Un Lit au Pré
Un Lit au Pré operates a French and Belgian booking platform for off-grid canvas ecolodge stays on 50+ working partner farms across seven European countries, serving families, couples, and small groups seeking nature-immersive, screen-free vacations.
- Company typePrivate
- Founded2003
- HeadquartersBaarle-nassau, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Un Lit au Pré does
Un Lit au Pré is a French agritourism brand operating a booking platform for off-grid glamping stays on working farms across Europe. The core product is the Écolodge Champêtre — a canvas tent accommodating up to six guests, intentionally built without electricity or Wi-Fi, lit by oil lamps and candles, heated and cooked via a wood-burning stove, with a private hot shower and equipped kitchen. The brand is the French and Belgian commercial face of the broader Featherdown/BoerenBed/WiesenBett network managed by parent company BV Het Betere BoerenBed in Baarle-Nassau, Netherlands; the French operating entity is Ulapre SAS, registered in Paris. The network spans 50+ independently owned partner farms across France, Belgium, Germany, the Netherlands, England, Scotland, and Wales, with the French footprint covering at least eight regions including Bretagne, Corse, Grand Est, Hauts-de-France, Normandie, Nouvelle-Aquitaine, Occitanie, and Pays de la Loire.
The company serves primarily families with children, followed by couples, friend groups, and nature enthusiasts seeking screen-free, nature-immersive short stays. Guests book directly via the unlitaupre.fr website, supplemented by phone reservations in France and Belgium, with gift cards (24-month validity) and group bookings available as additional channels. Ancillary on-site revenue streams — Nordic baths, fishing activities, bike rentals, and farm product sales — supplement the core lodging rental. The brand reports 9,000+ stays completed with a 4.5/5 average rating across 2,221 reviews, and claims a 3.43 kg CO2 per night footprint, roughly three times lower than a conventional hotel stay.
Revenue is not publicly disclosed; the company is private with an estimated 11–50 employees. Distribution is direct-to-consumer, with no enterprise or B2B channel evidenced. The GTM motion is content-marketing-led (SEO blog, organic social on Facebook/Instagram/Pinterest, email newsletter, and earned media coverage in French outlets including France 2, Europe 1, Ouest-France, Madame Figaro, and C8). No venture capital or private equity funding, no acquisitions, and no M&A activity are disclosed in the available sources. Strategic posture is steady, incremental network expansion and product diversification rather than high-growth scaling.
Un Lit au Pré firmographics
Firmographics- Name
- Un Lit au Pré
- Legal name
- Ulapre SAS
- Website
- https://unlitaupre.fr
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Un Lit au Pré operates a French and Belgian booking platform for off-grid canvas ecolodge stays on 50+ working partner farms across seven European countries, serving families, couples, and small groups seeking nature-immersive, screen-free vacations.
- Ownership category
- akta.pro rank
Un Lit au Pré industry classification
Industry- Product category
- Eco-lodge Glamping / Agritourism Accommodation
- NAICS
- Other Traveler Accommodation (72119), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Eco-Lodges (Low-Impact, Nature-Integrated Lodging) (THAAAHAA)
- akta.pro secondary industries
- Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB), Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)
Keywords
Where Un Lit au Pré is headquartered
LocationHeadquarters
- HQ city
- Baarle-nassau
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Un Lit au Pré business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Eco-lodge accommodation rentals: Revenue generated from renting canvas tents/ecolodges on partner farms. Pricing varies by farm, season, and duration. Includes wood for heating, bedding, kitchen linen, and final cleaning.
- Farm products and experiences: On-farm shops selling local products (cheese, yogurt, ice cream, milk, bread). Optional add-ons like Nordic bath rentals, bike rentals, and pizza evenings.
- Gift cards: Gift cards available for purchase, valid for 24 months from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-night eco-lodge rental with all-inclusive amenities |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Un Lit au Pré product offering
Product offeringCore offering
Un Lit au Pré operates a direct-to-consumer booking platform that reserves canvas eco-lodge accommodations (the Écolodge Champêtre, sleeping up to 6) on independent working partner farms across France and Europe. Lodges are intentionally electricity- and Wi-Fi-free and feature wood-burning stoves, private hot showers, equipped kitchens, and quality bedding. Bookings are made through unlitaupre.fr or by phone, complemented by gift cards and optional on-farm add-ons such as Nordic baths, bike rentals, and fishing.
Product overview
Un Lit au Pré operates a glamping booking platform connecting travelers with écolodge accommodations on active working farms across Europe. The core offering is the Écolodge Champêtre — a canvas tent without electricity or Wi-Fi, equipped with a wood stove, private hot shower, and full kitchen — accommodating up to 6 guests. The platform is complemented by ancillary add-ons and services including gift cards (Cartes cadeaux), Nordic hot tubs (Bain nordique) at select farms, fishing activities (Pêche à la ferme), and bicycle rental. Guests book stays through the website and are hosted directly by partner farmers.
Differentiator
Problem solved
Functional benefit
Products and services
- Écolodge Champêtre (canvas eco-lodge stay)
Quantifiable outcome
- 3x lower carbon footprint than traditional hotels (3.43 kg CO2/night vs ~12 kg for hotels)
- +1 more outcomes
Companies that use Un Lit au Pré
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Un Lit au Pré technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Un Lit au Pré partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Feather Down Farms (UK)coreSister brand under the same parent company network, operating glamping farm accommodations in the United Kingdom. Part of the Featherdown/BoerenBed international network.
- WiesenBett (Germany)coreGerman brand of the Featherdown network, offering glamping farm stays in Germany. Operates under the same brand standards and booking system.
- BoerenBed (Netherlands)coreDutch origin brand of the network, operating eco-lodge farm accommodations in the Netherlands. Original brand that inspired the European network.
- BoerenBed (Belgium)coreBelgian version of BoerenBed brand, offering farm glamping stays in Wallonia and Flanders regions.
- BV Het Betere BoerenBedcoreParent company (Nieuwstraat 16a, Baarle-Nassau, Netherlands) that owns and operates the Featherdown, BoerenBed, WiesenBett, and Un Lit au Pré brands across Europe. Contracting entity for all reservations.
- Partner Farms (50+)coreIndependent farm owners who host Un Lit au Pré guests in eco-lodges on their properties. Farms are located in France, Belgium, Germany, Netherlands, England, Scotland, and Wales. Hosts provide authentic farm experiences and sell local products.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Un Lit au Pré competitors and assessment
Company assessmentDirect peers
- BoerenBed: Dutch sister brand and original concept for the European network; offers the same canvas-lodge-on-farm experience in the Netherlands under identical booking and brand standards.
- Huttopia: French-founded nature-camping and ecolodge operator with a pan-European footprint of canvas/cabin accommodations; directly comparable in product (canvas lodges, nature integration), target customer (French families) and distribution (DTC booking platform).
- WiesenBett: German sister brand of the Featherdown/BoerenBed network, providing the same glamping-farm proposition in Germany with shared farmer onboarding and booking infrastructure.
- Feather Down Farms: Sister brand under BV Het Betere BoerenBed offering identical off-grid farm glamping in the UK; closest functional and operational twin to Un Lit au Pré and operates on the same network standards and contracting entity.
Broad incumbents
- Terres de France: French operator of nature campsites, holiday parks and chalets; competes for the same French family nature-holiday wallet with a broader, more traditional accommodation portfolio.
- Eurocamp: Established European family camping and mobile-home holiday brand; broader incumbent in the family outdoor-holiday segment with overlapping customer base but different accommodation format.
- Vacanceselect: European camping and mobile-home holiday operator; competes in the family outdoor-holiday category at a different price point and accommodation type but with overlapping target customer.
Regional players
- Domaine de la Brèche: Independent French glamping and nature-stay operator; competes regionally with Un Lit au Pré for French family farm-stay demand without the multi-country network reach.
Others
- Green-Acres (Pierre & Vacances-Center Parcs group ecosystem): European aggregator of nature and unusual-stay accommodations; acts as a marketing and distribution channel that can either amplify or disintermediate independent networks like Un Lit au Pré.
Emerging players
- Cabanes de France (Cabanes dans les bois): French operator of themed treehouse and cabin experiences in nature; competes for the same 'unusual nature accommodation for families' demand pool with a more boutique, higher-ADR positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Un Lit au Pré social profiles
Digital presenceUn Lit au Pré financial estimates
Financial estimateRevenue estimate
Valuation estimate
Un Lit au Pré leadership team
Management profileNumber of profiles
Profiles1 record
Un Lit au Pré funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Un Lit au Pré M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Un Lit au Pré
What does Un Lit au Pré do?
Un Lit au Pré operates a direct-to-consumer booking platform that reserves canvas eco-lodge accommodations (the Écolodge Champêtre, sleeping up to 6) on independent working partner farms across France and Europe. Lodges are intentionally electricity- and Wi-Fi-free and feature wood-burning stoves, private hot showers, equipped kitchens, and quality bedding. Bookings are made through unlitaupre.fr or by phone, complemented by gift cards and optional on-farm add-ons such as Nordic baths, bike rentals, and fishing.
Is Un Lit au Pré a public or private company?
Un Lit au Pré is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Un Lit au Pré founded?
Un Lit au Pré was founded in 2003. It employs 11 to 50 people.
Where is Un Lit au Pré based?
Un Lit au Pré is headquartered in Baarle-nassau, Netherlands, in the Europe region.
How does Un Lit au Pré make money?
Three revenue lines are on record. Eco-lodge accommodation rentals are the primary driver. The others are farm products and experiences and gift cards.
Who are Un Lit au Pré's main competitors?
Direct peers on record are BoerenBed, Huttopia, WiesenBett and Feather Down Farms. Broad incumbents are Terres de France, Eurocamp and Vacanceselect. Domaine de la Brèche is listed as a regional player. Green-Acres (Pierre & Vacances-Center Parcs group ecosystem) is listed as an others. Cabanes de France (Cabanes dans les bois) is listed as an emerging player.
Does Un Lit au Pré have an API?
No public API is recorded for Un Lit au Pré.
What industry is Un Lit au Pré in?
Un Lit au Pré's product category is Eco-lodge Glamping / Agritourism Accommodation. Its primary akta.pro industry code is THAAAHAA, Eco-Lodges (Low-Impact, Nature-Integrated Lodging), with a secondary code of THAGAIAB, Wilderness & Backcountry Lodges (Remote/Off-Grid). Its NAICS code is 72119 and its SIC code is 7000.