data hosted in the United States, United Kingdom, and Ireland. AWS holds ISO 27001 certification, GDPR readiness documentation, and Privacy Shield certification. Data Processing Addendum with Standard Contractual Clauses in place.
• BrightBoxcoreTechnology or IntegrationBrightBox provides data centre services for SailingClubManager production systems located in co-location facilities in the United Kingdom. Holds ISO 27001 certification. Primary UK-based data centre partner for physical infrastructure hosting.
• RYA (Royal Yachting Association) - PY OnlinecoreTechnology or IntegrationSailingClubManager integrates directly with the RYA's PY Online platform for affiliated clubs. Enables one-click upload of race results scored using the Portsmouth (RYA PN) scoring system. Clubs can add their RYA club ID within SCM and upload locked series directly to PY Online. This integration is a key differentiator for attracting RYA-affiliated sailing clubs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MemberPlanet: MemberPlanet provides membership management and event registration software for clubs and associations. It is a direct peer to SCM for SMB membership-based organizations needing renewals, payments, and communications, though it is not sailing-specific.
• Wild Apricot: Wild Apricot is a membership management and club website platform serving small membership organizations and clubs. It is a direct peer to SCM for SMB clubs needing membership databases, renewals, payments, and event management, though it is horizontally focused rather than sailing-specific.
• MembershipWorks: MembershipWorks is membership management software for clubs and associations, with online applications, renewals, and event registration. It is a direct peer to SCM as a competing SaaS platform serving small membership-based clubs.
• ClubSystems International (CSI): ClubSystems International provides club management software for member-based clubs including sports and recreation clubs. It is a direct peer to SCM in delivering club operations, membership, and member communications software, though it is broader in scope.
• ClubExpress: ClubExpress provides club management software for member-based clubs including sailing clubs. It is a direct peer to SCM, offering membership, events, finances, and website modules, and competes head-to-head for sailing club customers.

Broad incumbents

• MemberClicks (Personify): MemberClicks (now part of Personify) provides membership management software for associations and member-based organizations. It is comparable to SCM as a SaaS platform for member-based organizations, with a broader association focus.
• Daxko: Daxko is a large operations platform for YMCAs, JCCs, and member-based recreation organizations. It is comparable to SCM as a vertically-focused club management software platform, though Daxko serves a much broader set of community recreation verticals.
• Jonas Club Software: Jonas Club Software provides club management software for private clubs (golf, country, athletic, yacht clubs). It is comparable to SCM as a club management platform serving member-based clubs, though Jonas is a broad incumbent focused on country clubs while SCM specializes in sailing.
• SportsEngine (NBC Sports Next): SportsEngine provides sports management software for youth and amateur sports organizations, including registration, websites, and communication tools. It is comparable to SCM as a SaaS platform serving member-based sports organizations, though it is youth-sports focused rather than sailing-specific.
• Mindbody: Mindbody provides business management software for fitness, wellness, and recreation businesses. It is comparable to SCM as a vertically-focused SaaS for membership-based health/recreation, though Mindbody serves fitness studios rather than sailing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sailingclubmanager-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAILING CLUB MANAGER LIMITED